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All Journal Journal of Economic, Bussines and Accounting (COSTING) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Journal of Management and Business Innovations Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Manajemen Balance : Jurnal Akuntansi dan Manajemen Journal of Artificial Intelligence and Digital Business Mandiri: Jurnal Akuntansi dan Keuangan JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ekonomi Bisnis dan Manajemen Journal of Islamic Education Jurnal Pengabdian Masyarakat dan Riset Pendidikan JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Social Science Research Journal Indonesian Journal of Innovation Multidisipliner Research Majalah Bisnis & IPTEK
Sudiarti, Sri
Universitas Cipasung Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PERAN INSENTIF DALAM MEMEDIASI PENGARUH EMPLOYEE INVOLVEMENT DAN SELF-EFFICACY TERHADAP KINERJA PEGAWAI SEKRETARIAT DPRD KABUPATEN TASIKMALAYA Fahmi Yurahmi; Sri Sudiarti; Budhi Wahyu Fitriadi
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 2 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i2.2467

Abstract

  This study aims to provide an overview and analyze the influence of Employee Involvement and Self-Efficacy on Employee Performance with Incentives as a mediating variable at the Secretariat of the Tasikmalaya Regency DPRD. This study employs a quantitative approach using a survey method and Partial Least Square Structural Equation Modeling (PLS-SEM) analysis technique with the assistance of SmartPLS 4 software. The sample consists of 30 respondents using a saturated sampling technique. The results indicate that Employee Involvement and Self-Efficacy significantly influence Incentives. Additionally, Incentives also significantly influence Employee Performance. Furthermore, Incentives were found to significantly mediate the influence of Employee Involvement and Self-Efficacy on Performance. These findings confirm that high levels of employee involvement and self-efficacy can enhance performance when accompanied by appropriate incentives as a form of organizational recognition.  
EMPLOYEE PERFORMANCE ANALYSIS BASED ON LEADERSHIP STYLE MEDIATED BY MOTIVATION Fatkhuri Fatkhuri; Dyah Handayani Dewi; Kevin Indajang; Sri Sudiarti; Novita Sari
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/yqmwe981

Abstract

This study examines the effect of leadership style on employee performance with work motivation as a mediating variable. In modern organizational environments, leadership has been recognized as a critical determinant of employee performance. Effective leadership fosters a supportive work environment, enhances intrinsic and extrinsic motivation, and ultimately contributes to improved employee performance. Although numerous studies have explored the direct relationship between leadership and performance, few have rigorously assessed the mediating role of motivation using a large, representative sample. This study employed a quantitative approach using the Statistical Package for the Social Sciences (SPSS) and surveyed 100 employees from various departments of PT KLM Tangerang to test the hypothesized relationship. Data were collected through a structured questionnaire and analyzed using regression and mediation analyses. The results indicate that leadership style significantly influences motivation, which in turn positively influences employee performance. Furthermore, motivation partially mediates the relationship between leadership style and performance, suggesting that leadership practices foster higher motivation, which improves performance outcomes. These findings corroborate recent literature demonstrating consistent positive effects of leadership and motivation on performance. This study contributes to organizational behavior theory by providing empirical evidence on the mediating mechanisms of motivation and offers practical implications for human resource management. Organizations should prioritize leadership development programs and motivational strategies to strengthen employee performance and organizational effectiveness.
Pengaruh Testimoni dan Brand Ambassador Korea Terhadap Minat Beli Skincare Scarlett di TikTok Shop Pada Masyarakat Kabupaten Tasikmalaya Dea Asri; Sri Sudiarti
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.223

