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All Journal International Journal of Artificial Intelligence Research IJHCM (International Journal of Human Capital Management) Journal La Bisecoman ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Journal Of Human And Education (JAHE) Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains KELOLA: Jurnal Ilmiah Manajemen International Journal of Application on Economics and Business
Marwan, Jubery
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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TRANSFORMATION OF MARKETING ROLE STRATEGY IN REALIZING PURCHASE INTENTION Marwan, Jubery; Raharjo, Paiman; Rachmatsyah, T. Herry; Mega, Zahera
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1640-1653

Abstract

The transformation of marketing role strategy through social media is very decisive. This technology raises the views and mindset of society radically, whereas the society is very dependent on the technology used. On the other way, producers have their own views on the involvement of social media in influencing people's purchase intention in possible ways. Through the role of public figures or celebrities, promotion through social media can increase consumer purchase intention. This study aims to analyze the transformation of the role of marketing strategy in realizing consumer purchase intention. The sampling method used quantitative methods with a sample of 98 culinary tourism doer. Where the entire population is used as a sample. The results of the analysis show that; there is an influence of marketing strategy on purchase intention through celebrity endorsement variable.
ANALYSIS OF A COMPANY'S BANKRUPTCY PREDICTION USING THE SPRINGATE METHOD AND THE ALTMAN Z-SCORE METHOD Arumsari, Alifatul Rizka Aji; Marwan, Jubery; Fajarisman, Bambang
Jurnal Indonesia Sosial Sains Vol. 6 No. 9 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i9.1895

Abstract

This study examines the increasing importance of bankruptcy prediction models in the Indonesian banking sector, particularly following recent financial challenges, including the COVID-19 pandemic and evolving regulatory frameworks. This study aims to analyze and predict the potential bankruptcy of a company using two financial analysis methods, namely the Springate method and the Altman Z-Score model. These two methods are used to evaluate the financial health of a company based on significant financial ratios. The Springate method consists of four main ratios that focus on liquidity, profitability, efficiency, and solvency, while the Altman Z-Score uses five ratios covering aspects of liquidity, profitability, leverage, and operational activities to measure bankruptcy risk. The data used in this study are the financial statements of selected companies during a certain period. The results show the accuracy of both methods in predicting corporate bankruptcy, as well as identifying differences in predictions produced by each method. This study provides important insights for company management, investors, and related parties in making decisions based on the identified financial conditions. In addition, it evaluates the strengths and limitations of both methods in the context of bankruptcy analysis across different industries. Thus, this study is expected to contribute to improving financial risk management in companies.
The Influence of Transformational Leadership and Positional Promotion on Employee Performance with Work Motivation as an Intervening Variable: JEL Classification: M12, M54, D23, J24, O15 Yuliawati, Weti; Wibowo, Wibowo; Franky, Franky; Marwan, Jubery
Journal La Bisecoman Vol. 6 No. 4 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i4.2634

Abstract

This study aims to examine the direct influence of transformational leadership, job promotions, and work motivation on employee performance, as well as the indirect influence of transformational leadership and job promotions, mediated by work motivation, in the Elementary School Directorate of the Ministry of Primary and Secondary Education. This is due to frequent leadership changes, with each leader having a different leadership style, which impacts employee performance. Lack of employee motivation is caused by employees feeling they rarely receive motivation during their work, which impacts employee performance. Lack of appreciation for employees impacts employee performance. Unclear career paths for job promotions impact employee performance. The research method used is an associative quantitative method with a correlational approach. The target population in this study was employees in the Elementary School Directorate of the Ministry of Primary and Secondary Education. The sample used in this study was all 61 employees in the Elementary School Directorate of the Ministry of Primary and Secondary Education. This study used linear regression analysis using SPSS software. The results showed that Transformational Leadership had a significant influence on Employee Performance. Job Promotion has a significant effect on Employee Performance, Work Motivation has a significant effect on Employee Performance, Transformational Leadership has a significant effect on Work Motivation, Job Promotion has a significant effect on Work Motivation, Work Motivation cannot mediate the effect of Transformational Leadership on employee performance, and Work Motivation cannot mediate the effect of Job Promotion on employee performance.
Co-Authors Abdullah, Thamrin Aji Yoga Sekar Arumsari, Alifatul Rizka Aji Astanto, M. Tony Andy Bambang Fajarisman Budiharto Budiharto Cut Vania Utami, Cut Vania Damayanti, Deny Franky FRANKY, FRANKY Guritno, Ben Harry Nenobais Hidayatulloh, Syahrul Hilman, Ahmad Arief Ibnu Hamad Kurniawan, Shidiq Patria Mala, Siti Sintia Nur Rizani Mega, Zahera Mustika, Anna Mustikawati, Rani Paiman Raharjo Pujiastuti, Erni R Luki Karunia Rachmatsyah, T. Herry Radito, Fiqih Rahayu Rahayu Rahayu Rathoyo Rasdan Triantono, Wahyu Utama, Mega Zahera Wibowo Wibowo Yuliawati, Weti Yunita Sari Yunitasari Yunitasari, Yunitasari Zahera Mega Utama, Zahera Mega