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TIPOGRAFI VERNAKULAR PADA WARUNG TENDA KAKI LIMA DI JAKARTA Taufiq Akbar; Agung Zainal Muttakin Raden
Jurnal Dimensi DKV Seni Rupa dan Desain Vol. 1 No. 2 (2016): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

AbstractVernacular Typhography on Street Market Tents in Jakarta. Jakarta is the capitol city of Indonesia, which became one of urban destination for people from supporting district like Bogor, Tangerang, Bekasi, and Depok. Before and after colonialism, there is lots of culture assimilation from many ethnic and parts of nation. One the effect of vernacularism is typography vernacular that spread out at tents of street market.This research is analyzing the hierarchy, contrast, and main principles of typography (readability, legibility, clarity, and visibility) of the banner of street market’s tents. Thisanalysis is to know the vernacular typography in street market’s tents which are applying indirectly the hierarchy system, contrast, and main principles of typography. The resultof this research is the banner of the street market is one of the specific identities of street market’s food vendor from time to time.AbstrakTipografi Vernakular pada Warung Tenda Kaki Lima di Jakarta. Jakarta merupakan ibukota negara Indonesia yang telah menjadi tujuan bagi masyarakat urban yang bermukim di kota-kota penyangganya seperti Bogor, Tangerang, Bekasi danDepok serta daerah-daerah lain di Indonesia. Sejak zaman sebelum kolonial dan setelah kolonial banyak asimilasi budaya dari berbagai etnis dan suku bangsa. Pengaruh sertabudaya yang dibawa oleh masyarakat urban multietnis tersebut memberi pengaruh yang sangat besar. Karya-karya vernakular di Jakarta, salah satunya adalah tipografi vernakular yang terpampang pada tenda-tenda pedagang kaki lima. Dalam penelitian ini dianalisis spanduk pada tenda pedagang kaki lima berdasarkan hirarki dan kontras serta prinsip pokok tipografi (readability, legibility, clarity, dan visibility). Analisis iniuntuk mengetahui tipografi vernakular pada spanduk tenda pedagang kaki lima yang secara tidak langsung telah menerapkan sistem hirarki dan kontras serta prinsip pokoktipografi. Hasil dari penelitian ini adalah bahwa spanduk kaki lima merupakan salah satu cirri dan identitas pedagang kaki lima sejak dulu hingga sekarang

Animating Indonesian folklore “Smong” as a child-friendly guide for disaster preparedness Agung Zainal Muttakin Raden; Muhammad Iqbal Qeis; Siriporn Maneechukate
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 19 No. 1 (2024)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v19i1.3868

Smong is a folklore from Simeulue Island in the western part of Indonesia. Smong contains wisdom about disaster preparedness and mitigation related to earthquakes and tsunamis. Although located near the epicenter of the earthquake, the inhabitants of Simeulue Island managed to save themselves when the 2004 Indian Ocean earthquake and tsunami disaster occurred through the local wisdom taught in the form of Smong folklore. As Indonesia sits in an earthquake and tsunami-prone area, the local wisdom of the inhabitants of Simeulue Island needs to be widely disseminated as a form of disaster preparedness. However, Smong is taught using the Devayan Language indigenous to Simeulue Island. Therefore, there is a need to adapt this into a modern platform so it can be understood throughout the nation, especially by the younger generation as an early guide for emergency preparedness. This article will discuss the process of adapting the folklore “Smong” into a child-friendly digital media in the form of animation for Indonesian society. The adaptation used the design thinking method through a double-diamond approach which consists of Discover, Define, Develop, and Deliver. The adaptation resulted in an animated film depicting the local wisdom from Simeulue Island accompanied by a song in the Indonesian language so it can be understood and becomes a medium of learning for the child about disaster preparedness related to earthquakes and tsunamis.

