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Artificial Intelligence (AI) in Telkom Indonesia's Digital Business Transformation Hikmat, Acep Arna; Syafei, M Yani; Narimawati, Umi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.404

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Digital transformation has become the key to organizational success in facing the disruptive era. This study aims to analyze the role of artificial intelligence (AI) in supporting the digital transformation of Telkom Indonesia's business. The research method used is qualitative with in-depth interviews with technology experts and key stakeholders at Telkom Indonesia, especially in mobile network management . The results of the study show that the implementation of AI has increased operational efficiency through network management, especially in better mobile networks, accelerated strategic decision-making and autonomous jobs , and created a positive impact on company performance in the form of efficiency and additional revenue and increased customer satisfaction. With this achievement, AI has proven to be one of the key factors in the success of the company's digital transformation. This study makes a significant contribution to understanding the implementation of AI as the main driver of digital transformation in telecommunications companies such as Telkom Indonesia. These findings are expected to be a reference for technology-based business strategies in the future.
Internet of Things (IoT) Innovation in Supporting Construction Industry Work Productivity Sutisnawati, Yayah; Syafei, M Yani; Narimawati, Umi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.413

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The development of the era that is increasingly moving towards the era of Internet of Things technology requires every aspect of life to be integrated with technology. Therefore, this study was conducted to analyze how the application of Internet of Things (IoT) technology can encourage innovation that has an impact on increasing work productivity in the construction industry sector. The method used in this study is a qualitative descriptive analysis method with a data collection method using secondary data, namely from scientific articles related to the object of research. The results of this study found that supporting skills related to the use of technology are something that must be possessed by employees, and company support in facilitating technology and employee capabilities are also driving factors in increasing employee work productivity. Therefore, the company in making one form of investment can provide technology and all forms of equipment and skills training that can support employee work productivity capacity.
Strengthening Digital Marketing Capacity through SEO Strategies for MSMEs in Cianjur Regency Syafei, M Yani; Wahdiniwaty, Rahma Wahdiniwaty; Novianti, Windi; Iffan, Muhammad
MOVE: Journal of Community Service and Engagement Vol. 5 No. 1 (2025): September 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i1.509

Abstract

A strategic approach to meet the issues given by the rapid growth of online markets is the improvement of digital marketing capability among Micro, Small, and Medium Enterprises (MSMEs) in Gekbrong District, Cianjur Regency, through Search Engine Optimisation (SEO) methods. By enhancing their understanding and practical skills in the use of SEO strategies, including keyword research, on-page optimisation, creating excellent content, and efficiently utilising Google My Business, this community engagement program aims to empower nearby MSMEs. The training approach, which involved MSME players from a variety of business sectors like agribusiness, handicrafts, and culinary arts, blended theoretical lessons, practical experience, and mentoring. The findings showed that organic traffic increased on average. Participants also mentioned increased internet sales and market expansion outside of Cianjur. The primary obstacles were corporate actors' poor technological knowledge and the lack of adequate digital infrastructure. As a result, the program suggests creating SEO learning groups, creating training materials in regional languages, and offering more reliable internet connection. The application of SEO tactics has been successful in improving MSMEs' digital marketing capabilities in Gekbrong District, and it may be replicated in other areas to promote digital economic inclusion at the community level.
Mentoring and MSME Machinery in Start-up Business Planning: A Thai Snack Case Study Sutisnawati, Yayah; Syafei, M. Yani; Srisuk, Prattana; Irawan, Nico; Astillero, Marlon Rael
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1571

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This study explores the role of mentoring and the utilization of MSMEs machinery as strategic factors in preparing effective business plans for young start-ups, with a focus on Thai snack micro, small, and medium enterprises (MSMEs). Mentoring is examined as a source of guidance, knowledge transfer, and confidence building, while UMKM machinery is considered as a technological variable that enhances production efficiency and product quality. Using a case study approach, data were collected through interviews, observations, and document analysis from selected Thai snack MSMEs. The findings indicate that mentoring significantly improves entrepreneurs’ ability to structure comprehensive business plans, identify market opportunities, and manage risks. Simultaneously, the adoption of UMKM machinery contributes to operational scalability and competitiveness, enabling young start-ups to meet market demand more effectively. The integration of mentoring and machinery adoption provides a synergistic effect, resulting in stronger strategic planning and sustainable business growth. This study highlights the importance of combining human capital development with technological adoption to support the success of young entrepreneurs in the MSME sector.
Strengthening Financial Management Skills among OTOP Entrepreneurs through Digital Tools Soffan, Raden Muhamad; Syafei, M. Yani; Rahayu, Siti Kurnia; Surya, Desayu Eka; Yang, Zhuo; Wannapong, Chanchon; Qudsiy, Asroyuddin El; Maulana⁠, Rendi
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1567

