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All Journal Jurnal Rekayasa Sistem Industri EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Environmental Engineering & Waste Management JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurnal Soshum Insentif Jurnal Agregasi Aptisi Transactions on Technopreneurship (ATT) SULTANIST: Jurnal Manajemen dan Keuangan Journal of Industrial Engineering Jurnal Media Teknik dan Sistem Industri BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Industrial Optimization (IJIO) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis International Journal of Business, Law, and Education International Journal of Community Service MOVE: Journal of Community Service and Engagement IJFBP International Journal of Family Business Practices International Journal of Community Service (IJCS) Electronic Journal of Education, Social Economics and Technology Journal of Community Service and Society Empowerment IIJSE Indonesian Journal of Studies on Humanities, Social Sciences and Education Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Syafei, M. Yani
Department Of Industrial Engineering, President University, Cikarang
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Service Quality As A Mediating Variable Of The Influence Of Digital Marketing Variables On Customer Satisfaction Mariana, Brina; Syafei, M. Yani; Narimawati, Umi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7701

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that uses a number of previous studies as the main material for analyzing each hypothesis formulated in this article. The data used in this article is primary data that researchers obtained from interviews with Indomaret employees spread throughout Indonesia digitally. The data obtained were analyzed using the smart PLS 4.0 analysis tool.
The Role Of Digital Marketing In Increasing Customer Satisfaction Of MSME Products (Case Study On Traditional Food Semprong, A Speciality Of Karawang) Hidayat, Sarip; Syafei, M Yani; Narimawati, Umi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7974

Abstract

Development digital technology has change paradigm marketing , including among Small and Medium Enterprises (SMEs). Digital marketing provides opportunity for SMEs to reach more markets wide , increase interaction , and satisfaction Customers . Research This aiming analyze the role of digital marketing in increase satisfaction customers on products food traditional Squirrel typical of Karawang. The approach used is qualitative with design studies case . Data collected through interview in-depth , observation , and analysis documentation related to digital marketing strategies by craftsmen Semprong Mondy. Research results show that digital marketing strategies, such as social media , websites, and e-commerce, contribute to ease access , quality services , as well as communication between perpetrator business and consumers . Implementation This increase satisfaction customer in matter convenience purchasing and service finished sell . However , there is challenge in the form of limitations source power and competition in the digital world that influences effectiveness of strategy. Research This recommend UKM to more optimizing digital marketing for increase Power competition and satisfaction customer.
Digitalization of Insurance Business Processes on Life Insurance Sales Productivity Hernady, Joddy; Syafei, M. Yani; Narimawati, Umi
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 10 No. 1 (2025): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v10i1.18228

Abstract

Digital transformation in the insurance industry has become a crucial strategy for improving business efficiency and enhancing sales performance. This study examines the impact of business process digitalization on the productivity of life insurance sales, with agent work efficiency and technology adaptation as mediating variables. The research adopts a quantitative approach with an explanatory research design, using purposive sampling to collect data from insurance agents at MRT Agency- Prudential Indonesia who actively use the PruForce mobile application. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to evaluate the relationships between variables. The findings indicate that business process digitalization positively influences sales productivity, both directly and indirectly, through increased work efficiency and agent technology adaptation. Agents who efficiently manage their tasks and quickly adapt to digital tools demonstrate higher sales performance. These results highlight the importance of equipping agents with appropriate training and technological support to maximize the benefits of digitalization in the insurance sector. This study contributes to the growing body of literature on digital transformation in financial services specifically in the insurance sector and provides practical insights for insurance companies to enhance digital adoption strategies among their sales force
Cultivating Antifragility and Competitiveness of Delima Cakery Sukabumi in the Digital Landscape: Marketing Practices Adapting to the Evolution of the Marketing Mix Wahdiniwaty, Rahma; Syafei, M. Yani; Firmansyah, Deri; Azhari, Andressa Noviar; Aqsha, Muhammad Farhan
Journal of Community Service and Society Empowerment Том 3 № 02 (2025): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v3i02.1767

Abstract

Disruptive technology increasingly challenges the agility, alignment and ability of SMEs with a quick response in creating products to communicating them to customers through various marketing techniques and management that are increasingly developing in an effort to grow antifragility and business competitiveness. Implementation of P2M by offering training themes and Platform-based marketing practices by adopting the evolution of the 4P marketing mix model in line with the development of digital technology, where "P" for "Place" including becoming a "Platform" that allows marketing communication channels to have a wider reach, with Delima Cakery Sukabumi as the main target partner. The method of implementing activities is operationalized through socialization, product adjustment and innovation, price evaluation and adjustment, determination of the main digital platform according to the business model and product characteristics, and selection of the right promotional program. The results of the implementation of activities are able to improve the ability of Delima Cakery Sukabumi's online marketing practices based on platforms that adopt the evolution of the marketing mix so that they have the potential to grow resilience, antifragility and business competitiveness in the digital era business landscape in the modern era, as measured by the ability to develop and match products, prices, platforms, and promotions.
Work Motivation Can Moderates The Influence Of Human Resource Information System On Employee Peformance Muliany, Febriyan; Narimawati, Umi; Syafei, M. Yani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7654

