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All Journal JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen MONETER International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomika Manajemen Dan Bisnis Journal of Management and Creative Business Indonesian Journal of Innovation Multidisipliner Research Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Indonesian Journal of Innovation Multidisipliner Research Manager : Jurnal Ilmu manajemen
Ecin Kuraesin
Universitas Ibn Khaldun Bogor
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation Other

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Pengaruh Harga, Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian pada Coffee Shop Haqiqi Cilebut Kuraesin, Ecin; Maulana, Hendri; Setiyono, Nur Holis
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.35

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Harga, Kualitas Produk, dan Lokasi terhadap Keputusan Pembelian pada Coffee Shop Haqiqi Cilebut. Jenis penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel menggunakan teknik Slovin, jumlah sampel sebanyak 94 responden. Metode pengumpulan data dilakukan dengan menggunakan metode kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis linear berganda. Penelitian ini menggunakan alat uji aplikasi komputer SPSS 25. Hasil penelitian menunjukan bahwa secara parsial Harga berpengaruh signifikan terhadap Keputusan Pembelian artinya Ha1 diterima, dan Ho1 ditolak. Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian artinya Ha2 diterima, dan Ho2 ditolak. Lokasi berpengaruh signifikan terhadap Keputusan Pembelian artinya Ha3 diterima dan Ho3 ditolak. Sedangkan secara simultan terdapat pengaruh bersamaan pada Harga, Kualitas Produk dan Lokasi terhadap Keputusan Pembelian Pada Coffee Shop Haqiqi Cilebut. Dan nilai R square senilai 80,7%, sedangkan sisanya adalah variabel yang tidak diteliti dalam penelitian ini.
THE INFLUENCE OF SERVICE QUALITY AND SATISFACTION ON CUSTOMER LOYALTY Al Fahrezi, Muhammad Farid; Muniroh, Leny; Kuraesin, Ecin; Megawati, Dewi
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 1 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

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Abstract

This research was conducted with the aim of knowing the effect of service quality and satisfaction on customer loyalty at Warkop Berkah Big's Family. The sample of the research were the customers of Warkop Berkah Big’s Family, as many as 100 respondents, and using purposive sampling with descriptive analys tehnique, validation, reliability, multiple liniearregression and hypotesa test. The results showed that quality service has a tcount value of 3.646 > ttable 1.660 which has a positive effect on customer’s loyalty. Satisfaction has a value of tcount 8.592 > ttable 1.660 which has a positive effect on customer’s loyalty. Quality service and satisfaction have value Fcount 79.090 > Ftable 3.089 a positive effect on customer’s loyalty. This the hypothesis is H1 and H2 accepted. So it can be concluded that quality service and satisfaction effect customer’s loyalty in warkop berkah big’s family. So H3 is accepted
THE EFFECT OF PRICING, TASTE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION: CASE STUDY OF RESTAURANT BUNDER LAB BOGOR Muniroh, Leny; Andriyansah; Kuraesin, Ecin
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 4 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/managerjurnalilmumanajemen.v7i4.1377

Abstract

This study aims to determine how the effect of Pricing, Taste, and Service Quality on Consumer Satisfaction of Resto Bunder Lab. The research method used in this research is a quantitative approach. This data collection technique is carried out using several methods such as: Library method by collecting data using several books and journals, survey method through distributing questionnaires, interview method with respondents or research subjects directly, and online method data obtained from several websites, social media, or other platforms
The Influence of Entrepreneurship Education and Digitalization on The Entrepreneurial Interest of Youth at SMK TI BAZMA Rattu, Afta Bintang Kautsar Fath; Kuraesin, Ecin; Hasnin, Hannisa Rahmaniar
Manager : Jurnal Ilmu Manajemen Vol. 8 No. 1 (2025): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/managerjurnalilmumanajemen.v8i1.1895

