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Mohammad Rachman Waluyo
Universitas Pembangunan Nasional Veteran Jakarta
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STRATEGIC ANALYSIS FOR MSME BUSINESS MODEL INNOVATION WITH PRODUCT-SERVICE SYSTEM Siti Maria Ulfah; Nanang Alamsyah; Mohammad Rachman Waluyo; Wendy Febrianty Mardhiyah
J-MIND (Jurnal Manajemen Indonesia) Vol. 10 No. 3 (2025): J-MIND (Jurnal Manajemen Indonesia), December 2025
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v10i3.25385

Abstract

This study examines a cassava chips MSME in Gunung Sindur to identify the business model innovation gap between pure product orientation and service integration, as well as to formulate a realistic Product–Service System (PSS) configuration to enhance competitiveness. Using a qualitative-case study approach, data were collected through in-depth interviews with the owner, field observations, and structured questionnaires, and then analyzed using a PSS matrix to determine the existing position and potential for service development. The results show that the business is still operating as a pure product, but the owner wants to add services such as delivery, consignment sales, and a mini-marketplace. Among the alternatives evaluated, Product Pooling emerged as the most feasible option because it can add value and expand market reach without requiring significant investment; meanwhile, delivery services and a pay-per-unit scheme are not yet feasible due to limited resources and infrastructure. These findings provide a practical basis for developing PSS strategies for local food MSMEs by emphasizing collaboration among players and enhancing service capabilities.
Co-Authors Achmad Zuchriadi Ade Fikri Fauzi Akalily Mardhiyya Akhmad Nidhomuz Zaman Akhmad Nidhomuz Zaman Alamsyah, Nanang Alina Cynthia Dewi Annastya Bagas Dewantara Brata, Muhammad Adi Chelsea Regita Gloria Hutagalung Clarissa Vadya Azarine Dinda Meimana Dwie Achmad Basyar Elfitri, Suci Fajriah, Nur Fourry Handoko Halim Mahfud Henry Binsar Hamonangan Sitorus Kamilah, Najwa Lilik Zulaihah Mahardika, Chiko Hamzah Putra Manurung, Primelshaddai Tongguran Mardiyah, Akalily Montreano, Donny Montreano, Donny Muthia Zenzy Ariani Nabita, Isyah Radhiyya Nur Fajriah Nurcandra, Fajaria Nurfajriah, Nurfajriah Permana, Naufal Ilyas Prima Vitasari Putri, Bunga Hardiyana RAHAYU, FAJAR Reda Rizal Renesha Fitri Asila Rizq, Mohammad Varidzdudin Rossikhasanah Ummaiyah Habibah Santika Sari Santoso, Daniel Steven Siti Maria Ulfah Sumiati Teris Ekamila Wahyundari Waluyo , Minto Wendy Febrianty Mardhiyah