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ANALISIS PENGELOLAAN WISATAWAN MANCANEGARA DI DESTINASI PARIWISATA NUSA LEMBONGAN KABUPATEN KLUNGKUNG BALI Dewa Ayu Made Lily Dianasari; Ni Made Tirtawati; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana; I Gede Gian Saputra
JURNAL KEPARIWISATAAN Vol 19 No 1 (2020): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v19i1.472

Abstract

The purpose of this study is to determine the perceptions of tourists towards Nusa Lembongan as a destination and the management of tourists in Nusa Lembongan. The determination of the sample in this study was to obtain data on the characteristics of tourists visiting Nusa Lembongan with 103 respondents using qualitative analysis techniques. The results of the study are tourists’ perceptions of Nusa Lembongan from indicators of awareness 58.43% (agree), attractiveness 65.2% (agree), availability 63.08% (agree), accessibility 62.95% (agree), destination appreciation (66.3%), assurance 58.2%, activity 45.6%, appearance 58.3% (agree).
STRATEGI PROMOSI UNTUK MENJAGA HUBUNGAN DENGAN WISATAWAN DI KAWASAN WISATA KUTA PADA ERA NEW NORMAL Anak Agung Ananda Pradnya Pramitha; Hanugerah Kristiono Liestiandre; Dewa Ayu Made Lily Dianasari
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.495

Abstract

This research aims to create an integrated promotional strategy to maintain relationships with tourists in Kuta tourism area in the new normal era. The strategy was formed using a reference from Customer Relationship Marketing (CRM). Customer Relationship Marketing (CRM) is a marketing activity that aims to find, establish and maintain relationships with customers. Data collection techniques are carried out through documentation, literature studies, observations and interviews. The sampling technique used is Purposive Sampling. The data obtained is analyzed using qualitative descriptive analysis techniques. Based on the research that has been done formed several strategies that can be used to maintain good relationships with tourists or customers. The strategies are grouped into 4 categories. The four categories are trust, commitment, communication and problem handling. In these circumstances maintaining a relationship with a traveler or customer is very important. The right strategy is needed so that when the tourism gate has reopened, then tourists or customers will not be reluctant to come visit.
PERSEPSI WISATAWAN DOMESTIK MILENIAL TERHADAP KUALITAS DESA CANGGU SEBAGAI DESTINASI PARIWSATA DI BALI Putu Haris Chandra Hartana; Dewa Ayu Made Lily Dianasari; Luh Nyoman Tri Lilasari
JURNAL KEPARIWISATAAN Vol 21 No 1 (2022): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v21i1.609

Abstract

The quality of tourist destinations is one of the important things for the success of Canggu Village as a tourist destination in Bali. Perception is the process of a person how to selects, organizes, and interprets input information to create a meaningful overall picture. The existence of a good tourist perception of Canggu Village will affect return visits, as well as indirect promotion media among tourists. This study aims to determine the perception of millennial domestic tourists on the quality of Canggu Village as tourist destination in Bali. The sampling technique used purposive sampling technique with 96 tourists as respondents. For the analysis technique using quantitative descriptive analysis technique by looking for the average value of each variable. The perception of millennial domestic tourists who visited Canggu Village showed good results on the quality of Canggu Village as a tourism destination in Bali with a score of 3.68 included in the good category and including a positive value, while the lowest variable value was accessibility with a score of 3.21 including neutral value and fairly good value category.
Penguatan Storytelling Produk Desa Wisata Bakas Kabupaten Klungkung Hartanti Woro Susianti; Dewa Ayu Made Lily Dianasari; Ni Made Tirtawati; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana; Ni Luh Nyoman Tri Lilasari; I Gede Gian Saputra Saputra; Dewa Ayu Nyoman Aridayanti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 1 (2022): Jurnal Pengabddian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i1.766

