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Membangun Loyalitas Pelanggan melalui Harga dan Kepercayaan dengan Kepuasan Pelanggan sebagai Variabel Mediasi pada Bisnis Smartphone Emil Salim; Andri Andri; Mondra Neldi
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 13 No 2 (2019): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v0iNo. 2.1844

Abstract

Nowadays in the globalization era, particularry in Indonesia, the dense population is accompanied byincreasingly complex needs and various human activities in carrying out mobility whether doingwork, school, tourism, research or traveling. Thus, smartphone enhancements to accessories becomeone of the important daily needs. This situation eventually led to increasingly fierce competitionbetween outlets and companies that manufacture, distribute, and sell smartphone devices oraccessories in the existence of competing companies providing the best service to attract consumers.This study aims to build customer loyalty through price and trust using mediating variables, namelycustomer satisfaction. The research method used in this study is a quantitative method with a sampleof 85 respondents. Data analysis method used multiple linear regression analysis and path analysiswith the application of Statistical Package for Social Sciences (SPSS 21.00). The study result showedthere is an indirect relationship smaller in value than a direct relationship, meaning that loyalty doesnot mediate the relationship between price and customer satisfaction and indirect relationships are lessvaluable than a direct relationship, meaning loyalty does not mediate the relationship of trust withcustomer satisfaction
Employee Development Model Through Work Motivation at PT. Rajawali Nusindo Padang Branch Novi okta viara; Mondra Neldi; Chintya Ones Charli
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.15664

Abstract

The This research aims to determine and attempt to analyze the influence of competency and work placement on employee development with work motivation as an intervening variable at PT. RajawaliNusindo Padang Branch. This research is a Structural Equation Modeling (SEM) model with the SmartPLS3.0 analysis tool. The population and sample of this research are employees of PT. Rajawali NusindoPadang Branch. The research results found that there is an influence between competency and work motivation. There is no influence between Job Placement and Work Motivation. There is no influence between Competency on Employee Development. There is no influence between Job Placement and Employee Development. There is an influence between Work Motivation on Employee Development. Work Motivation mediates Competence on Employee Development. Work Motivation does not mediate Job Placement on Employee Development.
Employee Development Model Through Work Motivation at PT. Rajawali Nusindo Padang Branch Novi okta viara; Mondra Neldi; Chintya Ones Charli
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.15664

Abstract

The This research aims to determine and attempt to analyze the influence of competency and work placement on employee development with work motivation as an intervening variable at PT. RajawaliNusindo Padang Branch. This research is a Structural Equation Modeling (SEM) model with the SmartPLS3.0 analysis tool. The population and sample of this research are employees of PT. Rajawali NusindoPadang Branch. The research results found that there is an influence between competency and work motivation. There is no influence between Job Placement and Work Motivation. There is no influence between Competency on Employee Development. There is no influence between Job Placement and Employee Development. There is an influence between Work Motivation on Employee Development. Work Motivation mediates Competence on Employee Development. Work Motivation does not mediate Job Placement on Employee Development.