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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JRB-Jurnal Riset Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis SULUH: Jurnal Abdimas Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Journal International Journal of Teaching and Learning (INJOTEL) Akurasi
Laili Savitri Noor
Universitas Pancasila
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Library & Information Science Mathematics Public Health Other

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Journal : JRB-Jurnal Riset Bisnis

 1 
Inovasi UMKM Boga Tradisional Dalam Mencapai Keunggulan Bersaing Laili Savitri Noor; Derriawan; Soebagyo
JRB-Jurnal Riset Bisnis Vol 2 No 1 (2018): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

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Abstract

Empowerment of Small and Medium Enterprises (SMEs) becomes very strategic, because of its huge potential in driving the economic activities of the community and at the same time being the foundation of the income sources of some people in improving their welfare. But there are still many problems faced by Indonesian SMEs, some of which include competitiveness of MSMEs in national and global markets. The low competitiveness of these SMEs as expressed by Kumorotomo (2008), is due to the large number of problems in the development of MSMEs, such as financing, marketing, management and development of Human Resources (HR), and production efficiency and innovation. Where organizations that have advantages can be pursued through product and service innovation. The specific objective in this study is to produce an innovation model for MSMEs that produce traditional regional food products, so that they can help them find strategies to win the competition. This SMEs innovation model is carried out through innovation so that it can have an influence on improving the competitiveness of SMEs, especially traditional food producers in Jakarta.
Membangun Keinovasian UMKM Melalui Peningkatan Peran Orientasi Pasar, Kompetensi SDM Dan Organisasi Pembelajaran Dewi Kurniawati; Sri Widyastuti; Laili Savitri Noor
JRB-Jurnal Riset Bisnis Vol 1 No 1 (2017): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v1i1.3

Abstract

The purpose of this study is to find empirical evidence about the effect of market orientation variables, human resource competencies, and learning organizations of SMES business in Depok City on SMES innovation. This research was conducted on 100 respondents from SMES business in Depok. This research uses quantitative approach and data processing using SPSS. The results of this study indicate a significant influence of market orientation, human resource competence, and learning organizations on the innovation of SMES. These three variables simultaneously affect the innovation of SMES in Depok City. The competence of Human Resources and Learning Organization are more influencing SMES business to innovate their products compared to market orientation variable.
Co-Authors Abd Halim Adi Nugroho Amal Fathullah Amelia Okrivina Andriya Risdwiyanto Anggoro Dwi Cahyo Apay Safari Ari Jumadi Kirnadi Arihta Tarigan Deriawan Deriawan Deriawan Deriawan Deriawan, Deriawan Derriawan Derriawan Derriawan Derriawan Dewi Kurniawati Dian Ratih Laksmitawati Ellyta Ellyta Eva Yuniarti Utami Fatima Tuzzahara Alkaf Hendryadi Hendryadi I Putu Agus Dharma Hita Ichwani, Tia Iwan Harsono Jacob, Jufri Keythline Priscilla Putri Maharani Liliek Nurhidayati Mahmudin, Tono Mulyadi Musran Munizu Oktrivina, Amelia Purwoko Purwoko Roosganda Elizabeth Siti Komariah Hildayanti Soebagyo Sri Widyastuti Suryani Suslinawati Suslinawati Syahidin Syahidin Tanti Widia Nurdiani Tia Ichwani Trisnani Indriati Umi Marwati Utomo, Jepri Zunan Setiawan