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All Journal IKRA-ITH EKONOMIKA Jurnal Teknik Industri Terintegrasi (JUTIN) Journal of English Language and Education Jurnal Sains dan Ilmu Terapan Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Ardhi: Jurnal Pengabdian dalam Negri Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesian Journal of Emerging Trends in Community Empowerment Journal of Current Research in Humanities, Social Sciences, and Business Journal of Current Research in Management, Policy, and Social Studies
Nurbit Nurbit
Politeknik Kampar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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GREEN GOVERNANCE IN ACTION: REFLEKSI KRITIS ATAS IMPLEMENTASI PRINSIP GREEN BUSINESS MELALUI HUKUM LINGKUNGAN INDONESIA [GREEN GOVERNANCE IN ACTION: A CRITICAL REFLECTION ON THE IMPLEMENTATION OF GREEN BUSINESS PRINCIPLES THROUGH INDONESIA’S ENVIRONMENTAL LAW] Nurbit, Nurbit; Rahmat, Hayatul Khairul; Sispurwanto, Yedi
Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Vol 4, No 2 (2025)
Publisher : Perkumpulan Ahli Bimbingan dan Konseling Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/al-ihtiram.v4i2.1150

Abstract

The implementation of green business principles has increasingly become a strategic necessity for companies in Indonesia, particularly in response to rising regulatory pressures, global market demands, and the urgent need to safeguard environmental sustainability. Various environmental law instruments—such as the Environmental Protection and Management Act (PPLH), derivative regulations related to Environmental Impact Assessment (AMDAL), the PROPER performance rating program, and emission standards—provide a legal framework that indirectly drives the transformation of business practices toward greener models. This paper offers an in-depth discussion of the relationship between environmental regulation and the implementation of green business through a review of international and national literature. The discussion covers the dynamics of environmental law enforcement, challenges faced by industries in implementation, the role of green innovation, and Indonesia’s position in regional and global contexts. The findings indicate that the successful implementation of green business relies not only on strict regulations but also on organizational capabilities, technological support, market mechanisms, and government incentives. This study provides both theoretical and practical contributions on how environmental law can steer structural corporate changes toward sustainability.
Product Diversification Strategies in Palm Oil Derivatives and Their Impact on Competitive Advantage: A Literature Review Septia Nurmita; Nurbit Nurbit; Sri Wahyuni
Journal of Current Research in Management, Policy, and Social Studies Vol. 1 No. 2 (2024): December
Publisher : Journal of Current Research in Management, Policy, and Social Studies

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Abstract

The global palm oil industry has undergone significant transformation as market volatility, sustainability pressures, and technological advancements reshape value chain dynamics. One of the most prominent strategic responses among plantation firms and downstream processors is the diversification of palm oil derivative products. This literature review synthesizes peer-reviewed studies published between 2013 and 2024 to examine how product diversification strategies contribute to competitive advantage in the palm oil sector. The review explores various forms of diversification, including downstream processing into oleochemicals, biofuels, specialty fats, food additives, and emerging bioproducts such as bioplastics and green surfactants. The findings demonstrate that diversification enhances competitive advantage through value addition, increased market access, innovation capability, and greater resilience to commodity-price fluctuations. The review also highlights the importance of technological capability, research and development investment, sustainability certification, and strategic partnerships in enabling successful product diversification. Despite these advantages, challenges persist in the form of volatile global regulations, sustainability-driven trade barriers, investment risks, and limited technological readiness in some producing countries. The synthesis concludes that product diversification is a central competitive strategy that can strengthen both economic and environmental sustainability of the palm oil industry when supported by innovation ecosystems, integrated supply chains, and responsible governance. Further research is needed to explore techno-economic feasibility, circular-economy integration, and the long-term sustainability impacts of emerging palm-based bioproducts.
Environmental Business Law and Micro, Small, and Medium Enterprises (MSMEs): Legal Challenges and Pathways toward Sustainable Development Nurbit, Nurbit; Wulandari, Desi; Rahmat, Hayatul Khairul
Journal of Current Research in Humanities, Social Sciences, and Business Vol. 1 No. 2 (2024): December
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/f1yjkd18

