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Pengaruh Harga dan Online Customer Review Terhadap Minat Beli Produk Skincare Scarlett Pada Pengguna Shopee Arsita, Yuliana; Nugrahaningsih, Hartanti; Kuraesin, Ecin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.23

The purpose of this study was to determine the effect of price and online customer reviews on buying interest in Scarlett skincare products for Shopee users. This type of research is quantitative research. The sampling technique was carried out using the Slovin formula. The sample used was 90 respondents. The testing tool used is SPSS v25 software. The analysis technique used is multiple linear regression analysis, multiple correlation analysis. The results of this study indicate partially that the price and online customer review variables have a significant effect on buying interest. Simultaneously, the price and online customer review variables have a significant effect on purchase intention, In addition, the coefficient of determination shows that the effect of X1 and X2 on Y is 0.437 = 43.7% and the remaining 56.3% is influenced by variables outside the model studied.

Pengaruh Strategi Digital Marketing dan Harga Jual Terhadap Volume Penjualan Kartu Indosat Ooredoo Hutchison Anwar, Dea Fitria; Muniroh, Leny; Kuraesin, Ecin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.34

This research aims to determine the influence of digital marketing strategy and selling price on sales volume simultaneously and partially on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor. This research uses a quantitative approach method where the aim is to present research results in the form of more accurate numbers. The number of samples used in this research was 136 people consisting of active consumers of PT. Sakalaguna Semesta Ciseeng. The results of data analysis using SPSS version 26 are as follows: the regression equation Y= 2.949 + 0.191 X1 + 0.194 X2 is obtained. The correlation coefficient test shows = 0.601, meaning there is a strong relationship between the digital marketing strategy variables and selling price on sales volume. The partial hypothesis test shows t = 7.470 and t table = 1.656, indicating that there is a relationship between digital marketing strategy and sales volume. The partial hypothesis test shows t = 7.676 and t table = 1.656, indicating that there is a relationship between selling price and sales volume. Hypothesis test F calculated 37.538 > 3.06, thus H0 is rejected and H3 is accepted, this shows that there is a significant simultaneous influence between digital marketing strategy and selling price on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor.

Pengaruh Harga, Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian pada Coffee Shop Haqiqi Cilebut Kuraesin, Ecin; Maulana, Hendri; Setiyono, Nur Holis
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.35

Penelitian ini bertujuan untuk mengetahui pengaruh Harga, Kualitas Produk, dan Lokasi terhadap Keputusan Pembelian pada Coffee Shop Haqiqi Cilebut. Jenis penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel menggunakan teknik Slovin, jumlah sampel sebanyak 94 responden. Metode pengumpulan data dilakukan dengan menggunakan metode kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis linear berganda. Penelitian ini menggunakan alat uji aplikasi komputer SPSS 25. Hasil penelitian menunjukan bahwa secara parsial Harga berpengaruh signifikan terhadap Keputusan Pembelian artinya Ha1 diterima, dan Ho1 ditolak. Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian artinya Ha2 diterima, dan Ho2 ditolak. Lokasi berpengaruh signifikan terhadap Keputusan Pembelian artinya Ha3 diterima dan Ho3 ditolak. Sedangkan secara simultan terdapat pengaruh bersamaan pada Harga, Kualitas Produk dan Lokasi terhadap Keputusan Pembelian Pada Coffee Shop Haqiqi Cilebut. Dan nilai R square senilai 80,7%, sedangkan sisanya adalah variabel yang tidak diteliti dalam penelitian ini.

Pengaruh Teknologi Informasi dan Inovasi terhadap Daya Saing Perusahaan Muhammad Bachtiar Ali; Syahrum Agung; Ecin Kuraesin
Journal of Management and Creative Business Vol. 2 No. 2 (2024): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i2.2288

Diversity of innovation is produced by business owners thanks to creativity, planning and the spirit of innovation. Having a strategy in developing competitiveness is a manifestation of the spirit of innovation. If business owners do not have the spirit of innovation in their business, then the business carried out will be fixated on old strategies. This study aims to determine whether there is an influence between information technology and innovations made by the Dawoon Tea business in Bogor Regency on competitiveness. The method in this research is descriptive quantitative. The research data was sourced from the responses of 70 respondents through the instrument of the proposed questionnaire statement. The collected data was then analyzed with normality test, multiple regression analysis, coefficient of determination, t test and f test. The result of this research is that information technology and innovation partially and simultaneously affect the competitiveness of Dawoon Tea Business.

