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All Journal Jurnal Kesehatan Masyarakat Indonesia VISIKES Disease Prevention and Public Health Journal Journal of Industrial Hygiene and Occupational Health (JIHOH) IJID (International Journal on Informatics for Development) Abdimasku : Jurnal Pengabdian Masyarakat Community Empowerment International Journal of Research in Community Services International Journal of Community Service Lontara Abdimas : Jurnal Pengabdian kepada Masyarakat Jurnal Abdi Masyarakat Indonesia International Journal of Tourism and Hospitality in Asia Pasific Jurnal Pengabdian Masyarakat Bhinneka Prosiding Seminar Informasi Kesehatan Nasional Journal Occupational Health Hygiene and Safety
Pramitasari, Ratih
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : International Journal of Community Service

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The Implementation of MSME Marketing Strategies in Indonesia and Malaysia: An Effort to Develop Teaching Materials for Students Isthika, Wikan; Pramitasari, Ratih; Nur Cahya, Handy; Azriani Awang Ismail, Dayangku; Zulfa Kanaya, Fadia
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.873

Abstract

Global Marketing Strategy Management for Micro, Small, and Medium Enterprises (MSMEs) in Developing Countries, Specifically Malaysia and Indonesia, plays a crucial role in supporting the economic growth of both nations. Malaysia, with its diverse ethnic composition—including Malays, Chinese, and Indians—and the establishment of the National Entrepreneur and SME Development Council (NESDC) in 2004, has successfully fostered MSME growth, achieving an average annual growth rate of 4.9%. On the other hand, Indonesia, which has the largest number of MSMEs in the world, contributing up to 60% of its GDP, also shows immense potential in this sector. However, there is a notable gap in practical understanding of marketing strategies and pricing decisions within MSMEs, particularly in academic settings in Malaysia, as observed at Lincoln University College (LUC). This research aims to provide a deeper insight into the implementation of MSME marketing strategies in Indonesia and Malaysia, and to develop a textbook that can serve as a guide for students in determining pricing and marketing strategies for new ventures. The activities include delivering material on marketing strategies in both countries and preparing a textbook that explores the aspects of marketing and pricing in depth. Expected outcomes include the publication of scholarly articles, educational videos, and a textbook that can serve as a reference for MSME development. Through this initiative, it is expected that students at LUC will enhance their knowledge of MSMEs in both countries and gain an understanding of the differences and similarities in marketing strategies implemented in Indonesia and Malaysia.
Co-Authors Adelia Puspitasari Agil Fahrudi Hibatulla Agne Vibia Larasati Agnes Oktavi Maharani Agus Perry Kusuma Aji Kusumah Ramdhani Alif Maulana Iqbal Alvin Maulana Firza Yanuar Anyelir Khailla Eurissetaqtha Anyelir Khailla Eurissetaqtha Aprianti, Aprianti Aprillia Putri Wulandari Azriani Awang Ismail, Dayangku Bayu Yoni Setyo Nugroho Bayu, Yoni Setyo Nugroho Berlian Totti Viala Chalobon Treesak Desy Ayu Arifin Deyani Deyani Dian Indriana Hapsari Dina Saputri Hindiyastutik Eko Hartini Enny Rachmani Erika Devi Udayanti Febriyanto, Dwi Feri Haikal Haikal Haikal Haikal Haikal Haikal Ika Pantiawati Imang Dapit Pamungkas Izza Ulumuddin Ahmad Asshofi Izzatul Alifah Sifai Izzatul Alifah Sifai Jaka Prasetya Joseph Aldo Irawan Kania Salma Nur Prastiwi Karis Widyatmoko Khajjah, Feli Nur Kholiq, Pradana Firmansyah Kristin Ishak Kurnia Dwi Kristin Ishak Kurnia Dwi Kusuma, Edi Jaya Lenci Aryani Lidya Citra Nirmala Madnasri, Sutikno Magumi Avrora Iftita Manglapy, Merianti Yusthin Maria Goretti Catur Yuantari Maria Maya Purnamasari MG Catur Yuantari Muhammad Gymnastiar Aziz Mulyono, Ibnu Utomo Wahyu Mutiara Dwi Rahayuni Mutiara Dwi Rahayuni Mutiara Dwi Rahayuni N. Nurjanah Nanda Zahrotul Maulidah Naning Pipit Ernawati Neva Marsela Nis Syifa’ur Rahma Nisa, Belladiena Alfiena Nor Amalia Muthoharoh Nur Cahya, Handy Nur Rizki Darmawan Nurjanah Nurjanah Nurrisa Ananda Pujiono Pujiono Pulung Nurtantio Andono Putri Regita Pramesti Rachmansyah Adityo Nugroho Rahayu, Emik Rahma, Nis Syifa’ur Rani Hardiningtyas Respati Wulandari Sari Ayu Wulandari Setyo Nugroho, Bayu Yoni Sifai, Izzatul Alifah Soflina Nur Cholifah Supriyono Asfawi Susilo Susilo Syahiful Yudhi Nugroho Treesak, Chalobon Viala, Berlian Totti Vira Aditya Putri Wahyuni Ainuly Umayah Wikan Isthika, Wikan Wongsa Laohasiriwong Wongsa Laohasiriwong Ximenes, Adriano Yanuar, Alvin Maulana Firza Yoni Setyo Nugroho Bayu Zulfa Kanaya, Fadia