Abstract

This study aims to determine the influence of entrepreneurship education and digitalization on students’ entrepreneurial interest at SMK TI BAZMA, both partially and simultaneously. A quantitative approach was employed, with data collected through questionnaires distributed to all students as respondents. The collected data were analyzed using validity tests, reliability tests, multiple linear regression, coefficient of determination, and hypothesis testing with both t-tests and F-tests. The results indicate that entrepreneurship education has a significant partial effect on entrepreneurial interest. In contrast, digitalization does not show a significant influence when tested separately. However, when analyzed simultaneously, both independent variables significantly affect students’ entrepreneurial interest. These findings highlight the essential role of entrepreneurship education in fostering students’ motivation to pursue entrepreneurship. Although digitalization does not show a strong partial effect, it remains a crucial component in supporting entrepreneurial learning. This study is expected to contribute to the development of educational strategies that nurture a new generation of entrepreneurs who are both innovative and adaptive to technological advancements
Pemanfaatan Limbah Plastik Menjadi Barang Yang Bernilai Bagi Orang Tua Murid Hannisa Rahmaniar Hasnin; Rachmatullaily Tinakartika Rinda; Immas Nurhayati; Ecin Kuraesin; Syahrum Agung; Jani Subakti; Magenta Permata Auradhea
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

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Abstract

Sampah plastik menjadi salah satu perhatian banyak orang karena jumlahnya semakin meningkat seiring dengan konsumsi masyarakat, belum lagi permasalahan berapa lama produk ini dapat terurai. Jika sampah plastik ini diolah tidak lagi menjadi produk sekali pakai, hal ini dapat menjadi solusi pengelolaan sampah yang lebih baik dan juga memberikan nilai tambah bagi produk olahan tersebut. Tujuan kegiatan pengabdian Masyarakat ini untuk mensosialisasikan daur ulang sampah, pengelolaan dan potensinya pada menjaga ketahanan ekonomi keluarga. Metodologi dalam kegiatan ini mempunyai dua metode, yang pertama adalah pelatihan pengolahan sampah plastik menjadi produk yang memiliki nilai tambah, dan kemudian sosialisasi bagaimana hasil pengolahannya dapat menjadi produk yang bernilai tambah. Hasilnya orang tua SPS PAUD Kelurahan Kedung Waringin Bogor antusias mengikuti pelatihan dan sosialisasi pengolahan sampah plastik, dilihat dari pertanyaan yang muncul, tindak lanjut hingga akhir dan hasil dari produk yang mereka buat. Kegiatan sosialisasi dan pelatihan pengolahan sampah plastik diperlukan bagi orang tua sebagai motivasi menjaga lingkungan, serta inspirasi untuk menghasilkan produk yang dapat meningkatkan pendapatan keluarga.
Co-Authors ., Priraprianti Abd Haris Nasution Achyar Eldine Agung Wibowo Agustini, Salsa Bilah Al Fahrezi, Muhammad Farid Al Mukharam, Fikri Anak Agung Dewi Megawati, Anak Agung Dewi Andriyansah . Anwar, Dea Fitria Aramli, Riri Arsita, Yuliana Aryandi, Rizki Avessina, M. Jibriel Avessina, M. Jibril Baihaqi, Paqih Basrun, Lusy Yuniar Berlianto, Anggie Chatarina Umbul Wahyuni Denia Maulani Devi Safitri Dewi Megawati Dwi Tresnawati, Evita Eldine, Achyar Eldine, Ahyar Fahriah, Siti Fikri Al Mukharam Fiqihta, Elmi Firdaus, M. Azis Gustiana, Mydani Hanifan, M. Zakie Hannisa Rahmaniar Hasnin Hanuun, Haniifah Hartanti Nugrahaningsih Hasan, Fahmil Hendri Maulana Hendriyani, Putri Humaira, Farah Jahra Audia Jani Subakti Kartika, Sri Khofifah, Safna Magenta Permata Auradhea Mahpud, Muhamad Marlina, Asti Marlina, Nyai Maulana, Lucky Hikmat Muhammad Bachtiar Ali Muniroh, Leni Muniroh, Leny Ningrum, Septia Nugrahanigsih, Hartanti Nur'Asiah, Nuri Nurhayati, Immas Nurwanti, Tia Prasetyowati, Riris Aishah Purnamasari, Siti Intan Purwaningsih - Rachmatullaily Tinakartika Rinda Randy, Muhamad Rattu, Afta Bintang Kautsar Fath Safna Khofifah Sagita, Nur Is Santriandi, Bandi Sartika, Rahma Yuliana Setiyono, Nur Holis Sofan, Arfan Soleh, Abdul Rachman Sume, Syahlan A. Syahlan A Sume Syahrum Agung Syukur, Dudung Abdul Tidokartika, Shinta Arum Triani, Novi Tsani, Afrizal Utama, Aditya Wirawan Widhyatomo, Rifyal Ihza