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All Journal MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research EKONOMIS : Journal of Economics and Business Jurnal Ilmiah Professional Indonesia Jurnal Ekobistek J-MAS (Jurnal Manajemen dan Sains) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi YUME : Journal of Management Jurnal Riset Manajemen Bisnis dan Publik JURNAL EKONOMI SAKTI (JES) Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Ekonomi KIAT International Journal of Engagement and Empowerment (IJE2) Al Dzahab Al Fiddhoh: Journal of Banking, Insurance, and Finance Journal of Business Studies and Management Review Journal of Scientific Research, Education, and Technology Qawwam TOFEDU: The Future of Education Journal Jurnal Penelitian Pendidikan Indonesia Prosiding Seminar Nasional Unimus E-Amal: Jurnal Pengabdian Kepada Masyarakat International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research AICOS DIGITAL BUSINESS INSIGHTS JOURNAL
Gampo Haryono
STIE Sakti Alam Kerinci
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Al Dzahab

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DISCOUNT, PROMOTION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA ONLINE SHOP: Studi Kasus Pada Mahasiswa STIE Sakti Alam Kerinci Melifia Liantifa; Gampo Haryono
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.677 KB) | DOI: 10.32939/dhb.v3i1.1033

Abstract

Purpose: To determine the effect of discounts, promotions and shopping lifestyle partially or simultaneously on impulse buying at online shops at STIE Sakti Alam Kerinci students. Design/methodology/approach: The population in this study were students at STIE Sakti Alam Kerinci. The sample for this study amounted to 90 respondents with the Convinience Sampling sampling technique. The data analysis tools used are Likert Scale, Multiple Linear Regression Analysis, Partial and Simultaneous Coefficient of Determination, t-test and F-test. Findings: The results showed that both partially and simultaneously Discount, Promotion, and Shopping lifestyle had a significant and positive effect on impulse buying. Research implications: The results of this study provide an overview for online business actors so that they can pay attention to the shopping style of consumers, namely by providing the best discounts and promotions to attract the interest of these consumers.
Culinary Experience and Destination Choice: Examining the Influence of Tourist Lifestyle and Local Food Authenticity in Kerinci Haryono, Gampo; Yuliviona, Reni; Karimi, Kasman
Al Dzahab Vol. 7 No. 1 (2026): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v7i1.6119

Abstract

Purpose: This study examines the influence of tourist lifestyle and local food authenticity on destination choice in Kerinci Regency. It also explores the role of culinary experience in shaping tourists’ decisions when selecting travel destinations. The study offers novelty by integrating tourist lifestyle and authentic local food within the context of culinary experience in an emerging culinary tourism destination. Design/Methodology/Approach: This research employs a quantitative approach using a survey method involving domestic tourists visiting Kerinci Regency. Respondents were selected using purposive sampling. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. Findings: The results show that tourist lifestyle plays an important role in influencing destination choice. Local food authenticity also contributes positively to tourists’ decisions in selecting Kerinci as a travel destination. In addition, both tourist lifestyle and local food authenticity significantly influence culinary experience. Culinary experience positively affects destination choice and serves as a mediating variable, strengthening the relationship between tourists' lifestyle, local food authenticity, and destination choice. Research Implications: The findings highlight the importance of developing authentic culinary tourism that aligns with tourists’ lifestyles to enhance destination attractiveness. Tourism stakeholders and local governments are encouraged to promote local culinary identity and create memorable dining experiences to strengthen Kerinci Regency’s position as a competitive tourism destination.
Co-Authors - Maryanto Abdallah, Zachari Albetris, Albetris Anton Setiawan Ayu Esteka Sari Ayu Esteka Sari Ayu Esteka Sari Dede Pramurza Desi, Dona Elvia Edia Satria Efrianto Elex Sarmigi Elsa Maiyora Fadli Anugrah Ferry Siswadhi Fiqri Erlanda Putra Hamdani, Deky Iin Syofia Yandra Indra Budaya, Indra Ingga Kharisma Degama Karimi, Kasman Kasman Karimi Lestari, Anggia Ayu Lova, Anggil Nopra Maryanto Melifia Liantifa Perdana, Afdal Chatra Putri Halimah Reni Yuliviona, Reni Rio Baviga salamah salamah Salamah Salamah Sanira, Uul Ratna Shobhi Al-Ghifari Azhary Siswadhi, Ferry Sri Fitriya Sukmawati, Dina Susi Evanita Trian Jaka Ronaldo Yelnim, Yelnim Yolla Ramadani, Yolla