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All Journal JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen MONETER Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomika Manajemen Dan Bisnis Journal of Management and Creative Business Indonesian Journal of Innovation Multidisipliner Research Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Indonesian Journal of Innovation Multidisipliner Research Manager : Jurnal Ilmu manajemen
Ecin Kuraesin
Universitas Ibn Khaldun Bogor
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation Other

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Mapping the Global Landscape of Export Readiness: A Two-Decade Bibliometric Analysis Hasnin, Hannisa; Riani, Desmy; Kuraesin, Ecin; Syahdiany, Geny
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 20 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v20i3.22796

Abstract

This study examines the evolving landscape of export readiness through a hybrid approach combining Bibliometric Analysis and a Systematic Literature Review (SLR). Utilizing data from the Scopus database spanning the period from 2005 to 2025, the research identifies 97 relevant scientific articles through the rigorous PRISMA protocol. Analysis was conducted using Biblioshiny and VOSviewer to map authorship networks, citation trends, and thematic clusters. Findings reveal a steady 15.22% annual growth in research interest, with institutions such as North-West University and the University of Wisconsin-Madison emerging as leading contributors. Thematic mapping highlights a transition from traditional themes like export performance and general economics toward emerging concerns such as digital adoption, structural reforms, and decision-making processes. The results pinpoint a significant research gap: the lack of interconnection between export readiness, advanced technology, and institutional governance, particularly within developing economies. This study provides a comprehensive knowledge map that serves as a foundation for future researchers and policymakers to develop more integrated frameworks for internationalization.
Pengaruh Harga dan Online Customer Review Terhadap Minat Beli Produk Skincare Scarlett Pada Pengguna Shopee Yuliana Arsita; Hartanti Nugrahaningsih; Ecin Kuraesin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.23

Abstract

The purpose of this study was to determine the effect of price and online customer reviews on buying interest in Scarlett skincare products for Shopee users. This type of research is quantitative research. The sampling technique was carried out using the Slovin formula. The sample used was 90 respondents. The testing tool used is SPSS v25 software. The analysis technique used is multiple linear regression analysis, multiple correlation analysis. The results of this study indicate partially that the price and online customer review variables have a significant effect on buying interest. Simultaneously, the price and online customer review variables have a significant effect on purchase intention, In addition, the coefficient of determination shows that the effect of X1 and X2 on Y is 0.437 = 43.7% and the remaining 56.3% is influenced by variables outside the model studied.
Pengaruh Strategi Digital Marketing dan Harga Jual Terhadap Volume Penjualan Kartu Indosat Ooredoo Hutchison Dea Fitria Anwar; Leny Muniroh; Ecin Kuraesin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.34

Abstract

This research aims to determine the influence of digital marketing strategy and selling price on sales volume simultaneously and partially on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor. This research uses a quantitative approach method where the aim is to present research results in the form of more accurate numbers. The number of samples used in this research was 136 people consisting of active consumers of PT. Sakalaguna Semesta Ciseeng. The results of data analysis using SPSS version 26 are as follows: the regression equation Y= 2.949 + 0.191 X1 + 0.194 X2 is obtained. The correlation coefficient test shows = 0.601, meaning there is a strong relationship between the digital marketing strategy variables and selling price on sales volume. The partial hypothesis test shows t = 7.470 and t table = 1.656, indicating that there is a relationship between digital marketing strategy and sales volume. The partial hypothesis test shows t = 7.676 and t table = 1.656, indicating that there is a relationship between selling price and sales volume. Hypothesis test F calculated 37.538 > 3.06, thus H0 is rejected and H3 is accepted, this shows that there is a significant simultaneous influence between digital marketing strategy and selling price on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor.
Pengaruh Harga, Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian pada Coffee Shop Haqiqi Cilebut Ecin Kuraesin; Hendri Maulana; Nur Holis Setiyono
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.35

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Harga, Kualitas Produk, dan Lokasi terhadap Keputusan Pembelian pada Coffee Shop Haqiqi Cilebut. Jenis penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel menggunakan teknik Slovin, jumlah sampel sebanyak 94 responden. Metode pengumpulan data dilakukan dengan menggunakan metode kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis linear berganda. Penelitian ini menggunakan alat uji aplikasi komputer SPSS 25. Hasil penelitian menunjukan bahwa secara parsial Harga berpengaruh signifikan terhadap Keputusan Pembelian artinya Ha1 diterima, dan Ho1 ditolak. Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian artinya Ha2 diterima, dan Ho2 ditolak. Lokasi berpengaruh signifikan terhadap Keputusan Pembelian artinya Ha3 diterima dan Ho3 ditolak. Sedangkan secara simultan terdapat pengaruh bersamaan pada Harga, Kualitas Produk dan Lokasi terhadap Keputusan Pembelian Pada Coffee Shop Haqiqi Cilebut. Dan nilai R square senilai 80,7%, sedangkan sisanya adalah variabel yang tidak diteliti dalam penelitian ini.
Pengaruh Harga dan Online Customer Review Terhadap Minat Beli Produk Skincare Scarlett Pada Pengguna Shopee Yuliana Arsita; Hartanti Nugrahaningsih; Ecin Kuraesin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.23