ANALOGI DAN METAFORA DALAM IKLAN KREATIF (STUDI KASUS: KAMPANYE UNIVERSITAS) Irwan Harnoko; Nugroho Widya Prio Utomo; Agung Zainal Muttakin Raden
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 9 No. 1 (2024): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v9i1.17597

AbstractAnalogies and Metaphors in Creative Advertising (Case Study: University Campaign). Visual communication design plays a crucial role in conveying a strong and compelling message to the audience. This research reviews the work of students of the Campaign Design course at Pradita University, who faced the challenge of differentiating themselves from their competitors with parity advertising. The method used is a qualitative method using Mario Pricken's metaphor and analogy approach. The results of this analysis found that some of the student works were appropriate in applying metaphors and analogies, but other works were less appropriate in applying metaphors and analogies to advertising works.Keywords: analogy, metaphor, campaign design, university campaign, advertising AbstrakAnalogi dan Metafora Dalam Iklan Kreatif (Studi Kasus: Kampanye Universitas). Desain komunikasi visual memainkan peran krusial dalam menyampaikan pesan yang kuat dan menarik bagi khalayak. Penelitian ini mengulas hasil karya mahasiswa mata kuliah Desain Kampanye di Universitas Pradita, yang menghadapi tantangan dalam membedakan diri dari pesaingnya dengan iklan paritas. Metode yang digunakan adalah metode kualitatif dengan menggunakan pendekatan metafora dan analogi dari Mario Pricken. Hasil dari analisis ini ditemukan bahwa karya-karya mahasiswa tersebut beberapa sudah sesuai penerapan metafora dan analogi, namun karya lain kurang tepat dalam menerapkan metafora dan analogi pada karya iklan.Kata kunci: analogi, metafora, desain kampanye, kampanye universitas, iklan

Sosialisasi Klasifikasi Sampah Melalui Mural Putri, Sevilia Sujarwo Indrias; Shindy, Mohamad; Raden, Agung Zainal Muttakin
Darma Cendekia Vol. 1 No. 2 (2022): Darma Cendekia
Publisher : CV Buana Prisma Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60012/dc.v1i2.16

Kegiatan ini merupakan hasil Kerja sama dengan SMAN 3 Depok, Jawa Barat. Program ini bertujuan untuk meningkatkan kreativitas dalam penyelamatan lingkungan melalui kegiatan mural. Permasalahan yang timbul, di antaranya untuk menyampaikan informasi tentang pentingnya memilah/klasifikasi sampah. SMAN 3 Depok adalah salah satu pihak yang memiliki suatu terobosan untuk memberikan edukasi melalui mural tentang klasifikasi sampah. Hal tersebut dilakukan agar semakin banyak kesadaran dalam hal mengembangkan inovasi yang memanfaatkan alam sekaligus meningkatkan kreativitas dalam menyelesaikan masalah lingkungan. Mural memiliki peran penting sebagai media alternatif dalam menyampaikan informasi dan edukasi, implementasi informasi yang menyenangkan memalui media mural, diharapkan siswa mampu menambah kepekaan dan kesadaran dalam merawat lingkungan. Dalam pelaksanaannya, tim pengabdian kepada masyarakat mewujudkan pesan kreatif dalam bentuk mural dengan pesan klasifikasi sampah organik, anorganik, dan B3. Dengan demikian, desain mural yang dibuat dapat dengan mudah dipahami, diingat, dan dilakukan oleh setiap siswa maupun warga sekolah.

Iconography: Sundanese Calligraphy as Artistic Expressions of Identity Raden, Agung Zainal Muttakin; Rustopo, Rustopo; Haryono, Timbul; Pratama, Dendi
Harmonia: Journal of Arts Research and Education Vol 23, No 1 (2023): June 2023
Publisher : Department of Drama, Dance and Music, FBS, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/harmonia.v23i1.37716

The Sundanese script is one of Indonesia’s traditional scripts. The existence of Sundanese script is still being preserved by cultural activists and the Sundanese script literacy community, one of which is through calligraphy in Sundanese script. This article will analyze the calligraphy of Sundanese script by Edi Dolan posted on his social media. The Sundanese calligraphy that will be discussed is in the form of puppets, animals, and humans. The Sundanese calligraphy will be reviewed through an iconographic approach. Iconography has three levels in analyzing objects, namely (1) Pre-iconography, which is to describe the formal aspects of the object; (2) Iconography, which is to interpret images, stories, and metaphors; (3) Content analysis through revealing the intricacies of the object. The results of the research elaborate on the formal aspects found in Sundanese calligraphy objects, resulting in multidimensional interpretations built on images, stories, and other multidimensional object meanings, thus showing a complete correlation of all these aspects in expressing Sundanese identity.

