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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Khairina AR
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE EFFECT OF PRICE, BRAND IMAGE AND PRODUCT QUALITY ON REALME SMARTPHONE PURCHASE DECISIONS AMONG THE PEOPLE OF EAST ACEH DISTRICT Irvan Saputra; Khairina AR; Widyana Verawaty Siregar; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1164

Abstract

This study aims to determine the effect of price, brand image, and product quality on the purchasing decision of Realme smartphones among the people of East Aceh Regency. The population in this study were the people of East Aceh Regency who had purchased Realme smartphones. The research method used was a quantitative approach with a sample collection technique using purposive sampling. The data collected in this study were primary data, obtained through direct distribution of questionnaires using a non-probability sampling method, involving 100 respondents. For data analysis, multiple linear regression was used with the help of SPSS (Statistical Product and Service Solution) software version 26.0. At the stage of testing the research instrument, validity and reliability tests were applied. The findings of this study indicate that price and product quality have a positive and significant influence on the purchasing decision of Realme smartphones among the people of East Aceh Regency, while brand image shows a positive but insignificant influence on the purchasing decision of Realme smartphones among the people.
THE EFFECT OF TRUST, SATISFACTION AND VALUE PERCEPTION ON CONSUMER LOYALTY IN PURCHASING ALFAMART PRODUCTS IN LHOKSEUMAWE CITY Ariana Hasibuan; Heriyana Heriyana; Jullimursyida Jullimursyida; Khairina AR
Jurnal Intelek Insan Cendikia Vol. 2 No. 9 (2025): September 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Abstract this research aims to determine the extent to which consumers in Lhokseumawe City influence consumer loyalty when choosing to purchase Alfamart products. The population in this study consists of consumers who have purchased products at Alfamart. The sample consists of 105 respondents. The primary data consists of questionnaire results distributed to the research respondents. This study uses a quantitative approach with multiple linear regression analysis and is processed using the SPSS (Statistical Package for the Social Sciences) software. The hypothesis was determined using SPSS version 25.0. The results of this study indicate that, partially, the Trust variable has a positive and significant effect on Customer Loyalty, statistically 0.000 < 0.04, and has a t-value > t-table, 2.912 > 1.660. The Satisfaction variable has a significant positive effect on Customer Loyalty, statistically 0.002 < 0.05, with a t-value > t-table, 2.985 > 1.660. Then, the Perceived Values variable has a positive and significant effect on Customer Loyalty, statistically 0.001 < 0.05, and has a t-value > t-table, namely 3.333 > 1.660. The adjusted R-square value for the independent variables—Trust, Satisfaction, and Perceived Value—indicates that 37.7% is explained by these variables, while the remaining 62.3% is explained by other variables not included in this study.
THE EFFECT OF VISUAL APPEAL , ASKING PRICE , USER EXPERIENCE , AND BRAND ADVOCACY ON USER SATISFACTION OF MYIM3 MOBILE APPLICATION (STUDY ON STUDENTS OF MALIKUSSALEH UNIVERSITY) Farah Anissa; Adnan; Naufal Bachri; Khairina AR
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 4 No. 2 (2025): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v4i2.273

Abstract

This study examined the influence of visual appeal, asking price, user experience, and brand advocacy on user satisfaction among students at Malikussaleh University in Lhokseumawe who use the MyIM3 mobile application. The respondents were 110 students selected using non-probability and purposive sampling techniques based on specific criteria: age, amount of pocket money, gender, faculty, use of the Indosat mobile operator, and active use of the MyIM3 application. A Google Form was used to gather data, and SPSS version 22 was used for analysis. The results indicate that visual appeal, user experience, and brand advocacy positively and significantly affected user satisfaction. These findings suggest that an attractive interface, ease of use, and peer recommendations are key factors in enhancing student satisfaction with the application. In contrast, asking price does not significantly affect user satisfaction. Based on these findings, it is recommended that Indosat prioritize improving the visual design of the application, ensuring a clean user interface and a stable system to minimize technical issues such as bugs and errors. Although pricing was not a significant factor in this study, offering attractive price promotions may still be beneficial. Continuous evaluation and development of the application are essential to maintain and enhance user satisfaction. This study highlights the importance of application quality and user-centered design in promoting satisfaction among student users.
THE EFFECT OF GREEN MARKETING MIX ON PURCHASE DECISIONS FOR TUPPERWARE PRODUCTS IN EAST ACEH DISTRICT. Said Abdillah; Rahmaniar; Chalirafi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1320

