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All Journal JMM (Jurnal Masyarakat Mandiri) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat Abdimas: Papua Journal Of Community Service JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management Jurnal Manajemen Dan Akuntansi Medan Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Multidisiplin Indonesia Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Journal of Scientific Insights Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan JIMEK
Toii, Indra Eka Wardana
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Peningkatan Keterampilan dan Kemandirian Anak Panti Asuhan melalui Pelatihan Kewirausahaan Kreatif Pembuatan Aksesori Manik-Manik Mangopo, Yuni Riskita; Edwar, Rizka Cintya; Toii, Indra Eka Wardana; Damanik, Lisa Gresti Sella; Landjang, Xenia Irene Sandy; Chung , Ahvi
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): Edisi Maret 2026
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v7i1.462

Abstract

Kemandirian ekonomi bagi anak-anak panti asuhan menjadi aspek penting yang perlu dikembangkan sebagai bekal setelah mereka meninggalkan lingkungan panti. Anak-anak ini memiliki potensi besar namun masih kekurangan keterampilan kewirausahaan praktis dan pemahaman manajerial usaha sehingga diperlukan pelatihan pembuatan produk kreatif bernilai jual serta pembelajaran tentang perencanaan, pemasaran, dan pengelolaan usaha agar mereka mampu mandiri secara ekonomi. Kegiatan ini bertujuan untuk meningkatkan pengetahuan dasar kewirausahaan serta membekali peserta dengan kemampuan teknis dalam menghasilkan produk bernilai jual. Pelatihan dilaksanakan pada 21 Juli 2025 dengan melibatkan seluruh anak panti yaitu sebanyak 60 orang sebagai peserta. Materi pelatihan mencakup pengenalan kewirausahaan, penghitungan biaya produksi dan penetapan harga jual, strategi pemasaran sederhana, serta praktik langsung pembuatan aksesori. Metode pelaksanaan meliputi penyampaian materi interaktif dan praktik langsung secara berkelompok. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek keterampilan, kreativitas, dan kepercayaan diri peserta. Selain itu, kegiatan ini turut membuka peluang usaha kecil berbasis kreativitas yang berpotensi menjadi sumber pendapatan mandiri di masa depan. Secara keseluruhan, program pelatihan ini memberikan dampak positif dalam menumbuhkan jiwa wirausaha dan kesiapan hidup mandiri bagi anak-anak panti.
Pengaruh Electronic Word of Mouth (eWOM) Terhadap Purchase Intention Konsumen Generasi Z Produk Nabati Richoco di Kota Jayapura Indra Eka Wardana Toii
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Perkembangan teknologi digital telah mendorong perubahan signifikan dalam perilaku konsumen khususnya dalam proses pencarian informasi dan pengambilan keputusan pembelian. Salah satu bentuk komunikasi pemasaran digital yang berperan penting dalam memengaruhi niat beli konsumen yaitu Electronic Word of Mouth (eWOM). Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (eWOM) terhadap purchase intention konsumen Generasi Z pada produk Nabati Richoco pada wilayah Kota Jayapura. Metode penelitian yang digunakan yakni kuantitatif serta pengumpulan data dilakukan melalui penyebaran kuesioner kepada konsumen Generasi Z di Kota Jayapura yang pernah memperoleh informasi mengenai produk Nabati Richoco melalui media digital pada tahun 2026. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 orang. Pengolahan data pada penelitian ini menggunakan metode Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS 4.0 yang mana metode ini merupakan alternatif dari Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa Electronic Word of Mouth (eWOM) berpengaruh positif dan signifikan terhadap purchase intention konsumen Generasi Z terhadap produk Nabati Richoco di Kota Jayapura yang mengindikasikan bahwa semakin positif serta kredibel Electronic Word of Mouth (eWOM) yang diterima konsumen, maka semakin tinggi pula niat beli terhadap produk sehingga penelitian ini diharapkan dapat memberikan kontribusi teoritis dalam pengembangan kajian pemasaran digital serta menjadi bahan pertimbangan praktis bagi perusahaan dalam merancang strategi pemasaran berbasis Electronic Word of Mouth (eWOM) yang efektif, khususnya untuk menjangkau konsumen Generasi Z di wilayah Papua.
Hearts2Hearts Brand Ambassador Influence and Consumer Repurchase Intention: A Study of Scarlett Product Users in Jayapura City Indra Eka Wardana Toii; Xenia Irene Sandy Landjang
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 04 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), April 2026
Publisher : Sean Institute

