Article Per Year (5 Year)
p-Index From 2021 - 2026
2.747
P-Index
This Author published in this journals
All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Dinasti International Journal of Education Management and Social Science Cakrawala Repositori Imwi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Manajemen Journal of Artificial Intelligence and Digital Business Journal Research of Social Science, Economics, and Management Madani: Multidisciplinary Scientific Journal Jurnal Multidisiplin Sahombu Wistara: Jurnal Pendidikan Bahasa dan Sastra Journal of Innovative and Creativity Jurnal Ragam Pengabdian PESHUM
Eteh Resa Asyifa
Universitas Swadaya Gunung Jati
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Leveraging Strategic Management and Digital Marketing for Sustainable Competitive Advantage in Indonesia's Tourism Industry Dian Sudiantini; Eteh Resa Asyifa; Debby CH Rende
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6323

Abstract

This study investigates how strategic management and digital marketing integration creates sustainable competitive advantage in Indonesia's tourism industry. While digital technology adoption is widespread, the strategic alignment of digital initiatives with core business strategies remains underexamined in emerging economy tourism contexts. Employing an explanatory sequential mixed-methods design with 102 survey respondents and 18 industry experts, this research demonstrates that strategic-digital integration significantly influences customer engagement and business performance. Although 94% of businesses utilize digital marketing tools, only 62% fully integrate them with strategic objectives—revealing a critical implementation gap. The study extends Dynamic Capabilities Theory and Resource-Based View by conceptualizing "digital strategic fit" and "digital strategic resilience." Findings suggest competitive advantage emerges not from technology adoption alone, but from strategic reconfiguration aligning digital capabilities with organizational objectives.
Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Kepuasan Konsumen Shopee Bunga Citra Lestari; Bainun Maulana Assyaf; Reda Ebadi Qamar; Khilwah ‘Ainizzahwa; Eteh Resa Asyifa
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.7437

Abstract

Consumer satisfaction is defined as a feeling of pleasure or disappointment that arises from a comparison between the performance of products and services received and prior expectations. This research employs a quantitative approach with an associative method to examine the relationships and influences among variables. Primary data were collected through an online questionnaire using a Likert scale distributed to Shopee users. Data analysis was conducted using multiple linear regression with the assistance of SPSS software, preceded by validity and reliability tests as well as classical assumption tests, and followed by t-tests and an F-test. The results indicate that all research instruments are valid and reliable, and the regression model meets the assumptions of normality and absence of multicollinearity. Partially, both product quality and service quality have a positive and significant effect on consumer satisfaction. Simultaneously, product quality and service quality also have a significant effect on consumer satisfaction. Furthermore, the findings reveal that service quality has a more dominant influence than product quality. These results suggest that improving product quality and, in particular, service quality is crucial for enhancing consumer satisfaction and creating a positive shopping experience on e-commerce platforms.
Dampak Kebijakan Work-Life Balance (Keseimbangan Kerja-Hidup) Terhadap Employee Engagement (Keterikatan Karyawan) Pada Karyawan Gen Z Di Café Suteja, Moch Daffa Aushaf; Sa’diah, Halimatus; Wulandari, Wulandari; Asyifa, Eteh Resa; Ramadhan, Fahad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6154