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in national and global economies by contributing to employment creation, income distribution, and local economic development. However, MSME activities may also generate environmental impacts, particularly related to waste management, resource use, and pollution. Environmental business law serves as a critical legal instrument to regulate, guide, and control business activities to ensure environmental protection and sustainable development. This article examines the role of environmental business law in governing MSME activities, identifies key challenges in the implementation of environmental regulations for MSMEs, and proposes strategies to strengthen legal compliance while supporting economic sustainability. Using a normative legal research method supported by a literature review of international journals, this study finds that although environmental legal frameworks are increasingly comprehensive, MSMEs face structural and institutional constraints in compliance. Therefore, adaptive, educative, and inclusive legal approaches are essential to promote environmentally responsible MSMEs without undermining their economic viability.
Transformasi Digital dalam Bisnis Internasional: Tinjauan Literatur tentang Dampaknya terhadap Operasional dan Pemasaran Global Siregar, Ewi Sarlina; Rahmat, Hayatul Khairul; Billah, Mhd. Adil Almu'tasim; Nurmita, Septia; Nurbit, Nurbit; Sispurwanto, Yedi; Kurniawan, Gilang; Aritonang, Kristian
Journal of Current Research in Management, Policy, and Social Studies Vol. 2 No. 2 (2025): December
Publisher : Journal of Current Research in Management, Policy, and Social Studies

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Abstract

Digital transformation in international business has significantly impacted how companies operate and interact with consumers, reshaping the competitive landscape in global markets. The integration of advanced technologies such as Artificial Intelligence (AI), Big Data analytics, the Internet of Things (IoT), and cloud computing has revolutionized internal processes, customer relationships, and market expansion strategies. This study explores the effects of digitalization on operational efficiency, marketing strategies, and customer experiences within multinational corporations. It highlights how digital transformation not only reduces costs and enhances decision-making but also enables companies to create sustainable competitive advantages in a rapidly changing global business environment. Despite the numerous benefits, companies face challenges related to implementation costs, skill gaps, and data security, which must be overcome to fully leverage the opportunities presented by digital technologies.
Peningkatan Literasi Statistik melalui Pelatihan Statistical Package for the Social Sciences bagi Mahasiswa Manajemen Bencana Hayatul Khairul Rahmat; Rahmad Akbar; Dzulhijjah Yetti; Nurbit Nurbit; Yedi Sispurwanto; Harmi Yelmi; Nurkholis Nurkholis
Indonesian Journal of Emerging Trends in Community Empowerment Vol. 3 No. 2 (2025): Desember
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/ijetce.v3i2.103

Abstract

Statistical literacy is a fundamental competency for Disaster Management students, as disaster-related decision-making relies heavily on the analysis of risk, vulnerability, capacity, and disaster impact data. However, various studies and learning experiences indicate that students still face difficulties in understanding applied statistical concepts and operating data analysis software such as the Statistical Package for the Social Sciences (SPSS). This community service activity aims to improve the statistical literacy of Disaster Management students through structured, practical, and disaster-contextualized SPSS training. The implementation method includes stages of needs analysis, training module design, hands-on practice–based training, and evaluation through pre-tests and post-tests. The results of the activity show a significant improvement in students’ understanding of basic statistical concepts, their ability to process and analyze disaster-related data using SPSS, as well as increased confidence in preparing data-driven scientific reports. This program is expected to contribute to improving the quality of human resources in the field of disaster management by promoting evidence-based decision making.
Upaya Peningkatan Literasi Keuangan pada Generasi Z Melalui Edukasi Finansial di MAN 2 Kampar Nurbit Nurbit; Dzulhijjah Yetti; Yedi Sispurwanto; Hayatul Khairul Rahmat; Rahmad Akbar; Harmi Yelmi; Nurkholis Nurkholis
Indonesian Journal of Emerging Trends in Community Empowerment Vol. 4 No. 1 (2026): Juni
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/ijetce.v4i1.111