Abstract

This study aims to evaluate the extent to which testimonials and Korean brand ambassadors influence consumer purchase intention for Scarlett products on TikTok Shop. The research is based on concepts related to testimonials, brand ambassadors, and consumer purchase intention. Primary data were obtained using a purposive sampling technique. Data were collected through a Google Form distributed to TikTok users in Tasikmalaya Regency, with 106 respondents. Data analysis was conducted using an outer model approach, an inner model approach, and hypothesis testing. The uniqueness of this study lies in the use of SmartPLS-based SEM methods to analyze the relationships between variables. The results indicate that testimonials and Korean brand ambassadors have a positive and significant influence on consumer purchase intention.
Brain Rot as a Mediator of Social Media Use, Mental Well-Being, and Employee Productivity Adi Muhammad Nur Ihsan; Sri Sudiarti; Arief Hamdan Syarief; Abdul Wildan; Abdul Hakim
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i1.2421

Abstract

The rapid advancement of digital technology has intensified the use of social media in daily work activities, yet excessive information exposure may reduce individuals’ cognitive capacity. This study aims to analyze the mediating role of brain rot in the relationship between social media use, mental well-being, and employee productivity. A total of 282 active workers in Indonesia participated as respondents through a survey instrument adapted from previous studies, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that social media use and mental well-being have negative effects on brain rot, while brain rot negatively affects employee productivity. Furthermore, brain rot significantly mediates the relationship between social media use and productivity, as well as the relationship between mental well-being and productivity. These findings highlight that declining cognitive capacity serves as a crucial mechanism linking digital behavior and psychological conditions to work performance, offering empirical contributions to the literature on digital overstimulation and its implications in the workplace, while also providing opportunities for future research on interventions to minimize the negative effects of digital content consumption on productivity.
PENGARUH BRAND AMBASSADOR DAN PROMOSI ONLINE PADA BRAND FORE COFFEE TERHADAP MINAT BELI KONSUMEN (Survey pada Pengikuti Akun Instagram @fore.coffee) Surya Ardiansyah Aulya; Yudi Setia Rachmanda; Sri Sudiarti; Alfin Nur Afifah
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1833

Abstract

Pertumbuhan pesat industri kopi di Indonesia telah meningkatkan persaingan pasar, memaksa merek untuk mengoptimalkan strategi pemasaran digital mereka. Studi ini bertujuan untuk menganalisis pengaruh brand ambassador dan promosi online terhadap minat beli konsumen pada Fore Coffee. Dengan menggunakan pendekatan kuantitatif, survei dilakukan di antara pengikut akun Instagram @fore.coffee. Data dianalisis menggunakan Statistical Package for the Social Sciences (SPSS), dengan menerapkan uji validitas dan reliabilitas instrumen, uji asumsi klasik, dan analisis regresi linier berganda. Hasil struktural uji t menunjukkan bahwa brand ambassador (t = 6,001, p < 0,05) dan promosi online (t = 6,232, p < 0,05) masing-masing memberikan pengaruh parsial yang positif dan signifikan terhadap minat beli. Lebih lanjut, uji F simultan mengkonfirmasi bahwa kedua variabel independen secara kolektif memberikan model yang memadai untuk memprediksi dan mendorong minat beli konsumen. Diskusi menyoroti bahwa figur publik yang kredibel dikombinasikan dengan kampanye Instagram visual dan interaktif berhasil merangsang respons afektif konsumen. Oleh karena itu, mengintegrasikan dukungan merek yang berdampak tinggi dengan promosi digital yang kuat merupakan penentu yang sangat efektif bagi merek kopi untuk memaksimalkan keterlibatan konsumen dan niat pembelian.
Pengaruh Kesiapan Karier dan Kesehatan Mental terhadap Niat Memasuki Dunia Kerja M Rifcky Adamsyah; Sri Sudiarti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12871

