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PRACTICAL TRAINING ON SPSS-BASED DATA ANALYSIS TO STRENGTHEN BUSINESS RESEARCH AND STUDENT FINAL PROJECTS Harju, Leon Mitra; Edwar, Rizka Cintya; Toii, Indra Eka Wardana; Kuddy, Aprianto La’lang
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 06 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i06.1881

Abstract

This community engagement activity was designed to improve the statistical competencies of Management students at Cenderawasih University, with emphasis on the practical use of SPSS for academic research and undergraduate thesis preparation. Held on November 14, 2025, the program involved 55 seventh-semester students who engaged in interactive explanations, software demonstrations, and guided exercises. The training targeted students’ limited understanding of quantitative techniques by introducing systematic procedures such as identifying variables, entering data, conducting classical assumption tests, and applying multiple linear regression. A discussion session supported participants in mastering each analytical stage and developing independent problem-solving skills. The outcomes showed clear progress in students’ ability to execute and interpret tests for normality, multicollinearity, heteroscedasticity, autocorrelation, and linearity, along with regression results. Overall, the program significantly strengthened their statistical literacy and supported the enhancement of quantitative research quality in the Management Department.
Peningkatan Keterampilan dan Kemandirian Anak Panti Asuhan melalui Pelatihan Kewirausahaan Kreatif Pembuatan Aksesori Manik-Manik Mangopo, Yuni Riskita; Edwar, Rizka Cintya; Toii, Indra Eka Wardana; Damanik, Lisa Gresti Sella; Landjang, Xenia Irene Sandy; Chung , Ahvi
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): Edisi Maret 2026
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v7i1.462

Abstract

Kemandirian ekonomi bagi anak-anak panti asuhan menjadi aspek penting yang perlu dikembangkan sebagai bekal setelah mereka meninggalkan lingkungan panti. Anak-anak ini memiliki potensi besar namun masih kekurangan keterampilan kewirausahaan praktis dan pemahaman manajerial usaha sehingga diperlukan pelatihan pembuatan produk kreatif bernilai jual serta pembelajaran tentang perencanaan, pemasaran, dan pengelolaan usaha agar mereka mampu mandiri secara ekonomi. Kegiatan ini bertujuan untuk meningkatkan pengetahuan dasar kewirausahaan serta membekali peserta dengan kemampuan teknis dalam menghasilkan produk bernilai jual. Pelatihan dilaksanakan pada 21 Juli 2025 dengan melibatkan seluruh anak panti yaitu sebanyak 60 orang sebagai peserta. Materi pelatihan mencakup pengenalan kewirausahaan, penghitungan biaya produksi dan penetapan harga jual, strategi pemasaran sederhana, serta praktik langsung pembuatan aksesori. Metode pelaksanaan meliputi penyampaian materi interaktif dan praktik langsung secara berkelompok. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek keterampilan, kreativitas, dan kepercayaan diri peserta. Selain itu, kegiatan ini turut membuka peluang usaha kecil berbasis kreativitas yang berpotensi menjadi sumber pendapatan mandiri di masa depan. Secara keseluruhan, program pelatihan ini memberikan dampak positif dalam menumbuhkan jiwa wirausaha dan kesiapan hidup mandiri bagi anak-anak panti.
PELATIHAN KEPEMIMPINAN DAN KEWIRAUSAHAAN SEBAGAI UPAYA MENINGKATKAN KEMANDIRIAN DAN KREATIVITAS GENERASI MUDA JAYAPURA Toii, Indra Eka Wardana; Edwar, Rizka Cintya; Mangopo, Yuni Riskita; Landjang, Xenia Irene Sandy; Damanik, Lisa Gresti Sella
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i6.35247

Abstract

Abstrak: Generasi muda di Kota Jayapura menghadapi tantangan dalam mempersiapkan diri untuk mandiri secara ekonomi setelah menyelesaikan pendidikan formal, karena minimnya keterampilan praktis dan jiwa kepemimpinan. Kegiatan pelatihan kepemimpinan dan kewirausahaan dilaksanakan sebagai bentuk pengabdian kepada masyarakat untuk meningkatkan kapasitas dan kemandirian generasi muda. Pelatihan ini berlangsung pada 22–23 September 2025 di SMK Pariwisata Papua dan SMK Negeri 2 Bisnis & Manajemen Jayapura, dengan peserta sebanyak 200 siswa. Metode yang digunakan meliputi sosialisasi, workshop, dan praktik langsung pembuatan produk serta simulasi promosi. Evaluasi dilakukan melalui pre-test dan post-test dengan menggunakan 7 Pertanyaan tentang konsep kepemimpinan dan kewirausahaan untuk mengukur peningkatan pemahaman dan keterampilan. Hasil menunjukkan peningkatan kemampuan kepemimpinan, kreativitas, dan keterampilan kewirausahaan sebesar rata-rata 65–70%. Peserta mampu menghasilkan produk kreatif dan lebih percaya diri dalam berwirausaha. Kegiatan ini berdampak positif dalam menumbuhkan jiwa wirausaha dan kemandirian ekonomi generasi muda Jayapura.Abstract: The young generation in Jayapura City faces challenges in preparing for economic independence after completing formal education due to limited practical skills and leadership abilities. A leadership and entrepreneurship training program was conducted as a community service initiative to enhance youth capacity and self-reliance. The training took place on September 22–23, 2025, at SMK Pariwisata Papua and SMK Negeri 2 Business & Management Jayapura, involving 200 student participants. The methods included socialization sessions, workshops, and hands-on practice in product creation and promotional simulations. The evaluation was carried out through a pre-test and post-test using seven questions on leadership and entrepreneurship concepts to measure improvements in understanding and skills. The results indicated an average increase of 65–70% in leadership, creativity, and entrepreneurial skills. Participants successfully produced creative products and demonstrated greater confidence in entrepreneurship. This activity had a positive impact on fostering entrepreneurial spirit and economic independence among Jayapura’s young generation.
Influence of Electronic Trust, Satisfaction, and Engagement on Consumption Behavior in Mobile Legends Players Toii, Indra Eka Wardana; Sari, Nur Mila; Landjang, Xenia Irene Sandy; Harikedua, Alfani Laura
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3771