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Abstract

This study aims to examine the influence of the Hearts2Hearts brand ambassador on repurchase intention among Scarlett product consumers in Jayapura City. The use of brand ambassadors has become a key marketing strategy in strengthening consumer perceptions and encouraging repeat purchases, particularly in the skincare and beauty industry. This research employed a quantitative approach using a survey method. Data were collected through structured questionnaires distributed to Scarlett product users in Jayapura City. The sampling technique applied was purposive sampling, targeting respondents who have purchased Scarlett products and are aware of Hearts2Hearts as the brand ambassador. Data analysis was conducted using SmartPLS 4.0 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The measurement model was evaluated through validity and reliability testing, including convergent validity, discriminant validity, composite reliability, and Cronbach’s alpha. Furthermore, the structural model was assessed by analyzing path coefficients and hypothesis testing. The results reveal that the Hearts2Hearts brand ambassador has a positive and significant effect on consumer’s repurchase intention toward Scarlett products in Jayapura City. This indicates that an effective brand ambassador contributes to stronger consumer confidence and increased intention to repurchase. The findings provide practical implications for marketers in optimizing brand ambassador strategies to enhance consumer loyalty and strengthen market competitiveness.
Analisis Solvabilitas Terhadap Kinerja Keuangan Pada Seabank Tahun 2022-2024 Xenia Irene Sandy Landjang; Yuni Riskita Mangopo; Indra Eka Wardana Toii
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4406

Abstract

This study aims to analyze the financial performance of Seabank Indonesia, the leading digital bank in Indonesia (Databooks, 2025), through solvency ratios, namely Capital Adequacy Ratio (CAR), Debt to Assets Ratio (DAR), and Debt to Equity Ratio (DER) during the period of 2022-2024. Secondary data from financial reports were processed using a quantitative descriptive approach, supported by trend analysis and comparative analysis to assess Seabank’s financial performance. The results indicate a declining trend in CAR from 39.67% to 30.80%, indicating a reduced ability to bear risks. Meanwhile, DAR and DER significantly increased in 2024, reflecting a high reliance on debt financing and an unbalanced capital structure. This condition raises financial risk and demands strategies for capital strengthening and stricter debt control. The study recommends that Seabank evaluate capital strategies, control debt growth, strengthen equity, and implement effective risk management to maintain long-term financial stability.
Determinants of Brand Love in E-Commerce Platforms: The Role of Pop-Up Advertising, Satisfaction, Brand Awareness and Brand Association among Blibli Users in Jayapura City Yohanis Rante; Indra Eka Wardana Toii
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.715

Abstract

This study aims to examine the determinants of brand love in e-commerce platforms by analyzing the influence of pop-up advertising, satisfaction, brand awareness, and brand association on brand love among Blibli e-commerce application users. This research emphasizes understanding which factors contribute significantly to strengthening consumers’ emotional attachment and affection toward the brand. This study was conducted in Jayapura City, Papua, Indonesia, focusing on users of the Blibli e-commerce application. This research applied a quantitative approach. Data were collected through structured questionnaires distributed to active Blibli users in Jayapura City. Respondents were selected using purposive sampling, with criteria including individuals who have used the Blibli application and have conducted transactions through the platform. Data analysis was performed using Structural Equation Modeling (SEM) with SmartPLS 4.0 to evaluate the proposed hypotheses and test the relationships among the variables. The findings reveal that brand awareness and brand association have a positive and significant effect on brand love among Blibli users in Jayapura City. However, pop-up advertising and satisfaction do not show a positive and significant influence on brand love, indicating that intrusive promotional formats and transactional satisfaction alone are insufficient to generate deep emotional attachment. The results suggest that consumer’s emotional connection to the brand is more strongly shaped by brand perception and brand meaning rather than advertising exposure and short-term satisfaction. This study concludes that brand love in e-commerce platforms is significantly driven by consumer’s cognitive perception of the brand, particularly through brand awareness and brand association. In contrast, pop-up advertising and satisfaction are not proven to strengthen brand love. Therefore, Blibli should prioritize strategies that enhance brand identity, strengthen brand image, and create distinctive associations in consumer’s minds. This study contributes to branding literature and provides practical implications for e-commerce marketing strategies.
EDUKASI KEUANGAN PRAKTIS MELALUI PELATIHAN MANAJEMEN KEUANGAN BAGI GENERASI Z KOTA JAYAPURA Xenia Irene Sandy Landjang; Yuni Riskita Mangopo; Rizka Cintya Edwar; Lisa Gresti Sella Damanik; Indra Eka Wardana Toii
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 2 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i2.19913