PENGARUH EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PADA PERUSAHAAN YANG TERGABUNG DI BURSA EFEK INDONESIA PERIODE 2015 -2016 Maulani, Denia; Kuraesin, Ecin
MONETER Vol 5 No 2 (2017): OKTOBER
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Kahldun Bogor

Penjualan saham sebagai bagian dari kegiatan investasi memiliki peran yang cukup besar terhadap sumber dana perusahaan. Harga saham memiliki sifat fluktuatif yang mengalami perubahan yang cukup besar dari perubahan kenaikan ataupun penurunan dari waktu ke waktu. Penelitian ini bertujuan untuk menguji pengaruh Earning per Share (EPS) terhadap harga saham pada perusahaan yang tergabung di Bursa Efek Indonesia (BEI) tahun 2015-2016. Data penelitian merupakan data sekunder yang diperoleh dari Indonesian Capital Market Directory (ICMD) yang ditelah dipublikasikan dan merupakan data keuangan yang telah diaudit. Metode penelitian yang digunakan adalah dengan menggunakan uji analisis regresi sederhana dengan uji (one sample T test). Penelitian ini menunjukan bahwa EPS berpengaruh positif dan signifikan terhadap harga saham pada perusahaan yang tergabung di BEI 2015 sampai dengan 2016.

ANALISIS KINERJA KEUANGAN MENGGUNAKAN METODE Z SCORE PADA PT. UNILEVER INDONESIA INDONESIA TBK Wibowo, Agung; Supramono, Supramono; Kuraesin, Ecin
MONETER Vol 9 No 1 (2021): APRIL
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Kahldun Bogor

Penelitian ini bertujuan untuk menganalisis kinerja keuangan perusahaan dengan metode Altman Z-Score menggunakan data sekunder yang diambil dari Bursa Efek Indonesia berupa laporan keuangan, dari perusahaan PT. Unilever Indonesia Tbk. Penelitian juga bertujuan untuk mengetahui ada tidaknya kesulitan keuangan atau pun tingkat kenerja keuangan berpotensi bankrupt atau tidak serta tingkat diantaranya yaitu wilayah abu-abu. Hasil dari perhitungan analisis Altman Z-Score pada PT Unilever Indonesia Tbk selama lima tahun tidak mengalami kesulitan keuangan meskipun mengalami penurunan terlihat pada tahun pertama tahun 2016 nilai Z Score sebesar 18,94, tahun 2017 mengalami penurunan menjadi 18,39 , tahun 2018 mengalami peningkatan menjadi 22,00 kemudian tahun 2018 turun menjadi 15,43 serta pada tahun 2020 turun lagi menjadi 13,90 Penurunan Z score dapat disebabkan beberapa factor seperti menurunnya penjualan yang terkait dengan pandemic Covid 19 khususnya penuruan pada tahun 2019 dan tahun 2020

The Influence of Internship and Student Motivation on Agribusiness Entrepreneurship Interests of MA Darul Fallah Ciampea Students Kuraesin, Ecin; Aramli, Riri; Nugrahaningsih, Hartanti; Muniroh, Leny
INOVATOR Vol 14 No 2 (2025): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v14i2.21124

This study aims to determine the effect of internships and student motivation on interest in agribusiness entrepreneurship among students of Madrasah Aliyah Darul Fallah Ciampea, Bogor. The study used a descriptive quantitative approach with a questionnaire as an instrument, involving 31 respondents. Data analysis was carried out using SPSS 26 with validity, reliability, correlation, and multiple linear regression tests. The test results showed that internships had a positive and significant effect on interest in agribusiness entrepreneurship (H1 was accepted), as well as student motivation (H2 was accepted). Simultaneously, these two variables also had a positive and significant effect on interest in agribusiness entrepreneurship (H3 was accepted). The coefficient of determination value of 70.6% indicates that internships and student motivation contribute greatly to interest in agribusiness entrepreneurship, while 29.4% is influenced by other variables outside this study. The conclusion shows that there is a very strong, positive, and significant relationship between internships, motivation, and interest in agribusiness entrepreneurship.

