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All Journal Adi Widya : Jurnal Pengabdian Masyarakat SENTRALISASI Adimas : Jurnal Pengabdian Kepada Masyarakat JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ilmiah Edunomika (JIE) Business Management Journal Program Studi Manajemen Asian Management and Business Review eCo-Fin Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Pengabdian Pada Masyarakat METHABDI Economics, Business, Accounting & Society Review Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Gaba-Gaba Journal of Community Empowerment
Sabda A. Kurniawan
Universitas Pattimura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pelatihan Pemasaran Berbasis Media Sosial untuk Peningkatan Penjualan Produk Lokal di Desa Waitatiri, Maluku Tengah: Pengabdian H. Sitaniapessy, Rainier; E. Huwae, Victor; J. Saununu, Siska; Tubalawony, Jacsy; A. Kurniawan, Sabda
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.698

Abstract

Community Service (PKM) activities entitled "Social Media-Based Marketing Training to Increase Sales of Local Products in Waitatiri Village, Central Maluku" were held at Sopapei Suli Beach, Central Maluku on May 12, 2025, with the aim of improving the quality of MSME product marketing through product photo strategies and making online flyers and short videos. The methods used include socialization, training, practical workshops, discussions, evaluations, and reporting. Participants were trained in simple photography techniques using smartphones, making catalogs and flyers to be used for online promotions on social media. The results of the activity showed that participants were able to produce quality product photos, make catalogs and promotional flyers and short videos, and start implementing simple branding in their businesses. In addition, participants were encouraged to utilize social media and digital marketplaces in expanding product marketing. The application of simple technology and creative innovation is expected to increase the competitiveness of local MSME products in a wider market. This activity has a positive impact on the development of social media marketing and it is recommended to carry out further assistance and institutional support to strengthen the sustainability of the program.
DINAMIKA EWOM, SIKAP, DAN NIAT MEMBELI: ANALISIS EMPIRIS PADA KONSUMEN PRODUK THRIFTING Kurniawan, Sabda Aji; Tabelessy, Walter
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18181

Abstract

The rapid development of social media has positioned electronic word of mouth (eWOM) as a primary source of information influencing consumer behavior, including in the context of thrifting product purchases. This study aims to examine the effect of eWOM on purchase intention, emphasizing the mediating role of consumer attitude. Data were collected through an online questionnaire administered to 100 respondents using a convenience sampling method and analyzed with variance-based structural equation modeling (SEM) via Adanco software. The results reveal that eWOM significantly influences consumer attitude but does not exert a direct effect on purchase intention. Conversely, consumer attitude demonstrates a strong positive impact on purchase intention and mediates the relationship between eWOM and purchase intention. These findings highlight that the effectiveness of eWOM is more substantial when processed through consumers’ cognitive and evaluative mechanisms that shape positive attitudes before driving purchase decisions. Theoretically, this study contributes to extending the understanding of psychological dynamics in consumer behavior, while practically it offers implications for thrifting businesses to leverage eWOM-based communication strategies in fostering positive attitudes as a preliminary step to enhancing purchase intention.
Field Survey on Maritime Literacy and Seaweed Food Security in Community Service Initiatives Informed by Folklore Rumalean, Iwan; Rachman, Gazali; Kurniawan, Sabda Aji; Sampulawa, Firsya Fadilah; Halim, Arif Nur; Supriyono, Areni Yulitawati
Journal of Community Empowerment Vol. 5 No. 2 (2025): Journal of Community Empowerment
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jce.v5i2.34131

Abstract

Coastal communities in Eastern Indonesia, particularly in the 3T (frontier, outermost, disadvantaged) regions, face complex challenges in managing abundant marine resources despite their cultural richness and ecological potential. This study was conducted in Waiheru Village, Ambon, which represents a coastal community where traditional maritime folklore remains a living heritage yet has not been optimally integrated into food security strategies. The research aimed to explore the level of maritime literacy and the utilization of seaweed for household food resilience by mapping the potentials and problems faced by women and youth as primary community actors. A qualitative field survey was carried out involving 60 respondents consisting of housewives and village youth, using open-ended questionnaires, semi-structured interviews, and direct observation. Thematic analysis revealed that folklore, such as the Nenek Luhu legend, can serve as an effective medium for strengthening ecological awareness and maritime identity. Findings indicated that housewives are central in basic seaweed processing for household consumption, but their skills remain limited to low-value products, while youth show strong interest in digital-based promotion despite constraints in technical capacity and internet access. This research contributes to science by offering an integrative model that links culture, ecology, and community-based economy as a foundation for sustainable coastal development.
Driving Insurance Purchase Intentions in the Digital Era: The Roles of Money Attitude, Utilitarian Motivation, and Celebrity Trustworthiness Kurniawan, Sabda Aji; Patty, Martha Racwel
SENTRALISASI Vol. 15 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i1.5072

