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All Journal Jurnal Computech & Bisnis (e-Journal) JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JMK Jurnal Manajemen dan Kewirausahaan Journal of Empowerment Community International Journal of Finance Research International Journal of Business, Economics, and Social Development Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Britain International of Humanities and Social Sciences (BIoHS) Journal Jurnal Dimamu Economics Professional in Action (E-Profit) Sinergi International Journal of Management and Business Jurnal Bhakti Karya dan Inovatif Journal of Business and Management Inaba Jurnal Maps (Manajemen Perbankan Syariah) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Commercium: Journal of Business and Management
Aggi Panigoro Sarifiyono
Universitas Informatika Dan Bisnis Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism)

 1 
Pengaruh Harga Crude Oil Dan Additive (Over Head Base Oil) Terhadap Penentuan Harga Base Oil Di Pasar Serta Implikasinya Terhadap Profitabilitas Perusahaan-Perusahaan Manufaktur Terkait Yang Terdaftar Di Bei Aris Hidalatullah; Muhammad Yusuf; Wiwi Warsiati; Aggi Panigoro
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 20 No 1 (2021): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v20i1.442

Abstract

Chandra Asri and PT. Gajah Tunggal Tbk. are the research objects which need base oil as their raw material. From the analysis, ROA of PT. Chandra Asri increased the average 117.89%, and ROA of PT. Gajah Tunggal Tbk. decrease as the average 41.7%. Allegedly changes in ROA are influenced by changes in the price of crude oil, additive, and base oil prices. The average price of crude oil has been decreased by 3.94%. The average increase of the additive price of the materials per semester was 0.45%. The average price of base oil has been decreased by 3.86%. The effect of crude oil price and additive price on base oil price and its implication on ROA is examined through correlation model, regression, hypothesis test and path analysis yielding the following findings; First; 94.9% base oil price (Y) is determined by the price of crude oil (X1). Predicted if X1 is changed one unit, then the value of Y is changed 0,032. From t test obtained significant influence between two variables. Second; 44.6% base oil price is determined by the price of Additive goods. Predicted when X2 is converted one unit, Y value is 1.029. From t test obtained significant influence between two variables.
Third; 95.90% base oil price is determined by the price of Crude oil (X1) and the price of Additive (X2). Predicted when X1 and X2 are converted simultaneously by one unit then the value of Y is changing 0,030 and 0,188. From F test, there is no significant influence between X1 and X2 on Y. Fourth; 20.90% ROA (Z) is determined by the price of Crude oil (X1). Predicted when X1 is converted one unit, Z value down 8.253E-6. Test t proves there is no significant influence between the two variables.
Fifth; 13.60% ROA (Z) is determined by the price of Additive Goods (X2). Predicted when X2 is changed one unit, Z value down 0.000311. t test proves there is no significant influence between the two variables. Sixth; 26.90% ROA (Z) is determined by the price of Base oil (Y). Predicted when Y is converted one unit, Z value down 0.000284. t test proves there is significant influence between both variables.
Seventh; 22.20% ROA (Z) is determined by the price of Crude oil (X1) and Additive Goods (X2). Predicted if X1, and X2 change simultaneously one unit, the value of Z decreased by the coefficient of regression direction. F test proves there is no significant influence between X1 and X2 on ROA. Eighth; the price of Crude Oil (X1) directly affects Price Base oil (Y), the indirect influence of X1 through Y on Z is not significant. The price of additive goods (X2) directly affects the base oil price (Y). While the indirect effect of X2 through Y against Z is not significant. Predicted when X1 and X2 changed one unit of influence respectively 1.7779E-5 and 3.334E-5. Whereas if Y changes, Z goes down 0.001.Chandra Asri and PT. Gajah Tunggal Tbk. are the research objects which need base oil as their raw material. From the analysis, ROA of PT. Chandra Asri increased the average 117.89%, and ROA of PT. Gajah Tunggal Tbk. decrease as the average 41.7%. Allegedly changes in ROA are influenced by changes in the price of crude oil, additive, and base oil prices. The average price of crude oil has been decreased by 3.94%. The average increase of the additive price of the materials per semester was 0.45%. The average price of base oil has been decreased by 3.86%. The effect of crude oil price and additive price on base oil price and its implication on ROA is examined through correlation model, regression, hypothesis test and path analysis yielding the following findings; First; 94.9% base oil price (Y) is determined by the price of crude oil (X1). Predicted if X1 is changed one unit, then the value of Y is changed 0,032. From t test obtained significant influence between two variables. Second; 44.6% base oil price is determined by the price of Additive goods. Predicted when X2 is converted one unit, Y value is 1.029. From t test obtained significant influence between two variables.
Third; 95.90% base oil price is determined by the price of Crude oil (X1) and the price of Additive (X2). Predicted when X1 and X2 are converted simultaneously by one unit then the value of Y is changing 0,030 and 0,188. From F test, there is no significant influence between X1 and X2 on Y. Fourth; 20.90% ROA (Z) is determined by the price of Crude oil (X1). Predicted when X1 is converted one unit, Z value down 8.253E-6. Test t proves there is no significant influence between the two variables.
Fifth; 13.60% ROA (Z) is determined by the price of Additive Goods (X2). Predicted when X2 is changed one unit, Z value down 0.000311. t test proves there is no significant influence between the two variables. Sixth; 26.90% ROA (Z) is determined by the price of Base oil (Y). Predicted when Y is converted one unit, Z value down 0.000284. t test proves there is significant influence between both variables.
Seventh; 22.20% ROA (Z) is determined by the price of Crude oil (X1) and Additive Goods (X2). Predicted if X1, and X2 change simultaneously one unit, the value of Z decreased by the coefficient of regression direction. F test proves there is no significant influence between X1 and X2 on ROA. Eighth; the price of Crude Oil (X1) directly affects Price Base oil (Y), the indirect influence of X1 through Y on Z is not significant. The price of additive goods (X2) directly affects the base oil price (Y). While the indirect effect of X2 through Y against Z is not significant. Predicted when X1 and X2 changed one unit of influence respectively 1.7779E-5 and 3.334E-5. Whereas if Y changes, Z goes down 0.001.
Pengaruh CHSE (Cleanliness, Health, Safety, Environment Sustainability) dan Hotel Facility terhadap Customer Satisfaction di Hotel Augusta Garut Fahmy Septiadi; Sabilla Saberina; Aggi Panigoro; Theresia Manalu
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 22 No 1 (2023): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v22i1.795

