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Journal : Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)

The Influence of Service Quality and Tourist Satisfaction on Tourist Loyalty Visiting Garuda Wisnu Kencana Cultural Park Bali Ni Komang Nia Noviani; Ni Made Eka Mahadewi; I Wayan Mertha; Hanugerah Kristiono Liestiandre
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11190

Abstract

The level of service quality provided is the main determinant in meeting tourist expectations and highlighting the excellence of a destination. (Tjiptono, 2002). This study aims to determine the effect of service quality and tourist satisfaction on the loyalty of tourists visiting the Garuda Wisnu Kencana Bali Cultural Park. This study used a sampling method, namely purposive Accidental Sampling, with a total of 150 respondents (Hair et al, 2014). The analysis technique in the study was the Structural Equation Modeling (SEM) model with the Partial Least Square (PLS) approach, and using SmartPLS 4.0 software. The results of the study showed that the tourist satisfaction variable had a significant effect on tourist loyalty (p value Sig = 0.000). The service quality variable had a significant effect on tourist satisfaction (p value Sig = 0.000). The service quality variable had a significant effect on tourist loyalty (p value Sig = 0.000). The tourist satisfaction variable can mediate the effect of service quality on tourist loyalty (p value Sig = 0.000).
Motivation for Domestic Tourists to Visit Pemuteran Tourism Village, Buleleng Regency Kadek Aliani Rahmasari; Dewa Ayu Made Lily Dianasari; I Gede Made Sukariyanto; Hanugerah Kristiono Liestiandre
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.11191

Abstract

Pemuteran Village is famous for its marine tourism, becoming one of the best diving locations in Bali. This study aims to determine the motivation of domestic tourists to visit Pemuteran Tourism Village. This study is descriptive statistics, data collection through surveys, interviews, observations, and documentation. Surveys by 110 respondents, sample collection in the form of accidental sampling. The results of the study of domestic tourist motivation from the variables of novelty seeking and physical motivation averaged 4.13, stress busting and fantasy motivation averaged 4.03 for achievement and social motivation average value of 3.77, family oriented motivation averaged 4.28 and cultural motivation averaged 3.79. The highest variable motivation is family oriented motivation averaged 4.27 and the lowest motivation is Achievement and Social Motivation averaged 3.78. This study produced three clusters of the K-Maen method, namely exploration cluster, escape cluster and countryside vibes cluster.
Influencer Credibility as A Source of Travel Information for Generation Z to Bali Ni Nyoman Nariyani; Ni Putu Oka Agustini; Hanugerah Kristiono Liestiandre
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11670

Abstract

The fast-paced advancement of technology requires tourism business managers to stay informed, particularly about platforms like Instagram, which is especially popular among Generation Z. Many users primarily turn to Instagram for entertainment and information, raising concerns about the reliability of the tourist information shared. This points to a need for better filtering of credible influencers to provide trustworthy tourism insights.This study explores how Generation Z evaluates the credibility of influencers as sources of information about tourism in Bali. Using a quantitative approach and the Multivariate Analysis of Variance Test (MANOVA), the research involved 110 respondents from various tourist categories, utilizing a purposive non-probability sampling method.The findings reveal that both domestic and foreign tourists assess influencers based on their attractiveness, which helps build trust in the content shared. Additionally, both male and female respondents have similar views on influencer credibility. This underscores the importance of establishing stricter criteria for influencer selection to ensure the accuracy of tourism-related information, benefiting both consumers and the tourism sector.