Article Per Year (5 Year)
p-Index From 2021 - 2026
4.2
P-Index
This Author published in this journals
All Journal Jurnal Rekayasa Sistem Industri Journal of Environmental Engineering & Waste Management JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurnal Soshum Insentif Jurnal Agregasi Aptisi Transactions on Technopreneurship (ATT) SULTANIST: Jurnal Manajemen dan Keuangan Journal of Industrial Engineering Jurnal Media Teknik dan Sistem Industri BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Industrial Optimization (IJIO) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis International Journal of Business, Law, and Education International Journal of Community Service MOVE: Journal of Community Service and Engagement IJFBP International Journal of Family Business Practices International Journal of Community Service (IJCS) Journal of Community Service and Society Empowerment IIJSE Indonesian Journal of Studies on Humanities, Social Sciences and Education Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Syafei, M. Yani
Department Of Industrial Engineering, President University, Cikarang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Digitalization of Insurance Business Processes on Life Insurance Sales Productivity Hernady, Joddy; Syafei, M. Yani; Narimawati, Umi
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 10 No. 1 (2025): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v10i1.18228

Abstract

Digital transformation in the insurance industry has become a crucial strategy for improving business efficiency and enhancing sales performance. This study examines the impact of business process digitalization on the productivity of life insurance sales, with agent work efficiency and technology adaptation as mediating variables. The research adopts a quantitative approach with an explanatory research design, using purposive sampling to collect data from insurance agents at MRT Agency- Prudential Indonesia who actively use the PruForce mobile application. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to evaluate the relationships between variables. The findings indicate that business process digitalization positively influences sales productivity, both directly and indirectly, through increased work efficiency and agent technology adaptation. Agents who efficiently manage their tasks and quickly adapt to digital tools demonstrate higher sales performance. These results highlight the importance of equipping agents with appropriate training and technological support to maximize the benefits of digitalization in the insurance sector. This study contributes to the growing body of literature on digital transformation in financial services specifically in the insurance sector and provides practical insights for insurance companies to enhance digital adoption strategies among their sales force
Cultivating Antifragility and Competitiveness of Delima Cakery Sukabumi in the Digital Landscape: Marketing Practices Adapting to the Evolution of the Marketing Mix Wahdiniwaty, Rahma; Syafei, M. Yani; Firmansyah, Deri; Azhari, Andressa Noviar; Aqsha, Muhammad Farhan
Journal of Community Service and Society Empowerment Том 3 № 02 (2025): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v3i02.1767

Abstract

Disruptive technology increasingly challenges the agility, alignment and ability of SMEs with a quick response in creating products to communicating them to customers through various marketing techniques and management that are increasingly developing in an effort to grow antifragility and business competitiveness. Implementation of P2M by offering training themes and Platform-based marketing practices by adopting the evolution of the 4P marketing mix model in line with the development of digital technology, where "P" for "Place" including becoming a "Platform" that allows marketing communication channels to have a wider reach, with Delima Cakery Sukabumi as the main target partner. The method of implementing activities is operationalized through socialization, product adjustment and innovation, price evaluation and adjustment, determination of the main digital platform according to the business model and product characteristics, and selection of the right promotional program. The results of the implementation of activities are able to improve the ability of Delima Cakery Sukabumi's online marketing practices based on platforms that adopt the evolution of the marketing mix so that they have the potential to grow resilience, antifragility and business competitiveness in the digital era business landscape in the modern era, as measured by the ability to develop and match products, prices, platforms, and promotions.
MENUMBUHKAN ANTIFRAGILITAS DAN DAYA SAING DELIMA CAKERY SUKABUMI DALAM LANSKAP DIGITAL: PRAKTIK PEMASARAN MENGADAPTASI EVOLUSI BAURAN PEMASARAN Wahdiniwaty, Rahma; Syafei, M. Yani; Firmansyah, Deri; Masduki; Azhari, Andressa Noviar; Aqsha, Muhammad Farhan
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i3.14434

