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All Journal Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Upajiwa : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Jurnal STIE Semarang (Edisi Elektronik) Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah ASET Jurnal Bingkai Ekonomi (JBE) Akuntansi'45 JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Jurnal Ilmiah Ekonomika & Sains Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Ekonomi Manajemen Akuntansi Dharma Ekonomi Journal of Economics and Public Health E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Jurnal Pengabdian Masyarakat Management Analysis Journal Jurnal Kemitraan Masyarakat Karya Nyata: Jurnal Pengabdian Kepada Masyarakat JIMEK Proceeding of The International Conference on Management, Entrepreneurship, and Business
Safari, Teti
Institut Teknologi Dan Bisnis Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Analisis Kepemimpinan Transformasional Membangun Inovatif Capabillity dalam Meningkatkan Kinerja Sumber Daya Manusia pada Perguruan Tinggi Swasta Kota Jawa Tengah. Teti Safari; Ihda Nor Rohmah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 1 (2022): MARET : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i1.7114

Abstract

This study aims to develop a leadership theory that builds innovative capability for organizations in the modern era. Innovative Capability is a mechanism that underlies the effect of transformational leadership on creativity. This Innovative Capability aims to improve the performance of human resources of lecturers working in the education industry such as lecturers. This study involved 100 human resources of lecturers. Data were collected using a questionnaire and analyzed using Smart PLS analysis. The results of the study indicate that there is a significant positive influence between Transformational leadership on the Performance of Human Resources of Lecturers and individual performance. In addition, Innovative Capability has also been shown to moderate the relationship between Transformational leadership and the performance of Human Resources of Lecturers. The implication is that transformational leadership will be proven to improve the performance of lecturer HR, if organizational leaders are able to build lecturer innovation capabilities.
Strategi Branding Dan Manajemen Media Sosial Untuk Peningkatan Daya Saing UMKM Lokal Desa Bandarjo Ungaran Barat Kabupaten Semarang Nor Rohmah, Ihda; Teti Safari; Marsiska Ariesta Putri; Jefri Heridiansyah; Wahyudi
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.634

Abstract

This community service program aims to enhance the competitiveness of local MSMEs through branding strategies and the use of social media. In the digital era, MSME actors face challenges in building brand identity and utilizing social media as a marketing tool. This activity is carried out through training and mentoring for partner MSMEs in the assisted areas. The evaluation results show an increase in business actors' understanding of branding as well as an increase in promotional activities through social media platforms. This program makes a tangible contribution to supporting the digital transformation of MSMEs.
Analisis Pengaruh Motivasi Intrinsik dan Ekstrinsik terhadap Kepuasan Kerja Karyawan Generasi Milenial Ihda Nor; Teti Safari; Heri Usodo; Nyoman Sri Padmini; Wahyudi
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.645

Abstract

This study aims to analyze the influence of intrinsic and extrinsic motivation on job satisfaction of millennial generation employees. Millennials have unique characteristics that influence the way they interpret their work. With a quantitative approach, data were collected through a survey of 150 millennial employee respondents from various industrial sectors. The results of multiple regression analysis show that both intrinsic and extrinsic motivation have a significant effect on job satisfaction, with intrinsic motivation having a more dominant influence. The implications of these results indicate the importance of organizations to adjust HR management strategies to the characteristics of the millennial generation.
Dampak Sosial Ekonomi Pariwisata Dalam kehidupan Masyarakat Desa Panglipuran, Bangli, Bali Andika Prihantara; Yudha Eka Ardiansyah; Habibah Habibah; Siska Febrina Rahmawati; Dewi Fitri Septiani; Teti Safari
Jurnal Kemitraan Masyarakat Vol. 2 No. 3 (2025): September : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i3.2096

Abstract

This study examines the social, economic, and tourism impacts on the lives of the community in Penglipuran Tourism Village. The research highlights that the growth of tourism significantly increases local income by approximately 150–300%, fosters the creation of new business opportunities, and contributes to the preservation of Balinese culture and traditions. Tourism development not only strengthens the village’s cultural identity but also enhances social cohesion through community-based tourism initiatives. In addition, the adoption of digital technologies, such as cashless payment systems and electronic ticketing, has improved transaction efficiency, transparency, and market expansion, while also providing better services for visitors. Despite these benefits, several challenges have emerged, including growing environmental pressures, waste management issues, and the potential widening of economic inequality between residents directly involved in tourism and those who are not. These challenges indicate that tourism development can also create socio-economic gaps and place strains on the village’s natural resources if not managed carefully. Therefore, sustainable tourism management becomes crucial in balancing cultural preservation, economic equity, and environmental protection. This study suggests that policies integrating community participation, equitable economic distribution, and environmental sustainability are essential to ensure long-term positive impacts. Ultimately, Penglipuran Tourism Village can serve as a model for sustainable rural tourism development in Indonesia and beyond.
The Influence of Work Environment, Organizational Culture and Work Motivation on Employee Job Satisfaction at CV Nadhia Karya, Kendal Regency Oktaviani Oktaviani; Teti Safari; Endro Pramono; Ninik Dwi Atmini
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i2.121

