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All Journal JURNAL PERTANIAN QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora JURNAL AGRIBISAINS JURNAL TAHURI Indonesian Journal of Social Research (IJSR) Indonesian Journal of Applied Research (IJAR) International Journal of Research and Applied Technology (INJURATECH) Formosa Journal of Applied Sciences (FJAS) Jurnal Penjaminan Mutu Karimah Tauhid Jurnal Agricultural Science
Syaima Lailatul Mubarokah
Universitas Djuanda
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Marketing Strategic for Hydroponic Vegetable Product to Improve Marketing Performance Base on Digital Technology Miftah, Himmatul; Alfiah, Ananda; Kusumawati, Riny; Mubarokah, Syaima Lailatul; Pramartaa, Ikhsan Qodri; Susanti, Aishah Rini; Aidah, Yuyu
International Journal of Research and Applied Technology (INJURATECH) Vol. 4 No. 1 (2024): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/injuratech.v4i1.14479

Abstract

Agriculture is one of the sectors that has been the backbone of human civilization since the beginning, undergoing major transformation along with technological. The hydroponic vegetable market continues to grow along with increasing demand for healthy and sustainable agricultural products. In this digital era, marketing strategies based on digital technology are the key to increasing visibility and sales of hydroponic vegetable products. The purpose of this study is to investigate different digital marketing tactics that may be used to enhance the marketing effectiveness of hydroponically grown vegetables. By examining digital marketing techniques like social media marketing and the use of e-commerce platforms, this research identifies effective ways to strengthen the market position of hydroponic vegetable products in the digital era. The study also highlights the important role digital technology plays in changing the way manufacturers interact with consumers, measure marketing performance, and develop long-term relationships with customers. It is believed that the research's conclusions would give hydroponic vegetable growers insightful information and marketing practitioners in optimizing their marketing strategies in this increasingly digital market
Pemberdayaan UMKM: Pendampingan Pembukuan Akuntansi Sederhana dan Optimalisasi Digital Marketing Anwar, Saepul; Mubarokah , Syaima Lailatul; Purwaningtyas, Restu; Weli , Fitra
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 10 No. 3 (2024): DESEMBER
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v10i3.16253

Abstract

Usaha Mikro Kecil Menengah  merupakan salah satu pilar perekonomian nasional yang di antara permasalahan sebagian besar pelaku UMKM adalah tidak adanya pencatatan keuangan dan kurangnya pemanfaatan digital marketing dalam kegiatan usahanya sehingga tujuan dari pengabdian ini adalah untuk memberikan pemahaman kepada UMKM Recxy Collection tentang pentingnya proses pembukuan akuntansi pada tata kelola keuangan UMKM dan juga terkait dengan pemanfaatan digital marketing terkait strategi pemasaran kegiatan bisnis.  Secara  metode dilakukan dengan langsung di lapangan untuk melakukan survei, observasi, diskusi, dan dokumentasi untuk mengetahui masalah yang dihadapi oleh pelaku UMKM. Hasil kegiatan pengabdian ini menunjukkan bahwa terjadi peningkatan pemahaman mitra tentang pemahaman urgensi dan teknis pembukuan dan penyusunan laporan keuangan bagi kegiatan bisnis UMKM dan juga pemanfaatan aspek digital marketing.
Pembuatan Menu Olahan dan Aplikasi Monitoring Berbasis Komoditas Pangan Lokal Sebagai Upaya Pencegahan Stunting Miftah, Himmatul; Hanifah, Ishmah; Susanti, Aisah Rini; Mulyaningsih, Yanyan; Mubarokah, Syaima Lailatul; Pramartaa, Ikhsan Qodri
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 11 No. 1 (2025): Qardhul Hasan: Media Pengabdian kepada Masyarakat
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v11i1.15975

