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Harsono Teguh
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Pengaruh Brand Trust dan Brand Loyalty terhadap Repurchase Intention pada Produk Cat Avian di Gresik Freddy Cahyadi; Harsono Teguh; Bambang Karnain; Rina Dewi; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.3100

Abstract

. With the development of the era that is increasingly advanced, companies need to make effective marketing plans to excel in business competition. In marketing planning there are several factors that are considered such as Brand Trust and Brand Loyalty that affect Repurchase Intention. The purpose of the study was to determine the effect of brand trust and brand loyalty partially and simultaneously on repurchase interest in Avian paint product customers in Gresik. The type of research used in this study is explanatory research. This study uses a quantitative approach. The sample population was 100 consumers of Avian paint products in Gresik. The method used in sampling was non-probability sampling and purposive sampling techniques. The research instrument used a questionnaire. The data analysis technique used was multiple linear regression analysis. The results of the analysis can be concluded that brand trust has a partial effect on repurchase interest; and brand loyalty has a partial effect on repurchase interest; while Brand Trust and Brand Loyalty have a simultaneous effect on Repurchase Interest in Avian Paint Product Customers in Gresik
Penerapan Akuntansi Persediaan Pada PT Hutama Neala Di Surabaya: Laporan Kegiatan Kuliah Kerja Lapangan Elvira Damayanti; Bambang Karnain P; Harsono Teguh
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v3i1.2315

Abstract

The development of companies in Indonesia has entered the era of globalization which is marked by increasing competition between business actors operating in various business fields, both in the trade and industrial services sector which is experiencing an increase in business activities. Every company, whether engaged in trading or manufacturing, generally aims to make a profit. Apart from these goals, the company must also maintain business continuity and growth so that the company can run well and develop. In an effort to achieve this goal, the company must be able to operate smoothly and be able to combine all existing resources, so that it can achieve optimal results and profit levels. One resource that plays an important role in achieving company goals is inventory. This is because most of the company's activities are related to inventory. Inventory is a current asset that has quite a high risk in the company's activities if it is not paid proper attention. The risks that may arise can be in the form of physical risks or financial risks. For example, from a physical perspective, namely if there is fraud regarding inventory in the warehouse due to lack of supervision and damage to goods occurs which results in disappointed consumers. And from a financial perspective, that is if an error occurs in recording which results in a company loss in the accounting period.
Analisis Strategi Pemasaran Jasa Freight Forwarding Dalam Kegiatan Ekspor Pada PT. Putro Agung Transport Service: Laporan Kegiatan Kuliah Kerja Lapangan Tiara Ratnaningrum; I Gede Wiyasa; Harsono Teguh
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v3i1.2317

Abstract

Basically, education is useful in preparing workers before entering the workforce so that the knowledge and skills obtained are in accordance with the type of work desired. To prepare quality students who are reliable and highly capable, University 45 Surabaya competes in improving the quality of teaching and learning both in terms of facilities and infrastructure. Learning from direct experience can be implemented through Field Work Lectures (KKL). Every company, whether operating in the product or service sector, has a goal to stay alive and develop, this goal can be achieved through efforts to maintain and increase the level of profit or profit. company operations. This can be done, if companies can maintain and increase sales of the products or services they produce. By implementing an accurate marketing strategy through exploiting opportunities to increase sales, the company's position or standing in the market can be improved or maintained. In this regard, the implementation of modern marketing today has a very big role as a direct support for increasing company profits. Marketing strategy is a form of detailed plan in the field of marketing
Kualitas Pelayanan dan Sistem Manajemen SDM Toko Listrik Dan Eliktronik, Sinar Welisa Jaya Surabaya, Jawa Timur: Laporan Kegiatan Kuliah Kerja Lapangan Ahen Nikolas Banoet; Harsono Teguh; Achmad Daengs GS
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v3i1.2329

Abstract

Companies really need competent and quality human resources, especially in this era of globalization. All business organizations must be ready to adapt and strengthen themselves in order to compete so that they are able to answer all challenges in the future. Human resources in this case are employees who always play an active and dominant role in every organizational activity because humans are planners, actors and determinants of the realization of goals. Human resource management (HRM) is a process of dealing with various problems within the scope of employees, employees, workers, managers and other workers to be able to support the activities of an organization or company in order to achieve predetermined goals. Human resources are a very valuable factor, so the company is responsible for maintaining the quality of work life and developing the workforce so that they are willing to contribute optimally to achieve company goals (Pruijt, 2003). Placing employees in the right positions will help the company to obtain optimal work results and achieving expected goals. This is reinforced by Hasibuan's (2005) statement that placement must be based on job descriptions and job specifications that have been determined and guided by the principle of the right person in the right place and the right person behind the work. An organization, according to Rivai (2004) Without support employees/employees who are suitable both in terms of quantitative, qualitative, strategic and operational aspects, then the organization/company will not be able to maintain its existence, develop and advance in the future. For this reason, quality human resources are needed to support the tasks that are the responsibility of the organization
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Apotek Rafa Farma 2 Surabaya Mayang Puspita Amara; Harsono Teguh; Achmad Daengs GS
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v3i1.2331