Abstract

Bakas Village is a MKP Study Program assisted village that already has a cooperation agreement. With the concept of Community Base Tourism, finally a tourism village governance has been formed as a result of a joint decision between the official village and the Bakas traditional village. After the establishment of governance, efforts are still needed to strengthen products in the form of storytelling, as part of marketing, so that Bakas Village can develop priority programs for its tourism village products. This community service is in the form of training which consists of two stages. The first stage is in the form of training related to strengthening storytelling how to describe an attraction and managing visitors as well as managing the interpretation of tourist village products. The second stage is in the form of technical training in packaging storytelling for digital-based tourism village products. The results of this community service activity are increasing the understanding of Bakas tourism village managers about the components of tourist village products, managing visitors in tourist villages, and managing tourist village product interpretations, as well as strengthening the ability of managers to provide digital-based storytelling of Bakas Village products.
Tata Kelola Desa Wisata Berbasis CHSE di Desa Bakas Kabupaten Klungkung Hanugerah Kristiono Liestiandre; Lily Dianasari Dewa Ayu Made; Ni Made Tirtawati; Hartanti Woro Susianti; Ida Bagus Putra Negarayana; Ni Luh Nyoman Tri Lilasari; Gede Gian Saputra; Dewa Ayu Nyoman Aridayanti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 1 No. 2 (2021): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (796.617 KB) | DOI: 10.52352/makardhi.v1i2.581

Abstract

The managers and community leaders of Bakas Village admit that they are not ready to manage their village as a tourism village. Another problem is that good governance has not been established in terms of developing a tourism village and there are several conditions for local communities who are not ready to provide services to tourists who come because there is no clear management system. This community service is carried out in 3 stages with participants from all stakeholders. tourist village. The end result of this community service is to increase public understanding of the CHSE-based tourism village governance system, the formation of a tourism management system managed by a professional management agency in the Bakas Village area that accommodates the aspirations of local communities, and increasing the community's ability to provide excellent service with CHSE-based.
Mengukur Prioritas Pengembangan Desa Wisata Di Era Pariwisata Baru Dewa Ayu Made Lily Dianasari; Ida Bagus Putra Negarayana; I Gede Gian Saputra; Dewa Ayu Nyoman Aridayanti
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 4 No 2: Agustus – Januari 2023
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.61 KB) | DOI: 10.33649/pusaka.v4i2.181

Abstract

The study aims to analyze the priority of developing tourist villages during the new normal period in Petang District, Badung Regency Bali. The theory and concepts used to answer the problems in this research are the concept of tourism product components, the concept of a tourism village, the concept of new normal tourism. The research method used is qualitative research using Analytical Hierarchy Process (AHP). Sources of data in this study are primary data and secondary data obtained through the process of observation, interviews and focus group discussions. The results of this study indicate that the priority of developing a tourism village in Petang District in the new normal era is an ancillary aspect as the main development priority. Then, the order of priority aspects of development that can be done next is attraction, accessibility, amenity, available packages and activity. Related to ancillary as the main priority aspect, there are institutional sub-criteria as things that can be prioritized first compared to the development of additional services. Based on the analysis that has been carried out, the form of institutional development that will be implemented is by holding a collaboration between the Petang District Government and the tourism institutional where the assistance collaboration is carried out in stages starting with the establishment of a tourism management system. KEY WORDS: tourism village, priority development, tourism product, new tourism era.
PERSEPSI MAHASISWA TERHADAP PENGEMBANGAN POLITEKNIK PARIWISATA BALI SEBAGAI GREEN CAMPUS Dewa Ayu Made Lily Dianasari
JURNAL KEPARIWISATAAN Vol 21 No 2 (2022): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v21i2.734

Abstract

A green campus is a campus that cares about, is environmentally friendly, and has implemented sustainable management. The green campus is also a reflection of the entire academic community who pays attention to aspects of health, work safety, and environmental conditions. The Bali Tourism Polytechnic (Poltekpar) is a tourism university in its development that has made innovations towards the implementation of a green campus. The purpose of the study was to analyze student perceptions of the development of Poltekpar as a green campus in Bali. The survey was conducted on 100 students regarding the implementation of a green campus at the Bali Tourism Polytechnic. The sampling technique was purposive sampling and quota sampling then analyzed by qualitative descriptive method. Students stated that they strongly agreed that the Bali Tourism Polytechnic would become a green campus in terms of the use of electrical energy, water, waste and waste treatment, management of biodiversity and ecosystems, internet connection and transportation. Bali Tourism Polytechnic students want some improvements, are: 22% for offices and classrooms, 21% for waste and sewage treatment, 15% each for green open land and electrical energy, 12% for IT, 6% for water resources, 5% for transportation and 4% for laboratory repairs.
THE DAMPAK PARIWISATA TERHADAP KONDISI EKONOMI, SOSIAL-BUDAYA, DAN LINGKUNGAN MASYARAKAT DI DESA WISATA ADAT OSING KEMIREN BANYUWANGI: Bahasa Indonesia Zakarias Seto Dwi Anggoro; Dewa Ayu Made Lily Dianasari; Hanugerah Kristiono Liestieandre
JURNAL KEPARIWISATAAN Vol 22 No 2 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i2.884