Abstract

Perkembangan teknologi digital telah memengaruhi perilaku keuangan Generasi Z, khususnya dalam penggunaan layanan keuangan digital yang berpotensi meningkatkan perilaku konsumtif apabila tidak diimbangi dengan kemampuan pengelolaan keuangan yang baik. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan literasi dan pemahaman manajemen keuangan siswa melalui pelatihan pengelolaan keuangan praktis bagi Generasi Z di Kota Jayapura. Kegiatan dilaksanakan di SNK Pariwisata Papua pada tanggal 21 April 2026 dengan melibatkan 100 siswa sebagai peserta. Metode yang digunakan meliputi ceramah interaktif, diskusi, simulasi penyusunan anggaran sederhana, serta pelaksanaan pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil kegiatan menunjukkan bahwa sebelum pelatihan sebagian besar siswa masih memiliki tingkat literasi keuangan yang rendah, terutama dalam aspek pencatatan pengeluaran, penyusunan anggaran, dan kebiasaan menabung. Setelah pelatihan, terjadi peningkatan pemahaman siswa mengenai pengelolaan keuangan pribadi, pentingnya menabung, dana darurat, serta kemampuan membedakan kebutuhan dan keinginan. Hasil post-test menunjukkan lebih dari 80% peserta memperoleh nilai pada kategori baik. Secara keseluruhan, kegiatan ini efektif dalam meningkatkan literasi dan kesadaran finansial siswa di Kota Jayapura.
The Influence of Perceived Sustainability, Perceived Authenticity, Perceived Risk, Perceived Value, Perceived Benefit and Perceived Trustworthiness on Attitude Toward Local Product: A Study on Buah Merah Papua as a Local MSME Product in Jayapura City Indra Eka Wardana Toii; Xenia Irene Sandy Landjang; Lisa Gresti Sella Damanik; Yuni Riskita Mangopo; Rizka Cintya Edwar
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 07 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), 2026
Publisher : Sean Institute

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Abstract

The increasing consumer awareness of sustainability, authenticity, and trust in local products has become an important factor in enhancing the competitiveness of local micro, small and medium enterprises (MSMEs) in Indonesia. One of the distinctive local products with significant cultural and economic value is Buah Merah Papua which has gained increasing attention from consumers in regional markets. This study aims to examine the influence of perceived sustainability, perceived authenticity, perceived risk, perceived value, perceived benefit and perceived trustworthiness on consumer’s attitudes toward local products with a focus on Buah Merah Papua as a local MSME product in Jayapura City. This study employed a quantitative research approach using a structured questionnaire as the primary data collection instrument. The data were collected through questionnaire distribution to 264 respondents selected using a purposive sampling technique with criteria based on consumers who had previously purchased or consumed Buah Merah Papua products. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0 software. The results indicate that perceived authenticity, perceived risk, and perceived trustworthiness have a positive and significant effect on attitude toward local product. Meanwhile, perceived benefit, perceived sustainability, and perceived value were found to have no significant influence on attitude toward local product. These findings highlight the important role of authenticity, trust and risk perception in shaping positive consumer attitudes toward local products. This study contributes to the development of local product marketing literature and provides practical implications for MSME actors in strengthening product positioning, building consumer trust and improving the competitiveness and sustainability of local products in regional and national markets.
Influence of Electronic Trust, Satisfaction, and Engagement on Consumption Behavior in Mobile Legends Players Indra Eka Wardana Toii; Nur Mila Sari; Xenia Irene Sandy Landjang; Alfani Laura Harikedua
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3771

