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All Journal Ensiklopedia of Journal Jurnal Fokus Manajemen Jurnal Minfo Polgan (JMP) Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Bukit Pengharapan Tractare: Jurnal Ekonomi-Manajemen
Brigida Endah Nuraeni
Sekolah Tinggi Ilmu Ekonomi Bentara Persada Batam
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Tingkat Suku Bunga Kredit, Promosi, Dan Kualitas Pelayanan Terhadap Kepuasan Anggota Koperasi Lamalepa Maju Jaya Abadi Di Kota Batam Bali , Adrianus Loli; Nuraeni , Brigida Endah; Harianja , Josepin
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i2.184

Abstract

This study aims to determine the effect of credit interest rates, promotions and service quality on member satisfaction at Lamalepa Maju Jaya Abadi cooperative in Batam City both partially and simultaneously. This study uses a quantitative method by distributing questionnaires to 66 members of the Lamalepa MJA cooperative. Data processing in this study uses SPSS version 26. The results of data processing on the credit interest rate variable found that t count was 1.698 > t table of 1.669 with a significance level of 017 < 0.05, so the credit interest rate did have a positive and significant effect on member satisfaction. The promotion variable had a t count of 2.644 > t table of 1.669 with a significance level of 010 < 0.05, so the promotion did have a positive and significant effect on member satisfaction. The service quality variable has a calculated t of 4,424 > ttable 1.669 with a significance level of 000 < 0.05, indicating that service quality does have a positive and significant effect on member satisfaction. The f-test shows that the calculated f-value for loan interest rates, promotions, and service quality is 14.000 > fttable 2.79 with a significance level of 000 < 0.05. The R2 test shows that loan interest rates, promotions, and service quality contribute 40.0% to member satisfaction, while the remaining 60.0% is influenced by other independent variables not explained in this study
Pengaruh Disiplin Kerja, Motivasi Kerja, Dan Budaya Organisasi Terhadap Kinerja Karyawan Di Pt Anhong Media International Kota Batam Dendy , Fransiskus Sero; Tamba, Imelda; Nuraeni , Brigida Endah
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i2.186

Abstract

This study aims to analyze the influence of work discipline, work motivation, and organizational culture on employee performance at PT Anhong Media International Batam City. This study uses a quantitative approach with a survey method, and data collection through questionnaires to 45 respondents who are all employees of PT Anhong Media International, data processing in this study uses SPSS version 26. The results of data processing of work discipline variables found that the calculated t-value was 3.017 > ttable 1.679 with a significance level of 0.004 < 0.05, then Ho was accepted and Ha was rejected, so that work discipline had a positive and significant influence on employee performance. The work motivation variable has a calculated t-value of 0.578 < table 1.679 with a significance level of 0.567 > 0.05, then Ho is rejected and Ha is accepted, then work motivation does not have a positive and significant influence on employee performance. The organizational culture variable has a calculated t-value of 2.268 > table 1.679 with a significance level of 0.029 < 0.05, then Ho is accepted and Ha is rejected, then organizational culture has a positive and significant influence on employee performance. From the f test, it was found that the thef value for work discipline, work motivation, and organizational culture was 8.817 > ftable 2.81 with a significance level of 0.000 < 0.05. From the R2 test, it is known that work discipline, work motivation, and organizational culture contribute 39.2% to employee performance, while the remaining 60.8% is influenced by other factors that were not studied in this study.
PENGUATAN KAPASITAS PEMASARAN LAYANAN AIR BERSIH BERBASIS KEPERCAYAAN KUALITAS PRODUK PADA KSM BANYU BENING ECO FRESH DI TANGERANG SELATAN Sapto Yuwono; Brigida Endah Nuraeni; Edi Sumarya; Yozika Arvio; Sulastri Sulastri
Jurnal Pengabdian Bukit Pengharapan Vol. 5 No. 2 (2025)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v5i2.1063

Abstract

This study aims to examine the marketing strategy of clean water services implemented by the Community Self-Help Group (KSM) Banyu Bening in Taman Kedaung Housing, South Tangerang, with a particular focus on building consumer trust in potable water quality. The research adopts a descriptive qualitative approach, with data collected through in-depth interviews, field observations, and documentation. In practice, KSM Banyu Bening conducts regular water quality testing through a local public health laboratory as a form of quality assurance and as a communication tool to inform the community. The findings reveal that the effectiveness of the marketing strategy is driven by transparency in communicating test results, the intensity of direct interaction with customers, and the utilization of community-based media for continuous information dissemination. This approach has proven effective in enhancing consumer trust and strengthening customer loyalty toward the clean water service. The study offers practical insights for developing trust-based marketing strategies in community-managed clean water services.
LAYANAN PENGGUNA FINANCIAL TECHNOLOGY (FINTECH) PADA PELAKU USAHA MIKRO KECIL MENENGAH Brigida Endah Nuraeni; Pilifus Junianto; Herto Simamora; Yesita Elizabert
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14187

