Claim Missing Document
Check
Articles

Found 27 Documents
Search

Media Relations as Public Relations Consistency in Building Company and Organizational Reputations Putri, Tri Della; Lestari, Yayuk
Semantik: Journal of Social, Media, Communication, and Journalism Vol 1 No 1 (2023): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v1i1.9205

Abstract

Media relations is a form of communication strategy for a Public Relations professional in maintaining relations with the media. Establishing and maintaining good relations with the media is very important for a Public Relations. Because the media is a means of publication, where all information about the company is channeled besides that the media is also a means to build reputation. The research method used is library research.
Multi-Platform Strategies of Populis Figur in West Sumatra Lestari, Yayuk; Diego, Diego; Okditazeini, Vannyora
Semantik: Journal of Social, Media, Communication, and Journalism Vol 3 No 1 (2025): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v3i1.15725

Abstract

This article explores the digital strategies of Islamic populism in West Sumatra by examining how key figures such as Fauzi Bahar and Jel Fathullah systematically leverage social media platforms to disseminate moral discourses grounded in the local religious-philosophical paradigm of Adat Basandi SyaraÔÇÖ, SyaraÔÇÖ Basandi Kitabullah (ABS-SBK). Drawing on a descriptive qualitative approach through digital observation, the study reveals a multi-platform orchestration in which Facebook functions as a site for constructing long-form religious narratives and symbolic continuity, while Instagram Reels and TikTok are deployed for affective mobilization through short, emotionally charged content featuring themes such as hijrah, almsgiving, and Islamic virtue. The interplay of symbolic messaging and technical affordances across platforms illustrates what scholars have termed symbolic convergenceÔÇöa synchronization of religious rhetoric with platform-specific features to consolidate affective publics. The analysis demonstrates how figures like Jel Fathullah transform short-form visual content into emotional gateways that channel followers toward deeper ideological engagements via Facebook Live or digital sermons. User engagement through likes, shares, and comments is interpreted by followers as a form of "digital charity," signaling a shift in the mediation of moral authority from religious institutions to platform architectures and algorithms. This study argues that Islamic digital populism in West Sumatra constitutes a form of vernacular, platformized politics wherein local identity, digital aesthetics, and moral claims coalesce. It advances the understanding of how emotional resonance, identity performance, and religious legitimacy are orchestrated through hybrid media systems.
Learning Strategies and Communication Styles at SLB Autism YPPA Bukittinggi: Educational Communication for Students with Autism Minneri, Fadhil Shafar; Lestari, Yayuk; Annindya, Annisa; Tohari, Diyah Rachmawati
Semantik: Journal of Social, Media, Communication, and Journalism Vol 2 No 1 (2024): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v2i1.12391

Abstract

This study focuses on educational communication in the context of SLB Autisma YPPA Bukittinggi, specifically on teaching strategies and communication styles between teachers and autistic students. The research method involves interviews with the Head of the Special Needs School and an analysis of teaching practices in both classical and therapy classes. The research findings indicate that communication between teachers and autistic students relies on understanding varied communication styles. The therapy class, using the ABA approach, emphasizes individuality and personalized learning. Communication styles in the therapy class are dominated by teachers, who utilize repetition, emphasis, and motivation to achieve learning objectives. Learning strategies that comprehend the uniqueness of each student and utilize cognitive learning theories can aid in achieving optimal learning outcomes.
Penguatan Komunikasi dan Modal Sosial di Daerah Penyangga TNKS dengan Metode PRA di Nagari Lubuk Gadang Tenggara, Solok Selatan Yayuk Lestari; Diego Diego; Annisa Anindya; Syaza Yasmin; Novi Elian; Meqorry Yusfi; Primas Emeraldi; Al Hamid Putra; Amelia Ramadhani Adwina; Rashid Muarif Irsyad; Siska Laila Desri
I-Com: Indonesian Community Journal Vol 5 No 3 (2025): I-Com: Indonesian Community Journal (September 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i3.8011

Abstract

Kegiatan pengabdian ini dilaksanakan di Nagari Persiapan Lubuk Gadang Tenggara, Solok Selatan, yang sebagian besar wilayahnya berada dalam kawasan Taman Nasional Kerinci Seblat (TNKS). Masyarakat menghadapi persoalan mendasar berupa ketidakjelasan status hukum kawasan, lemahnya kelembagaan lokal, terbatasnya akses terhadap hasil hutan bukan kayu, serta defisit kepercayaan terhadap otoritas konservasi. Untuk menjawab tantangan tersebut, digunakan metode Participatory Rural Appraisal (PRA) melalui pemetaan sosial, diskusi kelompok terarah, dan fasilitasi dialog multipihak. Hasil kegiatan menunjukkan bahwa forum partisipatif mampu mengidentifikasi potensi lokal, memperkuat kebutuhan pembentukan Kelompok Tani Hutan (KTH) dan Forum Nagari Konservasi (FNK), serta membuka ruang negosiasi yang lebih adil antara masyarakat dan TNKS. Temuan ini menegaskan pentingnya komunikasi deliberatif dan kemitraan konservasi yang inklusif, agar konservasi tidak hanya melindungi ekosistem tetapi juga meningkatkan kesejahteraan masyarakat.
BETWEEN IDEALISM AND SURVIVAL: NEGOTIATING PROFESSIONAL JOURNALISM IN LOCAL MEDIA ORGANIZATIONS Rinaldi, Rinaldi; Lestari, Yayuk; Arifuddin, M. Thaufan
Jurnal Ranah Komunikasi Vol 9 No 2 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.2.136-146.2025

