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Pengaruh Sistem Informasi Pemasaran dan Distribusi Terhadap Efektivitas Penjualan Pada PT Suryamas Lestari Prima Tanjung Morawa Abdurrahman Siregar; Ronda Deli Sianturi
Journal of Business and Economics Research (JBE) Vol 2 No 1 (2021): February 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

The purpose of this study is to describe marketing information systems and distributions are implemented in improving the effectiveness of sales at PT. Suryamas Lestari Prima Tanjung Morawa, to describe the resistant barriers in decision-making on distribution and to describe the effect of marketing and distribution services. From t test obtained t count = 5,686, while ttable value at n-2 (36 - 2) that is 34 at significant level 5% ttable equal to 2,04, and if t arithmetic> ttable then alternative alternative (Ha) accepted, the existence of significant influence between marketing information service and distribution to sales effectiveness in PT. Suryamas Lestari Prima Medan. From rx1y = 0.624, rx2y = 0.687, rxix2 = 0.798, The reaction result is rxix2y = 0.698, and when compared to rtabel at n = 36 with 5% significant level that is 0,329 bigger rhitung> rtabel. Thus it is certain to be accepted as proven. Thus the test of Fasil Fcount (Fh) = 15.690 is then consulted with Ftabel, with built on the dk of the numerator = k and dk denominator = (n-k-1), the result Ftable = 3.28. The result shows that F count is greater than Ftable that is 15.690> 3.28 then that is two significant things. Percentage of influence between independent variable (x1) that is marketing information system and independent variable (x2) that is with dependent variable (y) to sales effectiveness in PT. Suryamas Lestari Prima Medan 48.7% while 51.3% by other factors beyond the contribution of this study. An integrated marketing information system development plan in the near future soon commencement and existing computer capacity.
Pengaruh Promosi dan Store Exterior Terhadap Minat Beli Konsumen Pada Bisnis Retail Minimarket Andayani Andayani; Ronda Deli Sianturi
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

Facing intense competition in business, a strategy is needed to encourage consumers to make purchases. With the presence of more and more mini markets in Indonesia competing in serving consumer needs and greatly assisting the government in reducing the number of unemployed, the availability of these mini markets is highly desired by both rural and urban communities. This study aims to determine how the effect of promotion and store exterior on people's buying interest. The results show that the role of minimarkets on people's buying interest is very supportive, because the provision of products that are tailored to the needs of the community is accompanied by a good atmosphere and presentation and service to consumers, so that customers feel satisfied and decide to buy. Thus, the convenience of shopping at an affordable price and an integrated and creatively designed building leads consumers to decide to buy the products they need
Pengaruh Kualitas Pelayanan Ritel dan Atmosfir Gerai Terhadap Loyalitas Pelanggan Pada Mini Market Bina Karya Andayani Andayani; Ronda Deli Sianturi
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

This study consists of three variables, namely, retail service quality variable (X1), store atmosphere (X2), and customer loyalty (Y). In general, the purpose of this study was to determine the effect of retail service quality and outlet atmosphere on customer loyalty at the Bina Karya Minimarket. The method used in this research is descriptive and associative method. In this study obtained a sample of 96 people. Data collection techniques used in this study were library research, questionnaires, interviews, and documentation studies. The data measurement scale used in this study is an interval scale. The data obtained from the questionnaire results were then processed using validity test, reliability test, t test, correlation coefficient analysis, and coefficient of determination and multiple regression analysis. Based on the results of research from multiple regression calculations, the results obtained which state that partially the quality of retail services and the atmosphere of the outlets affect customer loyalty so that H0 is rejected, meaning that the quality of retail services and the atmosphere of the outlets affect customer loyalty.
Strategi Promosi dan Store Interior Terhadap Daya Beli Konsumen Pada Industri Ritel (Studi Kasus Indomaret Johor) Ronda Deli Sianturi; Anda Yanny
ARBITRASE: Journal of Economics and Accounting Vol. 2 No. 1 (2021): Juli 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v2i1.229

