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All Journal Jurnal Manajemen Terapan dan Keuangan DERIVATIF Jurnal Manajemen dan Kewirausahaan (JMDK) MANAJERIAL EBSJ Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Perilaku dan Strategi Bisnis Performance : Jurnal Bisnis dan Akuntansi International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Community Service Bima Journal : Business, Management and Accounting Journal International Journal of Science and Society (IJSOC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economos : Jurnal Ekonomi dan Bisnis Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Asmara
Hutami, Lusia Tria Hatmanti
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KEBERLANJUTAN LINGKUNGAN DAN PEMBERDAYAAN MASYARAKAT MELALUI PENGHIJAUAN DI DESA SENGONKEREP Hidayat, Riskin; Fadhilah, Muinah; Riskin Hidayat; Ningrum, Nonik Kusuma; Septyarini, Epsilandri; Hutami, Lusia Tria Hatmanti; Cahya, Agus Dwi; Setiawan, Eko Agus; Larasati, Adelia Ayu
Aspirasi Masyarakat Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/7a9q6b88

Abstract

The community service program in Sengonkerep Village, Gedangsari District, Gunung Kidul Regency, aims to rehabilitate critical land and empower the community through participatory-based reforestation. The community service team, apart from the Sarjanawiyata Tamansiswa University academic community, also involved foreign campuses: Thepsatri Rajabhat University (TRU) Thailand, Emilio Aguinaldo College (EAC) Philippines and Dong Nai Technology University (DNTU) Vietnam. This activity involves the community in every stage, from preparation, counseling, training, to tree planting. A total of 1,200 trees consisting of sengon (500 trees), jackfruit (100 trees), soursop (100 trees), and munggur (500 trees) were planted in critical areas prone to erosion. This program aims to reduce erosion, improve soil quality, and increase water retention. In addition, the training provided to the community has improved their knowledge and skills in tree planting and maintenance. The evaluation results indicate a significant increase in the community's knowledge regarding reforestation techniques and environmental sustainability. This program has provided positive ecological and socio-economic impacts, with the hope of improving the environmental quality and the community's income in the long term.
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE ON INTENTION IN USING SHOPEEPAY MEDIATED BY TRUST Pamungkas, Linda; Welsa, Henny; Hutami, Lusia Tria Hatmanti
Jurnal Perilaku dan Strategi Bisnis Vol. 11 No. 1 (2023): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v11i1.3233

Abstract

In this era of industry 4.0, the big impetus for the movement towards digital seems to appear in many aspects of life. This can be seen from the growth in online transactions, which has also driven the digitalization of the payment system. This research aims to determine the influence of perceived usefulness, perceived ease of use on usage intention of ShopeePay mediated by trust. This type of research is quantitative and processing using SPSS. The sample of this study refers to the population above which in its determination requires the following criteria: UST students, ShopeePay users; ShopeePay users as above use this e-wallet to pay for purchases at Shopee; and in the last few months have used ShopeePay to shop at Shopee at least 1 transaction. The analysis uses regression analysis, before the hypothesis test (t test) is carried out, the researcher performs a validation test, a reliability test, and a classical assumption test. The processing results prove that the five hypotheses have a significant effect. Based on the results of the Sobel test, trust is proven to mediate perceived usefulness on usage intentions and perceived ease of use on usage intentions. Electronic payment systems such as digital cash, debit or credit cards, and electronic wallets (e-wallets) have benefited consumers in conducting non-cash transactions. Advice for further research is expected to expand the results of this study by involving other variables in the form of moderating or other intervening variables.
PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-LOYALTY YANG DIMEDIASI OLEH E-SATISFACTION PADA PENGGUNA TIKTOK SHOP Prasetyawati, Arsita; Udayana, IBN; Hutami, Lusia Tria Hatmanti
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.42141

Abstract

Penelitian ini bertujuan untuk mengatahui pengaruh e-service quality dan e-trust terhadap e-loyalty yang dimediasi oleh e-satisfaction pada pengguna TikTok Shop. Penelitian ini menggunakan metode kuantitatif. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dan jenis sampling yaitu purposive sampling dengan jumlah sampel sebanyak 104 responden. Teknik pengumpulan data menggunakan kuesioner yang disebarkan dalam bentuk google form kepada responden yang melakukan pembelian minimal 2 kali di TikTok Shop dan diolah dengan aplikasi SPSS. Pengujian data meliputi uji kualitas data, uji asumsi klasik, analisis linier berganda, uji hipotesis, dan uji sobel. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction, e-trust tidak berpengaruh terhadap e-satisfaction, e-service quality berpengaruh positif dan signifikan terhadap e-loyalty, e-trust berpengaruh positif dan signifikan terhadap e-loyalty, dan e-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty.
PENGARUH BRAND AWARENESS DAN INFLUENCER PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE Lukitaningsih, Ambar; Hutami, Lusia Tria Hatmanti; Jehadut, Gratsia Yuni Kartika Jesi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4301

