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Indra Gunawan
Universitas Jambi
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Pengaruh Store Atmosphere dan Harga Terhadap Keputusan Pembelian Konsumen Pada Warunk Upnormal Jambi Indra Gunawan
Jurnal Dinamika Manajemen Vol. 8 No. 4 (2020): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v8i4.24977

Abstract

The purpose of this study was to analyze the effect of Store Atmosphere and price on purchasing decisions at Warunk Upnormal Jambi both simultaneously and partially and to analyze the dominant factors on purchasing decisions at Warunk Upnoral Jambi. The method used in this study is a quantitative method using the SPSS analysis tool to test multiple linear regression. The results of the study concluded that Store atmosphere had a significant positive effect on purchasing decisions (case study on Warunk Upnormal Jambi), prices had a significant negative effect on purchasing decisions (case study on Warunk Upnormal Jambi) and Store Atmosphere and Price had a simultaneous effect on purchasing decisions (case Keywords: study at Warunk Upnormal Jambi).
Co-Authors Aminuyati Aulia, Defni Defni Aulia Defni Aulia Fatonah Fatonah Gen Dekti Gustyawan, Tofan Handayani, lusi Handayani, Lusia Hartati Hartati Hartati M Hasan, Uswan IKHSAN SATRIA IRIANTO Johannes M Ardhi Gunawan M, Hartati Mahdi Bahar Mahdi Bahar Mikaresti, Pamela Muhammad Alfath Ofa Yutri Kumala Riswani Riswani Riswani Riswani Sri Ramadhanti Syamsiar, Syamsiar Uswan Hasan Wahyu Pratomo Zulham Zulham