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All Journal Al-Ihkam: Jurnal Hukum dan Pranata Sosial Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah At-Tawassuth: Jurnal Ekonomi Islam Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Tabarru': Islamic Banking and Finance Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT EkBis: Jurnal Ekonomi dan Bisnis Journal of Enterprise and Development (JED) Jurnal Manajemen dan Bisnis Jayakarta Jurnal Edukasi (Ekonomi, Pendidikan dan Akuntansi) MEDIA MANAJEMEN JASA Jurnal Aghniya An-Nisbah : Jurnal Perbankan Syariah GANESHA: Jurnal Pengabdian Masyarakat Jurnal Arastirma Center of Knowledge Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Pengabdian Masyarakat Bhinneka Jurnal Perbankan Syariah Darussalam (JPSDa) Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Bisnis Ekonomi Tasyri' JSE: Jurnal Sharia Economica Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mujtama: Jurnal Pengabdian Masyarakat Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi, Manajemen, Akuntansi BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Miko Polindi
Universitas Islam Negeri Fatmawati Sukarno
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Peran Mahasiswa KKN dalam Pengembangan Pemasaran UMKM Kopi Bubuk Tasti Lilis Hidayanti; Trisa Nurhasana; Sandi Febrian; Miko Polindi
Center of Knowledge : Jurnal Pendidikan Dan Pengabdian Masyarakat Volume 6 Nomor 1 Februari 2026 | IN PRESS
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/cok.v6i1.3493

Abstract

Penelitian ini bertujuan untuk menganalisis peran mahasiswa Kuliah Kerja Nyata (KKN) Tematik Merdeka Belajar Kampus Merdeka (MBKM) dalam pengembangan pemasaran UMKM Kopi Bubuk Tasti yang berlokasi di Padat Karya RT 01 RW 04 Kelurahan Sumur Dewa, Kota Bengkulu. UMKM ini menggunakan bahan baku kopi dari daerah Tanjung Sakti dan diproduksi secara lokal, sehingga memiliki potensi sebagai produk unggulan daerah. Namun, UMKM ini masih menghadapi kendala dalam pemasaran, seperti rendahnya brand awareness, terbatasnya strategi promosi, belum optimalnya pemanfaatan digital marketing, serta belum adanya sertifikasi halal yang memengaruhi kepercayaan konsumen. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi selama kegiatan KKN Tematik MBKM. Analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan dengan teknik triangulasi untuk menjamin keabsahan data. Hasil penelitian menunjukkan bahwa mahasiswa KKN berperan aktif dalam mendukung pengembangan pemasaran UMKM melalui program kerja seperti pendampingan digital marketing, pembuatan konten promosi di media sosial, optimalisasi marketplace, serta pendampingan pengurusan sertifikasi halal. Program tersebut meningkatkan kualitas tampilan produk, memperluas jangkauan promosi, dan meningkatkan pemahaman pelaku usaha terhadap pemasaran digital. Selain itu, aktivitas promosi menjadi lebih konsisten dan terarah sehingga produk semakin dikenal masyarakat. Dengan demikian, peran mahasiswa KKN Tematik MBKM memberikan kontribusi nyata dalam meningkatkan efektivitas pemasaran, memperkuat legalitas produk, dan meningkatkan daya saing UMKM di era digital.
Penguatan Branding dan Digital Marketing UMKM Keripik Tempe Chatenori Rahma Gustina; M Habbib Dwi Putra H; Fironika Khoirun niswa; Genta Puja Kusuma; Miko Polindi
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 10 No 1 (2026): Amaliah: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v10i1.6631

Abstract

Micro, Small, and Medium Enterprises (UMKM) make a significant contribution to Indonesia’s economy; however, they still face various challenges, particularly in branding and digital marketing. This study aims to examine the implementation of branding enhancement and digital marketing strategies to improve the competitiveness of the Keripik Tempe Chatenori UMKM. The method used is a qualitative descriptive approach, with data collection techniques including observation, interviews, and documentation. The results show that prior to the assistance program, the UMKM lacked an adequate visual identity and still relied on conventional marketing methods. Branding enhancement was implemented through logo creation, improved packaging quality, and the addition of product labels. Meanwhile, digital marketing was applied by utilizing social media and various digital platforms as promotional tools. This program had a positive impact, including increased product attractiveness, expanded market reach, and improved interaction with consumers. However, challenges remain, particularly in maintaining consistency in managing digital content. Therefore, continuous assistance is needed so that UMKM can optimize their digital strategies more effectively.
Analisis Manajemen Risiko Pembiayaan KPR Sejahtera BTN iB Menggunakan Akad Murabahah Pada Bank Tabungan Negara (BTN) KC Syariah Bengkulu Diah Puji Astuti; Yosy Arisandi; Miko Polindi
An-Nisbah: Jurnal Perbankan Syariah Vol. 7 No. 1 (2026): An-Nisbah: Jurnal Perbankan Syariah
Publisher : PRODI PERBANKAN SYARIAH INSTITUT AGAMA ISLAM (IAI) SUNAN KALIJOGO MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51339/nisbah.v7i1.4431