Abstract

This study aims to determine the effect of CHSE (Cleanliness, Health, Safety, Environment Sustainability) and Hotel Facility on Customer Satisfaction at Hotel Augusta Garut. This is motivated by the development of the Hospitality Tourism Industry in West Java, as well as the many bad reviews or negative reviews from guests who have stayed at Hotel Augusta Garut and give unfavorable ratings on hotel booking applications such as Agoda, Traveloka, and others. The data in this study were collected by distributing questionnaires to the respondents. The population in this study is tourist visits staying in Garut Regency seen from the total tourist visits from 2019 – 2023 as many as 345,363 visitors. The number of samples taken is based on calculations using the Taro Yamane formula with a total sample of 100 (onehundred) respondents. The results of distributing questionnaires were analyzed using multiple regression analysis, coefficient of determination, t-test and F-test. The results showed that: (1) there was a positive and significant influence between CHSE partially on Customer Satisfaction in Hotel Augusta Garut (2) there is a positive and significant influence between Hotel Facility partially on Customer Satisfaction at Hotel Augusta Garut (3) there is a positive and significant influence between CHSE and Hotel Facility simultaneously on Customer Satisfaction at Hotel Augusta Garut.
Pembuatan Web E-Commerce dan Pemasaran Digital untuk UMKM Panigoro, Aggi; Hadiantini, Ratih
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 20 No 2 (2021): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v20i2.970

Abstract

This research is motivated to help MSMEs to further advance their businesses by explaining how to sell through e-commerce and other social media, because initially business owners only sold at home and promoted orders only through the WhatsApp application. The method in this study consists of 5 stages, by understanding and carrying out each stage that has been made, it is expected to make better decisions and measure success that can be used as evaluation material. The results of this study can be conveyed by MSMEs Artflower by using the tokotalk application here business actors can be more free to market their products, one of which is to sell in their own store and can also use e-commerce media, one of which is the Shopee and Tokopedia applications.
Strategi Program Pemasaran Jasa Sarifiyono, Aggi Panigoro; Rusnendar, Elan
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 21 No 2 (2022): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v21i2.971

