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All Journal Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Abimanyu: Journal of Community Engagement Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Bangsa Indonesian Social Science Review THE COMMERCIUM
Wahyuni, Jauhar
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PENGARUH MOTIF PENGGUNAAN APLIKASI RRI DIGITAL TERHADAP MINAT DENGAR DI RADIO REPUBLIK INDONESIA Sulistya, Yulia Putri; Wahyuni, Jauhar
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.61330

Abstract

Radio Republik Indonesia continues to strive to continue transforming in the digital era by continuing to develop the RRI Digital streaming radio application which makes RRI different from other radio stations. At RRI Digital, users are given the choice to access content that suits their desires, interests and needs. Therefore, media users have certain motives to fulfill their needs. The motive for using media needs to be questioned whether this motive can be satisfied after accessing the media. This is in accordance with the Uses and Gratifications theory, which states that audiences actively choose media that best suits their needs. After rebranding, the program previously called RRI Play Go has now changed its name to RRI Digital. Users of this program can quickly access news, music, podcasts and RRI broadcasts throughout Indonesia at any time and from any location. The aim of this research is to find out whether interest in listening to Radio Republik Indonesia is influenced by the reasons behind using the RRI Digital application. This type of research is quantitative and uses a purposive sampling approach by selecting 100 respondents for the survey using basic linear regression analysis techniques. Research findings show that interest in listening to Radio Republik Indonesia is influenced by the reasons behind using the RRI Digital application.
Co-Authors Abiyozza, Joean Aji, Gilang Gusti Ana, Rani Rusdi arianto, oni dwi Asmaranti, Anisa Dwi Devi, Maria Diana Karunyabuddhi Farah Nabila Rahmawati Fauzira, Iza Ferina, Anggia Citra Okta Firmannandya, Ade Fitri Norhabiba, Fitri Fitrie, Revienda Anita Gusti G P, Esa Putra Bayu Gusti G. P, Esa Putra Bayu Huda, Anam Miftakhul Huda, Mi'rojul Huda, Mirojul Ilhamuddin, Muhammad Farid Krishnandya, Kharizha Lina, Hasna Nur MAYA MUSTIKA KARTIKA SARI, MAYA Megawati, Suci Miarta, Wahyu Mahesa MR, Agnes Sesar Mutiah Mutiah Mutiah Muzayanah Muzayanah Novi Ratriningtyas Nuphanudin, Nuphanudin Pamuji, Eko Prabayanti, Herma Retno Putri, Erza Angelia Rizaldy, Muhammad Firaz Sajida, Rania Hanin Setiadi, Tatak Setyowati, Raden Roro Nanik Shobirin, Dewi Rahma Sitohang, Lidya Lestari Sulistya, Yulia Putri Tansen, Robert Usmi, Rianda Wahyudi Wahyudi Wasil, Mohammad Zarkachi, Imam Zukrufillah, Irfani