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kesiapan karier dan kesehatan mental terhadap niat memasuki dunia kerja pada mahasiswa tingkat akhir di Kabupaten Tasikmalaya. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif. Data diperoleh melalui penyebaran kuesioner kepada 92 mahasiswa tingkat akhir yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan bahwa kesiapan karier berpengaruh positif dan signifikan terhadap niat memasuki dunia kerja. Kesehatan mental juga berpengaruh positif dan signifikan terhadap niat memasuki dunia kerja. Selain itu, self-efficacy terbukti berpengaruh positif dan signifikan terhadap niat memasuki dunia kerja. Hasil pengujian mediasi menunjukkan bahwa self-efficacy mampu memediasi pengaruh kesiapan karier terhadap niat memasuki dunia kerja serta memediasi pengaruh kesehatan mental terhadap niat memasuki dunia kerja. Temuan penelitian ini menunjukkan bahwa peningkatan kesiapan karier, kondisi kesehatan mental yang baik, dan self-efficacy yang tinggi dapat memperkuat niat mahasiswa tingkat akhir untuk memasuki dunia kerja. Penelitian ini diharapkan dapat menjadi masukan bagi perguruan tinggi dalam merancang program pengembangan karier dan pendampingan psikologis guna meningkatkan kesiapan lulusan menghadapi dunia kerja.
Pengaruh Pelatihan Dan Motivasi Berprestasi Terhadap Kinerja Pegawai Pada UPTD Puskesmas Bojonggambir Nurul Puadah; Sri Sudiarti
Balance : Jurnal Akuntansi dan Manajemen Vol. 5 No. 1 (2026): April 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v5i1.1466

Abstract

Penelitian ini mengkaji permasalahan kinerja pegawai di puskesmas, seperti kualitas pelayanan yang belum optimal dan ketidakkonsistenan kehadiran. Penelitian sebelumnya lebih fokus pada pelatihan sebagai faktor eksternal, sementara motivasi berprestasi sebagai faktor internal kurang diperhatikan. Penelitian ini bertujuan menganalisis pengaruh pelatihan dan motivasi berprestasi terhadap kinerja pegawai di UPTD Puskesmas Bojonggambir, Tasikmalaya. Metode yang digunakan adalah kuantitatif dengan survei. Data dikumpulkan melalui kuesioner yang diuji validitas dan reliabilitasnya, dengan populasi 70 pegawai. Hasil analisis menunjukkan bahwa pelatihan dan motivasi berprestasi berpengaruh signifikan terhadap kinerja pegawai, dengan nilai R Square 0,745, yang berarti 74,5% variasi kinerja pegawai dijelaskan oleh kedua variabel ini. Implikasi penelitian ini menunjukkan bahwa peningkatan kinerja pegawai puskesmas memerlukan pelatihan yang berkelanjutan dan penguatan motivasi berprestasi, melalui penghargaan, pengembangan karier, dan budaya kerja yang mendukung.   This study examines employee performance issues at community health centers, such as suboptimal service quality and inconsistent attendance. Previous research has mainly focused on training as an external factor, while achievement motivation as an internal factor has received less attention. This study aims to analyze the impact of training and achievement motivation on employee performance at the Bojonggambir Community Health Center, Tasikmalaya. A quantitative approach with a survey method was used. Data were collected through a validated and reliable questionnaire, with a population of 70 employees. The results indicate that both training and achievement motivation significantly affect employee performance, with an R Square value of 0.745, meaning 74.5% of the variation in performance can be explained by these two variables. The implications of this study suggest that improving employee performance at community health centers requires continuous training and strengthening achievement motivation, through rewards, career development, and a supportive work culture.  
Pengaruh Pengelolaan Sumber Daya Manusia dan Kepemimpinan Transformasional terhadap Kinerja Karyawan: (Studi Kasus pada Sambal Bakar Garut) Tarisa Amalia Ristiani; Sri Sudiarti
Mandiri : Jurnal Akuntansi dan Keuangan Vol. 5 No. 2 (2026): Juni 2026
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jak.v5i2.1872

