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All Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Journal of Management
Heriyana
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EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE BRAND TRUSTON THE PURCHASE DECISION TOYOTA AVANZA IN CITY COMMUNITIES Muhammad Furqan; Mariyudi; T.Edyansyah; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 4 (2023): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i4.150

Abstract

This study aims to determine the effect of product quality, promotion, Brand Image and Brand Trust on purchasing decisions for Toyota cars (a case study of the Toyota Avanza in Lhokseumawe City Communities). The research method in preparing this thesis uses quantitative research methods. The sampling method uses a non-probability sampling method, because the population studied is infinite (a population whose number and identity of population members is unknown). The results of the conclusion obtained that. The product quality variable concludes that Ho1 is rejected and Ha1 is accepted, so it is in accordance with the decision that the variable X1 has no effect on the Toyota Avanza Car Purchase Decision for the Community in Lhokseumawe City, while for the promotion variable, Brand Image and Brand Trust partially affect purchase decisions.
THE INFLUENCE OF TRUST, COMMITMENT AND COMMUNICATION ON CUSTOMER RETENTION FOR SUPERMI PRODUCTS IN LHOKSEUMAWE CITY Wirdatul Ahya; Heriyana; Adnan; Hamdiah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.349

Abstract

This problem has become a problem in marketing activities which are currently intensively competing in the food industry. and resulting in increasingly strong business competition. Many companies compete to attract consumer attention from competitors with the aim of maintaining and increasing company sales. Many companies compete with each other to win the first position in the position of Best Brand in the Food Industry. One food product that currently has quite good marketing potential is instant noodles. Indofood is one of the Instant Noodle market segments which has been known since 1968 with its product Supermie. However, the development of instant noodles increased and competition was very sharp, causing Supermi products to experience a decline, especially after the launch of Mie Sedap by the Wings Group. The aim of this research is to analyze and determine the influence of trust, commitment and communication on customer retention in Lhokseumawe City. This type of research is quantitative research with a consumer population in Lhokseumawe City. Respondents totaled 120 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficients of determination as well as correlation tests and analyzed with the help of the SPSS version 26 application program. The results of the research show that in general Simultaneous trust and commitment have a positive and significant effect on customer retention for Supermie products in Lhokseumawe City. Meanwhile, partially the communication variable does not have a significant influence on customer retention. However, the variables of trust and commitment have a significant influence on customer retention for supermie products in Lhokseumawe City.
THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION AT THE GANDA BAKERY IN PEMATANG SIANTAR Dian Pertiwi; Mariyudi; Adnan; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.376

Abstract

This research aims to find out how service quality influences consumer satisfaction at the Ganda Bakery in Pematangsiantar. The consumer satisfaction indicators used consist of fulfilling consumer expectations, attitude or desire to use the product, recommending to other parties, service quality, loyalty, good reputation, location. then the indicators of reliability used consist of compliance with promises, responsibility, good impression, punctuality, appropriate information. The indicators of responsiveness used consist of fast service, helping consumers, responsive handling of responses. Indicators of assurance consist of communication, credibility, security, competence. Indicators of empathy consist of access, communication, ability to understand customers. Furthermore, indicators of physical evidence consist of the latest or newest equipment, attractive physical facilities, neat appearance and appropriate physical facilities. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 130 consumers who buy at Ganda Bakery in Pematangsiantar. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 25. The results showed that reliability, responsiveness, assurance, emphaty and physical evidence partially had a positive and significant effect on the consumer satisfaction at the Ganda Bakery in Pematangsiantar.
THE EFFECT OF SYSTEM QUALITY, INFORMATION QUALITY, AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN ORDERING FOOD THROUGH JUANGJEK APPLICATION (Study On JuangJek Application Users In Bireuen Regency) Haidar Khawarizmi; Muchsin; Heriyana; Samsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.377

