Article Per Year (5 Year)
p-Index From 2021 - 2026
2.973
P-Index
This Author published in this journals
All Journal JMM (Jurnal Masyarakat Mandiri) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan Abdimas: Papua Journal Of Community Service International Journal of Health, Economics, and Social Sciences (IJHESS) ProBisnis : Jurnal Manajemen Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management Jurnal Manajemen Dan Akuntansi Medan Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Multidisiplin Indonesia Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Journal of Scientific Insights Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan JIMEK
Toii, Indra Eka Wardana
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Determinants of Brand Love in E-Commerce Platforms: The Role of Pop-Up Advertising, Satisfaction, Brand Awareness and Brand Association among Blibli Users in Jayapura City Yohanis Rante; Indra Eka Wardana Toii
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.715

Abstract

This study aims to examine the determinants of brand love in e-commerce platforms by analyzing the influence of pop-up advertising, satisfaction, brand awareness, and brand association on brand love among Blibli e-commerce application users. This research emphasizes understanding which factors contribute significantly to strengthening consumers’ emotional attachment and affection toward the brand. This study was conducted in Jayapura City, Papua, Indonesia, focusing on users of the Blibli e-commerce application. This research applied a quantitative approach. Data were collected through structured questionnaires distributed to active Blibli users in Jayapura City. Respondents were selected using purposive sampling, with criteria including individuals who have used the Blibli application and have conducted transactions through the platform. Data analysis was performed using Structural Equation Modeling (SEM) with SmartPLS 4.0 to evaluate the proposed hypotheses and test the relationships among the variables. The findings reveal that brand awareness and brand association have a positive and significant effect on brand love among Blibli users in Jayapura City. However, pop-up advertising and satisfaction do not show a positive and significant influence on brand love, indicating that intrusive promotional formats and transactional satisfaction alone are insufficient to generate deep emotional attachment. The results suggest that consumer’s emotional connection to the brand is more strongly shaped by brand perception and brand meaning rather than advertising exposure and short-term satisfaction. This study concludes that brand love in e-commerce platforms is significantly driven by consumer’s cognitive perception of the brand, particularly through brand awareness and brand association. In contrast, pop-up advertising and satisfaction are not proven to strengthen brand love. Therefore, Blibli should prioritize strategies that enhance brand identity, strengthen brand image, and create distinctive associations in consumer’s minds. This study contributes to branding literature and provides practical implications for e-commerce marketing strategies.
Co-Authors Akmal Ridwan Alfani Laura Harikedua Azelya, Iis Chung , Ahvi Damanik, Lisa Gresti Sella Digor Mufti Evriany, Nurul Feliks Arfid Guampe Harikedua, Alfani Laura Harju, Leon Mitra Join Hengkeng Khairunisaa Kuddy, Aprianto La’lang Landjang, Xenia Irene Sandy Miftahul Haerati Sulaiman Mikhael Jibril Balo Muhammad Ryman Napirah Munifa Novi Maryam Lempao Novi Maryama Lempao Nur Azizah Azzahra Nur Mila Sari Olvit Olniwati Kayupa Rizka Cintya Edwar Septian Aditya Kolompo Windy, Widy Try Xenia Irene Sandy Landjang Xenia Irene Sandy Landjang Yohanis Rante Yohanis Rante Yuni Riskita Mangopo