Abstract

Penelitian ini bertujuan untuk menganalisis dampak kebijakan Work-Life Balance (WLB) terhadap Employee Engagement (EE) pada karyawan Generasi Z yang bekerja di industri kafe wilayah Ciayumajakuning. Penelitian ini dilatarbelakangi oleh meningkatnya dominasi tenaga kerja Generasi Z di sektor jasa, khususnya industri kafe, yang memiliki karakteristik kerja dinamis serta tuntutan fleksibilitas tinggi. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan metode asosiatif kausal, yang bertujuan untuk mengetahui hubungan sebab-akibat antara variabel independen dan variabel dependen. Teknik pengambilan sampel yang digunakan adalah simple random sampling dengan jumlah responden sebanyak 105 karyawan Generasi Z. Pengumpulan data dilakukan melalui penyebaran kuesioner berbasis skala Likert yang dirancang untuk mengukur dimensi Work-Life Balance, meliputi keseimbangan waktu, keseimbangan keterlibatan, dan keseimbangan kepuasan, serta dimensi Employee Engagement yang terdiri dari vigor, dedication, dan absorption. Data yang diperoleh kemudian dianalisis menggunakan teknik regresi linear sederhana dengan bantuan aplikasi IBM SPSS versi 25. Hasil penelitian menunjukkan bahwa Work-Life Balance berpengaruh positif dan signifikan terhadap Employee Engagement, yang dibuktikan dengan nilai signifikansi sebesar 0,000 (< 0,05) dan nilai koefisien regresi sebesar 0,714. Temuan ini mengindikasikan bahwa semakin baik penerapan kebijakan Work-Life Balance, maka semakin tinggi tingkat keterikatan karyawan Generasi Z terhadap pekerjaannya. Penelitian ini memberikan implikasi praktis bagi pengelola kafe untuk menerapkan kebijakan kerja yang fleksibel dan berorientasi pada kesejahteraan karyawan guna meningkatkan keterlibatan, loyalitas, serta kinerja karyawan secara berkelanjutan.
Kepuasan Kerja sebagai Pendorong Produktivitas Barista di Oksigen Coffee Nadya Alya Zahira; Inaya Habiba Agustin; Mia Agustin Nabila; Eteh Resa Asyifa
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.15363

Abstract

Penelitian ini mengkaji peran kepuasan kerja sebagai pendorong produktivitas barista di Coffee Oksigen Cirebon di tengah persaingan ketat sektor coffee shop Indonesia. Tujuan penelitian adalah menganalisis hubungan faktor personal dan organisasional melalui pendekatan kualitatif studi kasus. Populasi mencakup karyawan Coffee Oksigen, dengan sampel barista berpengalaman minimal satu tahun yang dipilih secara purposive. Instrumen utama adalah wawancara semi-terstruktur berulang, didukung observasi dan dokumentasi, dianalisis menggunakan model Miles dan Huberman. Hasil menunjukkan produktivitas terbentuk dari interaksi motivasi intrinsik, fleksibilitas tugas, kerja sama tim, insentif omzet, dan lingkungan kerja kondusif, meskipun transparansi promosi masih terbatas. Disimpulkan bahwa pengelolaan SDM terintegrasi diperlukan untuk keberlanjutan kinerja.
The Influence of Work Environment, Work Motivation, and Work Discipline on Employee Performance on CV Sido Hidup Makmur Serly Aprilya Wati; Editya Nurdiana; Eteh Resa Asyifa
Journal Research of Social Science, Economics, and Management Vol. 5 No. 10 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i10.1506