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari brand awareness dan influencer promotion terhadap keputusan pembelian melalui minat beli sebagai variabel intervening pada konsumen pengguna E-Commerce Shopee di Kota Yogyakarta. Penelitian ini menggunakan metode kuantitatif, Populasi dalam penelitian ini adalah konsumen pengguna E-Commerce Shopee yang ada di Kota Yogyakarta. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dengan menyebarkan kuesioner kepada 108 orang responden yang diukur dengan skala likert, dalam penelitian ini analisis yang digunakan yaitu dengan menggunakan metode analisis deskriptif, Metode uji kualitas data yang digunakan dalam penelitian ini meliputi uji validitas dan reabilitas. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan asumsi klasik (Uji Normalitas, Uji Multikolonieritas, Uji Heterokedastisitas, regresi linier berganda, uji parsial (t), uji simultan (F), koefisien determinasi (), dan Uji Sobel). Hasil penelitian ini menunjukan bahwa brand awareness (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) dan minat beli (Z), influencer promotion berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) dan minat beli (Z), minat beli (Z) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Serta terdapat pengaruh yang positif dan signifikan dari brand awareness dan influencer promotion terhadap keputusan pembelian melalui minat beli.
Analisis Pengaruh Kualitas Produk, Citra Merek dan Kualitas Layanan terhadap Kepuasan Konsumen pada Pembelian Spare Part Merek BRT: Studi Kasus di Bengkel Hi-Standard Workhsop and Garage Ismul Khobir; Lukitaningsih, Ambar; Tria Hatmanti Hutami, Lusia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1126

Abstract

This study aims to test whether Product Quality, Brand Image and Service Quality have an influence on Consumer Satisfaction in BRT brand spare part products. This study took samples from BRT brand spare part users. The method used in determining the sample is nonprobability sampling using the purposive sampling method. Data collection was carried out using questionnaires that were shared online through google forms. The number of respondent data processed was 130 people obtained based on the provisions of the Hair formula, namely the indicator multiplied by 8. The data of this study were analyzed using multiple linear analysis and this processing was carried out using SPSS version 26. The results of this study show that the Product Quality variable (X1), Brand Image variable (X2) and Service Quality variable (X3) have a simultaneous and partial effect on the Consumer Satisfaction variable (Y).
Influence of Celebrity Endorsement and Product Quality on Buying Interest Trought the Brand Image as an Intervening Variables: Case Study at Kopi Kenangan, Yogyakarta Prasetia, Rizky Edi; Lukitaningsih, Ambar; Hutami, Lusia Tria Hatmanti
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1039

Abstract

The main objective of the study is to examine how celebrity endorsement, product quality, and brand image affect consumer’s interest in making purchases. The Research employs a quantitative approach and collects data from 14 individuals who are customer of Kopi Kenangan in Yogyakarta. Sampling method used is non-probability, specifically purposive sampling. Data is gathered by distributing an online questionnaire to the respondents and analyzed using the IBM SPSS application study’s findings can be summarized as follows: Celebrity endorsement (X1) do not have a significant positive impact on consumer’s purchase interest (Y), product quality (X2) has a significant positive influence on consumer’s purchase interest (Y), celebrity endorsement (X1) significantly affect brand image (Z) positively. The brand image variable (Z) Significant influence purchase interest (Y) In a positive way. Furthermore, the research suggest that brand image can act as an intervening variable, mediating the impact of celebrity endorsement and product quality on consumers purchase interest for Kopi Kenangan in Yogyakarta city.
Analisis Pengaruh Kualitas Produk, Citra Merek dan Kualitas Layanan terhadap Kepuasan Konsumen pada Pembelian Spare Part Merek BRT: Studi Kasus di Bengkel Hi-Standard Workhsop and Garage Ismul Khobir; Lukitaningsih, Ambar; Tria Hatmanti Hutami, Lusia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1126

Abstract

This study aims to test whether Product Quality, Brand Image and Service Quality have an influence on Consumer Satisfaction in BRT brand spare part products. This study took samples from BRT brand spare part users. The method used in determining the sample is nonprobability sampling using the purposive sampling method. Data collection was carried out using questionnaires that were shared online through google forms. The number of respondent data processed was 130 people obtained based on the provisions of the Hair formula, namely the indicator multiplied by 8. The data of this study were analyzed using multiple linear analysis and this processing was carried out using SPSS version 26. The results of this study show that the Product Quality variable (X1), Brand Image variable (X2) and Service Quality variable (X3) have a simultaneous and partial effect on the Consumer Satisfaction variable (Y).
The Effect Of Perceived Ease Of Use And Service Quality On Customer Loyalty Through Repurchase Intention As Intervening Variables (Case Study: Gofood Customers In Yogyakarta City) Fauzi, Muhamad Ardan; Udayana, Ida Bagus Nyoman; Hutami, Lusia Tria Hatmanti
BIMA Journal (Business, Management, & Accounting Journal) Vol. 3 No. 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.3.1.17-28

