Article Per Year (5 Year)
p-Index From 2021 - 2026
3.753
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence Research IJHCM (International Journal of Human Capital Management) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Journal Of Human And Education (JAHE) Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains KELOLA: Jurnal Ilmiah Manajemen International Journal of Application on Economics and Business
Marwan, Jubery
Unknown Affiliation
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
TRANSFORMATION OF MARKETING ROLE STRATEGY IN REALIZING PURCHASE INTENTION Marwan, Jubery; Raharjo, Paiman; Rachmatsyah, T. Herry; Mega, Zahera
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1640-1653

Abstract

The transformation of marketing role strategy through social media is very decisive. This technology raises the views and mindset of society radically, whereas the society is very dependent on the technology used. On the other way, producers have their own views on the involvement of social media in influencing people's purchase intention in possible ways. Through the role of public figures or celebrities, promotion through social media can increase consumer purchase intention. This study aims to analyze the transformation of the role of marketing strategy in realizing consumer purchase intention. The sampling method used quantitative methods with a sample of 98 culinary tourism doer. Where the entire population is used as a sample. The results of the analysis show that; there is an influence of marketing strategy on purchase intention through celebrity endorsement variable.
ANALYSIS OF A COMPANY'S BANKRUPTCY PREDICTION USING THE SPRINGATE METHOD AND THE ALTMAN Z-SCORE METHOD Arumsari, Alifatul Rizka Aji; Marwan, Jubery; Fajarisman, Bambang
Jurnal Indonesia Sosial Sains Vol. 6 No. 9 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i9.1895

Abstract

This study examines the increasing importance of bankruptcy prediction models in the Indonesian banking sector, particularly following recent financial challenges, including the COVID-19 pandemic and evolving regulatory frameworks. This study aims to analyze and predict the potential bankruptcy of a company using two financial analysis methods, namely the Springate method and the Altman Z-Score model. These two methods are used to evaluate the financial health of a company based on significant financial ratios. The Springate method consists of four main ratios that focus on liquidity, profitability, efficiency, and solvency, while the Altman Z-Score uses five ratios covering aspects of liquidity, profitability, leverage, and operational activities to measure bankruptcy risk. The data used in this study are the financial statements of selected companies during a certain period. The results show the accuracy of both methods in predicting corporate bankruptcy, as well as identifying differences in predictions produced by each method. This study provides important insights for company management, investors, and related parties in making decisions based on the identified financial conditions. In addition, it evaluates the strengths and limitations of both methods in the context of bankruptcy analysis across different industries. Thus, this study is expected to contribute to improving financial risk management in companies.
PENGARUH PENGATURAN KERJA FLEKSIBEL, KECERDASAN EMOSIONAL, DAN KOMPETENSI TERHADAP KINERJA PEGAWAI JAKARTA Qonita, Siti Nur; Soemartono, Triyuni; Marwan, Jubery
KELOLA: Jurnal Ilmiah Manajemen Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/kelola.v11i2.6747

Abstract

This study aims to obtain empirical evidence on the influence of flexible work arrangements, emotional intelligence, and work competence on employee performance at the Tourism and Creative Economy Office of DKI Jakarta Province. Changes in work patterns and increasing performance demands in the public sector require organizations to manage human resources in a more adaptive and professional manner. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 75 employees as research respondents. The research instruments were developed using a Likert scale to measure each research variable. The collected data were analyzed using statistical techniques to examine the relationships and effects among variables. The results indicate that flexible work arrangements have a positive and significant effect on employee performance, suggesting that work flexibility enhances employee effectiveness and productivity. Furthermore, emotional intelligence and work competence were also found to have positive and significant influences on employee performance. These findings emphasize that the implementation of flexible work systems, supported by strong emotional intelligence and adequate work competence, plays a crucial role in improving employee performance in the public sector, particularly within the Tourism and Creative Economy Office of DKI Jakarta Province.
FAKTOR-FAKTOR PENENTU STRATEGI MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PERUSAHAAN ALAS FOTO PROPS Tirtorahardjo, Darren; Marwan, Jubery; Utama, Zahera Mega
KELOLA: Jurnal Ilmiah Manajemen Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/kelola.v11i2.6748

Abstract

In a business environment, increasing sales is a priority for companies to maintain profitability and competitiveness. Adaptation and innovation are essential for success. Sales growth requires an understanding of market dynamics, consumer behavior, and industry trends. Implementing an effective marketing strategy is key, involving analysis, planning, implementation, and evaluation. Market research and analysis help companies identify opportunities to boost sales. Jerome McCarthy introduced the 4P marketing mix consisting of product, price, place, and promotion. Kotler and Keller later expanded it to 8P, adding people, process, physical evidence, and productivity. Other factors such as word of mouth, social media, and influencer. This study examines these 11 factors to analyze determining factors in marketing strategy that impact sales and to identify relevant factors to increase sales. Data was collected through questionnaires distributed to 130 respondents using random sampling. Data analysis was conducted using SPSS. The result indicate that price has t-value of 2.377 > t-table of 1.98, with a significance level of .019. Physical evidence has t-value of 2.384 > t-table of 1.98, with a significance level of .019. price has t-value of 2.279 > t-table of 1.98, with a significance level of .024
Strategi Pemberdayaan Perempuan dalam Menunjang Ekonomi Kreatif dalam Perspektif UKM Marwan, Jubery; Franky, Franky; Nugroho, Michael Adhi; Utama, Zahera Mega; Rasdan, Rathoyo; Rahayu, Rahayu
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6275

