Article Per Year (5 Year)
p-Index From 2021 - 2026
3.968
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Ensiklopedia of Journal Jurnal Fokus Manajemen Jurnal Minfo Polgan (JMP) Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Bukit Pengharapan Tractare: Jurnal Ekonomi-Manajemen
Brigida Endah Nuraeni
Sekolah Tinggi Ilmu Ekonomi Bentara Persada Batam
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
Building A Strong Culture And Improving Performance: Organizational Strategies For Developing Superior Human Resources Nuraeni, Brigida Endah; Sumarya, Edi; Atmaja, Agus Sekti Susila
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8661

Abstract

This study aims to understand the role of organizational culture in improving employee performance at Sekolah Tinggi Ilmu Ekonomi Bentara Persada (STIE BP) Batam. A qualitative approach was employed, using triangulation techniques to validate data through interviews and direct observations. The findings reveal that the organizational culture established at STIE BP characterized by values such as honesty, responsibility, care, fairness, and consistency has been internalized by employees and serves as a guiding principle in carrying out their duties and responsibilities. This culture is reflected in routine activities such as staff recollections, the use of symbols and uniforms, as well as the implementation of the institution’s motto and vision-mission. In addition, the quality assurance system and the application of Key Performance Indicators (KPIs) contribute to increased productivity and work motivation. The findings also indicate that organizational culture fosters a sense of belonging, enhances self-confidence, and strengthens employee engagement with the institution. Thus, a strong organizational culture not only functions as a tool for social control but also serves as a key driver of employee performance.
LAYANAN PENGGUNA FINANCIAL TECHNOLOGY (FINTECH) PADA PELAKU USAHA MIKRO KECIL MENENGAH Nuraeni, Brigida Endah; Junianto, Pilifus; Simamora, Herto; Elizabert, Yesita
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14187

Abstract

Tujuan penelitian ini untuk mencari dan mengetahui hasil Kajian dan pengaruh-pengaruh lain dari Layanan Pengguna Financial Technology (Fintech) Pada Pelaku Usaha Mikro Kecil Menengah yang ada di kota Batam. Kajian layanan yang terdiri dari beberapa variable kunci yaitu Informasi konten, Interaksi pelanggan, adoption Fintech, Privasi. Penelitian ini menggunakan metode kuantitatif dengan desain penelitian yaitu jenis kausal dan deskriptif. Hasil penelitian adalah Terdapat pengaruh yang signifikan Informasi Konten terhadap Adoption FinTech. Terdapat pengaruh yang signifikan Informasi Konten terhadap Privasi. Terdapat pengaruh yang signifikan Interaksi Pelanggan terhadap Adoption FinTech. Terdapat pengaruh yang signifikan Interaksi Pelanggan terhadap Privasi. Terdapat pengaruh yang signifikan Privasi terhadap Adoption FinTech
Pengaruh Human Capital, Structur Capital, Relational Capital dan Innovation Behaviour Terhadap Keberlanjutan Usaha pada pelaku UMKM Simanjuntak, Jontro; Nuraeni, Brigida Endah
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14192

Abstract

Tujuan penelitian ini untuk menemukan pengaruh Conceptual Framework Human Capital, Structur Capital, Relational Capital dan Innovation Behaviour Terhadap Keberlanjutan Usaha pada pelaku UMKM. Penelitian ini menggunakan metode kuantitatif. Penelitian ini dirancang sebagai observasi, sehingga kuesioner akan digunakan sebagai alat untuk mengumpulkan data. Hasil penelitian yaitu Human Capital, Structure Capital, Relational Capital, dan Innovation Behavior tidak berpengaruh signifikan terhadap keberlanjutan usaha, berdasarkan hasil uji statistik. Dampak Terhadap Bisnis: Meski variabel-variabel ini umumnya dianggap penting untuk mendukung keberlanjutan bisnis dalam literatur, hasil ini menunjukkan bahwa dalam konteks penelitian Anda, peningkatan dalam keempat faktor ini mungkin tidak cukup untuk mendorong keberlanjutan usaha. Oleh karena itu, perusahaan mungkin perlu meninjau faktor lain, seperti strategi bisnis, kondisi pasar, atau modal sosial yang lebih luas, untuk meningkatkan daya tahan jangka panjang.
The Influence Of Promotion, Product Variation And Service Quality On Purchasing Decisions At SRC Hutasoit Batu Aji Store, Batam City Simamora , Herto; Nuraeni , Brigida Endah; Junianto , Pilifus
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i2.181