Abstract

This study aims to determine how the influence of system quality, information quality, and service quality on customer satisfaction in ordering food through the JuangJek Application in Bireuen Regency. The quality indicators of the system used consist of ease of use, accessibility, interactivity, and website innovativeness. Then information quality indicators consist of intrinsic information quality, contextual information quality, representation information quality, and accessibility information quality. Furthermore, service quality indicators consist of tangibles, reliability, responsiveness, assurance, and emphaty. While customer satisfaction indicators consist of overall satisfaction, confirmation of expectations, delivery speed, application satisfaction, and repurchase intention. The data used in this study was primary data obtained by distributing questionnaires to 110 JuangJek Application users in Bireuen Regency. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that system quality, information quality, and service quality had a positive and significant effect on customer satisfaction in ordering food through the JuangJek Application in Bireuen Regency.
THE INFLUENCE OF HEDONIC SHOPPING VALUE ON INTERESTED IN BUYING DISCOUNTED PRODUCTS (Case Study of Isano Collection Lhokseumawe Store) Nadia Fajri; Siti Maimunah; Heriyana; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.378

Abstract

This research aims to see the influence of hedonic shopping value on interest in buying discount products (Case Study of the Isano Collection Lhokseumawe Store). The sampling technique in this research is accidental sampling. The sample in this research was 120 consumers who purchased at the Toko Isano Collection Lhokseumawe store. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the variables Novelty, Enjoyment, Social Interaction have a positive and significant influence on Purchase Interest at the Isano Collection Lhokseumawe Store. Meanwhile, the variables Praise from other people and escape have no effect on buying interest at the Isano Collection Lhokseumawe Shop. The variables Novelty, Enjoyment, Social Interaction, Praise from others and escape have a positive and significant effect on Purchase Interest at the Isano Collection Lhokseumawe Store.
THE EFFECT OF EXPERIENCE VALUE CUSTOMER TO LOYALTY PRODUCT GARNIER BRAND COSMETICS IN THE COMMUNITY OF LHOKSEUMAWE CITY Yuliana Wardana; T. Edyansyah; Mohd. Heikal; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.510

Abstract

This research examines the influence of functional value, emotional value and social value on loyalty to Garnier Brand cosmetic products in the people of Lhokseumawe City. This research obtained data by distributing questionnaires as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis with the help of the SPSS (Statistical Package for the Social Sciences) tool. The sampling technique used is a non-probability sampling technique with a sampling technique using purposive sampling as the determinant of the sample. The population is 120 respondents who use Garnier brand cosmetics in Lhokseumawe City. Partial test results show that Functional Value has a positive and significant effect on brand loyalty, Emotional Value has a positive and significant effect on brand loyalty, and Social Value has a positive and significant effect on brand loyalty.
FACTORS THAT INFLUENCE ATTITUDE IN PURCHASING FAKE PRODUCTS Qurrata A'yun; Heriyana; Muchsin; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.527

Abstract

Study This aim For see Influence of Brand Image , Social Influence and Price Against Attitude in Purchasing Product False . Retrieval technique sample in study This is Purposive Sampling . Deep sample study This are 140 consumers who use it product fake in Lhokseumawe City . Primary data in study This taken with method interview and distribute questionnaire , Analytical tools used is method analysis multiple linear regression , test assumptions classic , instrument test ( validity and reliability ), testing hypothesis , and coefficient determination with using the SPSS version 25 program. Research results show that variable brand image (X1) influential positive significant to attitude (Y ), social influence variable (X2) influential positive significant to attitude (Y) and price (X3) have a significant negative effect to attitude (Y).
THE INFLUENCE OF EASE, TRUST AND SATISFACTION ON OVO E-WALLET CUSTOMER LOYALTY Roro Shafira Rizka Amelia; Heriyana; Ikramuddin; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.548