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as a spring to water the arguments built so that they look fertile and sparkling compared to previous studies. The data used in this study are primary data that researchers obtained from 300 KFC employees spread throughout Indonesia. The data used in this article were analyzed using the smart PLS 4.0 analysis tool. The result in this article show the assumptions accompanied by strong arguments and presented in the Research Hypothesis are concluded to have a positive relationship direction and a significant influence on Employee Performance. This is because the P-Values ​​are positive and below the significance level of 0.05, namely 0.015. These results are because the Human Resource Information System can make employee work easier, can increase work creativity, and can increase work productivity.. In line with the results above, in the next hypothesis, namely the Work Motivation variable can strengthen the influence of the Human Resource Information System variable on Employee Performance because the P-Values ​​are below the significance level of 0.05, namely 0.000, which is more significant than the direct tester 0..015. Thus the data is concluded, the first and second hypotheses in the article can be accepted.
MENUMBUHKAN ANTIFRAGILITAS DAN DAYA SAING DELIMA CAKERY SUKABUMI DALAM LANSKAP DIGITAL: PRAKTIK PEMASARAN MENGADAPTASI EVOLUSI BAURAN PEMASARAN Wahdiniwaty, Rahma; Syafei, M. Yani; Firmansyah, Deri; Masduki; Azhari, Andressa Noviar; Aqsha, Muhammad Farhan
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i3.14434

Abstract

Disruptif teknologi kian menantang kelincahan, fleksibilitas dan kapabilitas UKM dengan respon cepat dalam menciptakan produk hingga mengkomunikasikannya kepada pelanggan melalui berbagai teknik dan manajemen pemasaran yang semakin terevolusi dalam upaya menumbuhkan antifragilitas dan daya saing usaha. Pelaksanaan P2M dengan menawarkan tema pelatihan dan praktik pemasaran berbasis Platform dengan mengadopsi evolusi model bauran pemasaran 4P’s yang selaras dengan perkembangan teknologi digital, dimana “P” untuk “Tempat” diperluas menjadi “Platform” yang memungkinkan saluran komunikasi pemasaran memiliki jangkauan lebih luas, dengan Delima Cakery Sukabumi sebagai mitra sasaran utama. Metode pelaksanaan kegiatan dioperasionalisiasikan melalui sosialisasi, penyesuaian dan inovasi produk, evaluasi dan penyesuaian harga, menentukan platform digital utama sesuai dengan model bisnis dan karakteristik produk, dan memilih program promosi yang cocok. Hasil pelaksananan kegiatan, mampu meningkatkan kemampuan parktik pemasaran Delima Cakery Sukabumi secara online berbasis platform yang mengadopsi evolusi bauran pemasaran sehingga berpotensi dapat menumbuhkan ketahanan, antifragilitas dan daya saing usaha dalam lanskap bisnis zaman digital di era modern, yang diukur dari adanya kemampuan dalam melakukan pengembangan dan kesesuaian product, price, platform dan promotion
The Influence of Brand Image On Decisions To Purchase Muslim Cash Products (Case Study in Rabbani) Komara, Nandang; Narimawati, Umi; Syafei, M. Yani
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 1, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i1.2953

Abstract

This study aims to examine the effect of brand image on consumer purchasing decisions. Brand image is a key element in marketing strategy that can influence consumer preferences and purchasing behavior. In the context of an increasingly competitive market, understanding how brand image affects purchasing decisions is very important for companies. This research uses a quantitative approach with a survey method to collect data from respondents who are involved in purchasing products or services from certain brands. The results of this study reveal that brand image has a significant influence on consumer purchasing decisions. Respondents tend to be more inclined to choose brands with a positive image, which provides a sense of trust and expected quality. In addition, brand image is also proven to influence customer loyalty, which in turn can have a positive impact on the company's long-term revenue.
Strengthening MSME Marketing through Digital Marketing: International Community Service in Thailand among OTOP Entrepreneurs Syafei, M. Yani; Wahdiniwaty, Rahma; Rael Astillero, Marlon; Fakbua, Nidanuch; Tribuana, Dhimas; Hermawan, Budi; Swastika Gusti Krisna Dewi, Puri
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1563

Abstract

This international community service program was conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, Samut Prakan, Thailand, with the main objective of strengthening the capacity of OTOP MSME entrepreneurs through the use of digital marketing. The implementation method included product exhibitions, production process demonstrations, and interactive training sessions on digital marketing strategies, social media utilization, and promotional content creation. The results indicated significant improvements in participants’ awareness, skills, and confidence in applying digital technologies to their businesses. The activity also enhanced cross-cultural collaboration between Indonesian and Thai higher education institutions and created opportunities for sustainable development supported by institutional and digital infrastructure. In conclusion, this program highlights the importance of international collaborative community service models in accelerating the digital transformation of MSMEs.
EMPOWERING COFFEE FARMERS IN SUKASARI, MOUNT MANGLAYANG, THROUGH NATIONAL STANDARDS OF INDONESIA (SNI) FOR POST-HARVEST QUALITY IMPROVEMENT TO ACCESS INTERNATIONAL MARKETS Wahdiniwaty, Rahma; Syafei, M. Yani; Haryadi, Yudi; Nurdiansyah, Deni
Indonesian Journal of Studies on Humanities, Social Sciences and Education Vol. 2 No. 2 (2025): Indonesian Journal of Studies on Humanities, Social Sciences, and Education (IJ
Publisher : GoAcademica CRP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/6h43zx84