Abstract

This study examines the determinants of insurance purchase intentions in the digital era by integrating perspectives from money psychology, utilitarian motivation, and celebrity trustworthiness. Using a sample of 113 followers of financial educators on Instagram, data were analyzed with PLS-SEM 4.0 to investigate the direct, indirect, and moderating effects among the proposed constructs. The findings show that money attitude significantly enhances utilitarian motivation, indicating that individuals with stronger financial orientations tend to evaluate insurance products through functional value considerations. However, utilitarian motivation does not directly influence purchase intention, nor does it mediate the link between money attitude and purchase intention, suggesting that rational assessments alone are insufficient to drive insurance decisions. Notably, celebrity trustworthiness significantly moderates the relationship between utilitarian motivation and purchase intention, demonstrating that credible public figures strengthen consumers’ confidence in the utilitarian benefits of insurance products. The study contributes to financial and digital marketing literature by highlighting the interplay between rational evaluations and source credibility. Practically, the results underscore the importance of combining functional value communication with trustworthy celebrity endorsers to enhance consumer trust and stimulate insurance purchase intentions. 
Optimalisasi Bisnis Wirausaha Muda Melalui Sinergitas Pemasaran, Keuangan, dan SDM Novalien C Lewaherilla; Restia Christianty; Merry M Pelupessy; Nurul Maghfirah; Semuel Souhoka; Sabda Aji Kurniawan; Johanis Hiariey
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4456

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas wirausaha muda melalui sinergitas antara aspek pemasaran, keuangan, dan sumber daya manusia (SDM). Metode yang digunakan adalah pendekatan partisipatif dan aplikatif melalui tahapan identifikasi masalah, pelatihan, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan signifikan pada kemampuan peserta dalam penerapan strategi pemasaran digital, pencatatan keuangan sederhana, dan pengelolaan SDM berbasis tim. Peserta mampu menerapkan hasil pelatihan ke dalam praktik usaha, yang berdampak pada peningkatan efisiensi dan kinerja bisnis. Selain itu, terbentuknya komunitas wirausaha muda binaan menjadi langkah strategis untuk memperkuat jejaring dan keberlanjutan program.
Does integrating personal data via CDPs improve banking responsiveness? Moderating influence of local culture Tabelessy, Walter; Ralahallo, Fransiska Natalia; Chaniago, Anggraini; Kurniawan, Sabda Aji; T, Glen Andre Yusuf
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art14

Abstract

In the growing importance of personalized digital services in the banking sector, the integration of personal data through customer data platforms (CDPs) has become a strategic priority. This study explores how personal data privacy influences perceived personalization and operational efficiency in digital banking services, while also investigating the moderating role of local culture. The research is motivated by increasing consumer demands for both personalized services and greater control over personal data. Personal data privacy was conceptualized as a multidimensional construct comprising knowledge, experience, control, willingness to value privacy, and trust. A quantitative method using partial least squares structural equation modeling (PLS-SEM) with 10,000 bootstrapping resamples was employed. The analysis was conducted using SmartPLS version 4.1.1.4, which enables efficient estimation of complex models. Data were collected offline from 200 respondents who are active users of digital banking services from Himbara member banks. The results indicate that personal data privacy has a significant positive effect on both perceived personalization and operational efficiency. Among its dimensions, willingness to value privacy emerged as the most influential. Local culture was found to significantly moderate both relationships, suggesting that cultural context plays a critical role in shaping digital service outcomes. These findings contribute to theory and practice by highlighting the importance of integrating privacy protection and cultural sensitivity in the design of personalized digital banking services.
STRATEGI PENGUATAN BRANDING PANTAI LOKAL: EDUKASI PADA MAHASISWA MANAJEMEN UNIVERSITAS PATTIMURA SEBAGAI PEMUDA PESISIR DI KOTA AMBON Tamher, Etvin Rizal; Kurniawan, Sabda Aji; Limba, Pathrisye Richendi; Souhoka, Semuel
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 6 No 2 (2026): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v6i2.7833

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pemahaman dan kapasitas mahasiswa Manajemen Universitas Pattimura sebagai bagian dari pemuda pesisir dalam penguatan branding pantai lokal sebagai destinasi wisata di Kota Ambon. Kegiatan ini dilaksanakan pada 14 Februari 2026 di Pantai Liang melalui pendekatan edukasi dan pembelajaran kontekstual yang mengintegrasikan pemaparan materi dengan observasi lapangan. Metode pelaksanaan meliputi tahap persiapan, pelaksanaan, dan evaluasi, dengan menggunakan instrumen pre-test dan post-test untuk mengukur peningkatan pemahaman peserta secara kuantitatif. Materi yang diberikan mencakup konsep dasar branding destinasi wisata, pentingnya citra destinasi dalam meningkatkan daya tarik wisata, peran media digital dalam promosi, serta teknik analisis potensi pantai lokal. Kegiatan ini juga dilengkapi dengan studi lapangan untuk mengaitkan teori yang diperoleh dengan kondisi nyata di lapangan. Hasil kegiatan menunjukkan adanya peningkatan pada seluruh indikator yang diukur, baik dari aspek pemahaman konsep, kemampuan analisis, maupun keyakinan diri mahasiswa sebagai agen perubahan pariwisata. Temuan ini menunjukkan bahwa pendekatan edukasi berbasis studi lapangan efektif dalam memperkuat kapasitas mahasiswa dalam mendukung pengembangan pariwisata pesisir yang berdaya saing dan berkelanjutan.
STRATEGI VISUALISASI PRODUK UNTUK UMKM NAIK KELAS: PELATIHAN FOTO PRODUK DAN PACKAGING PADA KELOMPOK PEMBERDAYAAN PEREMPUAN DESA BENDOSARI Kurniawan, Sabda Aji; Patty, Martha Racwel; Umayah, Indari
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 10 No 1 (2026): Maret 2026
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adimas.v10i1.12478

