Article Per Year (5 Year)
p-Index From 2021 - 2026
3.609
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Ensiklopedia of Journal Jurnal Fokus Manajemen Jurnal Minfo Polgan (JMP) Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Bukit Pengharapan Tractare: Jurnal Ekonomi-Manajemen
Brigida Endah Nuraeni
Sekolah Tinggi Ilmu Ekonomi Bentara Persada Batam
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Pengaruh Promosi, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Graha Fitness Di Kota Batam Nuraeni, Brigida Endah
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 2 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i2.100

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Promosi, Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Graha Fitness di Kota Batam. Penelitian ini menggunakan metode penelitian kuantitatif dengan jumlah responden 100 responden. Teknik pengumpulan data berupa studi pustaka dan kuesioner. Hasil penelitian dengan taraf signifikan 5% menunjukkan bahwa: (1) Varibel Promosi berpengaruh secara positif dan signifikan terhadap Kepuasan Pelanggan dengan nilai signifikansi 0,009 < 0,05 dan nilai thitung 1,678 > ttabel 1,660. (2) Variabel Harga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan dengan nilai signifikansi 0,014 <   0,05 dan nilai thitung 1,808 > ttabel 1,660. (3) Variabel Kualitas Pelayanan berpengaruh secara positif dan signifikan terhadap kepuasan pelayanan dengan nilai signifikansi 0,000 < alpha 0,05 dan nilai thitung 3,653 > ttabel 1,660. Dan uji f mempunyai nilai 9,524 > 0,309 diketahui bahwa promosi, harga, dan kualitas pelayanan memiliki pengaruh signifikan terhadap kepuasan pelanggan graha fitness dengan nilai signifikansi 0,000 < 0,05 Kata Kunci          :  Promosi, Harga, Kualitas Pelayanan, Kepuasan Pelanggan.
The Effect Of Service Quality, Price, And Promotion On Glass Sales At PT. Prisma Danta Abadi Batam Peuhulu , Werenfridus Gulevear; Nuraeni , Brigida Endah; Junianto , Pilifus
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.137

Abstract

This study aims to determine the influence of service quality, price, and promotion on the sales of glass at PT Prisma Danta Abadi Batam. The data collection techniques employed in this research include literature review and the distribution of questionnaires. This research utilizes a quantitative research method. The sample size determination in this study uses purposive sampling with a total of 50 respondents. The result of the study with a significance level of 5% indicate that: (1) The variable of service quality has a positive and significant effect on glass sales, this can be seen from a significant value of 0,047 smaller than 0,05 and 2,039 > 2,010. (2) The variable of price has a positive and significant effect on glass sales, this can be seen from a significant value of 0,047 smaller than 0,05 and 2,039 > 2,010. (3) The variable of promotion has a positive and significant effect on glass sales, this can be seen from a significant value of 0,009 smaller than 0,05 and 2,733 > 2,010. (4) The Variabel of service quality, price, and promotion together affect glass sales by 45,8% and the remaining 54,2% is influenced by another factor outside the research variable used, this shows that the calculated is 12,962 > 2,798 with significance of 0,000 Keywords: Effect of Service Quality, Price and Promotion on glass Sales of PT Prisma Danta Abadi Batam
THE INFLUENCE OF WORK DISCIPLINE AND SITUATIONAL LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AT PT SMO IN BATAM Atmaja, Agus Sekti Susila; Sumarya, Edi; Nuraeni, Brigida Endah
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.142

Abstract

This research is entitled "The Influence of Work Discipline and Situational Leadership Style on Employee Performance at PT SMO in Batam City". With the aim of examining the influence of work discipline and situational leadership style on the performance of PT SMO employees. Research data was obtained through questionnaires and studied based on theories obtained from literature study. The method in this research uses quantitative research techniques. The population and sample determined were PT SMO employees with a total of 62 respondents. The research results show that individually, the significance value of work discipline of 0.000 is smaller than α = 0.05 so it is decided that it has a significant effect on employee performance. Situational leadership style does not have a significant effect on employee performance. The significance value of situational leadership style is 0.810 greater than α = 0.05. Based on the Beta value, it is known that the variable that has the dominant influence on employee performance is work discipline at 0.762 (76.2%). Together, work discipline and situational leadership style have a significant effect on the performance of PT SMO employees. This decision is based on the significance level of the F value of 41.166 with a significance level of 0.000 which is smaller than α = 0.05. Keywords: Work Discipline, Situational Leadership Style, Employee Performance.
PENGARUH MOTIVASI, KEDISIPLINAN DAN METODE BELAJAR TERHADAP PRESTASI ANAK DI TK KUNTUM BATAM LITTLE ANGEL Sihaloho, Asner; Tamba, Imelda; Nuraeni, Brigida Endah; Siki, Elfrida Anunu
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.146