Abstract

This Community Service Program aims to formulate a women's empowerment strategy to support the creative economy based on small and micro enterprises in urban areas. Through a participatory and contextual approach, this activity was carried out in Pondok Labu Village, South Jakarta, involving women micro-entrepreneurs as active partners. The implementation methodology included identifying community needs, designing training modules, conducting training and mentoring, and evaluating the activity's outcomes qualitatively and quantitatively. The results indicated that women SMEs face significant barriers in digital literacy, online marketing, access to capital, and business networks. Interventions through locally based training and community mentoring resulted in a 63% increase in digital knowledge and participants' success in utilizing e-commerce platforms such as TikTok Shop and Shopee. Furthermore, this program encouraged the formation of community business networks, strengthened local product identity, and increased women's self-confidence and leadership. The program's impact extends beyond individual impacts to strengthening an inclusive and sustainable local economic ecosystem. These results confirm that a holistic, contextual, and participatory women's empowerment strategy is highly effective in driving SME-based socio-economic transformation.
Work Motivation and Organizational Culture Mediating Transformational Leadership on Employee Performance Gunawan, Arsyad Daiva; Utama, Zahera Mega; Marwan, Jubery
Moestopo International Review on Social, Humanities, and Sciences Vol. 6 No. 1 (2026)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v6i1.152

Abstract

This study examines the influence of transformational leadership on employee performance, with work motivation and organizational culture as mediating variables. The research was conducted to understand the mechanisms through which leadership affects employee performance within organizational settings. A quantitative approach with a cross-sectional research design was employed. Data were collected through a questionnaire distributed to 304 employees, and the analysis was conducted using path analysis and the Sobel test to examine both direct and indirect relationships among variables. The results indicate that transformational leadership significantly influences work motivation and employee performance. Work motivation also has a significant positive effect on employee performance and plays a mediating role in the relationship between transformational leadership and employee performance. However, transformational leadership does not significantly influence organizational culture, and organizational culture does not mediate the relationship between transformational leadership and employee performance. These findings contribute to leadership and organizational behavior literature by demonstrating that the effectiveness of transformational leadership in improving employee performance operates primarily through individual motivational mechanisms rather than through broader organizational culture. Practically, the results suggest that organizations should strengthen leadership practices that enhance employee motivation in order to improve performance outcomes.
Work Competency and Professionalism in Creating Organizational Culture Gunawan, Heri; Utama, Zahera Mega; Marwan, Jubery
Moestopo International Review on Social, Humanities, and Sciences Vol. 6 No. 1 (2026)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v6i1.153

Abstract

This study aims to examine the role of work competency in mediating the relationship between work professionalism and organizational culture. A quantitative cross-sectional explanatory design was employed to test the proposed relationships. The study was conducted at the Secretariat General of the House of Representatives of the Republic of Indonesia, involving 120 employees selected using a census sampling technique. Data were collected through structured questionnaires and analyzed using path analysis, supported by validity, reliability, and normality testing. The results indicate that work professionalism has a significant positive effect on work competency and organizational culture, while work competency also significantly influences organizational culture. Furthermore, work competency partially mediates the relationship between work professionalism and organizational culture, indicating that professionalism affects organizational culture both directly and indirectly through competency development. These findings contribute to the theoretical understanding of human resource management by confirming the role of competency as a key mechanism linking professionalism to organizational outcomes. Practically, the study suggests that organizations should not only promote professional behavior but also strengthen employee competencies through continuous development programs to foster a more effective and sustainable organizational culture
Co-Authors Abdullah, Thamrin Aji Yoga Sekar Arumsari, Alifatul Rizka Aji Astanto, M. Tony Andy Bambang Fajarisman Budiharto Budiharto Cut Vania Utami, Cut Vania Damayanti, Deny Franky FRANKY, FRANKY Gunawan, Arsyad Daiva Guritno, Ben Harry Nenobais Heri Gunawan Hidayatulloh, Syahrul Hilman, Ahmad Arief Ibnu Hamad Kurniawan, Shidiq Patria Mala, Siti Sintia Nur Rizani Mega, Zahera Mustika, Anna Mustikawati, Rani Nugroho, Michael Adhi Paiman Raharjo Pujiastuti, Erni Qonita, Siti Nur R Luki Karunia Rachmatsyah, T. Herry Radito, Fiqih Rahayu Rahayu Rahayu Rathoyo Rasdan Tirtorahardjo, Darren Triantono, Wahyu Triyuni Soemartono Utama, Mega Zahera Wibowo Wibowo Yunita Sari Yunitasari Yunitasari, Yunitasari Zahera Mega Utama, Zahera Mega