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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Bhamada: Jurnal Ilmu dan Teknologi Kesehatan (E-Journal) Journal of Global Business and Management Review JBMR: Journal of Business and Management Review Jurnal Pengabdian Masyarakat Madani Jurnal Abdimas Sang Buana Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Pendidikan Administrasi Perkantoran (JPAP) Applied Business and Administration Journal Jurnal Informasi dan Komunikasi Administrasi (JIKAP) Records Management System Journal Applied Business and Administration Journal (ABAJ) RISK : Jurnal Riset Bisnis dan Ekonomi JABI: Jurnal Abdimas Bhakti Indonesia Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Tangguh Dwi Pramono
Politeknik Negeri Bandung
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Other

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The Influence of Herding Behavior on Cryptocurrency Investment Decision Among Investors in Bandung Raya Area Zhafira, Aulia; Pramono, Tangguh Dwi
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 6 No. 1 (2025): Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v6i1.6359

Abstract

This study explores how herding behavior influences cryptocurrency investment decisions among investors in Bandung Raya area. The study is driven by the growing involvement in digital asset markets and the psychological biases influencing investor actions. Using a quantitative method, data were collected from 157 purposively selected respondents through questionnaires and analyzed with IBM SPSS Statistics 27. The analysis included validity and reliability testing, descriptive statistics, classical assumption tests, correlation test and simple linear regression to assess the impact of herding behavior. The results reveal a significant and positive relationship between herding behavior and investment decisions, evidenced by a strong correlation coefficient of 0.863. Investors tend to follow the actions of others and market trends without conducting independent evaluations. This reflects a strong psychological inclination toward social conformity, particularly in high-volatility environments like the cryptocurrency market. The findings suggest that behavioral factors substantially shape investment choices, often outweighing rational decision-making. In conclusion, herding behavior emerges as a key factor in cryptocurrency investment decisions, highlighting the dominance of group influence. The study recommends enhancing financial literacy and behavioral finance education to foster better-informed investment practices.
Co-Authors Abdul Malik Sayuti Abdul Malik Sayuti Agung Tyas Subekti Aryani, Desy Chandra Budhi Septiyandi Cintya Tresna Walidain Dewi Sri Rusmayanti Dwi Atmoko Ega Yohana Zeami Fujiasti, Sherry Novalia Gaffar, Mohammad Rizal Irfan Maulana Sidik Mamun Sutisna Marceilla Suryana Mohammad Rizal Gaffar Mohammad Rizal Gaffar Muhamad Reza Tresna Purnama Mukaram Mukaram Naafi Yudha Diputra Nugroho Hardiyanto Nugroho Hardiyanto Putri, Fida Ayu Nurrizkia Putri, Ivon Sandya Sari Rheyna Ayu Puspitaningrum Savira Febryanti Suherman Sayuti, Abdul Malik Septiana, Vidya Ayu Dwi Septyandi, Chandra Budhi Setiawardani, Maya Setyoningrum, Ari Ani Dyah Siti Samsiyah Purwaningsih Sri Raharso Sri Surjani Tjahjawati Tintin Suhaeni Tiorida, Ermina Yasmine Sekarkinasih Hardiana YAYAN FIRMANSYAH, YAYAN Zalfa Dika Azahra Zhafira, Aulia