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University Students' Intentions Toward Entrepreneurial Careers in The Hospitality and Tourism Sector: Empirical Insights From The Techno-Savvy Generation in Higher Education Asmar Yulastri; Ganefri Ganefri; Feri Ferdian; Elfizon Elfizon; Yudha Aditya Fiandra; Geovanne Farell
Journal of Applied Engineering and Technological Science (JAETS) Vol. 6 No. 2 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v6i2.6328

Abstract

This study investigates the impact of family support, entrepreneurial passion, entrepreneurial motivation, and techno-savvy culture on the entrepreneurial career intentions of university students in the hospitality and tourism sector, with entrepreneurship education as a moderating variable. Data were collected from 277 students at Universitas Negeri Padang’s Faculty of Tourism and Hospitality who had completed entrepreneurial courses. Partial least squares structural equation modeling was employed to analyze the data. The findings reveal that family support, entrepreneurial passion, and entrepreneurial motivation significantly influence students’ entrepreneurial career intentions, while techno-savvy culture showed no direct impact. However, entrepreneurship education significantly moderated the relationships between these factors and entrepreneurial intentions. These findings provide actionable insights for enhancing entrepreneurship education to foster innovation and career readiness in the hospitality and tourism industry. The study contributes to existing knowledge by elucidating the interplay of support systems, intrinsic motivations, and education in shaping entrepreneurial aspirations, offering a foundation for educational and policy reforms to boost entrepreneurship in the sector.
Dimensi Budaya Nasional dan Kewirausahaan dalam Era Digital: Meta-Analisis Kuantitatif Berbasis Hofstede dan Analisis Moderator pada Niat serta Aktivitas Hirval Hirval; Ganefri Ganefri; Elfizon Elfizon
TEKNIKA Vol. 20 No. 2 (2026): Teknika Mei 2026
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini melakukan meta-analisis kuantitatif untuk mensintesis bukti empiris mengenai hubungan antara dimensi budaya nasional (kerangka Hofstede) dan kewirausahaan pada berbagai konteks. Novelty penelitian ini terletak pada pengujian pengaruh tahap kewirausahaan (niat vs aktivitas aktual) dan konteks pembangunan ekonomi sebagai moderator utama, serta pemeriksaan robustness untuk menilai stabilitas estimasi efek. Berdasarkan kerangka budaya Hofstede dan integrasi data dari 68 studi berbasis jurnal bereview (142 ukuran efek; N≈215.000), analisis menunjukkan bahwa individualisme memberikan pengaruh positif terkuat terhadap kewirausahaan (r = 0,24, p < 0,001), sedangkan uncertainty avoidance (r = –0,18) dan power distance (r = –0,21) menunjukkan hubungan negatif yang signifikan (p < 0,001). Analisis moderator mengungkap bahwa pengaruh budaya lebih kuat pada negara maju dan pada tingkat niat berwirausaha dibandingkan aktivitas kewirausahaan aktual. Uji robustness menunjukkan bias publikasi minimal (Egger’s p = 0,18; fail-safe N > 4.500). Temuan ini mengonsolidasikan literatur yang terfragmentasi, menjelaskan inkonsistensi hasil penelitian terdahulu, serta menegaskan sifat kontekstual pengaruh budaya terhadap outcome kewirausahaan. Implikasi praktisnya relevan bagi perancang kebijakan, pendidik, dan wirausaha internasional untuk menyesuaikan strategi pengembangan kewirausahaan dengan profil budaya nasional. Kata kunci—dimensi budaya, kewirausahaan, meta-analisis, kewirausahaan lintas budaya, budaya nasional
Optimizing Digital Marketing to Increase the Competitiveness of Small and Medium Enterprises Asmar Yulastri; Ganefri Ganefri; Elfizon Elfizon; Feri Ferdian; Yudha Fiandra
JTEV (Jurnal Teknik Elektro dan Vokasional) Vol 11, No 1 (2025): JTEV (Jurnal Teknik Elektro dan Vokasional)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jtev.v11i1.135843