Abstract

Penelitian ini dilaterbelakangi untuk membantu membuatkan strategi program pemasaran jasa pada TPA Al Hikmah Kampung Gunung Leutik Ciparay Kabupaten Bandung agar lebih dikenal oleh masyarakat. Metode yang digunakan dalam penelitian ini ialah metode deskriptif kualitatif. Teknik pengumpulan data dilakukan ialah dengan teknik wawancara, observasi, dan studi dokumentasi. Wawancara yang dilakukan dalam mengumpulkan data penelitian dilakukan dengan wawancara terstruktur. Hasil dari penelitian ini dapat disampaikan bahwa dengan adanya blueprint pelayanan Jasa, maka TPA Al Hikmah menjadi memahami proses bisnis dari kegiatan Jasanya, sehingga TPA AL Hikmah menjadi satu langkah lebih maju untuk mencapai servie excelent. Selain itu pengoptimalan sosial mediapun menjadi bagian dari proses bisnis.
E-Commerce sebagai Katalisator Pengembangan Usaha Kecil dan Menengah (UKM) Di Kecamatan Sukapura Kota Bandung Sarifiyono, Aggi Panigoro; Priyana, Indarta
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 23 No 1 (2024): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v23i1.1020

Abstract

E-commerce, atau perdagangan elektronik, adalah metode menjual dan membeli barang serta jasa melalui jaringan internet. E-commerce merupakan bagian dari e-business, yang memiliki cakupan lebih luas, tidak hanya terbatas pada transaksi jual beli, tetapi juga mencakup kolaborasi dengan mitra bisnis, layanan pelanggan, rekrutmen, dan lainnya. Selain menggunakan teknologi jaringan internet, e-commerce juga membutuhkan teknologi basis data, surat elektronik (e-mail), dan teknologi non-komputer lainnya, seperti sistem pengiriman barang dan alat pembayaran. Di dunia bisnis, peluang e-commerce masih sangat besar, terutama di Indonesia, karena pangsa pasar yang tersedia masih luas.
Coaching Pembuatan Website Commerce Untuk UMKM di Wilayah Sukapura Kiaracondong Bandung Sarifiyono, Aggi Panigoro; Hadiantini, Ratih
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 22 No 2 (2023): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v22i2.1045

Abstract

Technological Development and Business Change: Digital transformation has changed the business paradigm globally. The use of the internet and adoption of technology has become the key to expanding market reach and increasing competitiveness. However, many MSMEs have not utilized the full potential of this technology due to a lack of knowledge and skills in the digital field. Local MSME Potential Sukapura and Kiaracondong Districts have many MSMEs with unique products and large market potential. However, many of them do not yet have a strong online presence to market their products widely. In general, by designing a website, utilizing the marketplace, and being active on social media, Rinkadaily can optimize marketing strategies to increase its online presence and business growth in the fashion and knitted sweater industry. The website acts as an efficient information center, the marketplace helps in expanding and increasing sales, while social media functions as a tool for interaction with customers and promotion of services. The integration of digital marketing strategies, including paid advertising and collaboration with influencers, along with regular maintenance across all platforms, forms an effective combination that can strengthen Rinkadaily's brand image and increase its competitiveness in the digital fashion and knitted sweater space. With this approach, Rinkadaily can more effectively reach potential consumers, build positive engagement, and achieve sustainable business growth amidst intense online competition.
Pemanfaatan Search Engine Optimizing dan Search Engine Marketing dalam Website Penjualan UMKM pada Pengusaha Muda Hadiantini, Ratih; Sarifiyono, Aggi Panigoro
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 20 No 2 (2021): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v20i2.1049

Abstract

Kegiatan pengabdian kepada masyarakat dengan judul Pemanfaatan Search Engine Optimizing dan Search Engine Marketing dalam Website Penjualan UMKM pada Pengusaha Muda bertujuan untuk meningkatkan literasi digital pengusaha muda. Program ini dirancang menggunakan metode partisipatif dan berbasis kebutuhan peserta. Pelatihan meliputi teori dan praktik SEO serta SEM, dengan tahapan mulai dari analisis kebutuhan, pelatihan dasar, praktik langsung, hingga pendampingan dan evaluasi. Hasil evaluasi menunjukkan bahwa program ini berhasil meningkatkan pemahaman peserta tentang SEO dan SEM, ditunjukkan oleh peningkatan skor rata-rata post-test sebesar 45%. Selain itu, implementasi SEO dan SEM pada website UMKM menghasilkan peningkatan lalu lintas rata-rata sebesar 150% dan kenaikan konversi penjualan sebesar 20%. Survei kepuasan menunjukkan bahwa 92% peserta merasa lebih percaya diri dalam mengelola pemasaran digital mereka. Kesimpulan dari kegiatan ini adalah pendekatan berbasis praktik dan partisipatif efektif dalam meningkatkan keterampilan digital peserta. Program ini juga menunjukkan potensi besar pengusaha muda dalam mengadopsi teknologi digital untuk mengembangkan bisnis mereka. Namun, untuk meningkatkan dampak jangka panjang, perlu dilakukan pendampingan lebih intensif di masa depan. Kegiatan ini dapat dijadikan model untuk pengabdian masyarakat lainnya di bidang literasi digital.
Penjualan Produk UMKM Melalui Pemanfaatan Website Jual Beli Hadiantini, Ratih; Panigoro, Aggi
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 22 No 2 (2023): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v22i2.1057

