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Hutami, Lusia Tria Hatmanti
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PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-LOYALTY YANG DIMEDIASI OLEH E-SATISFACTION PADA PENGGUNA TIKTOK SHOP Prasetyawati, Arsita; Udayana, IBN; Hutami, Lusia Tria Hatmanti
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.42141

Abstract

Penelitian ini bertujuan untuk mengatahui pengaruh e-service quality dan e-trust terhadap e-loyalty yang dimediasi oleh e-satisfaction pada pengguna TikTok Shop. Penelitian ini menggunakan metode kuantitatif. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dan jenis sampling yaitu purposive sampling dengan jumlah sampel sebanyak 104 responden. Teknik pengumpulan data menggunakan kuesioner yang disebarkan dalam bentuk google form kepada responden yang melakukan pembelian minimal 2 kali di TikTok Shop dan diolah dengan aplikasi SPSS. Pengujian data meliputi uji kualitas data, uji asumsi klasik, analisis linier berganda, uji hipotesis, dan uji sobel. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction, e-trust tidak berpengaruh terhadap e-satisfaction, e-service quality berpengaruh positif dan signifikan terhadap e-loyalty, e-trust berpengaruh positif dan signifikan terhadap e-loyalty, dan e-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty.
PENGARUH BRAND AWARENESS DAN INFLUENCER PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE Lukitaningsih, Ambar; Hutami, Lusia Tria Hatmanti; Jehadut, Gratsia Yuni Kartika Jesi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4301

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari brand awareness dan influencer promotion terhadap keputusan pembelian melalui minat beli sebagai variabel intervening pada konsumen pengguna E-Commerce Shopee di Kota Yogyakarta. Penelitian ini menggunakan metode kuantitatif, Populasi dalam penelitian ini adalah konsumen pengguna E-Commerce Shopee yang ada di Kota Yogyakarta. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dengan menyebarkan kuesioner kepada 108 orang responden yang diukur dengan skala likert, dalam penelitian ini analisis yang digunakan yaitu dengan menggunakan metode analisis deskriptif, Metode uji kualitas data yang digunakan dalam penelitian ini meliputi uji validitas dan reabilitas. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan asumsi klasik (Uji Normalitas, Uji Multikolonieritas, Uji Heterokedastisitas, regresi linier berganda, uji parsial (t), uji simultan (F), koefisien determinasi (), dan Uji Sobel). Hasil penelitian ini menunjukan bahwa brand awareness (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) dan minat beli (Z), influencer promotion berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) dan minat beli (Z), minat beli (Z) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Serta terdapat pengaruh yang positif dan signifikan dari brand awareness dan influencer promotion terhadap keputusan pembelian melalui minat beli.
Analisis Pengaruh Kualitas Produk, Citra Merek dan Kualitas Layanan terhadap Kepuasan Konsumen pada Pembelian Spare Part Merek BRT: Studi Kasus di Bengkel Hi-Standard Workhsop and Garage Ismul Khobir; Lukitaningsih, Ambar; Tria Hatmanti Hutami, Lusia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1126

Abstract

This study aims to test whether Product Quality, Brand Image and Service Quality have an influence on Consumer Satisfaction in BRT brand spare part products. This study took samples from BRT brand spare part users. The method used in determining the sample is nonprobability sampling using the purposive sampling method. Data collection was carried out using questionnaires that were shared online through google forms. The number of respondent data processed was 130 people obtained based on the provisions of the Hair formula, namely the indicator multiplied by 8. The data of this study were analyzed using multiple linear analysis and this processing was carried out using SPSS version 26. The results of this study show that the Product Quality variable (X1), Brand Image variable (X2) and Service Quality variable (X3) have a simultaneous and partial effect on the Consumer Satisfaction variable (Y).
The Effect Of Perceived Ease Of Use And Service Quality On Customer Loyalty Through Repurchase Intention As Intervening Variables (Case Study: Gofood Customers In Yogyakarta City) Fauzi, Muhamad Ardan; Udayana, Ida Bagus Nyoman; Hutami, Lusia Tria Hatmanti
BIMA Journal (Business, Management, & Accounting Journal) Vol. 3 No. 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.3.1.17-28