Abstract

This community service program (PKM) aims to enhance the competitiveness of women-led MSMEs in Bendosari Village through visual strategies focusing on product photography and packaging design. The program was implemented using a participatory approach through three main stages: preparation, implementation, and evaluation. During the preparation stage, the PKM team collaborated with local partners to develop training materials on product photography using smartphones and packaging design with Canva, a user-friendly graphic design application. The implementation stage consisted of two sessions: the first (March 18, 2025) delivered hybrid-based socialization and basic training, while the second (March 25, 2025) focused on hands-on workshops. Participants completed a pre-test prior to training and underwent evaluations at the end of the program. The results indicate significant improvements, with participants’ understanding of the importance of product photos rising from 55% to 86%, photography skills from 48% to 85%, technical abilities in lighting and background setup from 45% to 76%, packaging design skills from 50% to 78%, and self-confidence from 52% to 88%. These findings confirm that practice-oriented methods, interactive discussions, and product-based evaluations effectively improve knowledge, technical skills, and confidence among MSME actors. Furthermore, the program provides opportunities for future development through continued assistance in digital marketing to ensure long-term sustainability and competitiveness.
Peran Risiko Geopolitik dalam Memoderasi Pengaruh Nilai Tukar Rupiah terhadap Kinerja Pasar Saham di Indonesia Martha Racwel Patty; Hansen Hein Rumtutuly; Sabda Aji Kurniawan
eCo-Fin Vol. 8 No. 2 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i2.3758

Abstract

Ketidakpastian global yang meningkat akibat dinamika geopolitik dan fluktuasi makroekonomi telah memengaruhi stabilitas pasar modal, namun hasil penelitian sebelumnya menunjukkan temuan yang belum konsisten terkait peran nilai tukar dan risiko geopolitik terhadap kinerja pasar saham, khususnya di negara berkembang. Tujuan dari penelitian ini adalah untuk menganalisis dampak nilai tukar terhadap Indeks Harga Saham Gabungan (IHSG) serta untuk mengkaji peran risiko geopolitik sebagai variabel moderasi dalam konteks pasar modal Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori, memanfaatkan data sekunder bulanan selama periode Januari 2020 hingga Desember 2025, yang dianalisis menggunakan teknik Moderated Regression Analysis (MRA) melalui IBM SPSS setelah memenuhi uji asumsi klasik. Hasil penelitian menunjukkan bahwa nilai tukar dan risiko geopolitik memiliki pengaruh positif terhadap IHSG, serta risiko geopolitik memperkuat hubungan antara nilai tukar dan kinerja pasar saham. Temuan ini mengindikasikan bahwa dalam kondisi ketidakpastian yang tinggi, investor cenderung lebih responsif terhadap indikator makroekonomi sebagai dasar pengambilan keputusan investasi. Penelitian ini memberikan implikasi bahwa interaksi antara faktor domestik dan global menjadi determinan penting dalam pembentukan harga aset, sehingga stabilitas nilai tukar dan pemantauan risiko geopolitik perlu menjadi perhatian utama bagi investor dan pembuat kebijakan.
Co-Authors Chaniago, Anggraini de Fretes, Anna Valensia Christianty E. Huwae, Victor H. Sitaniapessy, Rainier Halim, Arif Nur Hanoeboen, Bin Raudha A. Hanoeboen, Bin Raudha Arif Hansen Hein Rumtutuly J. Saununu, Siska Johanis Hiariey Juwanda, Juwanda Limba, Pathrisye Richendi Martha Racwel Patty Merry M Pelupessy Ningsih, Nadya Nurlailya Novalien C Lewaherilla Nurul Maghfirah Patty, Martha Racwel pradana, Sendy putra Rachman, Gazali Ralahallo, Fransiska Natalia Reken, Feky Restia Christianty Rumalean, Iwan Sampulawa, Firsya Fadilah Semuel Souhoka Souhoka, Semuel Supriyono, Areni Yulitawati T, Glen Andre Yusuf Tabelessy, Walter Tamher, Etvin Rizal Togatorop, Ervan Triyana, Eka Tubalawony, Jacsy Umayah, Indari Yusuf T, Glen Andre