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Enik Rukiati
Politeknik Negeri Jember
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Journal : Journal of English in Academic and Professional Communication

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A Systematic Literature Review of Influential Theories in Publicity Materials Development for English for Professional Communication Novawan, Adriadi; Rukiati, Enik; Septian Indrastana, Nodistya; Arief Wicaksono, Julien; Tornado Taufan, Gullit; Ikeda, Osamu
Journal of English in Academic and Professional Communication Vol 10 No 2 (2024): July
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jeapco.v10i2.5068

Abstract

Publicity materials are crucial tools in public relations, media communication, and marketing, playing a significant role in shaping public perception and disseminating key messages. This paper addresses the gap in comprehensive understanding and systematic exploration of the theoretical foundations and practical frameworks that guide the development of these materials. Utilizing a systematic literature review, we analyze existing frameworks and theories related to publicity materials, with a specific focus on their application in educational settings for undergraduate students learning English for Professional Communication. By synthesizing insights from seminal works and contemporary studies, this paper equips educators, students, and practitioners with a robust understanding of the principles, best practices, and innovative approaches for creating impactful publicity materials. Our findings highlight the evolution of publicity materials, the integration of digital platforms, personalization strategies, data analytics, and ethical considerations. These insights offer practical guidance for enhancing educational and professional development curricula, ensuring the effective use of publicity materials in various contexts.
Overcoming barriers to EFL speaking proficiency: A multidimensional analysis of language learning challenges Ambawani, Suprih; Astasari, Isani; Rukiati, Enik
Journal of English in Academic and Professional Communication Vol 11 No 1 (2025): January
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jeapco.v11i1.5769

Abstract

This study examines the multidimensional barriers affecting the speaking proficiency of English as a Foreign Language (EFL) learners at AKPRIND University, Indonesia. Using a multiple-case study design, the research investigates psychological, linguistic, and pedagogical factors that hinder students’ communication skills. The study focuses on first-year EFL students from diverse academic programs during the 2024/2025 academic year. Findings reveal that speech anxiety, linguistic deficiencies, and traditional teaching methods significantly impede students’ oral communication. Many learners experience high anxiety levels, triggering psychological defence mechanisms that further restrict their speech fluency. The study shows the need for pedagogical transformation, advocating for neurolinguistic strategies, psychological interventions, and interactive teaching methodologies. Key recommendations include the adoption of student-centred communication models, the use of digital tools, and the creation of an inclusive learning environment. This research contributes to the broader discourse on EFL learning by offering insights into the complex interplay between psychological and pedagogical barriers in language learning.
Students' perception of the SCAMPER technique on creative writing skill: A case study of an ESP class Dewangga, Vigo; Pramudita, Rizqi Febrian; Rukiati, Enik; Taufan, Gullit Tornado; Susanti, Nila; Binarkaheni, Suyik
Journal of English in Academic and Professional Communication Vol 12 No 1 (2026): January (In Progress)
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jeapco.v12i1.6035

Abstract

Creativity plays a crucial role in innovation, problem-solving, and both individual and societal advancement, enabling individuals to generate novel ideas, develop effective solutions, and approach challenges with adaptability. The SCAMPER technique is used to foster creative and innovative thinking, providing a structured method for idea generation and refinement. SCAMPER encompasses seven creative strategies: Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, and Reverse. This study examines students' perceptions of SCAMPER in developing creative writing skills within English for Specific Purposes (ESP) classes. A qualitative case study method was employed, involving second-semester students from the Informatics Engineering Study Program enrolled in Intermediate English courses. Data collection methods included semi-structured interviews and questionnaires, providing insights into students’ experiences with SCAMPER in writing procedural texts. The findings reveal that the SCAMPER technique enhances creativity, cognitive flexibility, and innovation in writing, enabling students to produce varied and explorative texts. Furthermore, the approach supports critical thinking and deeper idea exploration. Although some students struggled with adapting to the creative thinking process, the overall response to SCAMPER was positive, highlighting its potential as an effective tool in ESP learning environments.
Co-Authors Adriadi Novawan Arief Wicaksono, Julien Astasari, Isani Binarkaheni, Suyik Degita Danur Suharsono Dewangga, Vigo Diartika, Firda Gullit Tornado Taufan Ikeda, Osamu Indartin, Tri Rafika Diyah Indrastana, Nodistya Septian Julien Arief Wicaksono Lely Dian Utami Nammira Adjani Ramadhina Nila Susanti Nila Susanti Ningsih, Yuslaili Nur Afni Rachman Renata Kenanga Rinda Rinda, Renata Kenanga Rizka, Hablana Rizqi Febrian Pramudita Shafira Arraafi Putri Suprih Ambawani Taufan, Gullit Tornado Tornado Taufan, Gullit Vigo Dewangga Vigo Dewangga Yuslaili Ningsih Yuslaili Ningsih