Abstract

Disruptif teknologi kian menantang kelincahan, fleksibilitas dan kapabilitas UKM dengan respon cepat dalam menciptakan produk hingga mengkomunikasikannya kepada pelanggan melalui berbagai teknik dan manajemen pemasaran yang semakin terevolusi dalam upaya menumbuhkan antifragilitas dan daya saing usaha. Pelaksanaan P2M dengan menawarkan tema pelatihan dan praktik pemasaran berbasis Platform dengan mengadopsi evolusi model bauran pemasaran 4P’s yang selaras dengan perkembangan teknologi digital, dimana “P” untuk “Tempat” diperluas menjadi “Platform” yang memungkinkan saluran komunikasi pemasaran memiliki jangkauan lebih luas, dengan Delima Cakery Sukabumi sebagai mitra sasaran utama. Metode pelaksanaan kegiatan dioperasionalisiasikan melalui sosialisasi, penyesuaian dan inovasi produk, evaluasi dan penyesuaian harga, menentukan platform digital utama sesuai dengan model bisnis dan karakteristik produk, dan memilih program promosi yang cocok. Hasil pelaksananan kegiatan, mampu meningkatkan kemampuan parktik pemasaran Delima Cakery Sukabumi secara online berbasis platform yang mengadopsi evolusi bauran pemasaran sehingga berpotensi dapat menumbuhkan ketahanan, antifragilitas dan daya saing usaha dalam lanskap bisnis zaman digital di era modern, yang diukur dari adanya kemampuan dalam melakukan pengembangan dan kesesuaian product, price, platform dan promotion
The Influence of Brand Image On Decisions To Purchase Muslim Cash Products (Case Study in Rabbani) Komara, Nandang; Narimawati, Umi; Syafei, M. Yani
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 1, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i1.2953

Abstract

This study aims to examine the effect of brand image on consumer purchasing decisions. Brand image is a key element in marketing strategy that can influence consumer preferences and purchasing behavior. In the context of an increasingly competitive market, understanding how brand image affects purchasing decisions is very important for companies. This research uses a quantitative approach with a survey method to collect data from respondents who are involved in purchasing products or services from certain brands. The results of this study reveal that brand image has a significant influence on consumer purchasing decisions. Respondents tend to be more inclined to choose brands with a positive image, which provides a sense of trust and expected quality. In addition, brand image is also proven to influence customer loyalty, which in turn can have a positive impact on the company's long-term revenue.
Strengthening MSME Marketing through Digital Marketing: International Community Service in Thailand among OTOP Entrepreneurs Syafei, M. Yani; Wahdiniwaty, Rahma; Rael Astillero, Marlon; Fakbua, Nidanuch; Tribuana, Dhimas; Hermawan, Budi; Swastika Gusti Krisna Dewi, Puri
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1563

Abstract

This international community service program was conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, Samut Prakan, Thailand, with the main objective of strengthening the capacity of OTOP MSME entrepreneurs through the use of digital marketing. The implementation method included product exhibitions, production process demonstrations, and interactive training sessions on digital marketing strategies, social media utilization, and promotional content creation. The results indicated significant improvements in participants’ awareness, skills, and confidence in applying digital technologies to their businesses. The activity also enhanced cross-cultural collaboration between Indonesian and Thai higher education institutions and created opportunities for sustainable development supported by institutional and digital infrastructure. In conclusion, this program highlights the importance of international collaborative community service models in accelerating the digital transformation of MSMEs.
EMPOWERING COFFEE FARMERS IN SUKASARI, MOUNT MANGLAYANG, THROUGH NATIONAL STANDARDS OF INDONESIA (SNI) FOR POST-HARVEST QUALITY IMPROVEMENT TO ACCESS INTERNATIONAL MARKETS Wahdiniwaty, Rahma; Syafei, M. Yani; Haryadi, Yudi; Nurdiansyah, Deni
Indonesian Journal of Studies on Humanities, Social Sciences and Education Vol. 2 No. 2 (2025): Indonesian Journal of Studies on Humanities, Social Sciences, and Education (IJ
Publisher : GoAcademica CRP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/6h43zx84

