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All Journal Journal of Innovation Research and Knowledge Jurnal Pengabdian Masyarakat dan Riset Pendidikan RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC)
Ramadhani Kirana Putra
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Journal of Innovation Research and Knowledge

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ANALYSIS OF CONSUMER DECISION FACTORS FOR MAXRIDE USAGE Silvia Ekasari; Revi Sesario; Donny Dharmawan; Musran Munizu; Ramadhani Kirana Putra
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i9.9690

Abstract

Maxride is an online transportation application that provides motorcycle taxi and taxi services based on bajaj. Maxride's passion lies in revolutionizing the landscape of three-wheeled transportation that is safe, comfortable, and accessible to everyone, while empowering local tricycle drivers. The purpose of this study is to describe the explanation of consumer decision factors for Maxride usage. The types of research used are qualitative and descriptive research. The data sources used in this study use secondary data. The results of the study indicate that consumer decisions to use Maxride Bajaj are the flexible seating capacity of MaxRide Bajaj and the agile cruising range of MaxRide Bajaj in overcoming traffic jams.
Co-Authors Abdul Rosid Afni Yeni Arfimasri Artino, Adi Badaruddin Dikky Mooy Donny Dharmawan Esi Sriyanti Ida Nirwana Irwan Juita Sukraini Mansyur Musran Munizu Nurhayati Rasidah Nasrah Revi Sesario Seflidiana Roza SILVIA EKASARI Siska Yulia Defitri Suryawan, M. Alit Wahyu Indah Mursalini Witra Maison