Abstract

This study aimed to strengthen financial management skills among OTOP (One Tambon One Product) entrepreneurs in Bangprong Subdistrict, Bangkok, Thailand, through digital tools. Many OTOP businesses face challenges in maintaining proper financial records, limiting access to external financing. A training program was implemented on August 26, 2025, combining lectures, hands-on practice, consultation, and digital tool simulations using Microsoft Excel.The results showed a significant improvement in participants’ financial literacy, with test scores rising from 48.6% to 82.4%. About 80% of participants successfully completed digital transaction simulations, and 60% continued using these tools after two weeks. Participants reported greater confidence in managing their business finances, though infrastructure and sustained usage remain challenges.The study concludes that digital-based training effectively improves financial literacy and adoption technology, but long-term success requires continuous mentoring, collaboration with stakeholders, and integration of widely used digital platforms.
Mentoring as a Strategic Approach in Preparing Business Plans for Young Start-ups: A Case Study of Thai Snack MSMEs Syafei, M. Yani; Thapjun, Aujchara; Vorachat, Chonchanok; Wiryo, Purwadhi Sawal; Rohendi, Acep; Handayani, Nining; Sutisnawati, Yayah; Fitra, Eldeast Jane Abdul
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1604

Abstract

The ability to design a structured and feasible business plan is one of the critical factors for the sustainability of start-ups, especially those run by young entrepreneurs with limited managerial experience. This study aims to explore the role of mentoring in assisting young start-ups in preparing comprehensive business plans, with a case study on a micro, small, and medium enterprise (MSME) producing Thai snack products. Using a qualitative approach, data were collected through mentoring sessions, in-depth interviews, and observation of the business planning process. Improving entrepreneurs’ understanding of market analysis, financial projection, product positioning, and risk management. Moreover, mentoring enhances the confidence and strategic decision-making abilities of young business owners. The case study of the Thai snack MSME demonstrates that structured mentoring not only improves the quality of the business plan but also increases the potential for business growth and sustainability. This research contributes to the literature on entrepreneurship education and provides practical insights into how mentoring programs can be optimized to strengthen the competitiveness of young start-ups in the food industry.
Pengaruh Kompetensi Terhadap Produktivitas Kerja Karyawan Dengan Budaya Organisasi Sebagai Variabel Pemediasi Suherman, Eman; Syafei, M Yani; Narimawati, Umi
Jurnal Agregasi Vol 12 No 1 (2024)
Publisher : Prodi Ilmu Pemerintahan FISIP Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/agregasi.v12i1.12585

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Abstract The success of an organization in increasing employee work productivity will greatly support their ability to compete at work to be more productive so that goals can be achieved. The aim of this research is to explain the role of organizational culture in the influence of competence on work productivity. The population in this research is employees of Perumdam Tirta Bhakti, Majalengka Regency, totaling 45 employees. Sampling used a census/saturated sampling technique where the entire research population was used as the sample. The analysis method used is using SEM-PLS with the help of SmartPLS 3. The results of this research show that competency does not have a significant effect on employee work productivity, but it does have an effect on organizational culture. The main finding in this research is that organizational culture plays a full mediating role in the influence of competence on employee work productivity, meaning that competence has a positive and significant effect on employee work productivity through organizational culture. Keywords: Organizational Culture, Competence, Employee Work Productivity.
Analisis Pengaruh Penerapan Sistem Informasi Sumber Daya Terintegrasi (SISTER) Terhadap Pencapaian Kinerja Dosen Tetap di Lingkungan Universitas Suryakancana Musrifah, Ai; Syafei, M. Yani; Narimawati, Umi Narimawati
Jurnal Media Teknik dan Sistem Industri Vol 8, No 2 (2024)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v8i2.4045

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Technological developments, especially in the field of information technology, are widely used by organizations to help carry out daily work. Lecturers are one of the human resources who must implement the tridharma of higher education as a form of performance carried out in their work as lecturers. The aim of this research is to analyze the influence of information system (SISTER) on the performance of permanent lecturers at Suryakancana University. The data used in this research is data from questionnaires to lecturers spread across five faculties and one postgraduate with a total of seventeen study programs. Data analysis used used the Unified Theory of Acceptance and Use of Technology (UTAUT) method. The results of this research are that task and technology suitability influences perceived usefulness positively and significantly. The variables of task and technology suitability, information quality, and system quality are able to influence the variance of the perceived usefulness variable and the rest is shown by other variables. The model also explains that the variables of task and technology suitability, information quality, system quality, and employee performance influence the variance of the employee performance variable and the rest is shown by other variables. Perkembangan teknologi, khususnya dibidang teknologi informasi banyak sekali dimanfaatkan oleh organisasi dalam membantu terhadap pelaksanaan pekerjaan sehari – hari. Dosen merupakan salah satu sumber daya manusia yang harus melaksanakan tridarma perguruan tinggi sebagai salah satu bentuk kinerja yang dilakukan dalam pekerjaan sebagai dosen. Tujuan dari penelitian ini adalah menganalisis terhadap pengaruh sistem informasi sumber daya terintegrasi (SISTER) terhadap kinerja dosen tetap di lingkungan Universitas Suryakancana. Data yang digunakan dalam penelitian ini berupa data hasil kuesioner kepada dosen yang tersebar ke lima fakultas dan satu pasca sarjana dengan jumlah keseluruhan tujuh belas program studi. Analisis data yang digunakan dengan menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT). Pengujian konformatori model menggunakan PLS-SEM dengan bantuan perangkat lunak SMART PLS. Hasil dari penelitian ini adalah kesesuaian tugas dan teknologi mempengaruhi persepsi kemanfaatan secara positif dan signifikan. Variabel kesesuaian tugas dan teknologi, kualitas informasi, dan kualitas sistem mampu mempengaruhi variansi dari variabel persepsi kemanfaatan dan sisanya ditunjukkan oleh variabel lainnya. Model juga menjelaskan bahwa variabel kesesuaian tugas dan teknologi, kualitas informasi, kualitas sistem, dan kinerja pegawai mempengaruhi variansi dari variabel kinerja pegawai dan sisanya ditunjukkan oleh variabel lainnya.
Empowering A Strong Brand Awareness of Burayot Si Madu Through Social Media Marketing Syafei, M. Yani; Narimawati, Umi; Susilawati, Erna; Wardhani, Kristina
MOVE: Journal of Community Service and Engagement Vol. 4 No. 3 (2025): January 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i3.416