Abstract

A pharmacy is a type of retail business whose commodities or goods traded consist of pharmaceutical supplies, which include medicines and medicinal ingredients, as well as health supplies. A pharmacy is also a specific place where pharmaceutical work is carried out and distribution of pharmaceutical supplies and other health supplies to the public. Pharmacies have two uses, namely in providing health services and in business/competition. In line with the development of science and technology in the pharmaceutical sector, there has been a shift in the orientation of pharmaceutical services and the management of drugs as a commodity to comprehensive services (pharmaceutical care) in the sense of not only managing drugs but in a broader sense includes the implementation of providing information to support the correct and rational use of drugs, monitoring drug use to determine the final destination and the possibility of medication errors (Ministry of Health, 2014).
Peran Purchasing Departemen Dalam Pengadaan Barang Pada PT. Jawa Metalindo Prima Industri: Laporan Kegiatan Kuliah Kerja Lapangan Edwin Hidayat; I Gede Wiyasa; Harsono Teguh
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v3i1.2337

Abstract

PT. Jawa Metalindo Prima Industri was founded in 1985 by Mr. Suryanto Wibowo. Initially, the company focused on the production of small metal components and spare parts for the automotive industry. With strong determination and a vision to become a major player in the industry, PT. Jawa Metalindo Prima Industri started its journey with limited but quality production facilities. In the first few years, the company experienced steady growth. With increasing demand for metal products, PT. Jawa Metalindo Prima Industri is developing production capacity and improving the quality of its products. This is supported by investment in technology and modern production machines which enable the company to meet higher quality standards and increase production efficiency. In 1995, PT. Jawa Metalindo Prima Industri is diversifying its business by expanding its product range. The company began producing metal components for the electronics and household appliance industries. This step helps the company to diversify sources of income and reduce dependence on one particular market segment. At the beginning of the 21st century, PT. Jawa Metalindo Prima Industri is carrying out significant expansion. The company acquires several small companies in the same industry to expand its market share and gain competitive advantage. Apart from that, PT. Jawa Metalindo Prima Industri has also invested in improving production facilities, research and product development, as well as developing a qualified workforce. In recent years, PT. Jawa Metalindo Prima Industri continues to show positive growth. The company has succeeded in expanding its distribution network to export markets, so that its products can be sold to various countries throughout the world
Manajemen Pemasaran Outlet Cuci Sepatu Ngumbah Shoes : Laporan Kegiatan Kuliah Kerja Lapangan Moch. Falcha Omar Ali; Harsono Teguh; Rina Dewi; Diana Zuhro; Sutini Sutini
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v3i1.2365

Abstract

Entrepreneurship is a creative business that is formed based on innovation to create something new, has added value, provides benefits, creates jobs and the results are useful for other people. Entrepreneurship is always confused with Medium Enterprises, although this is not always the case, because not always the business owned by an entrepreneur is classified as a Micro, Small and Medium Enterprise (MSME). Micro, Small and Medium Enterprises (MSMEs) can be interpreted in various ways by various sources. The basis for formulating the meaning of MSMEs can be based on the amount of business results/income, the amount of capital, the number of workers and the form of business. Micro, Small and Medium Enterprises (MSMEs) apparently have an important role in making a positive contribution to overcoming economic, social problems, in the form of high levels of poverty, large numbers of unemployed people, especially among people with low education, inequality in income distribution, uneven development processes between urban and rural areas and the problem of urbanization with all its negative impacts.
Pengaruh Kualitas Produk, Citra Merek Dan Lokasi Terhadap Kepuasan Konsumen Warung Kopi Prada Di Surabaya Erwin Tri Kurniyanto; Sugiharto Sugiharto; Achmad Daengs GS; Rina Dewi; Harsono Teguh
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.1600