Abstract

To increase customer interest in the purchase of a product, companies must jointly maximize appropriately what is needed customer. Promotion is important factor  to increase the interest of the customer purchase. Store Interior is also an important factor to increase the interest of customer purchase. Currently the retail industry such as Indomaret Johor has decreased the number of consumers. The purpose of this study was to determine the effect of promotion and interior toward customer purchase interest Indomaret Johor. This type of research is quantitative. Sources of data obtained through field research and library research. The number of samples taken from 25 people Indomaret customers Johor. This study used SPSS V.20 and multiple linear regression. Data analysis techniques used in this research is multiple linear regression analysisto analyze the impact of promotions and store interiors to the interest of customer’s purchase. The analysis showed that the variables of sale and store interior have a significant influence on interest of the customer purchase Indomaret Johor. This show that promotion and store interior as benefit for customers that will affect the buying interest of customers to maka a purchase.This research provides benefits for compaies in order to prioritize in managing the promotion and store interior more effectively because customers prefer promotions and store interior to make a purchase
Implementasi Metode Electre Dalam Penentuan Karyawan Berprestasi (Studi Kasus: PT. MEGARIMAS SENTOSA) Mesran Mesran; Selpi Anita; Ronda Deli Sianturi
Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Vol 3 (2018): Edisi Juli
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/jurasik.v3i0.64

Abstract

One of the important things that an employee must have is not separated from the performance of an employee. For the effectiveness of human resources work in the assessment of the right decision is needed. Therefore, the software is made that can take a decision to recommend employee achievement for PT. Megariamas Sentosa. The software is built on the basis of a decision support system that has the ability to select outstanding employees using the ELECTRE method. This Electre method has criteria that can determine alternative decisions in application in the software. So that decision makers can determine the selection of outstanding employees. The process in this Electre method compares employees with one employee to another and gives out put value of priority intensity in the form of the assessment result / criteria that has been specified by the company to the employee. The result of this process is recommended as an outstanding employee in PT. Megaria Mas Sentosa.
Penerapan Algoritma Rabin-Karp Pada Pencarian Sinonim Kata Mega Oktaviani Pohan; Mesran; Ronda Deli Sianturi
Journal of Informatics Management and Information Technology Vol. 2 No. 1 (2022): January 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jimat.v2i1.141

Abstract

Synonym is a word that has a different form but has the same or similar meaning or understanding. Synonyms are also known as word equations or word equivalents. Synonyms are used to express the sameness of meaning. In daily communication activities, language users still often make mistakes in using synonymous words. Often different linguistic forms are simply considered synonyms. Therefore, the correct mastery of synonyms must be possessed by language users for daily communication activities (both oral and written). The problem that has been faced so far is the lack of flexible means to facilitate the search for synonyms for these words. To overcome this problem, we need a simple application that is operated on an Android-based smartphone that is useful for helping us find synonyms for words. Users only need to enter the word they want to find synonyms for. This application will use a string matching algorithm or also known as String matching or is a method used to find an accuracy or result from one or several text patterns given. The expected results in this application are to help speed up the process of finding synonyms for Indonesian words, increase knowledge and vocabulary mastery of Indonesian users, especially synonyms
EFFECT OF SOCIALIZATION AND TRAINING ON UNDERSTANDING STRESS MANAGEMENT (CASE STUDY OF SMKS PARULIAN I MEDAN) Anda Yanny; Ronda Deli Sianturi
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1084.305 KB) | DOI: 10.35335/enrichment.v12i2.453

