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Analysis the Influence of Topic Types and Posting Days on User Engagement: A Case Study of the XYZ Instagram Account Rawung, Aaron Arthasastra Jeheskiel; Mangare, Timothy Alesandro; Moedjahedy, Jimmy Herawan
Apollo: Journal of Tourism and Business Vol. 4 No. 2 (2026): May 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v4i2.629

Abstract

This study examines how content type and posting day affect user engagement on the XYZ Instagram account. As technology advances, traditional media outlets increasingly rely on social platforms to reach broader audiences. Understanding engagement factors is crucial for effective digital communication strategies. While digital transformation has pushed traditional media toward social platforms, identifying consistent content-market fit remains a challenge. Using a quantitative approach, this research analyzed 190 posts categorized by topic informative, entertainment, political and posting day Monday to Friday using Kruskal-Wallis tests. The research analyzed posts from the XYZ account to identify patterns and significant relationships. Results reveal content type significantly affects only view counts, while posting day impacts only likes. The combination of both factors shows more substantial influence, affecting likes, views, and average watch time. However, since most engagement indicators showed no significant differences across conditions, content type and posting day don't consistently predict user interaction levels. The findings reveal that while individual factors, content type and posting day show limited significance on their own, their interaction effect is statistically significant for likes, views, and average watch time. This suggests that engagement is not driven by content or timing in isolation, but by the strategic synchronization of what is posted and when. While certain combinations of content and timing may boost specific engagement metrics, the research suggests other factors may play more decisive roles in determining overall social media performance and audience connection.
The Impact of Electronic Records Management on Job Performance and Organizational Effectiveness in Public Service: A Systematic Review and Research Gap Analysis Paoki, Rouna Meisda; Moedjahedy, Jimmy Herawan
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 2 (2026): February 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i2.5654

Abstract

Effective records management is considered a fundamental component of the administrative structure of public sector organizations. This study aims to examine the shift from traditional paper-based systems to the implementation of Electronic Records Management Systems (ERMS) and its direct effect on employee productivity in the public administration domain. The research aims to present a thorough analysis of the existing empirical research concerning the effectiveness of ERMS implementation in the public administration domain and to highlight the existing research gaps in the relevant scientific community. This study is conducted as a systematic literature review, which is based on the PRISMA 2020 guidelines. The study aims to present the results of the analysis of quantitative empirical research articles retrieved from the most prominent global academic databases, with the search results being relevant to the study period between 2016 and 2026. The results indicate the existence of a statistically significant positive correlation between the implementation of ERMS and employee productivity dimensions such as the speed of task completion, administrative accuracy, and decision-making proficiency. High performance expectancy and perceived usefulness are considered the primary motivating factors of ERMS implementation, as supported by the Technology Acceptance Model (TAM). However, the results indicate the existence of significant barriers to the implementation of ERMS, such as organizational resistance to the implementation of ERMS and the provision of adequate technological training to the workforce. Moreover, the results indicate the existence of critical research gaps concerning the ERMS implementation domain. Thus, these research gaps reveal a relatively limited focus with respect to longitudinal research designs, as well as sub-national administrative units, in developing country contexts. The study concludes that an electronic records management system (ERMS) has the potential to serve as a strategic enabler of efficiency, with the achievement of digital transformation depending on human factors, including management support and employee acceptance.