Kaligrafi Arab pada Jimat dalam Perspektif Seni, Magi, dan Religi Raden, Agung Zainal Muttakin; Andrijanto, Mohamad Sjafei; Sukarwo, Wirawan
CaLLs (Journal of Culture, Arts, Literature, and Linguistics) Vol 5, No 1 (2019): CaLLs, Juni 2019
Publisher : Fakultas Ilmu Budaya, Universitas Mulawarman

Cirebon yang merupakan pusat penyebaran Agama Islam di Pulau Jawa, memiliki masyarakat yang dinamis dan heterogen. Percampuran budaya pada masyarakat Cirebon menjadikan Cirebon sebagai wilayah yang memiliki budaya campuran. Di Cirebon, percampuran budaya ini menghasilkan pergeseran yang dikenal dengan istilah Srabad yang memiliki arti mingser saking abad artinya bergesernya abad, dari masa klasik menuju masa Islam. Penelitian ini akan mengurai kaligrafi Arab yang terdapat pada jimat melalui perspektif seni, magi dan religi. Ketiga komponen ini akan berelasi satu dengan lainnya. Penelitian ini menggunakan visual metodologi dengan tujuan untuk menganalisis elemen-elemen visual yang terdapat dalam jimat melalui pendekatan estetika serta pendekatan budaya. Hasil dari penelitian ini akan mengungkap bahwa makna seni, magi dan religi pada kaligrafi Arab yang terdapat dalam jimat merupakan cerminan ideologi dan budaya masyarakat Cirebon. Cirebon as the center of dissemination of Islam in Java Island, has a dynamic and heterogeneous society. Multicultural influence in the Cirebon community develops Cirebon as an area that has a mixed culture. In Cirebon, the mixture of culture resulted in a social change in the area which is known as Srabad or mingser saking abad means the shift of the century, from the classical age to the time of Islam. This research will break down Arabic calligraphy found in jimat through artistic, magic and religious perspectives. These three components will relate to one another. This study uses visual methodology with the aim of analyzing the visual elements contained in the talisman or jimat through aesthetic and cultural approaches. The result of this study shows that the meaning of art, magic, and religion found in Arabic calligraphy contained in the talisman or jimat is a reflection of the ideology and culture of Cirebon society.

KONSISTENSI PENGGUNAAN BRAND GUIDELINES PADA MATERI PROMOSI DI PERGURUAN TINGGI SWASTA: The Consistency of Using Brand Guidelines in Private University's Promotional Materials Irwan Harnoko; Nugroho Widya Prio Utomo; Agung Zainal Muttakin Raden
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 10 No. 1 (2025): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v10.i1.22593

The Consistency of Using Brand Guidelines in Private University's Promotional Materials. Brand identity consistency is a crucial factor in building brand image and consumer loyalty. This study examines the implementation of brand guidelines at Pradita University by analyzing promotional materials based on visual elements such as typography, color, and graphic elements. Observations reveal inconsistencies with the brand guidelines, particularly in the use of typefaces, background colors, and graphic elements. Titillium, the designated standard font, is not consistently applied and is often replaced by decorative and script fonts. The university’s signature green color is also frequently substituted with orange. These inconsistencies risk weakening the university's brand identity. Strict adherence to brand guidelines is essential to maintain visual identity uniformity, enhance memorability, and strengthen the university's image and reputation in the long term.