Abstract

Local media play a strategic role in sustaining the quality of democracy at the regional level, yet they increasingly face complex economic and political pressures. This study examines how local media in West Sumatra—specifically Langgam.id and Harian Haluan—negotiate journalistic idealism, professionalism, and commercialism in editorial policies and political news production. Employing a qualitative approach with a comparative case study design, data were collected through in-depth interviews with editors and journalists, limited newsroom observations, and document and content analysis. Informants were selected purposively based on their direct involvement in editorial decision-making and media business operations. The findings reveal that both media organizations normatively uphold values of independence, public interest, and journalistic professionalism. However, in practice, these values are continuously negotiated under economic constraints, particularly the limited scale of the local advertising market and dependence on political advertising. Political coverage tends to be dominated by elite actors, with indications of editorial compromise in the form of soft-selling practices. While the digital-native outlet demonstrates greater technical adaptability than the legacy media, both face similar structural pressures that shape editorial autonomy. This study concludes that local media practices are best understood as the outcome of a dynamic interaction between journalistic idealism, commercial imperatives, and professional norms. Theoretically, this research contributes to local journalism studies by proposing a conceptual model of negotiated journalism within the political–economic context of regional media in Indonesia.
SOSIALISASI UNTUK PENCEGAHAN STUNTING SEJAK DINI DI SMA NEGERI 1 KOTO XI TARUSAN KABUPATEN PESISIR SELATAN Yayuk Lestari; Annisa Anindya; Vitania Yulia; Diego Diego; Meqorry Yusfi
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 4 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i4.723

Abstract

This activity aimed to educate students of SMA Negeri 1 Koto XI Tarusan, Pesisir Selatan, on stunting prevention, particularly regarding balanced nutrition, the dangers of cigarette smoke, and anemia in adolescent girls. The methods employed included interactive presentations, Focus Group Discussions (FGD), and interactive quizzes to motivate and assess participants' understanding. The activity was conducted on October 16, 2024, involving 30 12th-grade students. The main stages of the activity consisted of three sessions: delivering material, group discussions facilitated by mentors, and quizzes to evaluate comprehension. Additionally, iron supplement tablets were distributed to adolescent girls as a preventive measure against anemia. Monitoring was conducted to observe changes in students' understanding and behavior before and after the activity. The results indicated a significant increase in students' understanding of stunting, including its risk factors and long-term impacts on children's futures. Before the socialization, students had limited knowledge, particularly about the relationship between diet, smoking habits, and anemia with stunting risks. After the activity, they gained a better understanding of the importance of balanced nutrition and early prevention efforts. Other findings revealed irregular breakfast habits and high smoking rates among male adolescents. In conclusion, this activity successfully raised students' awareness of stunting prevention. The participatory approach, through discussions and interactive quizzes, effectively created a learning atmosphere that was both enjoyable and informative. The expected impact is to serve as an initial step toward behavioral changes that support the sustainable health of the younger generation.
PELATIHAN PENINGKATAN KOMPETENSI KOMUNIKASI VERBAL BAGI KELOMPOK NELAYAN KASIAK ANGEK PURUS (KNKAP) KELURAHAN PURUS KECAMATAN PADANG BARAT KOTA PADANG Revi Marta; Ilham Havifi; Rinaldi Eka Putra; Yayuk Lestari; Diego Diego
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 4 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i4.724

Abstract

This training activity aims to improve the verbal and nonverbal communication competencies of fishermen of Kasiak Angek Purus Group (KNKAP) to support the branding of Elo Pukek Thematic Village as a culture-based tourist destination. The implementation of activities was carried out systematically through an initial survey, communication theory training, role play simulation, and interactive evaluation. The results of the training showed a significant improvement in participants' communication skills. Fishermen who previously tended to be passive and lack confidence are now more active, confident, and able to deliver persuasive messages in a structured manner, including in explaining the Maelo Pukek tradition. The training was also fully supported by the local government, demonstrating a shared commitment to the development of local tourism potential. The direct impact of this activity is the improvement of fishermen's communication skills, while the indirect impact is the strengthening of the Elo Pukek Thematic Village branding which is starting to be recognized as a culture-based tourist destination. In addition, a more informative and interactive tourism experience is also able to attract more tourists, which in turn contributes to increasing the potential of the local economy. In conclusion, this training activity successfully achieved its main objectives and had a positive impact on the fishing community. For sustainability, regular monitoring and follow-up trainings are needed so that the results achieved can continue to be applied and improved in the future.