Abstract

Permasalahan mitra di Posyandu Matahari Kelurahan Mulyaharja Kota Bogor meliputi ketidaktertiban monitoring data ibu hamil dan balita, lahan produktif yang belum dimanfaatkan, serta kurangnya pengetahuan sasaran tentang gizi. Kegiatan pengabdian masyarakat dilakukan untuk mendukung pencegahan stunting melalui pembuatan aplikasi “Pantau Posyandu”, pemanfaatan lahan kosong untuk kolam bioflok dan penanaman sayur, serta penyusunan menu bergizi. Tahapan kegiatan meliputi pemetaan dan pendataan sasaran untuk pengembangan aplikasi, sosialisasi program kepada pengurus dan anggota posyandu, serta pihak terkait seperti ibu-ibu binaan, aparat lingkungan, dan puskesmas. Selanjutnya dilakukan pengembangan aplikasi, persiapan lahan, budidaya ikan lele dan sayuran, serta penyuluhan dan demo masak. Hasil kegiatan berupa pemanfaatan lahan posyandu sebagai sumber bahan pangan bergizi dan implementasi aplikasi dalam penginputan data. Aplikasi ini memudahkan kader dalam memantau tumbuh kembang balita dan mendeteksi potensi stunting, serta mendorong ibu-ibu untuk mengolah makanan sehat dan bergizi secara mandiri.
Analysis Of The Implementation Of The Subsidized Fertilizer Program In Gapoktan Gurun Raya Atifa, Saydatul; Alfikri; Arnayulis; Lailatul Mubarokah, Syaima
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.18309

Abstract

This study aims to analyze the implementation of the subsidized fertilizer program in Gapoktan Gurun Raya, Nagari Gurun, Harau District, Lima Puluh Kota Regency. The focus of the study is the effectiveness of the program based on the principle of 6 Tepat (Quantity, Place, Price, Time, Type, and Quality). The method used is a qualitative approach with primary data collected through in-depth interviews, field observations, and structured questionnaires to 40 farmers who are members of 4 farmer groups in Gapoktan Gurun Raya. Secondary data was obtained from the Gapoktan archives and other related sources. The results of the study indicate that the implementation of the subsidized fertilizer program in Gapoktan Gurun Raya as a whole is quite effective with an average satisfaction of above 60% in almost all indicators. However, the "Right Place" indicator showed the lowest result (62.5%) which indicates limited accessibility of fertilizer distribution for farmers. In addition, the "Right Time" aspect also still needs to be improved to avoid delays in distribution that can disrupt farmers' planting schedules. Based on these findings, it is recommended to improve coordination between distributors and farmer groups, add distribution points that are easier to reach, and conduct regular evaluations of farmers' fertilizer needs. The results of this study are expected to contribute to improving the implementation of fertilizer subsidy policies in the agricultural sector.
Analysis of Raw Material Supply Chain Performance Assessment for Sustainable Marketing of Cassava Chips Miftah, Himmatul; Ananda, Agustia Rizka; Masithoh, Siti; Mubarakah, Syaima Lailatul; Pramartaa, Ikhsan Qodri; Kusumawati, Riny
Indonesian Journal of Social Research (IJSR) Vol 7 No 2 (2025): Indonesian Journal of Social Research (IJSR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijsr.v7i2.683

Abstract

One of the obstacles to fulfilling the demand for raw materials in the cassava chips industry is the inconsistency of quantity and quality, resulting in production imbalances; therefore, raw material supply chain management is needed. This study aims to analyze the performance of the raw material supply chain in the cassava chips industry. The research method is a survey through interviews with respondents. Determination of respondents using purposive and snowball sampling methods. The number of respondents was 44 people, consisting of industry players, intermediaries, and farmers. Data analysis used descriptive and quantitative analysis with the SCOR version 12 method. The results showed that the flow of the raw material supply chain in the cassava chips industry involves farmers and intermediaries (suppliers), cassava chips industry (manufacturers), agents (distributors), shops/resellers (retailers), and end consumers (customers). The average value of supply chain performance is 78%, including the good category. The lowest performance score is in the Plan process, at 65%; the source process is at 89%; the Make 71%; the return 74%; and the highest is the Deliver at 94%. Overall, the performance value is still not optimal, so improvements are needed in indicators that are still low by planning planting patterns, arranging planting schedules, sorting and standardizing raw materials, and improving raw material peeling techniques.
Task-Based Language Teaching through Songs in Indonesian Secondary Schools Mubarokah, Syaima Lailatul; Harmeidiyanti, Sri
Jurnal Tahuri Vol 21 No 2 (2024): August 2024
Publisher : Jurusan Pendidikan Bahasa dan Seni FKIP Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/tahurivol21issue2page120-136