Abstract

This study aims to determine the influence of the green marketing mix on purchasing decisions for Tupperware products in East Aceh Regency. The data used in this study are primary data. The sampling technique used purposive sampling with a sample size of 140.The conclusion of the theory above is fulfilled. The method used to analyze the relationship between the independent variable and the dependent variable is the multiple linear regression method. The results of the study indicate that partially Green product has a positive and significant effect on the decision to purchase Tupperware products. Green price has a positive and significant effect on the decision to purchase products. Green place has a positive and significant effect on the decision to purchase Tupperware products. Green promotion has a positive and significant effect on the decision to purchase Tupperware products.
FACTORS THAT INFLUENCE BRAND SWITCHING BEHAVIOR OF TRI MOBILE CARD USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY M. Syariful Alam; Khairina AR; Ikramuddin; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1322

Abstract

This study aims to analyze the influence of price, product quality, consumer satisfaction, and variety seeking tendencies on brand switching decisions. A case study was conducted on 100 Tri card users at the Faculty of Economics and Business, Malikussaleh University. Data were collected through an online questionnaire and analyzed using the Partial Least Square (PLS) method. The results showed that price did not have a significant influence on brand switching decisions. This indicates that consumer perceptions of price, whether considered expensive or competitive, were not a major factor in brand switching decisions. Conversely, product quality was proven to have a positive and significant influence on brand switching decisions. Signal quality, network stability, data package durability, and service features were the dominant factors that encouraged consumers to switch to another brand. Consumer satisfaction did not have a significant influence on brand switching decisions, which means that even though consumers were quite satisfied, this did not guarantee they would remain loyal to using Tri cards. In addition, variety seeking also did not have a significant influence on brand switching decisions. Thus, brand switching decisions among Tri card users were more influenced by product quality aspects than by price, satisfaction, or the tendency to try new products.
THE EFFECT OF TOURISM PRODUCT ATTRIBUTES, DESTINATION IMAGE, AND ELECTRONIC WORD OF MOUTH ON THE DECISION TO VISIT LUKUP BADAK RAFTING TOURISM IN TAKENGON Riska Yulia Putri; Muchsin; Jullimursyida; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1604

Abstract

This study aims to determine the effect of Tourism Product Attributes, Destination Image and Electronic Word Of Mouth on Visiting Decisions at Lukup Badak Rafting Tourism in Takengon . With the independent variables in this study are Tourism Product Attributes, Destination Image, and Electronic Word Of Mouth (E-WOM) while the dependent variable is the Visiting Decision. This type of research uses a quantitative method, data collection using a questionnaire containing statements in the form of a paper form and given to visitors to the Lukup Badak Rafting tourism with a total of 112 respondents. Data analysis used is validity test, reliability test, classical assumption test, multiple linear regression analysis, research hypothesis, partial (t) test, and coefficient of determination. The program used in analyzing data using the Statistical Package for Social Sciences (SPSS). Based on the results of the study showed that Tourism Product Attributes were proven to have no significant effect, Destination Image and electronic word of mouth were proven to have a positive and significant effect on visiting decisions.
Co-Authors Adnan Ariana Hasibuan Bahri, Halida Chalirafi Cut Intan Julia Farah Anissa Fayza Yovania Br Sembiring Fidya Amira Nasution Heriyana Heriyana Heriyana Ikramuddin, Ikramuddin Irvan Saputra Jullimursyida Leli Anita M. Syariful Alam M.Subhan Mariyudi Mohd. Heikal MUCHSIN Munandar Nadia Nadia Naufal Bachri, Naufal Rahma Yanti Br Damanik Rahmaniar Rahmaniar Rahmaniar Riska Yulia Putri Sabitah Fina Said Abdillah Siti Maimunah Syahrul Hidayat T. Edyansyah, T. Edyansyah T. Erna Setianingsih Teuku Zulkarnaen Widyana Verawaty Siregar Zahara Husna