Abstract

The rapid rise of electronic sports, particularly Mobile Legends: Bang Bang, has reshaped digital consumption behavior in regional areas like Jayapura City. This study investigates the influence of electronic trust, electronic satisfaction, and consumer electronic sport engagement on electronic consumption behavior among Mobile Legends players. Using a quantitative causal research design, data were collected from 150 active players aged 18 years or older in Jayapura through purposeful sampling. An online questionnaire with a five-point Likert scale was distributed via WhatsApp, and data were analyzed using SmartPLS software to evaluate direct relationships. The results show that electronic trust significantly enhances electronic satisfaction, which in turn drives consumer electronic sport engagement and electronic consumption behavior. Consumer electronic sport engagement also directly influences electronic consumption behavior. However, electronic trust does not directly affect engagement or consumption. These findings highlight the critical roles of satisfaction and engagement in encouraging digital purchases in electronic sports. Game developers and local organizers in Jayapura should enhance platform usability and host community events to boost satisfaction and engagement, thereby fostering greater consumption among players in regional markets.
The Influence of Perceived Usefulness, Ease of Use, Security, and Trust on Intention to Use DANA E-Wallet Yohanis Rante; Indra Eka Wardana Toii
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3877

Abstract

Micro, Small, and Medium Enterprises play a crucial role in Indonesia’s economy, particularly in North Sumatra, yet struggle to access Islamic banking financing due to internal and external challenges. This study seeks to develop strategies for enhancing partnership-based financing for these enterprises within Islamic banks. Employing the Analytic Network Process, the research engaged nine key informants from academia, regulatory bodies, and Islamic banking practitioners through in-depth interviews and pairwise comparison questionnaires to prioritize solutions. Findings reveal that insufficient bank staff expertise in understanding the needs of these enterprises is the primary internal barrier, while dependence on personal or informal capital poses the main external obstacle. Key strategies include targeted staff training, fostering multi-stakeholder partnerships, promoting enterprise products digitally, and implementing policies for financing subsidies and collaboration forums. This study provides a strategic framework for inclusive, sharia-compliant financing to drive regional economic growth. Limited to North Sumatra with a small informant sample, the findings may not fully apply elsewhere. The proposed strategies offer practical guidance for banks and policymakers to strengthen financing ecosystems, promoting sustainable development for these enterprises.
Brand Awareness as a Determinant of Purchase Intention: Evidence from Aquviva Bottled Water Consumers in Jayapura City Indra Eka Wardana Toii
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 02 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), February 2026
Publisher : Sean Institute

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Abstract

Competition in the bottled water industry in eastern Indonesia is increasingly fierce, requiring companies to increase brand awareness to influence consumer purchasing intention. Brand awareness is an important factor that can drive purchase intention, especially for products with a low level of involvement such as mineral water. This study aims to analyze the effect of brand awareness on the purchase intention of Aquviva mineral water products among consumers in Jayapura City. The research method used is quantitative and data were collected through distributing questionnaires to consumers who are aware of Aquviva products in Jayapura City. The sampling technique used was purposive sampling using SmartPLS 4.0. The results showed that brand awareness has a positive and significant effect on the purchase intention of Aquviva mineral water products. This finding indicates that the higher the level of consumer awareness of the Aquviva brand, the higher the consumer's purchase intention. This study is expected to be a reference for companies in designing marketing strategies that focus on increasing brand awareness to encourage consumer purchase intention.
Co-Authors Akmal Ridwan Alfani Laura Harikedua Alfani Laura Harikedua Azelya, Iis Chung , Ahvi Damanik, Lisa Gresti Sella Digor Mufti Feliks Arfid Guampe Harju, Leon Mitra Join Hengkeng Kuddy, Aprianto La’lang Landjang, Xenia Irene Sandy Lisa Gresti Sella Damanik Lisa Gresti Sella Damanik Lisa Gresti Sella Damanik Mikhael Jibril Balo Munifa Novi Maryam Lempao Novi Maryama Lempao Nur Mila Sari Nur Mila Sari Nur Mila Sari Nurul Evriany Olvit Olniwati Kayupa Rizka Cintya Edwar Septian Aditya Kolompo Widy Try Windy Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Yohanis Rante Yohanis Rante Yuni Riskita Mangopo Yuni Riskita Mangopo Yuni Riskita Mangopo Yuni Riskita Mangopo