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All Journal JMM (Jurnal Masyarakat Mandiri) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat Abdimas: Papua Journal Of Community Service International Journal of Health, Economics, and Social Sciences (IJHESS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management Jurnal Manajemen Dan Akuntansi Medan Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Multidisiplin Indonesia Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Journal of Scientific Insights Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan JIMEK
Toii, Indra Eka Wardana
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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PELATIHAN KEPEMIMPINAN DAN KEWIRAUSAHAAN SEBAGAI UPAYA MENINGKATKAN KEMANDIRIAN DAN KREATIVITAS GENERASI MUDA JAYAPURA Indra Eka Wardana Toii; Rizka Cintya Edwar; Yuni Riskita Mangopo; Xenia Irene Sandy Landjang; Lisa Gresti Sella Damanik
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i6.35247

Abstract

Abstrak: Generasi muda di Kota Jayapura menghadapi tantangan dalam mempersiapkan diri untuk mandiri secara ekonomi setelah menyelesaikan pendidikan formal, karena minimnya keterampilan praktis dan jiwa kepemimpinan. Kegiatan pelatihan kepemimpinan dan kewirausahaan dilaksanakan sebagai bentuk pengabdian kepada masyarakat untuk meningkatkan kapasitas dan kemandirian generasi muda. Pelatihan ini berlangsung pada 22–23 September 2025 di SMK Pariwisata Papua dan SMK Negeri 2 Bisnis & Manajemen Jayapura, dengan peserta sebanyak 200 siswa. Metode yang digunakan meliputi sosialisasi, workshop, dan praktik langsung pembuatan produk serta simulasi promosi. Evaluasi dilakukan melalui pre-test dan post-test dengan menggunakan 7 Pertanyaan tentang konsep kepemimpinan dan kewirausahaan untuk mengukur peningkatan pemahaman dan keterampilan. Hasil menunjukkan peningkatan kemampuan kepemimpinan, kreativitas, dan keterampilan kewirausahaan sebesar rata-rata 65–70%. Peserta mampu menghasilkan produk kreatif dan lebih percaya diri dalam berwirausaha. Kegiatan ini berdampak positif dalam menumbuhkan jiwa wirausaha dan kemandirian ekonomi generasi muda Jayapura.Abstract: The young generation in Jayapura City faces challenges in preparing for economic independence after completing formal education due to limited practical skills and leadership abilities. A leadership and entrepreneurship training program was conducted as a community service initiative to enhance youth capacity and self-reliance. The training took place on September 22–23, 2025, at SMK Pariwisata Papua and SMK Negeri 2 Business & Management Jayapura, involving 200 student participants. The methods included socialization sessions, workshops, and hands-on practice in product creation and promotional simulations. The evaluation was carried out through a pre-test and post-test using seven questions on leadership and entrepreneurship concepts to measure improvements in understanding and skills. The results indicated an average increase of 65–70% in leadership, creativity, and entrepreneurial skills. Participants successfully produced creative products and demonstrated greater confidence in entrepreneurship. This activity had a positive impact on fostering entrepreneurial spirit and economic independence among Jayapura’s young generation.
Pengaruh Brand Love Terhadap Purchase Decision Oreo pada Generasi Z di Kota Jayapura Indra Eka Wardana Toii
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.7362

Abstract

This study aims to analyze the influence of brand love on purchase decisions for Oreo products among Generation Z in Jayapura City. Brand love, as a form of emotional attachment between consumers and brands, is seen as an important factor influencing purchasing behavior, especially among the younger generation, who are known to be responsive to brand identity, emotional experiences, and digital marketing activities. Although Oreo is a global brand with a high level of brand awareness, there has not been much research specifically examining how brand love is formed and to what extent these variables contribute to purchasing decisions for Generation Z in Eastern Indonesia, especially Jayapura City. The method used in this study is a quantitative method. The selected respondents were individuals included in the Generation Z category in Jayapura City. The results of the study indicate that brand love has a positive and significant influence on Oreo purchase decisions among Generation Z. This finding indicates that emotional closeness, interest, and positive experiences with the Oreo brand play an important role in driving purchasing decisions for Generation Z consumers in Jayapura City. The implications of the research indicate that companies need to strengthen emotional-based marketing strategies, create more interactive brand experiences, and strengthen images that are relevant to the identity of Generation Z. Thus, this research provides theoretical contributions in the development of consumer behavior studies as well as practical contributions for companies in designing strategies to maintain loyalty and improve purchasing decisions in local markets.
Implementation of Medical Device Logistics Management: A Qualitative Study Nur Mila Sari; Widy Try Windy; Nurul Evriany; Indra Eka Wardana Toii
Journal of Scientific Insights Vol. 3 No. 3 (2026): June
Publisher : Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/jsi.v3i1.727