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh promosi, variasi produk, dan kualitas pelayanan baik secara parsial maupun simultan terhadap keputusan pembelian di Toko SRC Hutasoit Batu Aji Kota Batam. Penelitian ini dilakukan dengan metode penelitian kuantitatif dengan jumlah sampel sebanyak 95 responden dan pengumpulan data menggunakan kuesioner. Hasil penelitian ini menemukan bahwa variabel promosi (X1) thitung 0,656 < ttabel 1,986 dengan tingkat signifikansi (0,513) > (0,05) maka promosi tidak berpengaruh positif dan signifikan terhadap keputusan pembelian. Variabel variasi produk (X2) thitung 4,916 > ttabel 1,986 dengan tingkat signifikansi (0,000) < (0,05) maka variasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Variabel kualitas pelayanan (X3) thitung 2,278 > ttabel 1,986 dengan tingkat signifikansi (0,025) < (0,05) maka kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Dari uji F diketahui nilai Fhitung promosi, variasi produk, dan kualitas pelayanan sebesar 8,911 > Ftabel 2,70 dengan tingkat signifikansi sebesar 0,000 < 0,05. Hal ini menunjukkan bahwa variabel promosi, variasi produk, dan kualitas pelayanan secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian di Toko SRC Hutasoit Batu Aji Kota Batam. Tahun 2025 ABSTRACT This study aims to determine the effect of promotion, product variation, and service quality both partially and simultaneously on purchasing decisions at SRC Hutasoit Batu Aji Store, Batam City. This study was conducted using a quantitative research method with a sample size of 95 respondents and data collection using a questionnaire. The results of this study found that the promotion variable (X1) tcount 0.656 < ttable 1.986 with a significance level (0.513) > (0.05) so that promotion does not have a positive and significant effect on purchasing decisions. Product variation variable (X2) tcount 4.916> ttable 1.986 with a significance level of (0.000) < (0.05) then product variation has a positive and significant effect on purchasing decisions. Service quality variable (X3) tcount 2.278 > ttable 1.986 with a significance level of (0.025) < (0.05) then service quality has a positive and significant effect on purchasing decisions. From the F test, it is known that the Fcount value of promotion, product variation, and service quality is 8.911> Ftable 2.70 with a significance level of 0.000 < 0.05. This shows that the variables of promotion, product variation, and service quality together have a positive and significant effect on purchasing decisions at the SRC Hutasoit Batu Aji Store, Batam City. Year 2025 .
Pengaruh Tingkat Suku Bunga Kredit, Promosi, Dan Kualitas Pelayanan Terhadap Kepuasan Anggota Koperasi Lamalepa Maju Jaya Abadi Di Kota Batam Bali , Adrianus Loli; Nuraeni , Brigida Endah; Harianja , Josepin
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i2.184

Abstract

This study aims to determine the effect of credit interest rates, promotions and service quality on member satisfaction at Lamalepa Maju Jaya Abadi cooperative in Batam City both partially and simultaneously. This study uses a quantitative method by distributing questionnaires to 66 members of the Lamalepa MJA cooperative. Data processing in this study uses SPSS version 26. The results of data processing on the credit interest rate variable found that t count was 1.698 > t table of 1.669 with a significance level of 017 < 0.05, so the credit interest rate did have a positive and significant effect on member satisfaction. The promotion variable had a t count of 2.644 > t table of 1.669 with a significance level of 010 < 0.05, so the promotion did have a positive and significant effect on member satisfaction. The service quality variable has a calculated t of 4,424 > ttable 1.669 with a significance level of 000 < 0.05, indicating that service quality does have a positive and significant effect on member satisfaction. The f-test shows that the calculated f-value for loan interest rates, promotions, and service quality is 14.000 > fttable 2.79 with a significance level of 000 < 0.05. The R2 test shows that loan interest rates, promotions, and service quality contribute 40.0% to member satisfaction, while the remaining 60.0% is influenced by other independent variables not explained in this study
Pengaruh Disiplin Kerja, Motivasi Kerja, Dan Budaya Organisasi Terhadap Kinerja Karyawan Di Pt Anhong Media International Kota Batam Dendy , Fransiskus Sero; Tamba, Imelda; Nuraeni , Brigida Endah
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 2 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i2.186

Abstract

This study aims to analyze the influence of work discipline, work motivation, and organizational culture on employee performance at PT Anhong Media International Batam City. This study uses a quantitative approach with a survey method, and data collection through questionnaires to 45 respondents who are all employees of PT Anhong Media International, data processing in this study uses SPSS version 26. The results of data processing of work discipline variables found that the calculated t-value was 3.017 > ttable 1.679 with a significance level of 0.004 < 0.05, then Ho was accepted and Ha was rejected, so that work discipline had a positive and significant influence on employee performance. The work motivation variable has a calculated t-value of 0.578 < table 1.679 with a significance level of 0.567 > 0.05, then Ho is rejected and Ha is accepted, then work motivation does not have a positive and significant influence on employee performance. The organizational culture variable has a calculated t-value of 2.268 > table 1.679 with a significance level of 0.029 < 0.05, then Ho is accepted and Ha is rejected, then organizational culture has a positive and significant influence on employee performance. From the f test, it was found that the thef value for work discipline, work motivation, and organizational culture was 8.817 > ftable 2.81 with a significance level of 0.000 < 0.05. From the R2 test, it is known that work discipline, work motivation, and organizational culture contribute 39.2% to employee performance, while the remaining 60.8% is influenced by other factors that were not studied in this study.
Co-Authors Atmaja, Agus Sekti Susila Atmojo , Agus Sekti Susila Atmojo, Agus Sekti Susila Bali , Adrianus Loli Barek, Florentiana Novita Dabur, Feliks Dendy , Fransiskus Sero Dominika Dewa, Dominika Dewa Elizabert, Yesita Harianja , Josepin Jontro Simanjuntak, Jontro Josepin Harianja Junianto , Pilifus Junianto, Pilifus Minda, Olivia Nelciana Mite, Imelda Nidi, Yasinta Anselma Peuhulu , Werenfridus Gulevear Resi, Maria Elisabeth Sihaloho, Asner Siki, Elfrida Anunu Simamora , Herto Simamora, Herto Sinaga , Anjes Mara Sitompul, Elpiani Togumarina Sumarya , Edi Sumarya, Edi Tamba, Imelda