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All Journal International Journal of Artificial Intelligence Research IJHCM (International Journal of Human Capital Management) Journal La Bisecoman ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Journal Of Human And Education (JAHE) Annals of Human Resource Management Research Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains KELOLA: Jurnal Ilmiah Manajemen International Journal of Application on Economics and Business
Marwan, Jubery
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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TRANSFORMATION OF MARKETING ROLE STRATEGY IN REALIZING PURCHASE INTENTION Marwan, Jubery; Raharjo, Paiman; Rachmatsyah, T. Herry; Mega, Zahera
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1640-1653

Abstract

The transformation of marketing role strategy through social media is very decisive. This technology raises the views and mindset of society radically, whereas the society is very dependent on the technology used. On the other way, producers have their own views on the involvement of social media in influencing people's purchase intention in possible ways. Through the role of public figures or celebrities, promotion through social media can increase consumer purchase intention. This study aims to analyze the transformation of the role of marketing strategy in realizing consumer purchase intention. The sampling method used quantitative methods with a sample of 98 culinary tourism doer. Where the entire population is used as a sample. The results of the analysis show that; there is an influence of marketing strategy on purchase intention through celebrity endorsement variable.
ANALYSIS OF A COMPANY'S BANKRUPTCY PREDICTION USING THE SPRINGATE METHOD AND THE ALTMAN Z-SCORE METHOD Arumsari, Alifatul Rizka Aji; Marwan, Jubery; Fajarisman, Bambang
Jurnal Indonesia Sosial Sains Vol. 6 No. 9 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i9.1895

Abstract

This study examines the increasing importance of bankruptcy prediction models in the Indonesian banking sector, particularly following recent financial challenges, including the COVID-19 pandemic and evolving regulatory frameworks. This study aims to analyze and predict the potential bankruptcy of a company using two financial analysis methods, namely the Springate method and the Altman Z-Score model. These two methods are used to evaluate the financial health of a company based on significant financial ratios. The Springate method consists of four main ratios that focus on liquidity, profitability, efficiency, and solvency, while the Altman Z-Score uses five ratios covering aspects of liquidity, profitability, leverage, and operational activities to measure bankruptcy risk. The data used in this study are the financial statements of selected companies during a certain period. The results show the accuracy of both methods in predicting corporate bankruptcy, as well as identifying differences in predictions produced by each method. This study provides important insights for company management, investors, and related parties in making decisions based on the identified financial conditions. In addition, it evaluates the strengths and limitations of both methods in the context of bankruptcy analysis across different industries. Thus, this study is expected to contribute to improving financial risk management in companies.
The Influence of Transformational Leadership and Positional Promotion on Employee Performance with Work Motivation as an Intervening Variable: JEL Classification: M12, M54, D23, J24, O15 Yuliawati, Weti; Wibowo, Wibowo; Franky, Franky; Marwan, Jubery
Journal La Bisecoman Vol. 6 No. 4 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i4.2634

Abstract

This study aims to examine the direct influence of transformational leadership, job promotions, and work motivation on employee performance, as well as the indirect influence of transformational leadership and job promotions, mediated by work motivation, in the Elementary School Directorate of the Ministry of Primary and Secondary Education. This is due to frequent leadership changes, with each leader having a different leadership style, which impacts employee performance. Lack of employee motivation is caused by employees feeling they rarely receive motivation during their work, which impacts employee performance. Lack of appreciation for employees impacts employee performance. Unclear career paths for job promotions impact employee performance. The research method used is an associative quantitative method with a correlational approach. The target population in this study was employees in the Elementary School Directorate of the Ministry of Primary and Secondary Education. The sample used in this study was all 61 employees in the Elementary School Directorate of the Ministry of Primary and Secondary Education. This study used linear regression analysis using SPSS software. The results showed that Transformational Leadership had a significant influence on Employee Performance. Job Promotion has a significant effect on Employee Performance, Work Motivation has a significant effect on Employee Performance, Transformational Leadership has a significant effect on Work Motivation, Job Promotion has a significant effect on Work Motivation, Work Motivation cannot mediate the effect of Transformational Leadership on employee performance, and Work Motivation cannot mediate the effect of Job Promotion on employee performance.
Female CFOs, Earnings Quality, and the Cost of Capital: Evidence from Indonesian Listed Firms (2015–2024) Marwan, Jubery; Ariani, Meiliyah; Sekar, Aji Yoga
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3779

Abstract

This study examines whether female chief financial officers (CFOs) improve earnings quality and reduce the cost of capital in Indonesian listed firms, and whether earnings quality mediates the relationship between female CFO presence and financing costs. Using an unbalanced firm-year panel of non-financial companies listed on the Indonesia Stock Exchange for 2015–2024, the analysis employs fixed-effects regressions with year effects to control for unobserved time-invariant firm heterogeneity and common macro shocks. Earnings quality is primarily measured using accrual quality based on the Dechow–Dichev accrual estimation error framework, with absolute discretionary accruals as a robustness proxy. The cost of capital is operationalized using the cost of equity (CAPM-based), cost of debt, and an integrated measure (WACC). Results indicate that female CFO presence is associated with significantly higher earnings quality, reflected in lower accrual estimation error and lower absolute discretionary accruals. Consistent with information-risk pricing, poorer earnings quality is positively associated with higher costs of equity, debt, and overall capital. Mediation tests using bootstrap confidence intervals show that earnings quality partially mediates the relationship between female CFO presence and the cost of capital, while a remaining direct effect, particularly for equity-related outcomes, suggests an additional governance credibility or signaling channel beyond accounting-based earnings-quality measures. Robustness checks using alternative standard error structures, alternative earnings-quality proxies, and lagged specifications yield consistent inferences. Overall, the findings highlight the CFO as a micro-foundation of reporting credibility and suggest that financial leadership and reporting discipline can function as a cost-of-capital strategy in emerging markets characterized by heterogeneous disclosure and concentrated ownership.
PENGARUH PENGATURAN KERJA FLEKSIBEL, KECERDASAN EMOSIONAL, DAN KOMPETENSI TERHADAP KINERJA PEGAWAI JAKARTA Qonita, Siti Nur; Soemartono, Triyuni; Marwan, Jubery
KELOLA: Jurnal Ilmiah Manajemen Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/kelola.v11i2.6747