Abstract

The total expenditure on medical devices in 2016 was IDR 16.9 trillion from the total health budget in Indonesia. The main problems were the accessibility and quality of medical devices. Good logistics management of medical devices at the Public Health Center (PHC) will affect the quality and financing of health services. This research to find out logistics management of medical devices in Palu City Health Office. The method used Qualitative with case studies. In January-March 2017 in Palu City Health Office. The primary data was obtained through observation, in-depth interviews, and document review. The finding in this research are Palu City Health Office conducted bottom-up planning. However, the allocated budget was limited. Sources of funds were taken from the state budget (APBN) and local government budget (APBD). There was an involvement of official institutions and partners in the procurement of devices. The method of procurement was a tender and direct appointment that referred to e-catalog. But, the items would be available after a long wait. Misunderstanding of information occurred when distributing medical devices in the PHC. There was no special warehouse that was suitable for storing medical devices. The control process in the form of recording and reporting was experiencing errors. Logistics management of health device has not been carried out effectively and efficiently. Thus, it’s necessary to improve optimal coordination and commitment in logistics management of medical devices. This study aligns with SDG 3 (Good Health and Well-being), particularly Target 3.8 on universal health coverage and Target 3.b on access to quality health technologies. Findings also connect to SDG 9 (resilient health infrastructure) and SDG 12 (efficient resource use). Although data were collected in 2017, the structural challenges identified remain pertinent to ongoing health system strengthening in Indonesia and comparable settings.
Tariff of Indonesia Case Based Groups (INA-CBG’s) and Real Tariff on Acute Gastroenteritis Patient National Health Insurance in Inpatient Unit Class I District General Hospital Undata Palu Nur Mila Sari; Miftahul Haerati Sulaiman; Khairunisaa; Nur Azizah Azzahra; Muh. Ryman Napirah; Indra Eka Wardana Toii
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 4: October 2024 - International Journal of Health, Economics, and Social Sciences (IJHESS
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i4.6003

Abstract

Hospitals are required to provide tariffs that can be reached by the general public. This cost of service problem becomes very important so as to encourage all elements concerned, to calculate in real how much the cost of hospital services. Undata Palu Public Hospital has never done real tariff calculation analysis by hospital, where the difference or comparison result will show how exactly impact of INA-CBG's tariff payment system on finance or hospital income. The purpose of this study is to see and know the difference between INA-CBG's tariff and real hospital tariff in GEA patients of JKN participants in the first class hospital unit of Undata Palu Public Hospital. This research type is quantitative with descriptive method. Data were retrospectively taken from BPJS claim files and medical records of patients. The research object was medical record of inpatient with diagnose of Acute Gastroenteritis (GEA) at Undata Hospital with code of INA-CBG's K-4-17-I and K-4-17-II period January - September 2017. The difference between the INA-CBG's tariff and the real tariff of the hospital by the total difference between the INA-CBG's tariff and the real tariff of the hospital is Rp. 38,515,292, for total INA-CBG's tariff of Rp. 127,432,300 and the real rate of hospital is Rp. 88,917,008. So overall it shows that INA-CBG's tariff is higher than the real rate in hospital. It is recommended to calculate the difference between INA-CBG's tariff and the real tariff of hospitals with different cases, so as to know the applicable cross subsidies between diseases that are beneficial and detrimental to the hospital.
Implementasi Manajemen Pemasaran Digital dalam Rangka Optimalisasi Bisnis Digital Berbasis Komunitas pada Generasi Muda di Kota Jayapura Indra Eka Wardana Toii; Xenia Irene Sandy Landjang; Yuni Riskita Mangopo; Lisa Gresti Sella Damanik; Rizka Cintya Edwar
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 2 (2026): Mei: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i2.3261

Abstract

This community service program aims to implement digital marketing management strategies to optimize community based digital businesses among young generations in Jayapura City. The rapid development of digital technology has created significant opportunities for youth to develop digital businesses. however, limitations in marketing knowledge, content creation skills, and the use of digital platforms remain major challenges. This program was conducted through training, mentoring, and practical workshops focusing on digital marketing management, including market segmentation, branding strategy, social media marketing, content planning, digital advertising, and evaluation using digital analytics. The participants consisted of young entrepreneurs and youth communities who are actively involved in small scale digital business activities. The results of the program indicate an improvement in participant’s understanding and skills in managing digital marketing strategies, particularly in building brand identity, optimizing social media engagement, and designing digital promotional content. In addition, participants were able to develop structured digital marketing plans and apply them to their business activities. This program contributes to strengthening youth capacity in Jayapura City to compete in the digital economy through sustainable community based business development.
Co-Authors Akmal Ridwan Alfani Laura Harikedua Alfani Laura Harikedua Azelya, Iis Chung , Ahvi Damanik, Lisa Gresti Sella Digor Mufti Feliks Arfid Guampe Harju, Leon Mitra Join Hengkeng Khairunisaa Kuddy, Aprianto La’lang Landjang, Xenia Irene Sandy Lisa Gresti Sella Damanik Lisa Gresti Sella Damanik Lisa Gresti Sella Damanik Lisa Gresti Sella Damanik Miftahul Haerati Sulaiman Mikhael Jibril Balo Muh. Ryman Napirah Munifa Novi Maryam Lempao Novi Maryama Lempao Nur Azizah Azzahra Nur Mila Sari Nur Mila Sari Nur Mila Sari Nur Mila Sari Nurul Evriany Olvit Olniwati Kayupa Rizka Cintya Edwar Septian Aditya Kolompo Widy Try Windy Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Yohanis Rante Yohanis Rante Yuni Riskita Mangopo Yuni Riskita Mangopo Yuni Riskita Mangopo Yuni Riskita Mangopo