Abstract

This research examine the effect of perceived ease of use and service quality on customer loyalty and test whether repurchase intention acts as an intervening variable for the effect of perceived ease of use and service quality on Gofood customer loyalty in Yogyakarta City. This research is quantitative by taking 120 samples from Gofood customers in Yogyakarta City. The sampling method is non-probability and the sampling technique uses purposive sampling. Data was collected by sending a questionnaire link that was sent online to respondents. The data were analyzed using the IBM SPSS application. The results of this study indicate that the variable perceived ease of use (X1) has a positive and significant effect on repurchase intention (Z) with a value of 0.000. Then the service quality variable (X2) has a positive and significant effect on repurchase intention (Z) with a value of 0.000. The repurchase intention variable (Z) has a positive and significant effect on customer loyalty (Y) with a value of 0.000. Furthermore, the variable perceived ease of use (X1) has a positive and significant effect on customer loyalty (Y) with a value of 0.008. And the service quality variable (X2) has a positive and significant effect on customer loyalty (Y) with a value of 0.000. In addition, the results of the study also show that repurchase intention is able to act as an intervening variable for the influence of perceived ease of use and service quality on Gofood customer loyalty in the city of Yogyakarta.
Analisis Purchasing Intention Melalui Penggunaan Augmented Reality Di Aplikasi Belanja Online Hutami, Lusia Tria Hatmanti; Maharani, Bernadetta Diansepti; Indraswari, Nurul Myristica
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.18466

Abstract

Research aim: This study aims to analyze consumers' online purchase intentions by adopting AR technology in online sales applications in Indonesia. The main objective of this study is to analyze the extent of the influence of perceived ease of use, the effect of perceived pleasure, and the influence of personal innovation on attitudes towards AR in online purchasing as a mediating variable with online purchase intention being the dependent variable. Design/Methode/Approach: The research method used in this research is path analysis using the AMOS program before the path analysis goodness of fit test is performed to test the model's fit. The sampling method used is non-probability sampling with the purposive sampling method. The sampling criteria used in this study are consumers who are interested in buying using AR technology or have used AR technology in online shopping applications. Research Finding: People feel that AR technology makes purchasing easier. People who tend to be open to using AR technology are people who have a high level of innovation. This result of the research filled the gap of the use of technology involvement in the marketing area. Theoretical contribution/Originality: Based on these results, The contribution of the research is to bring clarity and development of the technology involved in the marketing field, particularly the use of AR technology. Practitioner/Policy implication: The implications for companies need to make appropriate and fun promotional strategies such as advertising with the aim of building positive attitudes of prospective consumers towards the use of AR in e-commerce media and providing instructions for using AR technology in an interesting way, for example by collaborating with celebrities or celebrity endorsers. Research limitation: This research is limited to shopping applications only. So it is necessary further to investigate the use of AR in other applications.
Co-Authors Agus Dwi Cahya Alika, Azza Putri Ambar Lukitaningsih Arif Wahyu Setiawan, Arif Wahyu Arlana Hidayatullah, Aidil Chasanah, Iswatun Dewi, Siskana Fauzi, Muhamad Ardan Henny Welsa IBN Udayana, IBN Ida Bagus Nyoman Udayana Imam, Herdin Ismul Khobir Isna, Kadek Jehadut, Gratsia Yuni Kartika Jesi Kasidi, Davet Khunaini, Muhammad Romadon kusuma, nala tri Kusumaningrum, Nonik Larasati, Adelia Ayu Maharani, Bernadetta Diansepti Muinah Fadhilah, Muinah Nirma Nirma Nonik Kusuma Ningrum Nurul Myristica Indraswari Octaviawati, Erika Hestiana Pamungkas, Linda Prasetyawati, Arsita Pratama, Yhoga Heru Putri Dwi Cahyani, Putri Dwi Riskin Hidayat Rosyadah, Marisa Elma Salsabila, Hana Zahra Sekartyasmara, Wulan Septyandari, Sevin Septyarini, Epsilandri Setiawan, Eko Agus Sukma P, Fika Riskiana Susanto Susanto