Abstract

This research aims to determine the influence of motivation, discipline and learning methods on children's achievement at Kuntum Batam Little Angel Kindergarten. This research method uses quantitative research methods. The population in this research is the parents of students at Kuntum Batam Little Angel Kindergarten with a total of 45 people. The sampling technique in this research used saturated samples, so the number of samples used was 45 respondents. The data collection technique used in this research was literature study and distributing questionnaires. The results of the research with a significance level of 5% show that the motivation variable t value is calculated at 0.082 with a significance level of 0.935> 0.05, so there is a positive and significant influence of motivation on children's achievement. The calculated t value of the discipline variable is 3.266 with a significance level of 0.002<0.05, so there is a positive and significant influence of discipline on children's achievement. The learning method variable has a calculated t value of 1.271 with a significance level of 0.211> 0.05, so there is a positive and significant influence of learning methods on children's achievement. From the F test it is known that the calculated F value for motivation, discipline and learning methods is 79.463 with a significance level of 0.000. A significance value smaller than α = 0.05 shows that motivation, discipline and learning methods simultaneously influence children's achievement at Kuntum Batam Little Angel Kindergarten.
Student Reading Interest In Terms Of Learning Motivation, Library Facilities And Library Services, A Case Study At The Universal University Library Dabur, Feliks; Barek, Florentiana Novita; Harianja, Josepin; Nuraeni, Brigida Endah
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.8038

Abstract

This study aims to determine the influence of students' reading interest in terms of learning motivation, library facilities and services, both partially and simultaneously, a case study at the Universal University library. This study uses a quantitative research method, the number of respondents is 91 respondents and data collection uses a questionnaire. The results of this study found that the learning motivation variable, t count of 5.642> t table of 1.991 with a significance level of 0.001 <α 0.05. library facility variable t count of 1.010 <t table of 1.991 with a significance level of 0.315> α 0.05 service variable, t count 4.837> t table 1.991 with a significance level of 0.001 <α 0.05. From the f test, it is known that f count 96.320> f table 2.67 with a significance level of 0.001 <α 0.05. This research is limited only to students' reading interest, reviewed from learning motivation, library facilities and services at Universal University Library. This research is useful for researchers and Universal University Library to be used as a reference in making decisions and conducting further research.
The Influence Of Promotion, Prices And School Image On The Acceptance Of New Students At SDS Kristen Tabqha, Batam City: Sinaga , Anjes Mara; Nuraeni , Brigida Endah; Atmojo , Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 2 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i2.157

Abstract

This research aims to determine the influence of promotion, price and school image, both partially and simultaneously, on the acceptance of new students at SDS Kristen Tabqha, Batam City. This research used a quantitative method with a population of 369 parents using the Slovin method to produce a sample of 100 parents and data collection using a questionnaire. The results of this research found that the promotion variable had a tcount of 3.578 > ttable 1.661 with a significance level of 0.001 < 0.05, so promotion had a positive and significant effect on the acceptance of new students at SDS Kristen Tabqha, Batam City. The price variable has a tcount of 2.340 > ttable 1.661 with a significance level of 0.021 < 0.05, so price has a positive and significant effect on the acceptance of new students at SDS Kristen Tabqha, Batam City. The school image variable has tcount 8.308 > ttable 1.661 with a significance level of 0.000 < 0.05, so school image has a positive and significant effect on the acceptance of new students at SDS Kristen Tabqha, Batam City. From the F test it is known that the fcount for promotion, price and school image is 91.196 > ftable 2.70 with a significance level of 0.000 < 0.05. This shows that the promotion, price and school image variables simultaneously have a positive and significant effect on the acceptance of new students at SDS Kristen Tabqha, Batam City.
Strategies For Strengthening Employee Performance: The Synergistic Influence Of Training, Compensation, And Motivation At PT PCI Elektronik Internasional: Atmojo , Agus Sekti Susila; Nuraeni , Brigida Endah; Sumarya , Edi
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 1 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i1.163

Abstract

This study aims to analyze the effect of training, compensation, and motivation on employee performance in the Quality Department of PT PCI Elektronik Internasional in Batam City. The research approach used is quantitative, with 89 respondents determined using the Slovin formula. Data collection was carried out through an online questionnaire using Google Forms, and the data was analyzed using SPSS software. The results showed that training had a positive and significant effect on employee performance (account = 4.921> stable = 1.662; significance 0.000 <0.05). Motivation also showed a positive and significant effect (account = 4.514> ttable = 1.662; significance 0.000 <0.05). However, compensation showed a significant negative effect on performance (account = -2.316 <ttable = 1.662; significance 0.023 <0.05). Simultaneously, the three variables have a significant effect on performance (Fcount = 74.156 > Ftable = 2.71; significance 0.000 < 0.05). The contribution of training, compensation, and motivation variables to employee performance is 72.4%, while 27.6% is influenced by other factors outside this study. These results indicate that training and motivation are the main strategies for improving performance, while the compensation system needs to be reviewed. Keywords: Training, Compensation, Motivation, Employee Performance, Quality Department
Strategies To Improve Member Satisfaction Through Analysis Of The Work Environment, Motivation, And Service Quality At CU Tunas Harapan Kota Batam: Nuraeni, Brigida Endah; Sumarya, Edi
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 1 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i1.165