Abstract

Coffee is one of Indonesia’s most significant agricultural commodities, yet post-harvest handling among smallholder farmers remains suboptimal. This community service program aimed to empower coffee farmers in Sukasari, Mount Manglayang, West Java, by introducing post-harvest storage practices that comply with the Indonesian National Standards (SNI). The program was conducted in July 2025 through a combination of training, demonstration, and participatory approaches with farmer groups. Pre-surveys revealed that more than 70% of farmers stored coffee beans using traditional methods, resulting in quality degradation and low market value. The intervention included training sessions, technical demonstrations on the use of simple storage racks, and the introduction of tools such as moisture meters and thermohygrometers. Evaluation results indicated a significant improvement in farmers’ knowledge, with post-test scores showing more than 40% increase compared to pre-tests. Farmers were also actively involved in drafting a Standard Operating Procedure (SOP) for coffee storage, which is now used as a reference by their cooperatives. The findings highlight the importance of participatory capacity building in enhancing product quality, ensuring better market access, and aligning with Sustainable Development Goals (SDGs), particularly goals 1 (No Poverty), 8 (Decent Work and Economic Growth), and 12 (Responsible Consumption and Production).
Analysis of Motivation, Economic Conditions, Trends and Educational Technology on Interest in Continuing Higher Education as a Marketing Strategy for Private Universities in Karawang Regency Akhdiyatul’aein, Muhammad; Narimawati, Umi; Syafei, M Yani
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.316

Abstract

Improving the quality of education is an important foundation in preparing Indonesia to face a competitive and dynamic future, one of which is by increasing the level of higher education. Several factors that influence the desire to continue to higher education are motivation, economic conditions and educational trends and technology. The purpose of this study is to analyze motivation, economic conditions, trends and educational technology on the interest in continuing to higher education as a marketing strategy for private universities in Karawang Regency. The type of research used in this study is a quantitative approach, the design of this study uses an observational type and cross-sectional research. The study uses primary and secondary data, the number of subjects is 107 subjects. The study was conducted during December 2024. Data analysis used the Chi-Square Test and the Logistic Regression Multivariate test. The results of the study showed that motivation, economic conditions, trends and educational technology have a relationship with the interest in continuing to higher education. The results of the multivariate test only showed that the economic conditions and motivation variables were related to the desire to continue to higher education, these two variables can be used as a proposal in making strategies in marketing private universities in Karawang Regency.
Co-Authors Acep Rohendi Adikusuma Dai, Karnadi Akhdiyatul’aein, Muhammad Alfita Intan Putri PD Amroni, Amroni Anastasya Lidya Maukar Andi Muhamad Yusuf Andianto, Jonathan Andriani, Diana Aprilianti, Dhani Aqsha, Muhammad Farhan Asep Suryana Astillero, Marlon Rael Azhari, Andressa Noviar Budi Hermawan Burhan Primanintyo Burhan Primanintyo Burhan Primanintyo Clara Eunike Wahyuningsih Dedi Triyanto Dhimas Tribuana Dina Luviyanti Dwi Hardiana, Candra Eman Suherman Fakbua, Nidanuch Filda Rahmiati Firmansyah, Deri Fitra, Eldeast Jane Abdul Haryadi, Yudi Hendar Rubedo Hening Herziatra Hernady, Joddy Hikmat, Acep Arna Iffan, Muhammad Jonathan Andianto Lestari, Novi Mariana, Brina Masduki Maulana⁠, Rendi Mohamad Nur Isnanda Muliany, Febriyan musrifah, ai Nandang Komara Narimawati, Umi Narimawati Natasyashinta Liviadrianne Nico Irawan Nining Handayani Novianti, Windi Nur, Hafni Rizanuddin Nurdiansyah, Deni Permadi, Candra Pradipto, Hendro Iwan Primanintyo, Burhan Puri Swastika Gusti Krisna Dewi Purwanto Purwanto Purwanto Purwanto Putri Iswahyudi, Dina Azizah Qudsiy, Asroyuddin El Rael Astillero, Marlon Rahayu, Siti Kurnia Rahma Wahdiniwaty Rosmiyanti, Yanti Sarip Hidayat, Sarip Soffan, Raden Muhamad Sophia Louren Srisuk, Prattana Surya, Desayu Eka Susetyo, Dwinanto Priyo Susilawati, Erna Sutisnawati, Yayah Syaefuddin Syaefuddin Syaefuddin, Syaefuddin Thapjun, Aujchara Tisa Lokadipati LS Tri Sutrisno Umi Narimawati Umiyati, Hesti Vorachat, Chonchanok Wahdiniwaty, Rahma Wahdiniwaty Wannapong, Chanchon Wardhani, Kristina Wiryo, Purwadhi Sawal Wulandari, Anna Yang, Zhuo