Abstract

English language teaching in Indonesian secondary schools remains largely grammar-focused, providing limited opportunities for communicative and creative engagement. This study investigates the implementation of Task-Based Language Teaching (TBLT) through songs as authentic learning materials in an Indonesian EFL classroom. Conducted at SMP Muhammadiyah 9 Jakarta, the research employed a qualitative descriptive–interpretative design involving one English teacher and approximately thirty eighth-grade students. Data were collected through classroom observations, in-depth interviews with the teacher and students, and documentation of teaching materials and student outputs. Thematic analysis focused on interactional patterns and their alignment with TBLT stages: pre-task, task cycle, and post-task. The findings indicate that the teacher effectively adapted TBLT by integrating English songs into meaningful language tasks, including vocabulary exploration, lyric completion, group discussion, and creative reflection. Students demonstrated higher participation, improved listening comprehension, and greater willingness to communicate. Songs also acted as affective filters, enhancing enjoyment and reducing anxiety. Supporting factors included the relevance of song choice and the teacher’s creativity, while time constraints and mixed proficiency levels posed challenges. This study contributes a locally responsive model of TBLT that positions songs as central communicative tasks, offering practical insights for teachers and policymakers aiming to foster communicative competence through creative pedagogies.
Analisis Tingkat Kepuasan Konsumen Kopi Peramu di Kecamatan Ciawi Kabupaten Bogor Romdhoni, Muhamad Haddad; Alghifari, Suhendi; Yoesdiarti, Arti; Mubarokah, Syaima Lailatul
Karimah Tauhid Vol. 4 No. 10 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i10.21820

Abstract

Penelitian dilakukan untuk menganalisis kepuasan konsumen di Kopi Peramu yang berlokasi di Desa Ciawi Kecamatan Ciawi Kabupaten Bogor. Strategi bauran pemasaran (7P) digunakan sebagai strategi analisis atribut-atribut. Metode analisis menggunakan Importance Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Penelitian dilaksanakan pada bulan Januari 2025. Responden yang diambil sebanyak 30 orang dipilih berdasarkan accidental sampling yaitu konsumen yang sedang berkunjung ke Kopi Peramu. Hasil analisis IPA menunjukkan bahwa atribut kerapian karyawan, akses jalan yang mudah dan promosi merupakan prioritas perbaikan utama masuk ke kuadran 1, sehingga memerlukan prioritas perbaikan kinerja. Kemudahan metode pembayaran, variasi produk, ketepatan pesanan, keramahan karyawan, kesesuaian harga dan ukuran yang pas, upaya promosi melalui poster dan akurasi informasi karyawan menjadi atribut yang harus dipertahankan (kuadran II). Atribut yang merupakan prioritas rendah (kuadran III) adalah rasa yang konsisten, fasilitas fisik, diskon, harga terjangkau, dan produk yang khas. Atribut dengan kinerja yang berlebihan namun tidak terlalu penting adalah pelayanan yang cepat (kuadran IV). Nilai Customers Satisfaction Index (CSI) 80,19% menunjukkan konsumen merasa sangat puas terhadap kinerja dari atribut-atribut Kopi Peramu. Kata Kunci: Customer Satisfaction Index, Important Performance Analysis, Kedai kopi, Kepuasan pelanggan, Kopi Peramu
Financial Feasibility and Marketing Strategy of Hydroponic Romaine Lettuce (Lactuca Sativa L.) (Case Study At Cv. Citra Sehat Organik) Nur'Aldi, Muhammad Farhan; Masithoh, Siti; Mubarokah, Syaima Lailatul
JURNAL AGRIBISAINS Vol. 11 No. 2 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i2.17470

Abstract

The aim of this research is to determine business performance, analyze the financial feasibility of hydroponic romaine lettuce farming and marketing strategies at CV. Organic Healthy Image. The method for determining respondents used purposive sampling, namely 4 employee respondents at CV. Organic Healthy Image. The data analysis method in this research uses descriptive analysis and quantitative analysis. with the NPV, Net B/C Ratio, Gross B/C, IRR, Payback Period method using Microsoft Excel, while the marketing strategy includes Segmenting, Targeting, Positioning and marketing mix. The research results show the business performance of romaine lettuce at CV. Organic Healthy Image, namely: financial feasibility analysis shows an NPV value greater than 0 of IDR. 189,384,668, Net B/C more than 1 is 3.69, Gross B/C more than 1 is 1.62, IRR is 130% greater than the discount rate used in this research, namely 10% and payback period is 23 month 24 days, this is declared financially feasible, because the return on investment under the life of the business is 6 years. Marketing strategy implemented by CV. Organic Healthy Image, including (Segmentation, Targeting and Positioning) as well as the 4P marketing mix which includes Product, Price, Place and Promotion has been carried out very well. Products that have labels create attractive packaging, affordable prices, strategic locations and attractive promotions. Implementation of this strategy has proven effective in attracting consumer interest and increasing demand consistently
Analisis Risiko Produksi Sayuran Daun Indigenous di Kecamatan Kadudampit, Kabupaten Sukabumi, Jawa Barat Mubarokah, Syaima Lailatul; Nahraeni, Wini; Yusdiarti, Arti; Rahayu, Arifah
JURNAL AGRIBISAINS Vol. 3 No. 1 (2017): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.666 KB) | DOI: 10.30997/jagi.v3i1.1029