Abstract

This research aims to test and analyze the influence of work environment, work motivation, and work discipline on employee performance at CV Sido Hidup Makmur in Kuningan, West Java. Using a quantitative approach with the survey method, data was collected from 80 respondents through saturated sampling techniques (census) and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4 software. The results of the structural model analysis showed that the work environment had a positive and significant effect on employee performance with a path coefficient of 0.380. Work motivation was found to be the most dominant factor with the highest path coefficient of 0.441, indicating that intrinsic and extrinsic motivation are the main keys in driving productivity. Work discipline also makes a significant positive contribution with a coefficient of 0.242 in maintaining operational order. Simultaneously, the three variables have a strong predictive ability on employee performance with an R-square value of 0.732, which means that the model is able to explain 73.2% of the variation in performance in the company. This research concludes that the synergy between creating a conducive environment, increasing motivation, and consistent discipline enforcement is an effective strategy to optimize the performance of human resources in the manufacturing industry.
The Influence of Work Environment and Compensation on Employee Performance (MSMEs) at Ibu Nur's Jamblang Rice Stall, Cirebon Afnan Nindya Wiyanata; Vida Nova Salsabila; Nevasa Cobita; Eteh Resa Asyifa
Jurnal Multidisiplin Sahombu Vol. 6 No. 03 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employee performance is an important factor that determines the success of a business, including in the micro business sector such as Warung Nasi Jamblang Ibu Nur. To achieve optimal performance, support from various factors is needed, including compensation and work environment. These two factors play a role in shaping employee motivation, satisfaction, and productivity. The research method used is a quantitative method with a survey approach. Data collection was conducted by distributing questionnaires to 30 respondents who were employees of Warung Nasi Jamblang Ibu Nur. The data analysis techniques used included validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, multiple linear regression analysis, t-testing, F-testing, and coefficient of determination (R²) analysis. The results showed that compensation and work environment had a positive and significant effect on employee performance. This means that the better the compensation provided and the more conducive the work environment created, the higher the performance produced by employees. Thus, management is expected to continue to pay attention to the compensation system and work environment conditions so that employee performance can continue to improve optimally. This study aims to strengthen empirical evidence that fair compensation and a conducive work environment can improve employee performance.
The Influence of Human Resource Development and Organizational Communication on Employee Performance in Companies in Cirebon City Eteh Resa Asyifa; Muhamad Isfan Arqunabil; Obbi Agung Saputra; Ricco Andriansyah Nurjati
Jurnal Multidisiplin Sahombu Vol. 6 No. 03 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of human resource development strategies and organizational communication on employee performance in Cirebon City. In an era of increasingly competitive business environment, effective human resource development and organizational communication are crucial factors in improving employee performance. This study was conducted to determine the extent to which these two variables influence employee performance in organizations/companies in Cirebon City. The research method used is a quantitative approach with data collection techniques through questionnaires. The research population was employees at companies/agencies in Cirebon City with a sample of [X] respondents selected using a purposive sampling technique. The research instrument used a Likert scale that has been tested for validity and reliability. The data analysis technique used multiple linear regression analysis with the help of SPSS software.The results of the study indicate that: (1) Human resource development strategies have a positive and significant effect on employee performance in Cirebon City; (2) Organizational communication has a positive and significant effect on employee performance; (3) Simultaneously, human resource development strategies and organizational communication have a significant effect on employee performance with a contribution of [X]%. This study recommends that organizations in Cirebon City improve their human resource development programs and improve organizational communication patterns to optimize employee performance.
The Influence of Liabilities and Profitability on the Value of GIAA Companies Listed on the Indonesia Stock Exchange 2023-2024 Noval Alvian Nugraha; Adi Saputra; Helmy Aprichila Dinova; Eteh Resa Asyifa
Jurnal Multidisiplin Sahombu Vol. 6 No. 03 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the effect of liabilities and profitability on the firm value of PT Garuda Indonesia (Persero) Tbk (GIAA), which is listed on the Indonesia Stock Exchange. Firm value represents an important indicator that reflects investors’ perceptions of the company’s performance as well as its future prospects. In the aviation industry, which is characterized by high capital requirements and intense competition, understanding the factors that influence firm value is crucial for management and other stakeholders.The independent variables in this study consist of liabilities measured using the Debt to Equity Ratio (DER), and profitability measured through Return on Equity (ROE) and Return on Assets (ROA). Meanwhile, the dependent variable is firm value, which is measured using Price to Book Value (PBV) and Tobin’s Q. The data used in this research are secondary data in the form of financial statements of PT Garuda Indonesia (Persero) Tbk for the 2021–2024 period, obtained from the Indonesia Stock Exchange and the company’s official website.
Job Demands, Perceived Organizational Support, and Employee Performance: Employee Engagement as a Mediator Ririn Widiawati Ananta; Dedi Muhammad Siddiq; Eteh Resa Asyifa; Tonny Odokonyero
Cakrawala Repositori IMWI 116-135
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This inquiry aims to evaluate the effect of Job Demands and Perceived Organizational Support (POS) on Employee Performance, with Employee Engagement serving as a mediating variable in the industrial manufacturing field. The research applies a quantitative associative approach using Structural Equation Modeling with Partial Least Squares (SEM PLS). The target population consisted of 199 employees, whereas 133 respondents were determined using the Slovin formula at a 5% margin of error. Data were gathered using a structured questionnaire based on a five point Likert scale. The outcomes indicate that Perceived Organizational Support strengthens Employee Engagement and Employee Performance, while Job Demands diminish Employee Engagement together with Employee Performance. Furthermore, Employee Engagement demonstrates a significant favorable effect on Employee Performance. The mediating analysis verifies that Employee Engagement serves as an important connecting mechanism between Job Demands and Employee Performance, as well as between Perceived Organizational Support and Employee Performance. Addressing the limited empirical evidence in labor intensive and seasonal manufacturing contexts, this study extends the Job Demands Resources (JD R) framework by validating Employee Engagement as a key mediating channel and provides managerial guidance for balancing Job Demands and strengthening institutional support to enhance workforce productivity. The findings strengthen the Job Demands Resources (JD R) framework and emphasize the importance of harmonizing Job Demands with adequate organizational support to enhance Employee Engagement and performance achievements. The research further offers applicable recommendations for leaders in formulating human resource strategies intended to foster Employee Engagement and elevate organizational efficiency within manufacturing industries
THE EFFECT OF WORK-LIFE FLEXIBILITY POLICY ON PERFORMANCE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB): WITH BURNOUT AS A MEDIATOR VARIABLE Sefiana Putri Suleman; Ade Solahudin; Eteh Resa Asyifa
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19434893

