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All Journal PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) J-ISCAN : Journal of Islamic Accounting Research Jurnal Solusi Masyarakat (JSM)
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THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN THE HALUA SRI LANGKAT CANDY BUSINESS IN NORTH SUMATERA Aina Salsabila Qarnain Br. Bangun; Maisyura; Riyandhi Praza; Sufi; Nursanjaya
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.706

Abstract

The right marketing and media strategies are needed to reach a wider market so that it can attract consumer interest, one of which is digital marketing. Digital marketing is a marketing media that is currently in great demand by the public to support various activities carried out. This study was conducted to determine the effect of digital marketing on consumer purchasing interest in the Sri Langkat Halua Candy Business. This study isdescriptive quantitative research using 96 samples determined based on the Lemeshow formula with non-probability sampling techniques. Data analysis used in this study using simple linear regression with the help of the SPSS 25.0 software program. The types of data testing used in this study include data instrument testing, classical assumption testing, and hypothesis testing. The results of the study indicate that digital marketing has a positive and significant effect on consumer buying interest in the Sri Langkat Halua Candy Business.This means that implementing digital marketing can provide a stimulus to generate consumer purchasing interest.While the R value is 38.8% where the correlation coefficient value shows the influence of digital marketing on consumer purchasing interest in the Halua Sri Langkat Candy Business in the low category. The determination coefficient value or R square value shows that 15% can be explained by the digital marketing variable, the rest is explained by other variables not included in this study.
THE INFLUENCE OF SERVICE QUALITY ON PURCHASING DECISIONS AT RICHEESE FACTORY IN LHOKSEUMAWE CITY Putri Rahmadhini; Nursakinah Ritonga; Sufi; Nursanjaya; Lisa Iryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.708

Abstract

Service quality is a dynamic condition that is closely related to products, services, human resources, as well as processes and the environment that can at least meet or even exceed the expected service quality. Service quality is one measure of success in providing a guarantee of satisfaction for consumers, if consumers are satisfied with a service, they will become loyal and devoted consumers to the company that provides the service. This study aims to determine the effect of Service Quality on Purchasing decisions at Richeese Factory Lhokseumawe City. This study uses a quantitative approach which aims to determine whether Service Quality has a Positive and Significant influence on Purchasing Decisions. The population in this study were all consumers who had bought at Richeese Factory Lhokseumawe City which was not known with certainty and the determination of the sample using the "purposive sampling" method and the formula used in determining the number of respondents using the Lemeshow formula so that the number of respondents was 96 respondents. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and t tests (partial) are used. This result is proven by the T test that the service quality variable has a positive and significant effect on purchasing decisions with a value of????ℎ????????????????????>????????????????????????, which is 13.863> 1.986 and a significance value of 0.000 <0.05 so that H0 is rejected and Ha is accepted. The better the service quality, the more consumer purchasing decisions will increase for Richeese Factory products.
THE EFFECT OF COMFORT AND SERVICE QUALITY OF HIJRAH STORE BRANCH II ON CONSUMER LOYALTY IN LHOKSEUMAWE CITY Nurul Alya Fahzila; Sufi; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

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Abstract

The number of e-commerce that sells a variety of fashion products at lower prices and the ease of access to shopping without leaving the house, encourages many consumers to flock to do online shopping. So that this results in many offline stores that cannot adapt to all digital losing consumers. In contrast to the Hijrah Store store in Lhokseumawe city, this store can still retain its customers by providing comfort and good service in accordance with product quality. This study aims to see how the influence of convenience and service quality on consumer loyalty at the Hijrah Store Branch II Lhokseumawe store. This study uses descriptive quantitative research methods using non probability sampling and obtained 100 respondents as a research sample obtained from the Slovin formula. The data analysis method used in this study is multiple linear regression analysis, instrument test, classical assumption test and hypothesis testing and the coefficient of determination with the help of the SPSS 26.0 software program. The results showed that partially the comfort and service quality variables had a positive and significant effect on customer loyalty. With a sig value for the convenience variable of (0.003 <0.05) and a service quality variable of (0.001<0.05). While simultaneously convenience and service quality have a significant effect on consumer loyalty with a significant value of (0.000 <0.05).
THE EFFECT OF SERVICE QUALITY AND PROMOTION ON CONSUMER REPURCHASE INTEREST IN BOLU MERANTI SHOP, MEDAN CITY Putri Nabilla; Nur Hafni; Cut Sukmawati; Sufi; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1077