Animating Indonesian folklore “Smong” as a child-friendly guide for disaster preparedness Raden, Agung Zainal Muttakin; Qeis , Muhammad Iqbal; Maneechukate, Siriporn
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 19 No. 1 (2024)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v19i1.3868

Smong is a folklore from Simeulue Island in the western part of Indonesia. Smong contains wisdom about disaster preparedness and mitigation related to earthquakes and tsunamis. Although located near the epicenter of the earthquake, the inhabitants of Simeulue Island managed to save themselves when the 2004 Indian Ocean earthquake and tsunami disaster occurred through the local wisdom taught in the form of Smong folklore. As Indonesia sits in an earthquake and tsunami-prone area, the local wisdom of the inhabitants of Simeulue Island needs to be widely disseminated as a form of disaster preparedness. However, Smong is taught using the Devayan Language indigenous to Simeulue Island. Therefore, there is a need to adapt this into a modern platform so it can be understood throughout the nation, especially by the younger generation as an early guide for emergency preparedness. This article will discuss the process of adapting the folklore “Smong” into a child-friendly digital media in the form of animation for Indonesian society. The adaptation used the design thinking method through a double-diamond approach which consists of Discover, Define, Develop, and Deliver. The adaptation resulted in an animated film depicting the local wisdom from Simeulue Island accompanied by a song in the Indonesian language so it can be understood and becomes a medium of learning for the child about disaster preparedness related to earthquakes and tsunamis.

Hikayat Purasara: Komunikasi Visual Ilustrasi Wayang pada Naskah Sastra Betawi Abad ke-19 Raden, Agung Zainal Muttakin; Andrijanto, Mohamad Sjafei
Manuskripta Vol 7 No 1 (2017): Manuskripta
Publisher : Masyarakat Pernaskahan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33656/manuskripta.v7i1.81

This paper discusses about one of collection National Library of Republic Indonesia, Hikayat Purasara. Its a part of Betawi literature in the end 19th century which contains wayang story in prose form and this manuscript is codex unicus. It has a code with number ML178 in a microfilm roll 660.04. The illustration is very unique because it aims to construct an communication with the plot. In another side, this manuscript indicates culture combinations which bind up in one opus. It uses Jawi script with narrative form and Malay language. But also found Javanese-Sundanese languages with Malay-Betawi dialect. Wayang illustrations in this manuscript is an communication concept which describes social and moral messages. Further more, it has to get more attention like make comics, animations, or films which makes it more attractive and compatible with young generation. It aims to make the opus understood easily and learned the contents by today and future generations. === Penelitian ini membahas salah satu naskah koleksi Perpustakaan Nasional, yaitu Hikayat Purasara. Naskah ini termasuk dalam sastra Betawi akhir abad 19. Naskah ini memuat kisah wayang yang berbentuk prosa, dan merupakan naskah tunggal. Kode naskah adalah ML178 dan dialihmediakan dalam bentuk mikrofilm dengan nomor rol 660.04. Penyajian ilustrasi wayang yang terdapat dalam naskah ini memiliki keunikan tersendiri, yakni sebuah bentuk komunikasi yang dibangun untuk memperkuat isi cerita. Selain itu, naskah ini menunjukkan adanya akulturasi kebudayaan yang terjalin sehingga menghasilkan sebuah karya yang harmonis. Aksara yang digunakan adalah aksara Jawi dengan penyampaian cerita bersifat naratif menggunakan bahasa Melayu namun ada pula bahasa Jawa-Sunda yang menggunakan dialek Melayu Betawi. Ilustrasi wayang yang terdapat dalam naskah ini merupakan sebuah bentuk konsep komunikasi yang dituangkan melalui gambar yang mengandung pesan sosial. Karya sastra ini perlu mendapat perhatianantara lain mengubahnya ke dalam bentuk media lain seperti komik atau film animasi, yang menarik bagi generasi muda dan disesuaikan dengan perkembangan zaman. Hal ini perlu dilakukan agar karya tersebut lebih mudah dipahami dan dipelajari isi dan pesannya oleh generasi saat ini maupun yang akan datang.

Kajian Gaya Visual pada Naskah Indonesia yang Terdapat pada Buku Indonesian Manuscript in Great Britain Yulianto Hadiprawiro; Agung Zainal Muttakin Raden
Jurnal Desain Vol 4, No 02 (2017): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

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