Article Per Year (5 Year)
p-Index From 2020 - 2025
1.873
P-Index
This Author published in this journals
All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Media Agribisnis Journal of Agricultural Socio-Economics (JASE) Journal Automation Computer Information System (JACIS) Jurnal Bisnis Mahasiswa Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Journal of Business Management
Saadillah, Dinu
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Strategic Digital Marketing Innovation for Sustainable Growth of Traditional Food MSMEs in Indonesia Wiguna, Ardhitya Alam; Ardi, Aditya Nizar Al; Saadillah, Dinu; Mayasari, Financia; Hardiyani, Rini; Andriyanto, Dicky; Azizah, Nur
Journal of Business Management Vol. 3 No. 2 (2025): December (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, many face challenges in maintaining competitiveness, particularly in the traditional food sector. One example is the Putri Madu Cassava Tape Business in Jember Regency, East Java, which has experienced a decline in sales even though it has a wide market network. This study aimed to formulate an effective marketing strategy by combining SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Quantitative Strategic Planning Matrix (QSPM). The literature review highlighted the importance of strategic management, marketing mix, digital marketing, and empirical findings related to the competitiveness of MSMEs. Data was collected through interviews, questionnaires, and documentation involving business owners, employees, and marketing experts. The SWOT analysis identified key strengths such as product quality and an extensive distribution network, as well as weaknesses in the form of limited product innovation and conventional promotion. External analysis showed opportunities from digital technology adoption and government support, accompanied by the threat of fierce competition and changing consumer preferences. The QSPM results prioritized six alternative strategies, with digital marketing integration (TAS: 6.52) and product diversification (TAS: 6.20) as top priorities. These findings showed that the combination of SWOT–QSPM with digital marketing can provide a strategic framework for MSMEs to increase competitiveness, expand the market, and achieve sustainable growth.
Transformasi Digital Pengelolaan Akuntansi pada Tefa Nutrition Care Center: Pengembangan Sistem Informasi Terintegrasi Menggunakan Metode Waterfall Andriyani, Fitriya; Yuniar, Eka; Bena, Lintang Anis; Pratiwi, Berlina Yudha; Saadillah, Dinu
Journal Automation Computer Information System Vol. 5 No. 2 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jacis.v5i2.141

Abstract

Penelitian ini dilatarbelakangi oleh urgensi pengelolaan keuangan yang efektif, efisien, dan akuntabel pada unit layanan gizi suatu institusi. Saat ini, pencatatan keuangan masih dilakukan secara manual dan belum memiliki struktur yang baik, sehingga berpotensi menimbulkan risiko seperti kesalahan pencatatan, kesulitan dalam pelacakan transaksi, serta keterlambatan dalam penyusunan laporan keuangan. Tujuan utama penelitian ini adalah untuk merancang dan mengembangkan sistem informasi akuntansi guna mempermudah pencatatan transaksi, klasifikasi akun, serta penyusunan laporan keuangan secara otomatis dan terintegrasi. Sistem ini diharapkan dapat meningkatkan akurasi data, mempercepat proses pelaporan, serta memperkuat transparansi dan akuntabilitas dalam pengelolaan keuangan di Nutrition Care Center (NCC). Metode penelitian yang digunakan adalah metode pengembangan sistem Waterfall, yang meliputi tahapan analisis kebutuhan, perancangan sistem, implementasi, pengujian, dan pemeliharaan. Pengumpulan data dilakukan melalui observasi, wawancara dengan pengelola NCC, serta studi dokumentasi. Hasil penelitian menunjukkan bahwa sistem informasi akuntansi yang dikembangkan mudah diakses, memiliki antarmuka yang familiar bagi pengguna, dan menyediakan fitur yang memadai untuk kebutuhan sistem akuntansi skala kecil hingga menengah. Selain itu, Sistem Informasi Pengelolaan Laporan Keuangan secara signifikan meningkatkan efisiensi dan akurasi dalam pengelolaan laporan keuangan sampai dengan 97%.
Co-Authors Al Ardi, Aditya Nizar Al-Ardi, Aditya Nizar Andriyani, Fitriya Ardi, Aditya Nizar Al Bena, Lintang Anis Berlina Yudha Pratiwi, Berlina Yudha Dewi Kurniawati Dicky Andriyanto Hardiyani, Rini Kinanti, Lintang Anis Bena Lintang Anis Bena Kinanti Lukman Hakim Mayasari, Financia Nadhirah, Aulia Nur Azizah Pinandita, Candra Pramula Pratama, Fredy Eka Ardhi Sookhai, Satesh Sutantio, Alamsyah Sutantio, R. Alamsyah Universitasari, Pascawati Savitri Wiguna, Ardhitya Alam Yuliana Yuliana Yuniar, Eka