Abstract

Abstract This research aims to see the influence of Convenience, Trust, and the views on OVO E-wallet Customer Loyalty. This research uses primary data obtained by distributing questionnaires to 111 respondents selected using the purposive sampling method. The data analysis method used is using the multiple linear regression method used is using the multiple linear regression method with the help of SPSS. This research shows that convenience has a significant effect on customer loyalty. This identifies that customers who use the OVO E-wallet find it easy because they believe that the OVO E-wallet provides Furthermore, accessing and convenience wherever they are. using Trust has a significant effect on Customer Loyalty, this indicates that customers who use the OVO E-wallet feel confident that the OVO E-wallet can be used by anyone. Furthermore, Satisfcation also has a significant effect on Customer Loyalty, this indicated that customers who use the OVO E-wallet feel satisfied when using it
THE INFLUENCE OF ONLINE CUSTOMER RATINGS, ONLINE CUSTOMER REVIEWS, AND PRICE PERCEPTIONS ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE (Study on FEB Management Students Universitas Malikussaleh) Adnan; Rusydi Abubakar; Heriyana; Andri Ani Nur
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.551

Abstract

The research aims to determine how online customer ratings, online customer reviews, and price perceptions influence purchasing decisions on Shopee e-commerce among Management students of FEB Universitas Malikussaleh class of 2020. The data used in this research is primary data obtained by distributing questionnaires online and directly to students who use Shopee e-commerce. The sample in this research consists of 140 respondents using a non-probability sampling technique, namely purposive sampling. This research employs multiple linear regression analysis using SPSS software version 25. The results show that partially, online customer ratings, online customer reviews, and price perceptions have a positive and significant effect on purchasing decisions. Meanwhile, the simultaneous test results show that online customer ratings, online customer reviews, and price perceptions have a positive and significant effect on the Management students of FEB Universitas Malikussaleh class of 2020. The coefficient of determination test results indicate that purchasing decisions on Shopee e-commerce are influenced by online customer ratings, online customer reviews, and price perceptions by 42.8%, while the remaining 57.2% is influenced by variables outside this research.
EFFECT OF USER CONVENIENCE, TRUST AND SECURITY INSTAGRAM SOCIAL MEDIA ON CONSUMER BUYING INTERESTFOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH Vena Mauliza; T. Edyansyah; Heriyana; Rusydi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.553

Abstract

This study examined the effect of convenience, trust, and security on Instagram users' interest in using the platform for online shopping. The sample consists of students from the Faculty of Economics and Business at Malikussaleh University, selected using a purposive sampling method with 120 respondents, following the Hair et al. formula. Primary and secondary data were collected from the Faculty of Economics and Business at Malikussaleh University. Data analysis employed multiple linear regression . The study revealed that convenience did not significantly influence consumer purchase interest. This finding suggests that while convenience is substantial. Without assurances of security, consumers may hesitate to shop on Instagram. Trust, however, shows a positive and significant impact on consumer purchasing interest. Consumers perceive Instagram as a secure platform that guarantees product quality and seller reputation. Similarly, security positively influences consumer purchasing interest, as Instagram provides security measures to protect personal data and ensures product reliability.
Co-Authors Adinda Surgana Adnan Andri Ani Nur Anwar Bahri, Halida Chalirafi Darmawati Dian Pertiwi Farah Aidilla Fitrah Rahmadhani Haidar Khawarizmi Hamdiah Ikramuddin, Ikramuddin Khairina Khairina AR M. Subhan Mariyudi Maryudi Melly Wahyundari Mita Darmayanti Mohd. Heikal MUCHSIN Muhammad Al Hafis Muhammad Furqan Muhammad Hayani Muhammad Nazar Munandar Nadia Fajri Naufal Bachri, Naufal Nazifa Hafiza Nurainun Qurrata A'yun Rabiatul Auliza Rahmaniar Rini Maulinda Rizkan Roro Shafira Rizka Amelia Rusydi Rusydi Abubakar Sabitah Fina Sabrina Luvita Samsul Bahri Sapna Biby Sari Yunus Siregar, Widyana Verawaty Siti Maimunah Syamsul Bahri T. Edyansyah, T. Edyansyah Tasya Ema Dwiyana Teuku Zulkarnaen Ulan Tari Vena Mauliza Wirdatul Ahya Yayang Tiara Yuliana Wardana Zahara Fonna