Abstract

Coffee is one of Indonesia’s most significant agricultural commodities, yet post-harvest handling among smallholder farmers remains suboptimal. This community service program aimed to empower coffee farmers in Sukasari, Mount Manglayang, West Java, by introducing post-harvest storage practices that comply with the Indonesian National Standards (SNI). The program was conducted in July 2025 through a combination of training, demonstration, and participatory approaches with farmer groups. Pre-surveys revealed that more than 70% of farmers stored coffee beans using traditional methods, resulting in quality degradation and low market value. The intervention included training sessions, technical demonstrations on the use of simple storage racks, and the introduction of tools such as moisture meters and thermohygrometers. Evaluation results indicated a significant improvement in farmers’ knowledge, with post-test scores showing more than 40% increase compared to pre-tests. Farmers were also actively involved in drafting a Standard Operating Procedure (SOP) for coffee storage, which is now used as a reference by their cooperatives. The findings highlight the importance of participatory capacity building in enhancing product quality, ensuring better market access, and aligning with Sustainable Development Goals (SDGs), particularly goals 1 (No Poverty), 8 (Decent Work and Economic Growth), and 12 (Responsible Consumption and Production).
Strengthening Digital Marketing Capacity through SEO Strategies for MSMEs in Cianjur Regency Syafei, M Yani; Wahdiniwaty, Rahma Wahdiniwaty; Novianti, Windi; Iffan, Muhammad
MOVE: Journal of Community Service and Engagement Vol. 5 No. 1 (2025): September 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i1.509

Abstract

A strategic approach to meet the issues given by the rapid growth of online markets is the improvement of digital marketing capability among Micro, Small, and Medium Enterprises (MSMEs) in Gekbrong District, Cianjur Regency, through Search Engine Optimisation (SEO) methods. By enhancing their understanding and practical skills in the use of SEO strategies, including keyword research, on-page optimisation, creating excellent content, and efficiently utilising Google My Business, this community engagement program aims to empower nearby MSMEs. The training approach, which involved MSME players from a variety of business sectors like agribusiness, handicrafts, and culinary arts, blended theoretical lessons, practical experience, and mentoring. The findings showed that organic traffic increased on average. Participants also mentioned increased internet sales and market expansion outside of Cianjur. The primary obstacles were corporate actors' poor technological knowledge and the lack of adequate digital infrastructure. As a result, the program suggests creating SEO learning groups, creating training materials in regional languages, and offering more reliable internet connection. The application of SEO tactics has been successful in improving MSMEs' digital marketing capabilities in Gekbrong District, and it may be replicated in other areas to promote digital economic inclusion at the community level.
Mentoring and MSME Machinery in Start-up Business Planning: A Thai Snack Case Study Sutisnawati, Yayah; Syafei, M. Yani; Srisuk, Prattana; Irawan, Nico; Astillero, Marlon Rael
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1571

Abstract

This study explores the role of mentoring and the utilization of MSMEs machinery as strategic factors in preparing effective business plans for young start-ups, with a focus on Thai snack micro, small, and medium enterprises (MSMEs). Mentoring is examined as a source of guidance, knowledge transfer, and confidence building, while UMKM machinery is considered as a technological variable that enhances production efficiency and product quality. Using a case study approach, data were collected through interviews, observations, and document analysis from selected Thai snack MSMEs. The findings indicate that mentoring significantly improves entrepreneurs’ ability to structure comprehensive business plans, identify market opportunities, and manage risks. Simultaneously, the adoption of UMKM machinery contributes to operational scalability and competitiveness, enabling young start-ups to meet market demand more effectively. The integration of mentoring and machinery adoption provides a synergistic effect, resulting in stronger strategic planning and sustainable business growth. This study highlights the importance of combining human capital development with technological adoption to support the success of young entrepreneurs in the MSME sector.
Strengthening Financial Management Skills among OTOP Entrepreneurs through Digital Tools Soffan, Raden Muhamad; Syafei, M. Yani; Rahayu, Siti Kurnia; Surya, Desayu Eka; Yang, Zhuo; Wannapong, Chanchon; Qudsiy, Asroyuddin El; Maulana⁠, Rendi
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1567