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Pengelolaan Sumber Daya Manusia dan Kepemimpinan Transformasional terhadap Kinerja Karyawan pada UMKM Sambal Bakar Garut. Penelitian ini dilatarbelakangi oleh masih ditemukannya permasalahan kinerja karyawan yang ditunjukkan oleh belum optimalnya pelatihan, sistem evaluasi kinerja, serta kepemimpinan yang belum sepenuhnya mampu mendorong motivasi dan keterlibatan karyawan. Kontribusi penelitian ini terletak pada penyediaan bukti empiris mengenai peran terpadu praktik pengelolaan SDM dan kepemimpinan transformasional dalam meningkatkan kinerja karyawan pada konteks UMKM sektor kuliner yang memiliki karakteristik pengelolaan berbeda dengan perusahaan berskala besar. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Sampel penelitian berjumlah 32 responden yang ditentukan menggunakan teknik sampling jenuh. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa Pengelolaan Sumber Daya Manusia berpengaruh positif dan signifikan terhadap Kinerja Karyawan dengan koefisien regresi sebesar 0,490 (p = 0,000), sedangkan Kepemimpinan Transformasional juga berpengaruh positif dan signifikan dengan koefisien regresi sebesar 0,337 (p = 0,000). Model penelitian memiliki nilai Adjusted R Square sebesar 0,599, yang menunjukkan bahwa kedua variabel mampu menjelaskan 59,9% variasi kinerja karyawan. Penelitian ini menyimpulkan bahwa peningkatan kualitas pengelolaan SDM dan penerapan kepemimpinan transformasional merupakan faktor strategis dalam meningkatkan kinerja karyawan. Temuan ini memperkuat kajian manajemen sumber daya manusia dan kepemimpinan transformasional pada konteks UMKM serta menjadi dasar bagi pengelola UMKM dalam merancang strategi pengembangan sumber daya manusia yang lebih efektif.   This study aims to analyze the effect of Human Resource Management and Transformational Leadership on Employee Performance at Sambal Bakar Garut, a culinary SME. The study was motivated by employee performance issues reflected in suboptimal training practices, performance evaluation systems, and leadership that has not fully encouraged employee motivation and engagement. The contribution of this research lies in providing empirical evidence regarding the integrated role of human resource management practices and transformational leadership in improving employee performance within culinary SMEs, which have different managerial characteristics from large-scale enterprises. This study employed a quantitative approach using descriptive and verificative methods. The sample consisted of 32 employees selected through a saturated sampling technique. Data were collected using questionnaires and analyzed through multiple linear regression with SPSS. The findings indicate that Human Resource Management has a positive and significant effect on Employee Performance with a regression coefficient of 0.490 (p = 0.000), while Transformational Leadership also has a positive and significant effect with a regression coefficient of 0.337 (p = 0.000). The research model produced an Adjusted R Square value of 0.599, indicating that both independent variables explain 59.9% of the variance in employee performance. The study concludes that strengthening human resource management practices and implementing transformational leadership are strategic factors for improving employee performance. These findings enrich the literature on human resource management and transformational leadership in the context of SMEs and provide practical implications for SME managers in designing more effective human resource development strategies.  
Co-Authors Abdul Hakim Abdul Wildan Adi Muhammad Nur Ihsan Alfin Nur Afifah Alfin Nur Arifah Alfin Ardana, Ketut Arief Hamdan Syarief Astri Wulandari Budhi Wahyu Fitriadi Dea Asri Dedeh Sundarsih Della Apriani Dheri Febiyani Lestari Dyah Handayani Dewi Fahmi Yurahmi Fatkhuri Fatkhuri Heidi Siddiqa Herdiyanti Isyana Rahayu Isyana Rahayu, Isyana Jaenudin, Ujang Eri Kevin Indajang Laila Cahyani M Rifcky Adamsyah Novita Sari Nurherawati Nurul Puadah Raisa Hillia Aini Syifa Rima Nurhasanah Riska Resmiyati Rusliana, Nanang Sarmidi, Sarmidi Sindy Kania Suryani Surya Ardiansyah Aulya Tarisa Amalia Ristiani Taupik Akbar Yudi Setia Rachmanda