Abstract

This Community Service activity is not only aimed at making "Burayot" as a traditional food from Garut better known by the wider community but also to increase the knowledge of the owners and employees of the Burayot Si Madu UMKM regarding strengthening Brand awareness through the use of social media marketing, especially Instagram. If this brand awareness is embedded in the minds of customers, it will be easier to increase product sales. The method in this Community Service activity is carried out through mentoring and sharing sessions. The final result of this Community Service activity is expected to be able to increase engagement from Burayot Si Madu Instagram followers by providing mentoring on the above theme through increasing followers who comment, like and share on each post from Burayot Si Madu, so that the product is better known by the public and can increase product sales.
Strengthening MSME Human Resources in Cianjur Through Knowledge Management Market to Boost Creativity and Sales Syafei, M Yani; Narimawati, Umi; Triyanto, Dedi; Hermawan, Budi
MOVE: Journal of Community Service and Engagement Vol. 4 No. 4 (2025): March 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i4.433

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the most significant contributors to Indonesia's economy. In Cianjur Regency, West Java, MSMEs serve as the backbone of the local economy, offering a wide range of products such as handicrafts, traditional foods, and fashion items. However, MSME actors in this region often face significant challenges in terms of business management, limited knowledge of modern strategies, and restricted access to technology and modern markets. To address these issues, the Knowledge Management Market program was introduced as part of the Community Service Week in Cianjur. This initiative aims to strengthen the human resources (HR) of MSMEs through a knowledge-based approach to enhance creativity and sales.
Co-Authors Acep Rohendi Adikusuma Dai, Karnadi Akhdiyatul’aein, Muhammad Alfita Intan Putri PD Amroni, Amroni Anastasya Lidya Maukar Andi Muhamad Yusuf Andianto, Jonathan Andriani, Diana Aprilianti, Dhani Aqsha, Muhammad Farhan Asep Suryana Astillero, Marlon Rael Azhari, Andressa Noviar Budi Hermawan Burhan Primanintyo Burhan Primanintyo Burhan Primanintyo Clara Eunike Wahyuningsih Dedi Triyanto Dhimas Tribuana Dina Luviyanti Dwi Hardiana, Candra Eman Suherman Fakbua, Nidanuch Filda Rahmiati Firmansyah, Deri Fitra, Eldeast Jane Abdul Haryadi, Yudi Hendar Rubedo Hening Herziatra Hernady, Joddy Hikmat, Acep Arna Iffan, Muhammad Jonathan Andianto Lestari, Novi Mariana, Brina Masduki Maulana⁠, Rendi Mohamad Nur Isnanda Muliany, Febriyan musrifah, ai Nandang Komara Narimawati, Umi Narimawati Natasyashinta Liviadrianne Nico Irawan Nining Handayani Novianti, Windi Nur, Hafni Rizanuddin Nurdiansyah, Deni Permadi, Candra Pradipto, Hendro Iwan Primanintyo, Burhan Puri Swastika Gusti Krisna Dewi Purwanto Purwanto Purwanto Purwanto Putri Iswahyudi, Dina Azizah Qudsiy, Asroyuddin El Rael Astillero, Marlon Rahayu, Siti Kurnia Rahma Wahdiniwaty Rosmiyanti, Yanti Sarip Hidayat, Sarip Soffan, Raden Muhamad Sophia Louren Srisuk, Prattana Surya, Desayu Eka Susetyo, Dwinanto Priyo Susilawati, Erna Sutisnawati, Yayah Syaefuddin Syaefuddin Syaefuddin, Syaefuddin Thapjun, Aujchara Tisa Lokadipati LS Tri Sutrisno Umi Narimawati Umiyati, Hesti Vorachat, Chonchanok Wahdiniwaty, Rahma Wahdiniwaty Wannapong, Chanchon Wardhani, Kristina Wiryo, Purwadhi Sawal Wulandari, Anna Yang, Zhuo