Abstract

The purpose of this study is to explain the effect of work environment, organizational culture, and work motivation on employee job satisfaction of CV Nadhian Karya Kendal Regency. To determine the indirect effect of work environment, organizational culture, and work motivation on employee job satisfaction through the work environment. This research is a type of explanatory research, and this research approach is based on a quantitative research approach. CV Nadhia Karya Kendal Regency has a population of 120 employees, a sample of 100 and uses probability sampling techniques with random sampling techniques. Data collection was carried out using a questionnaire. The results of this study indicate that: (1) Work Environment variables have a significant influence on Job Satisfaction. This is evident in the t test results showing the t count value is greater than the t table, namely 2.025 > 1.985 and the significance value (Sig.) 0.046 < 0.05. (2) Organizational Culture variables have a significant influence on Job Satisfaction. This is evident in the t test results showing the tcount is greater than the ttable, namely 4.673> 1.985 and the significance value (Sig.) 0.000 <0.05. (3) Work Motivation variable has a significant influence on Job Satisfaction. This is evident in the t test results showing the tcount is greater than the ttable, namely 4.193> 1.985 and the significance value (Sig.) 0.000 <0.05. (4) Work Environment, Organizational Culture and Work Motivation variables on Job Satisfaction have a joint effect because they have a significant value (Sig) 0.000 <0.05.
Optimalisasi Pemasaran Produk Jamur Krispi dalam Pengembangan UMKM di Desa Branjang Kecamatan Ungaran Barat Kabupaten Semarang Teti Safari; Heru Yulianto; Dimas Adi Wicaksono; Rita Andini; Yoto Yoto
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 3 No 1 (2024): Februari 2024: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v3i1.365

Abstract

Penelitian ini bertujuan untuk optimalisasi pemasaran terhadap produktivitas Kinerja UMKM Usaha jamur crispy di Desa Brangjan Kecamatan Ungaran Barat Kabupaten Semarang. Peningkatan akses pasar melalui platform e-commerce, strategi pemasaran efektif, dan kerjasama dengan distributor merupakan strategi penting bagi UMKM dalam memperluas jangkauan produk dan meningkatkan penjualan. Selain itu, UMKM juga perlu menerapkan strategi pemasaran yang efektif, seperti penggunaan media sosial, promosi produk yang kreatif, dan pemilihan segmen pasar yang tepat.
Strategi Branding Dan Manajemen Media Sosial Untuk Peningkatan Daya Saing UMKM Lokal Desa Bandarjo Ungaran Barat Kabupaten Semarang Nor Rohmah, Ihda; Teti Safari; Marsiska Ariesta Putri; Jefri Heridiansyah; Wahyudi
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.634

Abstract

This community service program aims to enhance the competitiveness of local MSMEs through branding strategies and the use of social media. In the digital era, MSME actors face challenges in building brand identity and utilizing social media as a marketing tool. This activity is carried out through training and mentoring for partner MSMEs in the assisted areas. The evaluation results show an increase in business actors' understanding of branding as well as an increase in promotional activities through social media platforms. This program makes a tangible contribution to supporting the digital transformation of MSMEs.
“Pengembangan UMKM untuk Meningkatkan Kinerja UMKM di Desa Adat Panglipuran Bali” Andi Litriyanto; Aditya Joshua K; Aji Sajiwo; Nafa Latifatuzzahro; Maya Putri Amalia; Khalimatus Sa’diyah; Teti Safari
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2025): September : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i3.2095

Abstract

Panglipuran Traditional Village in Bali has gained international recognition as one of the cleanest tourist villages in the world and serves as a model for culture-based sustainable tourism. The economic foundation of the village relies heavily on the development of Micro, Small, and Medium Enterprises (MSMEs) rooted in local wisdom, which simultaneously function as drivers of economic growth and instruments of cultural preservation. This study seeks to examine the management practices, marketing strategies, and challenges faced by MSMEs in Panglipuran Village. The research applied qualitative methods, including field observation, in-depth interviews with key stakeholders, documentation review, and descriptive analysis. The findings reveal a strong synergy between customary values and economic activities, reflected in flagship products such as bamboo handicrafts, traditional cuisine, and signature beverages. Success factors include an effective organizational structure, the support of customary institutions, and the ability to adopt adaptive marketing approaches. Nonetheless, several challenges were identified, including limited utilization of digital marketing platforms, constraints in production capacity, and insufficient product innovation to meet the demands of broader markets. Recommendations highlight the importance of strengthening online marketing, diversifying product variations, and expanding cooperative networks both within and beyond the village. Overall, the study underscores the significant potential of culture-based MSMEs to enhance community welfare, increase competitiveness, and ensure the sustainability of local traditions within the dynamics of modern tourism.
Potensi Agrowisata Kopi Sebagai Daya Tarik Wisata Ekonomi Kreatif Desa Kalibogor Kendal Yulianto, Yulianto; Safari, Teti; Nurcahyo, R Jati
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 14, No 2 (2023): Jurnal Khasanah Ilmu - September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v14i2.17093