Abstract

The rapid rise of electronic sports, particularly Mobile Legends: Bang Bang, has reshaped digital consumption behavior in regional areas like Jayapura City. This study investigates the influence of electronic trust, electronic satisfaction, and consumer electronic sport engagement on electronic consumption behavior among Mobile Legends players. Using a quantitative causal research design, data were collected from 150 active players aged 18 years or older in Jayapura through purposeful sampling. An online questionnaire with a five-point Likert scale was distributed via WhatsApp, and data were analyzed using SmartPLS software to evaluate direct relationships. The results show that electronic trust significantly enhances electronic satisfaction, which in turn drives consumer electronic sport engagement and electronic consumption behavior. Consumer electronic sport engagement also directly influences electronic consumption behavior. However, electronic trust does not directly affect engagement or consumption. These findings highlight the critical roles of satisfaction and engagement in encouraging digital purchases in electronic sports. Game developers and local organizers in Jayapura should enhance platform usability and host community events to boost satisfaction and engagement, thereby fostering greater consumption among players in regional markets.
The Influence of Perceived Usefulness, Ease of Use, Security, and Trust on Intention to Use DANA E-Wallet Rante, Yohanis; Toii, Indra Eka Wardana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3877

Abstract

Micro, Small, and Medium Enterprises play a crucial role in Indonesia’s economy, particularly in North Sumatra, yet struggle to access Islamic banking financing due to internal and external challenges. This study seeks to develop strategies for enhancing partnership-based financing for these enterprises within Islamic banks. Employing the Analytic Network Process, the research engaged nine key informants from academia, regulatory bodies, and Islamic banking practitioners through in-depth interviews and pairwise comparison questionnaires to prioritize solutions. Findings reveal that insufficient bank staff expertise in understanding the needs of these enterprises is the primary internal barrier, while dependence on personal or informal capital poses the main external obstacle. Key strategies include targeted staff training, fostering multi-stakeholder partnerships, promoting enterprise products digitally, and implementing policies for financing subsidies and collaboration forums. This study provides a strategic framework for inclusive, sharia-compliant financing to drive regional economic growth. Limited to North Sumatra with a small informant sample, the findings may not fully apply elsewhere. The proposed strategies offer practical guidance for banks and policymakers to strengthen financing ecosystems, promoting sustainable development for these enterprises.
Brand Awareness as a Determinant of Purchase Intention: Evidence from Aquviva Bottled Water Consumers in Jayapura City Toii, Indra Eka Wardana
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 02 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), February 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition in the bottled water industry in eastern Indonesia is increasingly fierce, requiring companies to increase brand awareness to influence consumer purchasing intention. Brand awareness is an important factor that can drive purchase intention, especially for products with a low level of involvement such as mineral water. This study aims to analyze the effect of brand awareness on the purchase intention of Aquviva mineral water products among consumers in Jayapura City. The research method used is quantitative and data were collected through distributing questionnaires to consumers who are aware of Aquviva products in Jayapura City. The sampling technique used was purposive sampling using SmartPLS 4.0. The results showed that brand awareness has a positive and significant effect on the purchase intention of Aquviva mineral water products. This finding indicates that the higher the level of consumer awareness of the Aquviva brand, the higher the consumer's purchase intention. This study is expected to be a reference for companies in designing marketing strategies that focus on increasing brand awareness to encourage consumer purchase intention.
Pengaruh Electronic Word of Mouth (eWOM) Terhadap Purchase Intention Konsumen Generasi Z Produk Nabati Richoco di Kota Jayapura Toii, Indra Eka Wardana
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mendorong perubahan signifikan dalam perilaku konsumen khususnya dalam proses pencarian informasi dan pengambilan keputusan pembelian. Salah satu bentuk komunikasi pemasaran digital yang berperan penting dalam memengaruhi niat beli konsumen yaitu Electronic Word of Mouth (eWOM). Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (eWOM) terhadap purchase intention konsumen Generasi Z pada produk Nabati Richoco pada wilayah Kota Jayapura. Metode penelitian yang digunakan yakni kuantitatif serta pengumpulan data dilakukan melalui penyebaran kuesioner kepada konsumen Generasi Z di Kota Jayapura yang pernah memperoleh informasi mengenai produk Nabati Richoco melalui media digital pada tahun 2026. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 orang. Pengolahan data pada penelitian ini menggunakan metode Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS 4.0 yang mana metode ini merupakan alternatif dari Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa Electronic Word of Mouth (eWOM) berpengaruh positif dan signifikan terhadap purchase intention konsumen Generasi Z terhadap produk Nabati Richoco di Kota Jayapura yang mengindikasikan bahwa semakin positif serta kredibel Electronic Word of Mouth (eWOM) yang diterima konsumen, maka semakin tinggi pula niat beli terhadap produk sehingga penelitian ini diharapkan dapat memberikan kontribusi teoritis dalam pengembangan kajian pemasaran digital serta menjadi bahan pertimbangan praktis bagi perusahaan dalam merancang strategi pemasaran berbasis Electronic Word of Mouth (eWOM) yang efektif, khususnya untuk menjangkau konsumen Generasi Z di wilayah Papua.