Abstract

Pemanfaatan sistem informasi secara optimal menjadi salah satu harapan masyarakat tentunya dalam memotivasi keberlanjutan bangkitnya kembali perekonomian dalam masa pasca pandemi saat ini. Dimana hal ini diharapkan juga dapat mengembangkan potensi tidak hanya dilihat dalam aspek pemasaran produk yang dapat dilakukan lebih luas, serta pengoptimalan Manajemen Pemasaran berabasis digital dianggap sebagai salah satu unsur penunjang dalam membangkitkan kembali gairah dalam perkonomian pada ruang lingup usaha kecil menengah. Target dalam kegiatan ini agar pelaku Usaha Mikro Kecil Menengah lebih sadar pentingnya memasarkan produk mereka memanfaatkan platform digital. Luaran yang akan dihasilkan, Peningkatan Keterampilan Pelaku UMKM dalam pemasaran digital khususnya perluasan pangsa pasar melalui website jual beli. Metode pendekatan yang digunakan dalam program kegiatan ini adalah dengan pedekatan deskriptif analisis dimana deskriptif berupa penggambaran kondisi wilayah dan potesi dari apa yang menjadi kendala serta solusi untuk di masa mendatang.
Optimalisasi Pemasaran Digital Melalui Publikasi Website Pada UMKM Hadiantini, Ratih; Sarifiyono, Aggi Panigoro
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 22 No 2 (2023): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v22i2.1058

Abstract

The development of the internet is no longer limited to being a source of information or entertainment; it is now widely used for online transactions. This progress is supported by the hardware and software industries, which cater to the increasing public demand for internet-related services. These advancements have brought positive impacts to society, enabling the fast, accurate, and efficient access and processing of information. Additionally, other positive effects include advancements in the fields of economy, politics, society, technology, and other related sectors. Online transactions are highly beneficial as online businesses can reach all regions worldwide. This type of business, also known as e-commerce, is a modern business model offering various advantages compared to conventional businesses, which still have a strong appeal among the public. E-commerce has become an essential component for enterprises or companies to remain competitive in the global market
Co-Authors Ade Sintia Hendrian Aditya, Muhamad Sandy Agus Rahayu Amni , Muhammad Anang Bambang Pujianto Anang Bambang Pujianto Aprianti, Vika Aris Hidalatullah Berry Lesmana Bob Foster Budiman Budiman Budiman Budiman Djohansyah, Muh. Deni Elan Rusnendar Evelyne Austine Sugandi Fahmy Septiadi faisal Reza Gilang Hendriawan Hamzah, Encep Harini Fajar Ningrum Hasanah Hendriani, Ade Sintia Hernawan, Kartika Nursyabanita Imas Purnamasari Johnson Sinaga Karlina, Nichi Hana Kusumawardhani , Aninditha Putri Kusumawardhani, Aninditha Putri Lestari, Anggita Libertia, Yosi Maharani, Hani Muhammad Deni Johansyah Muhammad Yusuf Nindya Joandis Puteri Priyana, Indarta Pujianto, Anang Bambang Purnama, Susan Purnomo, Budi Supriatono Rd. Zidni Rizan Al-Zhahir Yanuar Reyta, Fitriani Rizkiani, Meti Agni Saberina, Sabilla Setiana, Elia Sianturi, Todung Barita Sinaga, Johnson Sugiarta, Nugraha Susan Purnama Teguh Rahman Faiz Theresia Manalu Titan Parama Yoga Vanessa Gaffar Warsiati , Wiwi Wulan Julfiani Yanuar Ilham