Abstract

Kegiatan ini bertujuan untuk mempelajari dan meningkatkan pembangunan potensi wisata desa dalam Rangka Pengelolaan Dan Pengembangan Agrowisata Kopi Sebagai Daya Tarik Wisata Ekonomi Kreatif di Desa Kalibogor ,Kabupaten Kendal, Jawa Tengah. Tingkat pengangguran di kabupaten ini cukup tinggi, setelah pasca pandemic Covid-19 Ini lebih besar dari tingkat pengangguran di Jawa Tengah. Penelitian ini adalah penelitian tindakan yang dilakukan dengan memetakan pariwisata potensi  Wisata Kopi di Desa Kalibogor berbasis kreatifitas ekonomi melalui kajian potensi wisata dan penyiapan kreativitas masyarakat. Kreatif ekonomi menyediakan keterampilan dan sumber alternatif pendapatan melalui pengeloolaan kopi di sekitar Desa Kaalibogor. Itu Metode pengumpulan data menggunakan wawancara dengan informan dari Kepala Desa, Pendapmingan UMKM, Pemilik Kebun Kopi, karyawan Pembuat kopi dan petani., pengamatan langsung kelapangan, dokumen, dan melalui FGD (Focus Group Diskusi). Hasil penelitian para peneliti diaspek kekuatan internal berasal dari potensi untuk objek wisata kopi dan ekonomi kreatif. Sedangkan analisis eksternal merupakan kajian potensi pariwisata terhadap perekonomian masyarakat yaitu peluang wirausaha, peluang kerja, pariwisata faktor pendukung, dan perkembangan ekonomi khususnya dalam pengelolaan kopi Kelemahan ini terjadi pada level manusia sumber daya yang tidak memiliki pelatihan/keterampilan di bidang pengelolaan kopi dan kurangnya mempromosikan wisata koipi tersebut ke khalayak ramai.
ANALISIS PENGARUH BEAUTY VLOGGER DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW DI KABUPATEN SEMARANG Nurfika; Ahmad Dwi Nurdiyanto; Teti Safari
Jurnal Ilmiah Ekonomika & Sains Vol 2 No 1 (2021): JIESA: Jurnal Ilmiah Ekonomika dan Sains: Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v2i1.316

Abstract

Penelitian ini dilatar belakangi oleh perkembangan beauty vlogger sebagai keunikan yang dapat mempengaruhi pelanggan dalam berpikir dan dalam keputusan pembelian. Hal ini didasarkan pada perusahaan sebagai peluang untuk mendapatkan minat dari konsumen dengan memanfaatkan kekuatan atau daya tarik figur endorser. Keunikan ini digunakan sebagai bantuan oleh pembuat di setiap gerakan periklanan untuk menyampaikan citra dan struktur karakter mereka dan mencirikan merek gambar barang atau produk yang dipromosikan. Maka dari itu dalam penelitian ini bertujuan untuk mengetahui beauty vlogger dan citra merek terhadap keputusan pembelian. Metode penelitian yang digunakan adalah penelitian pendekatan kuantitatif, dengan model pengumpulan data kuesioner melalui google form. Dengan menggunakan 100 sampel pembeli produk MS Glow yang ada di daerah Kabupaten Semarang. Hasil penelitian ini menunjukan bahwa beauty vlogger (X1) berpengaruh dan signifikan pada keputusan pembelian.
Co-Authors Aditya Joshua K Aditya, Galuh Ahmad Handika Ardiyani Aji Priyambodo Aji Sajiwo Andi Litriyanto Andika Prihantara Catur Prabowo Chusnul Chomaydah Dewi Fitri Septiani Dimas Adi Wicaksono Dwi Astutik Endro Pramono Habibah Habibah Hani Krisnawati Heri Usodo Heru Yulianto Ihda Nor Ihda Nor Rohmah Indradno, Jasman Jasman Indradno jefri Heridiansyah Khalimatus Sa’diyah Marhamah Marhamah Marsiska Ariesta Putri Maya Putri Amalia Murniati Nafa Latifatuzzahro Ninik Dwi Atmini Nor Rohmah, Ihda Nurcahyo, R Jati Nurdiyanto, Ahmad Dwi Nurfika Nyoman Sri Padmini Oktaviani Oktaviani Prihati Prihati Riska Talia Anggoro Weni Ristanto, Hesti RITA ANDINI Siska Febrina Rahmawati Siska Narulita Theresia Susetyarsi Turmudhi, Anis WAHYUDI Wahyudi Wahyudi Wahyudi Wahyudi Yoto Yoto Yoto Yoto Yudha Eka Ardiansyah Yulianto Yulianto