Abstract

This study aimed to strengthen financial management skills among OTOP (One Tambon One Product) entrepreneurs in Bangprong Subdistrict, Bangkok, Thailand, through digital tools. Many OTOP businesses face challenges in maintaining proper financial records, limiting access to external financing. A training program was implemented on August 26, 2025, combining lectures, hands-on practice, consultation, and digital tool simulations using Microsoft Excel.The results showed a significant improvement in participants’ financial literacy, with test scores rising from 48.6% to 82.4%. About 80% of participants successfully completed digital transaction simulations, and 60% continued using these tools after two weeks. Participants reported greater confidence in managing their business finances, though infrastructure and sustained usage remain challenges.The study concludes that digital-based training effectively improves financial literacy and adoption technology, but long-term success requires continuous mentoring, collaboration with stakeholders, and integration of widely used digital platforms.
Mentoring as a Strategic Approach in Preparing Business Plans for Young Start-ups: A Case Study of Thai Snack MSMEs Syafei, M. Yani; Thapjun, Aujchara; Vorachat, Chonchanok; Wiryo, Purwadhi Sawal; Rohendi, Acep; Handayani, Nining; Sutisnawati, Yayah; Fitra, Eldeast Jane Abdul
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1604

Abstract

The ability to design a structured and feasible business plan is one of the critical factors for the sustainability of start-ups, especially those run by young entrepreneurs with limited managerial experience. This study aims to explore the role of mentoring in assisting young start-ups in preparing comprehensive business plans, with a case study on a micro, small, and medium enterprise (MSME) producing Thai snack products. Using a qualitative approach, data were collected through mentoring sessions, in-depth interviews, and observation of the business planning process. Improving entrepreneurs’ understanding of market analysis, financial projection, product positioning, and risk management. Moreover, mentoring enhances the confidence and strategic decision-making abilities of young business owners. The case study of the Thai snack MSME demonstrates that structured mentoring not only improves the quality of the business plan but also increases the potential for business growth and sustainability. This research contributes to the literature on entrepreneurship education and provides practical insights into how mentoring programs can be optimized to strengthen the competitiveness of young start-ups in the food industry.
Co-Authors Acep Rohendi Adikusuma Dai, Karnadi Alfita Intan Putri PD Amroni, Amroni Anastasya Lidya Maukar Andi Muhamad Yusuf Andianto, Jonathan Andriani, Diana Aprilianti, Dhani Aqsha, Muhammad Farhan Asep Suryana Astillero, Marlon Rael Azhari, Andressa Noviar Burhan Primanintyo Burhan Primanintyo Burhan Primanintyo Clara Eunike Wahyuningsih Dede Kurniawan Dedi Triyanto Dhimas Tribuana Dina Luviyanti Dwi Hardiana, Candra Eman Suherman Fakbua, Nidanuch Filda Rahmiati Firmansyah, Deri Fitra, Eldeast Jane Abdul Hafni Rizanuddin Nur Haryadi, Yudi Hendar Rubedo Hening Herziatra Hernady, Joddy Husnah, Nuzul Iffan, Muhammad Jonathan Andianto Lestari, Novi mardiana, nina Masduki Maulana⁠, Rendi Mohamad Nur Isnanda musrifah, ai Nandang Komara Narimawati, Umi Narimawati Natasyashinta Liviadrianne Nelly Nico Irawan Nining Handayani Novianti, Windi Nurdiansyah, Deni Omar, Abdisamad Abdirahim Permadi, Candra Pradipto, Hendro Iwan Pratama, Febryawan Yuda Primanintyo, Burhan Puri Swastika Gusti Krisna Dewi Purwanto Purwanto Purwanto Purwanto Putri Iswahyudi, Dina Azizah Qudsiy, Asroyuddin El Rael Astillero, Marlon Rahayu, Siti Kurnia Rahma Wahdiniwaty Rohmana, Aceng Rosida, Nina Rosmiyanti, Yanti Sjaifudian, Hetifah Soffan, Raden Muhamad Sophia Louren Srisuk, Prattana Sumarto, Siswanda H. Surya, Desayu Eka Susetyo, Dwinanto Priyo Susilawati, Erna Sutisnawati, Yayah Syaefuddin Syaefuddin Syaefuddin, Syaefuddin Thapjun, Aujchara Tisa Lokadipati LS Tri Sutrisno Umi Narimawati Umiyati, Hesti Vorachat, Chonchanok Wahdiniwaty, Rahma Wahdiniwaty Wannapong, Chanchon Wardhani, Kristina Wiryo, Purwadhi Sawal Wulandari, Anna Yang, Zhuo