Abstract

This research examine the effect of perceived ease of use and service quality on customer loyalty and test whether repurchase intention acts as an intervening variable for the effect of perceived ease of use and service quality on Gofood customer loyalty in Yogyakarta City. This research is quantitative by taking 120 samples from Gofood customers in Yogyakarta City. The sampling method is non-probability and the sampling technique uses purposive sampling. Data was collected by sending a questionnaire link that was sent online to respondents. The data were analyzed using the IBM SPSS application. The results of this study indicate that the variable perceived ease of use (X1) has a positive and significant effect on repurchase intention (Z) with a value of 0.000. Then the service quality variable (X2) has a positive and significant effect on repurchase intention (Z) with a value of 0.000. The repurchase intention variable (Z) has a positive and significant effect on customer loyalty (Y) with a value of 0.000. Furthermore, the variable perceived ease of use (X1) has a positive and significant effect on customer loyalty (Y) with a value of 0.008. And the service quality variable (X2) has a positive and significant effect on customer loyalty (Y) with a value of 0.000. In addition, the results of the study also show that repurchase intention is able to act as an intervening variable for the influence of perceived ease of use and service quality on Gofood customer loyalty in the city of Yogyakarta.
Analisis Purchasing Intention Melalui Penggunaan Augmented Reality Di Aplikasi Belanja Online Hutami, Lusia Tria Hatmanti; Maharani, Bernadetta Diansepti; Indraswari, Nurul Myristica
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.18466

Abstract

Research aim: This study aims to analyze consumers' online purchase intentions by adopting AR technology in online sales applications in Indonesia. The main objective of this study is to analyze the extent of the influence of perceived ease of use, the effect of perceived pleasure, and the influence of personal innovation on attitudes towards AR in online purchasing as a mediating variable with online purchase intention being the dependent variable. Design/Methode/Approach: The research method used in this research is path analysis using the AMOS program before the path analysis goodness of fit test is performed to test the model's fit. The sampling method used is non-probability sampling with the purposive sampling method. The sampling criteria used in this study are consumers who are interested in buying using AR technology or have used AR technology in online shopping applications. Research Finding: People feel that AR technology makes purchasing easier. People who tend to be open to using AR technology are people who have a high level of innovation. This result of the research filled the gap of the use of technology involvement in the marketing area. Theoretical contribution/Originality: Based on these results, The contribution of the research is to bring clarity and development of the technology involved in the marketing field, particularly the use of AR technology. Practitioner/Policy implication: The implications for companies need to make appropriate and fun promotional strategies such as advertising with the aim of building positive attitudes of prospective consumers towards the use of AR in e-commerce media and providing instructions for using AR technology in an interesting way, for example by collaborating with celebrities or celebrity endorsers. Research limitation: This research is limited to shopping applications only. So it is necessary further to investigate the use of AR in other applications.
Co-Authors Adi Prabowo , Adia Agus Dwi Cahya Alfiatul Maulida, Alfiatul Alika, Azza Putri Ambar Lukitaningsih Arif Wahyu Setiawan, Arif Wahyu Arlana Hidayatullah, Aidil Budi Setiawan Cahyaning, Enggar Kartika Chasanah, Iswatun Dewi, Siskana Fauzi, Muhamad Ardan Henny Welsa IBN Udayana, IBN Ida Bagus Nyoman Udayana Imam, Herdin Ismul Khobir Isna, Kadek Jehadut, Gratsia Yuni Kartika Jesi Kasidi, Davet Khunaini, Muhammad Romadon kusuma, nala tri Kusumaningrum, Nonik Larasati, Adelia Ayu Maharani, Bernadetta Diansepti Muinah Fadhilah, Muinah Nirma Nirma Nonik Kusuma Ningrum Nurul Myristica Indraswari Octaviawati, Erika Hestiana Pamungkas, Linda Prasetia, Rizky Edi Prasetyawati, Arsita Pratama, Nico Pratama, Yhoga Heru Putri Dwi Cahyani, Putri Dwi Riskin Hidayat Rosyadah, Marisa Elma Salsabila, Hana Zahra Sekartyasmara, Wulan Septyandari, Sevin Septyarini, Epsilandri Setiawan, Eko Agus Sukma P, Fika Riskiana Supardin, Lalu Susanto Susanto