Abstract

This study aims to obtain empirical evidence on the influence of flexible work arrangements, emotional intelligence, and work competence on employee performance at the Tourism and Creative Economy Office of DKI Jakarta Province. Changes in work patterns and increasing performance demands in the public sector require organizations to manage human resources in a more adaptive and professional manner. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 75 employees as research respondents. The research instruments were developed using a Likert scale to measure each research variable. The collected data were analyzed using statistical techniques to examine the relationships and effects among variables. The results indicate that flexible work arrangements have a positive and significant effect on employee performance, suggesting that work flexibility enhances employee effectiveness and productivity. Furthermore, emotional intelligence and work competence were also found to have positive and significant influences on employee performance. These findings emphasize that the implementation of flexible work systems, supported by strong emotional intelligence and adequate work competence, plays a crucial role in improving employee performance in the public sector, particularly within the Tourism and Creative Economy Office of DKI Jakarta Province.
FAKTOR-FAKTOR PENENTU STRATEGI MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PERUSAHAAN ALAS FOTO PROPS Tirtorahardjo, Darren; Marwan, Jubery; Utama, Zahera Mega
KELOLA: Jurnal Ilmiah Manajemen Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/kelola.v11i2.6748

Abstract

In a business environment, increasing sales is a priority for companies to maintain profitability and competitiveness. Adaptation and innovation are essential for success. Sales growth requires an understanding of market dynamics, consumer behavior, and industry trends. Implementing an effective marketing strategy is key, involving analysis, planning, implementation, and evaluation. Market research and analysis help companies identify opportunities to boost sales. Jerome McCarthy introduced the 4P marketing mix consisting of product, price, place, and promotion. Kotler and Keller later expanded it to 8P, adding people, process, physical evidence, and productivity. Other factors such as word of mouth, social media, and influencer. This study examines these 11 factors to analyze determining factors in marketing strategy that impact sales and to identify relevant factors to increase sales. Data was collected through questionnaires distributed to 130 respondents using random sampling. Data analysis was conducted using SPSS. The result indicate that price has t-value of 2.377 > t-table of 1.98, with a significance level of .019. Physical evidence has t-value of 2.384 > t-table of 1.98, with a significance level of .019. price has t-value of 2.279 > t-table of 1.98, with a significance level of .024
Strategi Pemberdayaan Perempuan dalam Menunjang Ekonomi Kreatif dalam Perspektif UKM Marwan, Jubery; Franky, Franky; Nugroho, Michael Adhi; Utama, Zahera Mega; Rasdan, Rathoyo; Rahayu, Rahayu
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6275

Abstract

This Community Service Program aims to formulate a women's empowerment strategy to support the creative economy based on small and micro enterprises in urban areas. Through a participatory and contextual approach, this activity was carried out in Pondok Labu Village, South Jakarta, involving women micro-entrepreneurs as active partners. The implementation methodology included identifying community needs, designing training modules, conducting training and mentoring, and evaluating the activity's outcomes qualitatively and quantitatively. The results indicated that women SMEs face significant barriers in digital literacy, online marketing, access to capital, and business networks. Interventions through locally based training and community mentoring resulted in a 63% increase in digital knowledge and participants' success in utilizing e-commerce platforms such as TikTok Shop and Shopee. Furthermore, this program encouraged the formation of community business networks, strengthened local product identity, and increased women's self-confidence and leadership. The program's impact extends beyond individual impacts to strengthening an inclusive and sustainable local economic ecosystem. These results confirm that a holistic, contextual, and participatory women's empowerment strategy is highly effective in driving SME-based socio-economic transformation.
Co-Authors Abdullah, Thamrin Aji Yoga Sekar Arumsari, Alifatul Rizka Aji Astanto, M. Tony Andy Bambang Fajarisman Budiharto Budiharto Cut Vania Utami, Cut Vania Damayanti, Deny Franky FRANKY, FRANKY Guritno, Ben Harry Nenobais Hidayatulloh, Syahrul Hilman, Ahmad Arief Ibnu Hamad Kurniawan, Shidiq Patria Mala, Siti Sintia Nur Rizani Mega, Zahera Meiliyah Ariani, Meiliyah Mustika, Anna Mustikawati, Rani Nugroho, Michael Adhi Paiman Raharjo Pujiastuti, Erni Qonita, Siti Nur R Luki Karunia Rachmatsyah, T. Herry Radito, Fiqih Rahayu Rahayu Rahayu Rathoyo Rasdan Sekar, Aji Yoga Tirtorahardjo, Darren Triantono, Wahyu Triyuni Soemartono Utama, Mega Zahera Wibowo Wibowo Yuliawati, Weti Yunita Sari Yunitasari Yunitasari, Yunitasari Zahera Mega Utama, Zahera Mega