Abstract

This study aims to identify 1) the source of production risk in some indigenous leaf vegetables, especially basil 2) the level of risks encountered, and 3) formulate strategies tocontrol the risk of production of indigenous leaf vegetable. The research was conducted in Kecamatan Kadudampit Sukabumi, the method of sampling used simple random sampling.The number of farmers were 42 farmers. In specialization activities, the method to process risk data used are analysis of variance, standard deviation and coefficient of variation. Theresults showed that the source of production risk faced by farmers were weather / climate, pest and disease diseases and seed quality. The expected return value of basil commodityRp.1.801.204 with the risk level of losses was 0.382 or 38%. Strategies that could be done to reduced the risk was the diversification activity with . timing and appropriate commodities of diversification activities, plan intercropping cropping pattern between two combination basil with lettuce were 60% and 40% and basil with gourd were 60% and 40%, risk managementin production through preventive strategies with improvement of physical facilities and mitigation strategies with pest and disease controls encountered.Keywords: basil, variance analysis, standard deviation, coefficient of variation, risk management.
Strategy for Developing Marinated Catfish (Clarias gariepinus) Products in Depok City, West Jawa Cahaya Gumelar, Faisal; Lailatul Mubarokah, Syaima; Kusumawati, Riny
Jurnal Agricultural Science Vol 20 No 2 (2025): NOVEMBER
Publisher : FAKULTAS PERTANIAN UNIVERSITAS RATU SAMBAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jas.v20i2.542

Abstract

The purpose of this study is to analyze the performance of marinated catfish businesses, identify internal and external factors that influence the marketing of these products, and formulate development strategies that can be applied by UMKM actors. This study uses primary data obtained through open interviews with the help of questionnaires and direct observation of marinated catfish UMKM actors in Depok City. In addition, secondary data was collected from various relevant literature sources. Respondents were selected using purposive sampling, involving three UMKM, namely LESIGO, Gerai D'Pita, and Terra Farm. The development strategy analysis was conducted descriptively and quantitatively using the SWOT Analysis method. The results of the IFE Matrix analysis showed a value of 2.52 for Lesigo UMKM, 2.66 for Gerai D'Pita, and 2.56 for Terra Farm. This indicates that internally, Gerai D'Pita is in a strong position, so it is recommended to utilize internal strengths as the main capital in facing competition. Meanwhile, Lesigo and Terra Farm are in an average position, which means that both UMKM need to optimize their potential and strengths. Meanwhile, the EFE Matrix results show a value of 3.21 for Lesigo, 3.61 for Gerai D'Pita, and 3.16 for Terra Farm. These values indicate that externally, the three marinated catfish UMKM in Depok City are in a position above.
Co-Authors AA Sudharmawan, AA Aidah, Yuyu Aisah Rini Susanti Alfiah, Ananda Alfikri Alghifari, Suhendi Amril, La Ode Ananda, Agustia Rizka Apendi Arsyad Arifah Rahayu Arnayulis, Arnayulis Arti Yoesdiarti Atifa, Saydatul Azrin Syamsuddin Cahaya Gumelar, Faisal Elis Marfu'ah Elis Marfuah Farrizal, Fony Hanifah, Ishmah Himmatul Miftah Ikhsan Qodri Pramartaa Ita Novita Muchransyah Muhammad Kasvani, Mirza Nahraeni, Wini Nahraeni, Wini Novita, Ita Nur'Aldi, Muhammad Farhan Nurmaulida Insan Putri, Annisa Purwaningtyas, Restu R. Siti Pupu Fauziah Rapigah, Siti Resti Yekstyastuti Riny Kusumawati Romdhoni, Muhamad Haddad Siti Malihatul Aviah Siti Masithoh Sri Harmeidiyanti, Sri Susanti, Aishah Rini Weli , Fitra Yanyan Mulyaningsih Yusdiarti, Arti Yusdiarti, Arti