Abstract

This study aims to analyze the effect of Work-Life Flexibility Policy on employee performance and Organizational Citizenship Behavior (OCB), with burnout as a mediating variable. The study used a quantitative approach with an explanatory research method. Data were collected through questionnaires from employees of PT Kaiti Global Indonesia and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS. The results of the study indicate that Work-Life Flexibility Policy has a negative and significant effect on burnout and a positive and significant effect on employee performance and OCB. Burnout has a negative and significant effect on performance and OCB, and is proven to mediate the relationship between Work-Life Flexibility Policy and employee performance and OCB. This study concludes that the implementation of an effective work flexibility policy can reduce burnout, thereby improving performance and encouraging employee OCB behavior.
Co-Authors Ade Solahudin Adi Saputra Afnan Nindya Wiyanata Aisyah, Nuri Aisyah, Pitriyani Siti Anne Rufaidah Alief Aulia Agustina, Aulia Bainun Maulana Assyaf Bunga Citra Lestari Cahyasatrio, Lifito Rizki Daffa Nauval Daniswara Debby CH Rende Dedi Muhammad Siddiq Dian Sudiantini Diana Nopiar Fitriani Diana Putri Editya Nurdiana Ernawati Ernawati Fadilah, Mega Gibran Liga Pratama Guritno, Mila Helmy Aprichila Dinova Inaya Habiba Agustin Intan Kharisma Dewi Intan Rahma Azhari Khilwah ‘Ainizzahwa Leni Rohida Mia Agustin Nabila Mochamad Fazril Nur Fauzi Mohamad Alfisyahrin Muhamad Isfan Arqunabil Muhammad Alpa Rejell Nabila, Anggia Putri Nadya Alya Zahira Nevasa Cobita Noval Alvian Nugraha Obbi Agung Saputra Pandiyah, Siska Khoerotul Ramadhan, Fahad Reda Ebadi Qamar Ricco Andriansyah Nurjati Ririn Widiawati Ananta Sahrul Ahmad Dhani Salsabilah, Fauziah Sa’diah, Halimatus Sefiana Putri Suleman Senoaji, Pandu Arya Serly Aprilya Wati Siddiq, Dedi Muh Suteja, Moch Daffa Aushaf Syahtia, Vivian Nurul Tiara Putri Pratama Tonny Odokonyero Vida Nova Salsabila Wulandari Wulandari Yanti, Merryana Dewi Yuniar Rahmawati, Yuniar Zakiah Zakiah