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All Journal Jurnal Manajemen Teori dan Terapan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) International Journal of Science and Society (IJSOC) Business and Investment Review Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Ekonomi, Manajemen, Akuntansi
Lidya Veronica Christy Rihidima
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Penerapan Strategi Digital Marketing dalam Meningkatkan Traffic Penjualan Ritel (Studi Kasus Pada Brand Ritel Sakinah Mart) Intan Wiani; Riya Datuljannah Dita; Nanda Akhilla Zahra; Syakirotul Hayati; Rusdi Hidayat N; Lidya Veronica Christy Rihidima
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.233

Abstract

This study aims to analyze the implementation of digital marketing strategies for Sakinah Mart, a Sharia-based retail business operating in Surabaya, Indonesia. Using a Systematic Literature Review (SLR) approach, this research synthesizes findings from national journal articles published between 2021 and 2025 that discuss digital marketing in the retail sector, consumer behavior, website traffic, and sales performance. The analysis identifies six digital marketing strategies relevant to Sakinah Mart, including social media utilization, SEO optimization, content marketing, digital analytics, Sharia-based brand strengthening, and digital promotion enhancement. The study also reveals supporting and inhibiting factors influencing digital marketing effectiveness. Supporting factors include an understanding of the target market, appropriate platform selection, digital infrastructure readiness, skilled human resources, relevant content management, and the ability to use digital analytics. Conversely, Sakinah Mart faces challenges such as limited digital human resources, restricted promotional budgets, and rapidly changing algorithms and content trends. Competitor analysis indicates that Sakinah Mart can remain competitive by strengthening community-based digital content, offering creative promotions, collaborating with MSMEs and local communities, and developing unique loyalty programs. The findings highlight that digital marketing is essential for increasing brand awareness, customer engagement, store traffic, and online-to-offline conversion, particularly for Sharia-based retail businesses in a highly competitive market.
Co-Authors Adinda Eka Bunga Lestari Afina Hasya Faza Andrea Cenda Kayle Sudharno Anggraini, Afriska Yuni Ani Winda Auliya Anni Rahimah Billy Purwocaroko Noeringtyas Desi Anila DWI MARGARETA Efvana Ayu Sakinah Hasesda, Sri Wulan Sari Adi Pandur Huwaida Amartha Salsabila Ikaputera Waspada, Ikaputera Imaniar Dila Nur Pangestuti Imelda Putri Wardani Intan Wiani Jojok Dwiridotjahjono Kevira Eris Andini Layla Azaria Safina Maulidya Khoirunnisa Mima Kurniasih Nabila Ammarullah Nanda Akhilla Zahra Norisnita, Muazila Nugraha Kusbianto Nugroho, Rusdi Hidayat Riya Datuljannah Dita Rizqulloh Bayu Prakoso Rusdi Hidayat Rusdi Hidayat N Selvi Permata Groda Siti Yolanda Rahman Utami Sri Wulan Sari Adi Pandur Hasesda Syakirotul Hayati Utami, Siti Yolanda Rahman Yusri Abdillah