Abstract

The purpose of this study was to determine the effect of price and online customer reviews on buying interest in Scarlett skincare products for Shopee users. This type of research is quantitative research. The sampling technique was carried out using the Slovin formula. The sample used was 90 respondents. The testing tool used is SPSS v25 software. The analysis technique used is multiple linear regression analysis, multiple correlation analysis. The results of this study indicate partially that the price and online customer review variables have a significant effect on buying interest. Simultaneously, the price and online customer review variables have a significant effect on purchase intention, In addition, the coefficient of determination shows that the effect of X1 and X2 on Y is 0.437 = 43.7% and the remaining 56.3% is influenced by variables outside the model studied.
Pengaruh Strategi Digital Marketing dan Harga Jual Terhadap Volume Penjualan Kartu Indosat Ooredoo Hutchison Dea Fitria Anwar; Leny Muniroh; Ecin Kuraesin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.34

Abstract

This research aims to determine the influence of digital marketing strategy and selling price on sales volume simultaneously and partially on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor. This research uses a quantitative approach method where the aim is to present research results in the form of more accurate numbers. The number of samples used in this research was 136 people consisting of active consumers of PT. Sakalaguna Semesta Ciseeng. The results of data analysis using SPSS version 26 are as follows: the regression equation Y= 2.949 + 0.191 X1 + 0.194 X2 is obtained. The correlation coefficient test shows = 0.601, meaning there is a strong relationship between the digital marketing strategy variables and selling price on sales volume. The partial hypothesis test shows t = 7.470 and t table = 1.656, indicating that there is a relationship between digital marketing strategy and sales volume. The partial hypothesis test shows t = 7.676 and t table = 1.656, indicating that there is a relationship between selling price and sales volume. Hypothesis test F calculated 37.538 > 3.06, thus H0 is rejected and H3 is accepted, this shows that there is a significant simultaneous influence between digital marketing strategy and selling price on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor.
Pengaruh Harga, Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian pada Coffee Shop Haqiqi Cilebut Ecin Kuraesin; Hendri Maulana; Nur Holis Setiyono
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.35

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Harga, Kualitas Produk, dan Lokasi terhadap Keputusan Pembelian pada Coffee Shop Haqiqi Cilebut. Jenis penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel menggunakan teknik Slovin, jumlah sampel sebanyak 94 responden. Metode pengumpulan data dilakukan dengan menggunakan metode kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis linear berganda. Penelitian ini menggunakan alat uji aplikasi komputer SPSS 25. Hasil penelitian menunjukan bahwa secara parsial Harga berpengaruh signifikan terhadap Keputusan Pembelian artinya Ha1 diterima, dan Ho1 ditolak. Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian artinya Ha2 diterima, dan Ho2 ditolak. Lokasi berpengaruh signifikan terhadap Keputusan Pembelian artinya Ha3 diterima dan Ho3 ditolak. Sedangkan secara simultan terdapat pengaruh bersamaan pada Harga, Kualitas Produk dan Lokasi terhadap Keputusan Pembelian Pada Coffee Shop Haqiqi Cilebut. Dan nilai R square senilai 80,7%, sedangkan sisanya adalah variabel yang tidak diteliti dalam penelitian ini.
Co-Authors ., Priraprianti Abd Haris Nasution Achyar Eldine Agung Wibowo Agustini, Salsa Bilah Al Fahrezi, Muhammad Farid Al Mukharam, Fikri Anak Agung Dewi Megawati, Anak Agung Dewi Andriyansah . Aramli, Riri Aryandi, Rizki Avessina, M. Jibriel Avessina, M. Jibril Baihaqi, Paqih Basrun, Lusy Yuniar Berlianto, Anggie Chatarina Umbul Wahyuni Dea Fitria Anwar Denia Maulani Devi Safitri Dewi Megawati Dwi Tresnawati, Evita Eldine, Achyar Eldine, Ahyar Fahriah, Siti Fikri Al Mukharam Fiqihta, Elmi Firdaus, M. Azis Gustiana, Mydani Hanifan, M. Zakie Hannisa Rahmaniar Hasnin Hanuun, Haniifah Hartanti Nugrahaningsih Hasan, Fahmil Hasnin, Hannisa Hendri Maulana Hendriyani, Putri Humaira, Farah Jahra Audia Jani Subakti Kartika, Sri Khofifah, Safna Magenta Permata Auradhea Mahpud, Muhamad Marlina, Asti Marlina, Nyai Maulana, Lucky Hikmat Muhammad Bachtiar Ali Muniroh, Leni Muniroh, Leny Ningrum, Septia Nugrahanigsih, Hartanti Nur Holis Setiyono Nur'Asiah, Nuri Nurhayati, Immas Nurwanti, Tia Prasetyowati, Riris Aishah Purnamasari, Siti Intan Purwaningsih - Rachmatullaily Tinakartika Rinda Randy, Muhamad Rattu, Afta Bintang Kautsar Fath Safna Khofifah Sagita, Nur Is Santriandi, Bandi Sartika, Rahma Yuliana Sephiana, Della Sinaga, Hanif Zaidan Sofan, Arfan Soleh, Abdul Rachman Sume, Syahlan A. Syahdiany, Geny Syahlan A Sume Syahrum Agung Syukur, Dudung Abdul Tidokartika, Shinta Arum Triani, Novi Tsani, Afrizal Utama, Aditya Wirawan Widhyatomo, Rifyal Ihza Yuliana Arsita