Abstract

This study aims to explore the influence of service quality and promotion on consumer repurchase intention of Bolu Meranti Shop in Medan City. This study is motivated by the high competition in the regional souvenir industry which requires every business actor to continue to maintain customer loyalty. The number of respondents in this study was 100 people, selected using a purposive sampling technique. The analytical method used was multiple linear regression analysis with the help of the SPSS version 30 program. The results of the study indicate that partially, the service quality variable has a positive and significant effect on consumer repurchase intention, so that the first hypothesis (H1) is accepted. Similarly, promotion also shows a positive and significant effect on repurchase intention, so that the second hypothesis (H2) is accepted. Simultaneously, both variables have a significant effect on consumer repurchase intention of Bolu Meranti Shop, so that the third hypothesis (H3) is accepted. These findings indicate that good service quality and appropriate promotional strategies can increase consumer repurchase intention. Therefore, Bolu Meranti Shop needs to continue to innovate in improving service quality and developing attractive promotional strategies to maintain consumer loyalty amidst competitive market competition.
THE IMPACT OF NON-CASH SOCIAL ASSISTANCE THROUGH E-MONEY TO THE EXPANSION OF FINANCIAL INCLUSION IN ACEH Amelyani, Nanda; Sjafruddin; Sufi; Iryani, Lisa; Alhakim, Indra; Muhayatsyah, Ali
J-ISCAN: Journal of Islamic Accounting Research Vol. 5 No. 1 (2023): J-ISCAN : Journal of Islamic Accounting Research
Publisher : IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/jiscan.v5i1.767

Abstract

Broad access to formal financing for poor households through the distribution of social assistance with electronic money (e-money) is believed to accelerate poverty alleviation. The distribution of social assistance through the non-cash system is a breakthrough made by the government to increase aid effectiveness and promote financial inclusion. Recent research has shown that some beneficiaries find it challenging to disburse aid with the system. They only use non-cash facilities to disburse aid and do not want to use the system for other financial services. This fact can be an obstacle to achieving financial inclusion. This study aims to investigate what factors influence beneficiaries' perceptions of using the cashless system. We surveyed one hundred and fifty non-cash beneficiaries in districts/cities in Aceh. The distribution of non-cash social assistance is expected to familiarize the community with saving, it turns out that it is only limited to the disbursement of social assistance, and the mechanism for saving is not immediately carried out by the beneficiaries. Financial inclusion in non-social assistance for the poor is a pseudo-financial inclusiveness and has no impact on poverty reduction.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG DI RESTORAN ANESKA ACEH TAMIANG Antika, Putri; Nursanjaya; Sufi
Jurnal PubBis Vol 8 No 2 (2024)
Publisher : stiatabalong.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35722/jurnalpubbis.v8i2.1109

Abstract

Repurchase behavior in restaurants is crucial as it ensures business continuity and consistently increases revenue. To encourage customers to return, restaurants must maintain high food quality, provide friendly service, and create a comfortable atmosphere. Factors that may deter customers from repurchasing include negative dining experiences, unsatisfactory service, prices that do not align with quality, and a lack of cleanliness and comfort. This research aims to analyze the impact of service quality on repurchase intention at Aneska restaurant, as well as the effect of product quality on repurchase intention at the same establishment. Additionally, the study seeks to determine the combined influence of service quality and product quality on repurchase intention at Aneska restaurant. This study employs a quantitative research approach. The population consists of all customers of Aneska restaurant, with a sample of 97 respondents selected using the Lemeshow formula. Data collection was conducted using a Likert scale. The first stage of instrument testing involved validity and reliability assessments. Subsequent data analysis techniques included classical assumption tests, multiple linear regression analysis, and hypothesis testing. The findings indicate that service quality has a positive and significant impact on repurchase intention. Product quality also has a positive and significant effect on repurchase intention. Moreover, service quality and product quality together have a positive and significant impact on repurchase intention at Aneska restaurant. Based on these results, Aneska restaurant is recommended to focus on employee training to enhance service and to ensure that food and beverages are consistently prepared to high-quality standards. Keywords: Service Quality, Product Quality, Repurchase Intention
Co-Authors Agustinawati Aina Salsabila Qarnain Br. Bangun Alhakim, Indra Ameliany, Nanda Amelyani, Nanda Antika, Putri Arliansyah Cut Sukmawati Dedi Fariadi Ferizaldi Fuadi Ismail, Muchlis Lisa Iryani Lisa Iryani M. Nazaruddin Maisyura Muhammad Zakiul Fuad Batubara Muhayatsyah, Ali Muklir Muslem Muttaqien Nanda Ameliany Nasfia Arsila Nisa Natalia Padang Nelly Astria Nur Hafni Nuratul Ikramah Nursakinah Ritonga Nursanjaya Nurul Alya Fahzila Putri Nabilla Putri Rahmadhini Reza Juanda Rico Nur Ilham Ritonga, Nursakinah Riyandhi Praza Rozatul Jannah Sjafruddin Sukmawati, Cut Susilawati Teuku Zulkarnaen Ti Aisyah Weny Wardianingsih Hasibuan