Abstract

Tujuan penelitian ini untuk mencari dan mengetahui hasil Kajian dan pengaruh-pengaruh lain dari Layanan Pengguna Financial Technology (Fintech) Pada Pelaku Usaha Mikro Kecil Menengah yang ada di kota Batam. Kajian layanan yang terdiri dari beberapa variable kunci yaitu Informasi konten, Interaksi pelanggan, adoption Fintech, Privasi. Penelitian ini menggunakan metode kuantitatif dengan desain penelitian yaitu jenis kausal dan deskriptif. Hasil penelitian adalah Terdapat pengaruh yang signifikan Informasi Konten terhadap Adoption FinTech. Terdapat pengaruh yang signifikan Informasi Konten terhadap Privasi. Terdapat pengaruh yang signifikan Interaksi Pelanggan terhadap Adoption FinTech. Terdapat pengaruh yang signifikan Interaksi Pelanggan terhadap Privasi. Terdapat pengaruh yang signifikan Privasi terhadap Adoption FinTech
Pengaruh Human Capital, Structur Capital, Relational Capital dan Innovation Behaviour Terhadap Keberlanjutan Usaha pada pelaku UMKM Jontro Simanjuntak; Brigida Endah Nuraeni
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14192

Abstract

Tujuan penelitian ini untuk menemukan pengaruh Conceptual Framework Human Capital, Structur Capital, Relational Capital dan Innovation Behaviour Terhadap Keberlanjutan Usaha pada pelaku UMKM. Penelitian ini menggunakan metode kuantitatif. Penelitian ini dirancang sebagai observasi, sehingga kuesioner akan digunakan sebagai alat untuk mengumpulkan data. Hasil penelitian yaitu Human Capital, Structure Capital, Relational Capital, dan Innovation Behavior tidak berpengaruh signifikan terhadap keberlanjutan usaha, berdasarkan hasil uji statistik. Dampak Terhadap Bisnis: Meski variabel-variabel ini umumnya dianggap penting untuk mendukung keberlanjutan bisnis dalam literatur, hasil ini menunjukkan bahwa dalam konteks penelitian Anda, peningkatan dalam keempat faktor ini mungkin tidak cukup untuk mendorong keberlanjutan usaha. Oleh karena itu, perusahaan mungkin perlu meninjau faktor lain, seperti strategi bisnis, kondisi pasar, atau modal sosial yang lebih luas, untuk meningkatkan daya tahan jangka panjang.
Pengembangan Model Industry Kreatif melalui E-Commerce menjadi Wirausaha Kompetitif : Studi Kasus Pelaku Usaha Thrifting di kota Batam Brigida Endah Nuraeni; Pilifus Junianto; Edi Sumarya; Oktavianus Darmin; Elisabeth Hilariana Pratiwi
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.15904

Abstract

The aim of this research is to analyze in depth the use of e-commerce by thrifting businesses in Batam City. This study employed a qualitative approach with a case study design. The main findings indicate that Creative Industry Aspects (CIA) have a significant positive effect on e-commerce adoption (UoEf), and e-commerce adoption significantly improves industry players' competency (Compt). The indirect effect of CIA on Compt through UoEf is significant, although the direct effect of CIA on Compt is insignificant. This confirms the importance of digitalization mediation in transforming human resource quality in the garment/creative industry sector. The model shows that the explained endogenous variables are relatively moderate (R² ~0.40 for UoEf) and low (R² ~0.21 for Compt), indicating the presence of other factors outside the model that also influence e-commerce competency and adoption.
Co-Authors Atmaja, Agus Sekti Susila Atmojo , Agus Sekti Susila Atmojo, Agus Sekti Susila Bali , Adrianus Loli Barek, Florentiana Novita Dabur, Feliks Dendy , Fransiskus Sero Dominika Dewa, Dominika Dewa Edi Sumarya Edi Sumarya Elisabeth Hilariana Pratiwi Harianja , Josepin Herto Simamora Jontro simanjuntak Josepin Harianja Junianto , Pilifus Junianto, Pilifus Minda, Olivia Nelciana Mite, Imelda Nidi, Yasinta Anselma Oktavianus Darmin Peuhulu , Werenfridus Gulevear Pilifus Junianto Resi, Maria Elisabeth Sapto Yuwono Sihaloho, Asner Siki, Elfrida Anunu Simamora , Herto Sinaga , Anjes Mara Sitompul, Elpiani Togumarina Sulastri Sulastri Sumarya , Edi Sumarya, Edi Tamba, Imelda Yesita Elizabert Yozika Arvio