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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Riset Akuntansi dan Keuangan Jurnal Ekobistek Journal of Information System, Applied, Management, Accounting and Research Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) UPI YPTK Journal of Business and Economics Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Journal Of Science Education And Management Business Journal of Accounting and Finance Management (JAFM) Jurnal Pijar : Studi Manajemen dan Bisnis Indonesian Research Journal on Education Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Penelitian Pendidikan Indonesia jle Jurnal Bisinis Digital Journal of Business Economics and Management Jubiko : Jurnal Perilaku Bisnis Kontemporer ECONOMETRICS: Journal of Sustainable Economics and Management
Neldi, Mondra
Universitas Putra Indonesia YPTK Padang
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Membangun Loyalitas Pelanggan melalui Harga dan Kepercayaan dengan Kepuasan Pelanggan sebagai Variabel Mediasi pada Bisnis Smartphone Emil Salim; Andri Andri; Mondra Neldi
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 13 No 2 (2019): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v0iNo. 2.1844

Abstract

Nowadays in the globalization era, particularry in Indonesia, the dense population is accompanied byincreasingly complex needs and various human activities in carrying out mobility whether doingwork, school, tourism, research or traveling. Thus, smartphone enhancements to accessories becomeone of the important daily needs. This situation eventually led to increasingly fierce competitionbetween outlets and companies that manufacture, distribute, and sell smartphone devices oraccessories in the existence of competing companies providing the best service to attract consumers.This study aims to build customer loyalty through price and trust using mediating variables, namelycustomer satisfaction. The research method used in this study is a quantitative method with a sampleof 85 respondents. Data analysis method used multiple linear regression analysis and path analysiswith the application of Statistical Package for Social Sciences (SPSS 21.00). The study result showedthere is an indirect relationship smaller in value than a direct relationship, meaning that loyalty doesnot mediate the relationship between price and customer satisfaction and indirect relationships are lessvaluable than a direct relationship, meaning loyalty does not mediate the relationship of trust withcustomer satisfaction
Co-Authors Andri Andri Azizi, Putri Bayu Pratama Azka Chandra, Decky Charli, Chintya Ones Decky Chandra Desi Permata Sari Dharma, Robby Dodi Suryadi Elfiswandi, Elfiswandi Emil Salim Fitri Yeni, Fitri Gushelmi Hasmaynelis Fitri Js, Sian Lusiana Lusiana Melani Putri, Risa Muhammad Ridwan Muhammad Ridwan Muthia Willi Amanda Nandan Limakrisna Novi okta viara Nurul Syahira Olandari Mulyadi Puji, Ayu Fransisca Putra, Ramdani Bayu R. Sapto Hendri Boedi Soesatyo Ramadhan, Aldestu Ramadhani, Syifa Syai reza Selvi Zola Fenia SIGIT SANJAYA, SIGIT silvia afrelia Tiara Tiara Vicky Brama Kumbara Welli Alhadi Putri Wica Anggreani Yayan Septiadi Yeki Candra Yollanda Septi Yunita Yunita Yusvi Diana Zefri Yenni