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All Journal Journal of Economic, Bussines and Accounting (COSTING) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan Jurnal Graha Pengabdian AKMENIKA Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Jurnal Cakrawala Ilmiah Jurnal Ekonomi, Bisnis dan Manajemen Proceeding of The International Conference on Economics and Business Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Management and Business Economics Innovative: Journal Of Social Science Research Jurnal Kendali Akuntansi Jurnal Manajemen Riset Inovasi Indo-Fintech Intellectuals: Journal of Economics and Business Bisma : Business and Management Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal J-CEKI Ekopedia: Jurnal Ilmiah Ekonomi
kasnowo, kasnowo
Fakultas Ekonomi Universitas Islam Majapahit
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Bussman Journal : Indonesian Journal of Business and Management

 1 
HUBUNGAN GREEN MARKETING DAN KINERJA BISNIS: TINJAUAN LITERATUR SISTEMATIK Syamsul Hidayat, Mohamad; Kasnowo, Kasnowo; Dwihandoko, Toto Heru
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.223

Abstract

The company's environment is dynamic and can have an impact on company performance. One of them is government regulations related to environmental sustainability. Companies must be aware of this in order to make products or services that are environmentally friendly and safe for consumers. Many companies carry out green promotions in order to introduce products which are environmentally friendly both in terms of packaging and materials used in production. There are several studies and discussions that still have different results regarding the relationship between green marketing and companies and green marketing variables. Therefore, the aim of this article is to provide a clear understanding clearer about the relationship between green marketing and business performance by conducting a systematic literature review of 283 Scopus indexed articles published by Elsevier, Springer, Emerald and SAGE. From the 283 articles, we selected a minimum of 40 quotes. Then we further selected 10 published articles that were relevant from 2012 to 2024. The results of the analysis identified that in general green marketing has a relationship and influence on companies
Co-Authors Alfina Indar Rohmawati Alkaf Hidayat, Syahri Amila Qurniyati Anindita Imam Basri Anisa Wijaya Putri Anita Bella Susilowati Azimatul Khabibah Bahril Ilmiddaviq, Muhammad Baidlowi, Imam Budiarjo, Mokhammad Satrio Dewi Rahmawati DEWI RAHMAWATI Dg. Liwang, Asmita Wulandari Diana Rosa Amanda Dwihandoko, Toto Heru Elfa Rosyidah Hari Setiono Hari Setiono, Hari Hidayat, M. Syamsul Ilmidaviq, Muhammad Bahril Imam Baidlowi Baidlowi Indira Purwita Sari Indriswari, Tiyas Irdhayanti, Efa Irwansyah, Rudy Jemi Pabisangan Tahirs Jibrail Mado, Yohanes Kalalo, Rieneke Ryke Kartikadewi, Azizah Apriliani Tri Kelfin Luqi Anto Khairunnisa Khairunnisa Lumentah, Lenda M. Syamsul Hidayat M. Syamsul Hidayat Mohammad Arif Saifudin Murti Sumarni Mutiara Novia Yuanti Nabilah Nova Purnamasari Nersiwad Nersiwad, Nersiwad Ningrum, Ajeng Puspa Nur Ainiyah Nur Ainiyah Putri, Angelia Maysa Rahayu Rahayu Ramadan Gibrihi Ramadan, Bryan Rini Armin Rini Armin Rochmadona, Arum Rofida Wijayantiningsih Rosyidah, Elfa Ryan Bagus Priadi Septifana Rosiani Setyariningsih, Eny Shandy Darma Pramulia Siti Zahrotul Mufidah Syamsul Hidayat, Mohamad Tatas Ridho Nugroho Teguh Sugiharto Vyka Ahsanta Salsabila Wahyu Apiyanto, Muhammad