Abstract

The Online Learning System during the Covid-19 Pandemic is considered to be less effective students, because this system is not directly face to face with teachers, it makes students and students of SMKS Parulian I Medan less understanding of the learning materials provided by teachers, especially if their internet card network is disrupted, or who have not bought internet packages because they have not been given money by their parents. Their incomprehension of the material provided makes them lazy to do the tasks and exercises given by the teacher. When the deadline is collection tasks or exercises, they will start busy working on the threes and eventually they stress themselves. Severe stress can result in physical attacks on the body such as lazy or forgetting to eat, the brain is used to think about finding answers to tasks given by teachers. Then this will be bad for their physical health and fitness. It is even feared that these teenagers will be grazed into negative things. Then the author is interested in making research. The aim is to see if socialization and training affect students' understanding of stress management.
SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN GURU PRODUKTIF PESERTA PELATIHAN ASESOR KOMPETENSI LSP P1 SMK SWASTA DWIWARNA MEDAN MENGGUNAKAN METODE THE EXTENDED PROMETHEE II (EXPROM II) Dwika Assrani; Mesran Mesran; Ronda Deli Sianturi; Yuhandri Yuhandri; Akbar Iskandar
KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Vol 2, No 1 (2018): Peranan Teknologi dan Informasi Terhadap Peningkatan Sumber Daya Manusia di Era
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/komik.v2i1.922

Abstract

Vocational schools that have been licensed from BNSP to LSP P1 (first party professional certification institute) are schools that have been able to carry out their own competency certification exams for their students and later a competency assessor who will test and declare the eligibility of the students, competency assessors are productive teachers who have participated in and been given training by the government, in that training the schools choose from the number of productive teachers from each department to become competency assessor trainees in accordance with predetermined criteria so a decision support system is needed so there is no gap in the selection of productive teacher assessor training participants, a vocational school that has become a P1 LSP must have a competency assessor and is a requirement to be a P1 LSP. one of the solutions to the problem is the right one by using the Decision Support System (SPK). Decision Support System (DSS) can help the school in making the decision to choose the productive teacher of the appropriate assessor training and improve the efficiency of the decision. The Extended Promethee II (EXPROM II) is a development of the Promethee II method based on the ideal and anti-ideal solution. Promethee II itself is a method of making decisions on the function of preferences with problems through an outranking approach (ranking) or is a multicriteria analysis, comparing one alternative to another and calculating the alternative gap in pairs so as to produce an output that is alternative ranking based on the highest value.Keywords: Competitive Assessor LSP P1, SPK, The Extended Promethee II
IMPLEMENTASI ALGORITMA SPRITZ DAN SPREAD SPECTRUM UNTUK MENYEMBUYIKAN PESAN ENKRIPSI KEDALAM FILE AUDIO MP3 Muhammad Iqbal; Taronisokhi Zebua; Ronda Deli Sianturi
KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Vol 3, No 1 (2019): Smart Device, Mobile Computing, and Big Data Analysis
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/komik.v3i1.1631

Abstract

Optimizing the security of confidential text messages is very important to protect the contents of messages from those who want to use or damage the message. The use of cryptographic techniques in securing data can still raise suspicion of the message that has been secured. This study explores how to use steganography techniques to coat encrypted message security based on steganography techniques. The spritz algorithm is a cryptographic algorithm that is used to obtain the cipher from the original message, while the spread spectrum method is a method used to hide the original data password into an image. Based on testing done by combining these two techniques, it is quite reliable to optimize the security of secret messages because others cannot see the existence of the cipher of the original data in plain sight.Keywords:  Cryptography, Steganography, Spritz, Spread Spectrum, mp3
Penerapan Algoritma K-NN Pada Rekrutment Program Magang Keluar Negeri Masdalifa Hasibuan; Abdul Sani Sembiring; Ronda Deli Sianturi
JURIKOM (Jurnal Riset Komputer) Vol 8, No 4 (2021): Agustus 2021
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/jurikom.v8i4.3589

Abstract

There are positive factors behind this program. In other words, a successful apprenticeship program can be a recruitment strategy that can be considered as a successful apprenticeship program can expand the reach to reach the best prospective workers. To solve this problem, a solution using data mining can help the problems above. One of the algorithms that will be used is the K-Nearest Neighbor (K-NN) algorithm. By making an algorithm, it can help make it easier for users to determine the selection of the best prospective workers who will be sent abroad. The algorithm used for data classification in data mining is the K-NN algorithm, which is a classification of a set of data. The benefit of this research is to provide the advantages of a more effective and efficient alternative. For the apprentice selection recomundation system. By applying are criteria such as goals for prospective workers to be even better and can be implemented as recommendations in the selection of apprentices