Abstract

Financial literacy in Indonesia, particularly among Generation Z, remains low, with many students lacking an understanding of basic concepts such as budgeting, saving, investing, and managing debt. At MAN 2 Kampar, this issue is exacerbated by limited access to relevant financial information and a lack of practical skills in financial management. This condition causes students to struggle in making sound financial decisions, which may negatively impact their future. To address this problem, the proposed solution is to implement a comprehensive financial education program, including budgeting simulations, investment games, and real-life case studies. This program aims to provide hands-on experience for students, strengthen their understanding of financial management, and improve financial literacy so they can better face future financial challenges.
Analisis Pengaruh Harga Terhadap Keputusan Pembelian Sapi Pada Ternak Tani Lubis Annisa Cahyani; Winda Priyana; Rahmad Akbar; Dzulhijjah Yetti; Hayatul Khairul Rahmat; Nurbit Nurbit; Nina Veronika; Nur Asma Deli
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5693

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga terhadap keputusan pembelian sapipada peternakan Tani Lubis. Penelitian menggunakan metode kuantitatif dengan pendekatandeskriptif dan verifikatif. Data primer dikumpulkan melalui kuesioner yang dibagikan kepada 98responden konsumen Tani Lubis. Hasil uji instrumen menunjukkan bahwa kuesioner valid danreliabel dengan nilai Cronbach’s Alpha sebesar 0,872. Analisis data menggunakan regresi liniersederhana. Hasil penelitian memperlihatkan bahwa harga memiliki pengaruh positif dan signifikanterhadap keputusan pembelian. Nilai koefisien determinasi (R²) sebesar 46,2% yang berartikeputusan pembelian dijelaskan oleh faktor harga, sedangkan 53,8% dipengaruhi faktor lain di luarpenelitian ini. Uji signifikansi menunjukkan nilai t-hitung sebesar 8,523 lebih besar dari t-tabel1,984 dengan tingkat signifikansi 0,000 < 0,05. Dengan demikian, harga terbukti menjadi salahsatu faktor dominan dalam memengaruhi keputusan pembelian sapi pada Tani Lubis. Penelitianini dapat menjadi bahan pertimbangan bagi pengelola untuk merumuskan strategi penetapan hargayang lebih kompetitif agar dapat meningkatkan penjualan dan kepuasan pelanggan. This study aims to analyze the influence of price on purchasing decisions of cattle at Tani LubisFarm. The research employed a quantitative method with a descriptive and verificative approach.Primary data were collected through questionnaires distributed to 98 respondents who arecustomers of Tani Lubis. The instrument testing showed that the questionnaire was valid andreliable with a Cronbach’s Alpha value of 0.872. Data were analyzed using simple linearregression. The results revealed that price has a positive and significant effect on purchasingdecisions. The coefficient of determination (R²) was 46.2%, indicating that purchasing decisionsare explained by the price factor, while the remaining 53.8% is influenced by other factors outsidethis study. The significance test showed a t-value of 8.523, which is greater than the t-table valueof 1.984, with a significance level of 0.000 < 0.05. Thus, price is proven to be one of the dominantfactors influencing cattle purchasing decisions at Tani Lubis Farm. This research is expected toserve as a consideration for farm management in formulating more competitive pricing strategiesto increase sales and customer satisfaction.
Co-Authors Aldri Frinaldi Am, Andri Nofiar Annisa Cahyani Antoni Pribadi Aritonang, Kristian Billah, Mhd. Adil Almu'tasim Boris Kaido Burhan Hafid Dasman Lanin Desi Wulandari, Desi Dzulhijjah Yetti Dzulhijjah Yetti Eri Barlian Habibullah, Abdi Naufal Harmi Yelm Harmi Yelmi Hayatul Khairul Rahmat Heldi Heldi, Heldi Indra Habibi Indra Habibie Kurniawan, Gilang Merlia Rahmayani Nina Veronika Nofiar, Andri Nur Asma Deli Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurmita, Septia Rahmad Akbar Rahmad Akbar Rahmad Akbar Rahmayani, Merlia Rembrandt Rembrandt Rezkillah, Nafil Santri Utami ms Septia Nurmita Siregar, Ewi Sarlina Sri Wahyuni Tri Kurniaty Winda Priyana Yedi Sispurwanto