Abstract

Penelitian ini dilakukan untuk menjawab dua masalah utama, yaitu mekanisme pembiayaan KPR Sejahtera BTN iB dengan akad murabahah serta implementasi manajemen risiko pada pembiayaan tersebut di BTN KC Syariah Bengkulu. Penelitian bertujuan untuk mengetahui proses pembiayaan dari tahap pengajuan hingga akad serta mengidentifikasi bentuk risiko yang muncul dan bagaimana strategi mitigasi diterpakan oleh pihak bank. Penelitian menggunakan pendekatan kualitatif melalui wawancara, observasi, dan dokumentasi, serta melibatkan informasi dari pihak pegawai bank. Hasil penelitian menunjukkan bahwa pembiyaan KPR Sejahtera BTN iB telah sesuai prinsip syariah, dengan akad murabahah yang transparan dan memberikan kepastian harga. BTN Syariah Bengkulu menghadapi berbagai risiko antara lain risiko kredit, likuiditas, operasional, hukum, strategi, reputasi, dan kepatuhan, dengan risiko paling dominan yaitu risiko kredit. Mitigasi dilakukan melalui analisis 5C, minotoring angsuran, asuransi, restrukturisasi, serta kebijakan sesusai regulasi OJK, BI, dan DSN-MUI. Penelitian ini menegaskan pentingnya manajemen risiko yang efektif untuk menjaga stabilitas pembiayaan perumahan bagi masyarakat berpenghasilan rendah.
Tela’ah Kritis Sistem Arisan Daging di Desa Tungkal Kecamatan Pino Raya dalam Perspektif Maslahah Raga Pratama Satria Gusti; Miti Yarmunida; Miko Polindi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 3 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i3.31805

Abstract

This study aims to analyze the implementation mechanism of the meat arisan, identify the form of contract (akad) used, and examine the practice from the perspective of maslahah. This research employs a qualitative method with a field research approach. The data analysis technique used the interactive model of Miles, Huberman, and Saldaña. The results of the study indicate that the implementation mechanism of the meat arisan is carried out through the formation of a community group that collectively gathers regular contributions based on mutual deliberation to purchase livestock, which are then slaughtered and distributed equally among all members according to mutual agreement. The contract used in this practice is based on the principles of ta‘awun (mutual assistance), togetherness, and collective agreement conducted verbally through deliberation without formal written contracts. This practice reflects cooperation, mutual trust, willingness, and social responsibility without containing elements of riba. From the perspective of maslahah, the meat arisan provides significant economic, social, and religious benefits. Economically, it helps low-income communities obtain meat through a gradual payment system. Socially, it strengthens solidarity and the culture of mutual cooperation, while religiously it reflects the Islamic values of ukhuwah (brotherhood) and trustworthiness (amanah). Although there are still several challenges, such as administrative weaknesses and the absence of clear written regulations, the benefits gained are considered greater than the disadvantages, making this practice consistent with the perspective of maslahah.
Co-Authors Achmad Kaka Ariel Fachrozi Aguspriyani, Yani Ahmad Muzakky Alda Julianti Andang Sunarto Andang Sunarto Anisa Nurhasanah Ardiani, Mila Ayu Arisandy , Yosy Arisandy, Yosy Asnaini Asnaini, Asnaini Aten, Nurul Aurin Novima Setra Ayu Yuningsih Azim, Muhamad Fadli B, Idwal Berlianti, Amini Bunhatika, Lesta Kurnia Diah Puji Astuti Diesy, Putri Dini, Dini Putri Pebriani Dwi Wulandari Auliatul Badri Efriyanah, Ernah Eka Sri Wahyuni Erpina, Anita Fathur Rohman Fironika Khoirun niswa Fitri Desvaria Fitriani, Putri Diesy Genta Puja Kusuma Heni Nurlara Herlina Yustati Ida Farida Idwal B Indri Apriliani Irwan Abdullah Isnaini, Desi Jelita Hendika Gultom Jesica Ringga Kaurany Khairiah Elwardah Leonardo Duarsie Mulya Rasyid Lilis Hidayanti M Habbib Dwi Putra H Maharani , Angelia Marita Putri Mulya Rasyid, Leonardo Duarsie Ninda Ayu Permata Sari Nurul Hak Oktaviani oktaviani Paramida, Cici Pesi Elmansa Putri Diesy Fitriani Putri, Rozanda Anjenia Raga Pratama Satria Gusti Rahma Gustina Rahmadani, Femmy Aisyah Rahmania, Siti Rantika Prameswari Raya, Fitri Rezky Mehta Setiadi Rezky Mehta Setiadi Rika Dwi Yanti Romi Adetio Setiawan Sanawi Sanawi Sandi Febrian Saputra, Rizky Aditya Septawati, Diah Restu Setiawan , Romi Adetio Setiawan, Romi Adetio Susilawati, Nilda Tasdiq, M.Baqilani Taufik, Trisna Tejasunarya, Jaka Laksana Tri Oktavia, Laila Trisa Nurhasana Triyana, Triyana Wulandari, Fenny Vebry Yani Aguspriyani Yani Aguspriyani Yani Aguspriyani Yanti, Elsa April Yarmunida, Miti Yosi Arisandi Yosy Arisandi Yosy Arisandy Yosy Arisandy Yutina, Iwit