Analisis Berbagai Peraturan tentang Pembiayaan Pendidikan di Indonesia Kuraesin, Ecin
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.12928

Negara Indonesia dengan jumlah penduduk 273,52 juta per 31 Januari 2023, sebagai sebuah negara tentunya memiliki tugas untuk mencapai tujuan yang sangat luas dan berat. Tujuan dari penelitian ini adalah mengetahui apakah peraturan-peraturan yang mengatur tentang pembiayaan Pendidikan sejalan dengan ketentuan yang telah diatur dalam peraturan yang di atasnya. Metode penelitian yang digunakan oleh penulis dalam penyusunan makalah ini adalah metode literatur, juga dikenal sebagai tinjauan literatur atau studi Pustaka, adalah peneltian yang melibatkan analisis terhadap sumber-sumber literatur yang relevan untuk memperoleh pemahaman yang mendalam tentang berbagai peraturan perundang-undangan yang mengatur tentang pembiayaan Pendidikan di Indonesia. Dari beberapa peraturan yang mengatur tentang pembiayaan Pendidikan terdapat perbedaan peraturan dalam hal peruntukannya yang menyebabkan alokasi pembiayaan Pendidikan diluar gaji harusnya 20% realisasinya 20% anggaran Pendidikan termasuk gaji, sehingga pembiayaan Pendidikan menjadi berkurang. Apalagi dengan Mahkamah Konstitusi (MK) mengabulkan permohonan bahwa Pasl 49 ayat (1) Undang-undang Nomor 20/2003 tentang Sistem Pendidikan Nasional (Sisdiknas) bertentangan dengan Pasal 31 ayat (4) UUD 1945. Seperti diungkapkan juga oleh laman kemenkeu.go.id bahwa Bentuk keseriusan pemerintah dan DPR dalam bidang pendidikan tertuang dalam Pasal 31 ayat 4 UUD 1945 Amandemen ke 4 mengamanatkan bahwa negara memprioritaskan anggaran pendidikan sekurang-kurangnya 20 persen dari APBN serta dari APBD untuk memenuhi kebutuhan mengalokasikan dana 20% dari APBN dan APBD di luar gaji pendidik dan biaya pendidikan kedinasan (pasal 49 ayat 1 UU Sisdiknas).

Pengaruh Harga dan Online Customer Review Terhadap Minat Beli Produk Skincare Scarlett Pada Pengguna Shopee Arsita, Yuliana; Nugrahaningsih, Hartanti; Kuraesin, Ecin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.23

The purpose of this study was to determine the effect of price and online customer reviews on buying interest in Scarlett skincare products for Shopee users. This type of research is quantitative research. The sampling technique was carried out using the Slovin formula. The sample used was 90 respondents. The testing tool used is SPSS v25 software. The analysis technique used is multiple linear regression analysis, multiple correlation analysis. The results of this study indicate partially that the price and online customer review variables have a significant effect on buying interest. Simultaneously, the price and online customer review variables have a significant effect on purchase intention, In addition, the coefficient of determination shows that the effect of X1 and X2 on Y is 0.437 = 43.7% and the remaining 56.3% is influenced by variables outside the model studied.

Pengaruh Strategi Digital Marketing dan Harga Jual Terhadap Volume Penjualan Kartu Indosat Ooredoo Hutchison Anwar, Dea Fitria; Muniroh, Leny; Kuraesin, Ecin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.34

This research aims to determine the influence of digital marketing strategy and selling price on sales volume simultaneously and partially on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor. This research uses a quantitative approach method where the aim is to present research results in the form of more accurate numbers. The number of samples used in this research was 136 people consisting of active consumers of PT. Sakalaguna Semesta Ciseeng. The results of data analysis using SPSS version 26 are as follows: the regression equation Y= 2.949 + 0.191 X1 + 0.194 X2 is obtained. The correlation coefficient test shows = 0.601, meaning there is a strong relationship between the digital marketing strategy variables and selling price on sales volume. The partial hypothesis test shows t = 7.470 and t table = 1.656, indicating that there is a relationship between digital marketing strategy and sales volume. The partial hypothesis test shows t = 7.676 and t table = 1.656, indicating that there is a relationship between selling price and sales volume. Hypothesis test F calculated 37.538 > 3.06, thus H0 is rejected and H3 is accepted, this shows that there is a significant simultaneous influence between digital marketing strategy and selling price on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor.

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