Abstract

This study aims to optimize digital marketing strategies to enhance the competitiveness of Small and Medium Enterprises (SMEs) in Balai Kaliki Tourism Village, Payakumbuh City, West Sumatra. The research is grounded in the crucial role of SMEs in driving local economic development while facing challenges related to limited digital literacy and market access. The study employed Participatory Action Research (PAR), engaging 10 SMEs as both research participants and co-researchers through the stages of problem identification, planning, action, and reflection. The findings indicate that the implementation of social media-based digital marketing, branding, and e-commerce integration significantly improved SMEs’ online visibility, customer engagement, and sales performance, with average sales growth exceeding 40%. Furthermore, SME owners’ confidence and practical skills in managing digital marketing activities increased substantially, from an average of 25–30% before the intervention to over 85% afterwards. The contribution of this study to the field of education lies in strengthening participatory and practice-based learning models, which not only transfer knowledge but also build sustainable digital entrepreneurship capacity. These results highlight the importance of collaborative approaches in entrepreneurship education to reinforce SME competitiveness in the digital transformation era.
Implementasi Model Guided Discovery Learning dalam Mata Pelajaran Dasar Ketenagalistrikan Afdal Yusra; Elfizon Elfizon
Jurnal Pendidikan Teknik Elektro Vol 7 No 1 (2026): Jurnal Pendidikan Teknik Elektro
Publisher : Jurusan Teknik Elektro Fakultas Teknik Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpte.v7i1.700

Abstract

This study investigates the effectiveness of implementing the Guided Discovery Learning model in improving student learning achievements within the Fundamentals of Electrical Power course for tenth-grade learners specializing in Electrical Power Installation at a vocational high school in Padang, Indonesia. The research adopts a quantitative methodology featuring a one-group pretest-posttest design, where participants engaged with a validated multiple-choice assessment tool confirmed reliable via product-moment correlation and internal consistency checks. Descriptive statistics, normalized gain calculations, the Wilcoxon signed-rank test, and effect size analysis were applied to evaluate improvements. Findings reveal a marked enhancement in post-intervention scores compared to initial assessments, with normalized gains predominantly falling into moderate categories, alongside a subset achieving higher levels and a smaller portion showing lower progress. The Wilcoxon test indicates statistically significant differences between pre- and post-scores, while the effect size points to a substantial influence. These results affirm that Guided Discovery Learning effectively bolsters conceptual understanding of electrical principles, fosters active engagement, reduces learning disparities among vocational students, and promotes a more equitable classroom dynamic. Consequently, this student-centered approach is recommended as a viable alternative to traditional teacher-led methods in vocational settings, particularly for technical subjects like electrical fundamentals, to better align education with industry demands and enhance practical problem-solving skills.
Efektivitas Project based Learning pada Mata Kuliah Praktek Instalasi Listrik Industri Oriza Candra; Elfizon Elfizon; Syaiful Islami
JUPITER (JURNAL PENDIDIKAN TEKNIK ELEKTRO) Vol. 4 No. 2 (2019)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.545 KB) | DOI: 10.25273/jupiter.v4i2.5163

Abstract

Penelitian ini bertujuan untuk mengetahui efektifitas penerapan pembelajaran berbasis proyek (Project Based Learning) pada Mata Kuliah Praktek Instalasi Listrik Industri di Jurusan Teknik Elektro Fakultas Teknik Universitas Negeri Padang. Jenis Penelitian ini adalah Quasy Experimental, subyek penelitian adalah mahasiswa Prodi Teknik Elektro Industri (D4) Jurusan Teknik Elektro FT UNP Tahun Masuk 2013. Dimana terdiri dari 2 Grup Praktek yang masing-masing berjumlah 16 orang. Instrumen yang digunakan adalah langkah dalam kinerja dan hasil produk. Hasil yang diperoleh nilai rata-rata kinerja 82,3, sedangkan pada hasil penilaian produk diperoleh nilai rata-rata 88,75. Dari pencapaian hasil pembelajaran mahasiswa dengan penerapan pembelajaran berbasis proyek dalam kategori tinggi (45%), dan sangat tinggi (55%), Sehingga disimpulkan penerapan pembelajaran berbasis proyek (Project Based Learning) efektif untuk meningkatkan hasil belajar mahasiswa.