Abstract

This study aims to formulate strategies to improve member satisfaction by analyzing the influence of work environment, motivation, and service quality at the CU Tunas Harapan Savings and Loan Cooperative in Batam City. A quantitative approach was employed, involving a population of 190 individuals, with a purposive sampling technique used to select 129 respondents. Data were collected through an online questionnaire distributed via Google Form and analyzed using SPSS version 26. The results show that, partially, the work environment has a positive and significant effect on member satisfaction (t-value = 2.115; p-value = 0.036). However, motivation and service quality did not have a significant individual impact (t-value = 0.981 and 1.159; p-value = 0.328 and 0.249, respectively). Simultaneously, all three independent variables work environment, motivation, and service quality have a positive and significant effect on member satisfaction (F-value = 19.194; p-value = 0.000). These findings suggest that strategies to improve member satisfaction at CU Tunas Harapan should prioritize strengthening the work environment, while also considering improvements in motivation and service quality as integral components of comprehensive and sustainable cooperative development. Keywords:Member satisfaction, work environment, motivation, service quality, savings and loan cooperative.
Analisis Konsep Green Marketing Dan Green Produck Terhadap Perilaku Membeli Melalui Teknology Digital (Studi Kasus Produk UMKM Di Kota Batam) Junianto, Pilifus; Nuraeni, Brigida Endah; Mite, Imelda; Minda, Olivia Nelciana
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2214

Abstract

Tujuan dari penelitian ini untuk melihat pengaruh dari green marketing dan green produck terhadap perilaku membeli melalui teknology Digital. Penelitian ini menggunakan Metode penelitian kuantitatif asosiatif. Hasil penelitian Green Marketing berperan penting dalam mempengaruhi penggunaan Teknologi Digital, meskipun ada sedikit pengaruh, pengaruh ini tidak cukup kuat secara statistik untuk diterima, Green Marketing berpotensi memengaruhi Perilaku Membeli, pengaruhnya tidak cukup kuat secara statistik untuk diterima, Green Produk terhadap keputusan konsumen untuk membeli sangat kecil dan tidak kuat secara statistic, penggunaan Teknologi Digital secara langsung berperan penting dalam memengaruhi keputusan konsumen untuk membeli
Examining Private Universities' Blue Ocean Leadership Sumarya, Edi; Nuraeni, Brigida Endah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8660

Abstract

Blue Ocean Leadership (BOL) is a strategic leadership approach that focuses on creating new market space, redefining the boundaries of competition, and optimizing resources to achieve sustainable competitive advantage. Although it has been widely applied in the business sector, empirical studies on BOL in the context of higher education, especially in Indonesian Private Universities (PTS), are still limited. This research aims to explore the implementation of BOL in XYZ University Batam, a large private university that is facing intense competitive pressures and demands for organizational transformation. Using a qualitative case study approach, the research relies on in-depth interviews with university leaders, lecturers, and education staff, as well as a review of the institution's strategic documents. The findings show that the implementation of BOL contributes to driving organizational innovation, improving the efficiency of internal processes, and generating a distinctive value proposition that differentiates the university from its competitors. However, there are a number of challenges in implementation, including organizational cultural resistance, limited resource capacity, and low technical understanding of the operational principles of BOL. This research makes a theoretical contribution to the strengthening of strategic leadership studies in the higher education sector and provides practical recommendations for PTS in adopting more responsive, adaptive and innovative leadership strategies to strengthen the institution's competitive position amid increasingly complex global dynamics.
Co-Authors Atmaja, Agus Sekti Susila Atmojo , Agus Sekti Susila Atmojo, Agus Sekti Susila Barek, Florentiana Novita Dabur, Feliks Dominika Dewa, Dominika Dewa Elizabert, Yesita Jontro Simanjuntak, Jontro Josepin Harianja Junianto , Pilifus Junianto, Pilifus Minda, Olivia Nelciana Mite, Imelda Nidi, Yasinta Anselma Peuhulu , Werenfridus Gulevear Resi, Maria Elisabeth Sihaloho, Asner Siki, Elfrida Anunu Simamora, Herto Sinaga , Anjes Mara Sitompul, Elpiani Togumarina Sumarya , Edi Sumarya, Edi Tamba, Imelda