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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Journal of Computer Networks, Architecture and High Performance Computing Jurnal Manajemen Dakwah EDUCATOR : Jurnal Inovasi Tenaga Pendidik dan Kependidikan Indonesian Journal Economic Review (IJER) Asian Journal of Applied Education Jurnal Mahasiswa Entrepreneur Social Engagement: Jurnal Pengabdian Kepada Masyarakat GLOBAL: Jurnal Lentera BITEP Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Liberosis: Jurnal Psikologi dan Bimbingan Konseling Algebra Indonesian Journal of Education and Social Studies JURNAL RUMPUN MANAJEMEN DAN EKONOMI JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ekonomi dan Bisnis Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Utari, Eka Dewi
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Veterinary Other

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Journal : JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis

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Analisis Kelayakan Sistem Kompensasi Langsung pada Tenaga Pendidik di Sekolah TK Swasta ABD: Studi Kasus di Jakarta Methanoia, Louise Yuve; Wolor, Christian Wiradendi; Utari, Eka Dewi
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 4 No. 2 (2025): MEI| JIMEB : Jurnal Ilmiah Manajemen, Ekonomi, Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/tn70ws13

Abstract

This study aims to analyze the feasibility of the direct compensation system applied to teaching staff at the ABD Private Kindergarten in Jakarta. The main focus is to assess whether the compensation system meets the principles of fairness, transparency, and alignment with teachers' workloads and responsibilities. A qualitative case study approach was employed, involving data collection through in-depth interviews with four educators, direct observations, and analysis of internal school documents. The findings reveal that the current compensation system fails to reflect teachers’ actual contributions and workload proportionately. The lack of objective performance evaluations and the absence of a structured salary increment mechanism were identified as key factors affecting work motivation. These results highlight the urgent need to reform compensation policies within early childhood education institutions. The study recommends the implementation of a more structured and transparent salary framework that considers years of service, educational background, and involvement in school activities. This research provides practical insights for private education stakeholders aiming to develop a more effective and sustainable compensation system that enhances both teacher welfare and educational quality.
Analisis Implementasi Strategi Email Marketing Dalam Meningkatkan Loyalitas Pelanggan Perusahaan B Chiquitita, Tesalonika Christina Chiquitita; Wolor, Christian Wiradendi; Utari, Eka Dewi
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 4 No. 2 (2025): MEI| JIMEB : Jurnal Ilmiah Manajemen, Ekonomi, Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ryygc197

Abstract

This research is designed to investigate how the use of email marketing techniques can enhance customer loyalty at Company B. In the current digital landscape, email marketing is seen as a powerful tool for fostering connections with customers while promoting sustained engagement over time. By utilizing this approach, businesses can deliver valuable information, promotions, and content to customers in a more tailored and relevant fashion. To achieve these goals, this research adopts a descriptive analytic approach with a qualitative focus, where information is gathered through on-site observations, comprehensive interviews, and distributing surveys to staff directly engaged in the email marketing efforts at Company B. The results of the study indicate that the execution of email marketing strategies is being performed effectively and strategically, with the backing of sufficient internal resources, such as a digital marketing team and a campaign automation system. Many participants believe that personalizing content, effective communication, and the regularity of email dispatches are functioning well. Furthermore, most employees indicated that this strategy has played a pivotal role in bolstering customer loyalty and aiding in the development of stronger connections between the company and its customers. Therefore, it can be concluded that the application of email marketing strategies within Company B has a beneficial effect on enhancing customer relationships and should be regarded as a primary tactic for maintaining customer loyalty over the long term.
Co-Authors Adelia, Divania Risqi Ahmad, Daffa Syuja Alifah Kusumaningrum Ayyun, Dinda Ramadhani Qurrota Chiquitita, Tesalonika Christina Chiquitita Christian Wiradendi Wolor Dewi Nurmalasari, Dewi Fathin, Anisyah Fazira, Nadia Nur Febriyanti, Ayunda Herliana, Mavalda Junaedy, Muhamad Lastuti, Yeti Lathiefah Rabbaniyah Marsofiyati Marsofiyati Marsofiyati, Marsofiyati Mayang Riyantie Mayang Riyantie, Mayang Methanoia, Louise Yuve Mulalinda, Ananda Yosefa Nauli Muthya Naufal, Hanif Afif Negara, Dwi Ringga Edwid Dian Nida, Ria Rahma Nur Azizah Pramudya, Alfonsus Liguori Prayogi, Dea Fitriani Rahmadhania, Sabrina Alsya Rifky Mardiansyah Rr Sri Kartikowati Rumahorbo, Graciela Magdalena Salsabila, Syahla Rizkia Shandy Aditya Sibarani, Yiska Paderina Silitonga, Cindy Aulia Sri Lestari Suhendry, Bayu Trevino Rachmat Pribadi Widarum, Chaerunisha Aila Zahra, Siti Fatimah