Abstract

Kemiren Osing Traditional Tourism Village, located in Banyuwangi City, has experienced significant growth in recent years. This development has impacted the local community, spanning economic, socio-cultural, and environmental dimensions. The primary objective of this study was to assess these impacts from the residents' perspective. A survey involving 141 household heads selected through a simple random sampling method was conducted. The data collected were analyzed using confirmatory factor analysis. It was found that tourism has had a substantial economic impact on the community, primarily by increasing business opportunities (X1.3), with a high loading factor score of 0.822. Furthermore, tourism has influenced the socio-cultural aspect by stimulating demand for arts and culture, as indicated by a loading factor score of 0.799 based on X2.1. Additionally, tourism has contributed to environmental awareness, with the highest loading factor score of 0.885, emphasizing the importance of cleanliness. This research underscores the importance of enhancing the quality of tourism activities to maximize benefits for the local community. It also highlights the need for stringent regulations to prevent conflicts related to economics, socio-culture, and the environment between investors and residents.
Pelatihan Pengelolaan Desa Wisata Dukuh Penaban di Kabupaten Karangasem Woro Susianti; Dewa Ayu Made Lily Dianasari; Ni Made Tirtawati; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana; Luh Nyoman Tri Lilasari; I Gede Made Sukariyanto; Dewa Ayu Nyoman Aridayanti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 3 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v3i1.1030

Abstract

The Dukuh Penaban Traditional Village was the chosen location for community service in the Tourism Management Study Program because in Dukuh Penaban there has not been good governance in terms of developing a tourist village. There are still some conditions where local people are not ready to provide services for tourists who come, because there is no clear management system. This community service is therefore, carried out in the form of Tourism Village Management Training, with participants from all stakeholders in the Dukuh Penaban Tourism Village. The outputs of this activity are: The increase of public understanding of the tourism village governance system, the formation of a tourism governance system managed by a professional management agency in the Dukuh Penaban Traditional Village area that accommodates the aspirations of the local community, as well as the increase of community capability in providing excellent service for tourists, thus making Dukuh Penaban a favorite destination in Karangasem Regency. It is highly expected that this activity will provide benefits in the form of increasing human resources from the Dukuh Penaban Tourism Village who are skilled and independent in managing tourism potential in their area in a sustainable manner.
PENGEMBANGAN DESA SILANGJANA SEBAGAI DESA WISATA BERBASIS EKOWISATA Hendrayana, Kadek Agus; Dianasari, Dewa Ayu Made Lily; Negarayana, Ida Bagus Putra
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 1 No 2 (2023): Februari 2023
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (746.36 KB) | DOI: 10.53977/pyt.v1i2.732

Abstract

Silangjana Village is one of the tourist villages in Bali, Silangjana village is part of the pioneer tourism village. When viewed from the Tourism Area Life Cycle, Silangjana Village is in the exploration where the tourist attractions owned are partly based on nature. The attractions are mostly natural and cultural themes that have yet to be thoughtfully developed. This study aims to identify ecotourism products that can be developed in Silangjana Village. This study uses qualitative descriptive analysis techniques and data collection using interview and observation methods. The result is that ecotourism products that can be developed consist of attractions and activities based on ecotourism. The Silangjana Village ecotourism products are Candi Kuning Waterfall, Dukuh Pajenengan Temple, Pucak Padi Mas Temple, campsites, and palm sugar. In addition, there is potential for ecotourism activities such as tubing, cycling, trekking, and climbing activities.