Abstract

The coffee shop industry is one of the industries with the fastest development and demand. Every year the development and growth of the number of coffee shops opened in Indonesia is always increasing. By providing a product that is different from other coffee shops through the characteristics that coffee is served to customers, it can make the coffee shop always visited by customers, besides that, a brand image that is easy to remember and a strategic location will be able to attract customers to come to enjoy the coffee. The reason of this think about was to decide the impact of Product, Location, and Brand Image on Warkop Prada's Shopper Fulfillment variable in Surabaya. This inquire about was conducted employing a quantitative approach. The research information is within the frame of a test of 96 respondents in which the test is taken using Lemeshow. The information collection strategy may be a survey. Information investigation utilized in this think about was numerous direct relapse investigation with SPSS 26 computer program. The information that met the legitimacy test, unwavering quality test, and classic presumption test were handled to deliver a relapse condition: Y = 18.397 + 0.168X1 + 0.194X2 + 0.549X3 + e. The comes about of the investigation carried out can be seen through the comes about of the t test it can be seen that the factors Product (X1), Brand Image (X2), and Location (X3) have a fractional impact on the Customer Satisfaction (Y) Warkop Prada in Surabaya with each having t number (2.167), t check (2.288) and t number (2.638) which is more noteworthy than t table (1.66088). The comes about of the F test in this study appear that the calculated F esteem (5.475) is more noteworthy than F table (3.09), which implies that the autonomous factors are Product (X1), Brand Image (X2), and Location (X3) factors at the same time influence the variable Customer Satisfaction (Y) Warkop Prada in Surabaya
Pengaruh Kualitas Produk, Harga Dan Promosi Speaker Box Rhyme Terhadap Volume Penjualan Pada CV. Sinar Baja Eletric Di Surabaya Ely Ely Julianus Tiballa; Bambang Karnain; Sugiharto Sugiharto; Achmad Daengs GS; Harsono Teguh
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.1631

Abstract

This study aims to analyze the role of product quality, price and promotionon sales volume of CV. Sinar Baja Electric. Research conducted at CV. Sinar Baja Electric, researchers took quantitative research methods, while the methods used to collect and were interviews, observasion and documentation. The analysis that the authors use in the study is descriptice qualitative analysis, multiple linear regression analysis, validation analysis and reability testing. Proceeds from sales of Speaker Box Rhyme at CV. Sinar Baja Electrichas experienced a decline in the past 3 years, this is evidenced by the sales result in 2018 of 28 pcs, while in 2019 there were 13 pcs and in 2020 there were 6 pcs. Based on the result obtained from the questionnaire distributed to cconsmers CV. Sinar Baja Electric, in use study used one dependent variable, namely sales volume and three independent variable, namely product quality, price and promotion. The regression model obtained from the multiple linear regression test in thie study is Y = 2,032 + 0,184X1 + 0,680X2 + 0,090X3 + 0,427. In this study there is a multiple linear test, namely the analysis of the coefficient of determination (R²), in table 4.10 it can be shown that 57,3% increase in sales volume of Rhyme speakers is influenced by independent variable, namely product quality (X1), price (X2) and promotion (X3), while the remaining 42,7% is influenced by other variable not examined in thi study. And based on the results of the beta value in the multiple linear regression the in the table 4.9, it can be concluded that only the price variable has a significant effect on volume sales CV. Sinar Baja Electric with a value of 0,661 and the rest (product quality and promotion) has no significant effect on sales volume at CV. Sinar Baja Electric in Surabaya.
Pengaruh Training Terhadap Produktivitas Kerja Karyawan Konsultan di Surabaya: (Studi Kasus Pada PT. Asuransi Umum BUMIDA 1967) Intan Permata Sari; Achmad Daengs GS; Rina Dewi; Bambang Karnain; Harsono Teguh
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4017

Abstract

PT. Bumida General Insurance 1967 as a company that wants to continue to grow requires employees who have skills and knowledge that are always updated. Through well-structured training programs, companies can ensure that employees are always ready to face new challenges, both in facing competition and in providing the best service to clients. This is one way to ensure that work productivity is maintained and even increased. This research aims to determine how far the effective implementation of training is related to increasing the work productivity of PT consultant employees. Bumida General Insurance 1967 Surabaya. This research is quantitative research. The research population was all employees of PT. Bumida General Insurance 1967 Surabaya, totaling 55 people. The sampling technique uses saturated sampling so that all employees become the research sample. Data analysis uses linear regression with hypothesis testing using the t test. The research results show that training has a significant effect on employee work productivity. This indicates that the training provided to employees can significantly improve employee performance, which has an impact on increasing company productivity.
Co-Authors Agnes Martalina Gasmi Ahen Nikolas Banoet Alfiah Nofiana Anky Fibrianti Aridha Prassetya Bambang Karnain Bambang Karnain P Dema Erita Devi Mayasari Diana Zuhro Dwi Krisnara Edwin Hidayat Elvira Damayanti Ely Julianus Tiballa Erida Nursiana Erwin Tri Kurniyanto Freddy Cahyadi GS , Achmad Daengs I Gd Wiyasa I Gede Wiyasa Intan Permata Sari Kornelia Sarce Mahjudin Mahjudin Malik Hidayatullah Mayang Puspita Amara Moch. Falcha Omar Ali Rina Dewi Siti Khotimah Sugiharto Sugiharto Sutini Sutini Tiara Ratnaningrum Widodo Widodo