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All Journal Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Abimanyu: Journal of Community Engagement Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Bangsa Indonesian Social Science Review THE COMMERCIUM
Wahyuni, Jauhar
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Journal : THE COMMERCIUM

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ANALISIS BRAND IDENTITY HOTEL BUMI SURABAYA CITY RESORT MELALUI INSTAGRAM @bumisurabaya Devi, Maria Diana Karunyabuddhi; Wahyuni, Jauhar
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63419

Abstract

In the midst of the competitive hotel industry, brand identity is very important. Brand identity is the main part of branding that managers offer to potential consumers. Brand identity is the theme of the hotel's promotion. The problem then is that not every hotel has a linear historical process. Changes in ownership or management require the hotel to offer a new brand identity. Hotel Bumi Surabaya is a hotel that builds a new distinctiveness in the form of brand identity as a resort hotel in urban areas. This research aims to analyze the strategy and development of Brand Identity presented by the Bumi Surabaya City Resort Hotel through the official Instagram account @bumisurabaya. The type of research used in this research is qualitative. The research method used in this research is descriptive. The data analysis techniques used are data collection, data reduction, data presentation and drawing conclusions. The results of the research stated that the Brand Identity built by the Bumi Surabaya City Resort Hotel went through gradual formation in the rebranding process and the formation of its image concept, namely City Resort. This concept was developed by the hotel using the brand name, logo, design and color, sound, vision and mission, tactical goals and tagline which can be seen on Instagram @bumisurabaya, so it can be concluded that the identity of the Bumi Surabaya City Resort Hotel is the City image concept. Resorts.
PENGARUH BRAND IMAGE PRODUK EIGER TERHADAP LOYALITAS PELANGGAN PADA ANGGOTA MAPALA PERGURUAN TINGGI DI SURABAYA Fauzira, Iza; Wahyuni, Jauhar
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.63907

Abstract

Brand image is the way customers perceive a brand. A good image created by the company can provide satisfaction to customers so that customer loyalty is formed. Eiger products are one of the outdoor products that have a fairly good image among the community, one of which is in the environment of Higher Education Nature Lovers in Surabaya. Eiger's outdoor products have become one of the choices of outdoor products used during outdoor activities. This study aims to determine the effect of Eiger product brand image on customer loyalty among college mapala members in Surabaya. This research is an associative quantitative research with survey method. The results of this study indicate that the brand image of Eiger products has a positive and significant influence on customer loyalty. The effect has a percentage of 48.6% so that it has created a considerable impact in seeing the influence of Eiger's brand image to customer loyalty in mapala members in Surabaya universities.
PENGARUH MOTIF PENGGUNAAN APLIKASI RRI DIGITAL TERHADAP MINAT DENGAR DI RADIO REPUBLIK INDONESIA Sulistya, Yulia Putri; Wahyuni, Jauhar
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.61330

Abstract

Radio Republik Indonesia continues to strive to continue transforming in the digital era by continuing to develop the RRI Digital streaming radio application which makes RRI different from other radio stations. At RRI Digital, users are given the choice to access content that suits their desires, interests and needs. Therefore, media users have certain motives to fulfill their needs. The motive for using media needs to be questioned whether this motive can be satisfied after accessing the media. This is in accordance with the Uses and Gratifications theory, which states that audiences actively choose media that best suits their needs. After rebranding, the program previously called RRI Play Go has now changed its name to RRI Digital. Users of this program can quickly access news, music, podcasts and RRI broadcasts throughout Indonesia at any time and from any location. The aim of this research is to find out whether interest in listening to Radio Republik Indonesia is influenced by the reasons behind using the RRI Digital application. This type of research is quantitative and uses a purposive sampling approach by selecting 100 respondents for the survey using basic linear regression analysis techniques. Research findings show that interest in listening to Radio Republik Indonesia is influenced by the reasons behind using the RRI Digital application.
Co-Authors Abiyozza, Joean Aji, Gilang Gusti Ana, Rani Rusdi arianto, oni dwi Asmaranti, Anisa Dwi Devi, Maria Diana Karunyabuddhi Farah Nabila Rahmawati Fauzira, Iza Ferina, Anggia Citra Okta Firmannandya, Ade Fitri Norhabiba, Fitri Fitrie, Revienda Anita Gusti G P, Esa Putra Bayu Gusti G. P, Esa Putra Bayu Huda, Anam Miftakhul Huda, Mi'rojul Huda, Mirojul Ilhamuddin, Muhammad Farid Krishnandya, Kharizha Lina, Hasna Nur MAYA MUSTIKA KARTIKA SARI, MAYA Megawati, Suci Miarta, Wahyu Mahesa MR, Agnes Sesar Mutiah Mutiah Mutiah Muzayanah Muzayanah Novi Ratriningtyas Nuphanudin, Nuphanudin Pamuji, Eko Prabayanti, Herma Retno Putri, Erza Angelia Rizaldy, Muhammad Firaz Sajida, Rania Hanin Setiadi, Tatak Setyowati, Raden Roro Nanik Shobirin, Dewi Rahma Sitohang, Lidya Lestari Sulistya, Yulia Putri Tansen, Robert Usmi, Rianda Wahyudi Wahyudi Wasil, Mohammad Zarkachi, Imam Zukrufillah, Irfani