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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Tulisan Ilmiah Pariwisata (TULIP) Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Mandalika Review Eduvest - Journal of Universal Studies Jurnal Bisnis dan Manajemen (JURBISMAN) Indonesian Journal of Banking and Financial Technology (FINTECH)
Putri Widawati, Ida Ayu
Politeknik Pariwisata Bali
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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PENYIAPAN SUMBER DAYA MANUSIA BERBASIS CHSE DALAM MEMASUKI ERA NEW NORMAL DI HOTEL LOSARI VILLA LEGIAN DAN HOTEL LOSARI SUNSET ROAD BALI Jeanny Winowatan; I Ketut Murdana; Ida Ayu Putri Widawati
Tulisan Ilmiah Pariwisata (TULIP) Vol 4, No 1 (2021): JUNI 2021
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.4.1.23-31.2021

Abstract

Penelitian ini bertujuan untuk (1) mendeskripsikan dan mengevaluasi  penyiapan sumber daya manusia berbasis CHSE di era new normal, (2) menganalisis tantangan yang dihadapi selama melakukan penyiapan sumber daya manusia berbasis CHSE dalam memasuki era new normal (3) mengungkapkan perubahan yang terjadi pada masa era new normal di Hotel Losari Villa Legian dan Hotel Losari Sunset Road Bali. Penelitian ini merupakan jenis penelitian kualitatif, dengan teknik pengumpulan data menggunakan observasi, wawancara dan dokumentasi. Menggunakan instrumen penelitian yaitu pedoman wawancara, checklist observasi, studi dokumentasi. Data di analisis dengan teknik analisis deksriptif kualitatif, melalui tahapan pengumpulan data, reduksi data, display data dan verifikasi dan penegasan simpulan. Hasil penelitian  menunjukkan bahwa (1) penyiapan yang dilakukan telah mengikuti protokol kesehatan, namun tidak sepenuhnya atau tidak maksimal dengan yang dianjurkan oleh pemeritah melalui Program CHSE, (2) tantangan yang dihadapi selama memasuki era new normal adalah tantangan yang muncul dari internal dan eksternal diantaranya seperti penggunaan masker dan pengaplikasian protokol kesehatan sehingga membutuhkan simulasi dan teori pemahaman tentang hal tersebut, (3) perubahan prosedur sebelum, saat ini dan setelah pandemi Covid-19 adalah perubahan yang muncul ketika adanya pandemi, oleh sebab itu benar adanya perubahan prosedur dimasa pandemi Covid-19 ini merupakan hal yang positif untuk menjadi acuan dalam menjalankan operasional hotel sehingga perubahan yang dilakukan dapat mengurangi pencegahan penyebaran Covid-19.
ANALISIS STRATEGI BAURAN PROMOSI DAN STRATEGI SALURAN DISTRIBUSI PADA UNIT KELOLA ARCHIPELAGO INTERNATIONAL PADA SITUASI PANDEMI COVID-19 KOTA DENPASAR, BALI Fadillah Manuhutu; Ida Ayu Putri Widawati; Amirosa Ria Satiadji
Tulisan Ilmiah Pariwisata (TULIP) Vol 4, No 2 (2021): DESEMBER 2021
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.4.2.84-97.2021

Abstract

The objectives of this study are (1) to analyze the marketing promotion strategy of hotel products carried out by Aston Denpasar, Neo Denpasar, Quest Denpasar during the covid-19 pandemic, (2) to analyze the marketing distribution channel strategy carried out by Aston Denpasar, Neo Denpasar, Quest Denpasar during the covid-19 pandemic, (3) To determine the right promotion strategy and distribution channel strategy during the covid 19 pandemic. This research uses qualitative research. Data analysis uses SWOT analysis where SWOT analysis is a tool used to compile the company's strategic factors. The results of this study. (1) The strategy used three hotels is to carry out the same promotional mix, namely personal selling, advertising, sales promotion and publicity strategies. (2) The distribution channel strategy carried out by Aston Denpasar, Neo Denpasar and Quest Hotels is where the hotel determines the best distribution channel for its products to meet customer needs. Consumer needs used direct distribution and distribution through wholesale agents. (3) The marketing and distribution mix recommendation strategy through swot analysis is in a growth strategy through horizontal integration.
Pengaruh Aksesibilitas, Amenitas, dan Citra Destinasi terhadap Kunjungan ke Kawasan Taman Purbakala Bukit Siguntang di Kota Palembang Hikmatul Hasanah; Ida Ayu Putri Widawati; Ni Made Eka Mahadewi; Nurhayani
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 1 No. 3 (2023): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v1i3.266

Abstract

Kawasan Taman Purbakala Bukit Siguntang merupakan tempat yang dianggap sebagai potongan Mahameru, yang berarti tempat yang dikeramatkan, atau disucikan oleh keturunan Melayu. Di dalam Bukit Siguntang terdapat makam keturunan Kerajaan Sriwijaya, antara lain Segentar Alam, Puteri Kembang Dadar, Puteri Kembang Selako, Panglima Bagus Kuning, Panglima Bagus karang, Panglima Tuan Junjungan, Pangeran Raja Batu Api, dan Panglima Jago Lawang. Diketahui bahwa jumlah kunjungan ke Taman Purbakala Bukit Siguntang mengalami penurunan yang dikarenakan masyarakat di Kota Palembang masih kurang berpartisipasi dalam memanfaatkan objek wisata Taman Purbakala Bukit Siguntang dengan cara berkunjung ke objek wisata tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh aksesibilitas, amenitas, dan citra destinasi terhadap kunjungan ke kawasan Taman Purbakala Bukit Siguntang Kota Palembang. Populasi penelitian bersifat tak terhingga, sedangkan sampel penelitian berjumlah 110 responden yang berkunjung ke kawasan Taman Purbakala Bukit Siguntan.. Teknik pengumpulan data menggunakan kuesioner yang disebar kepada responden. Teknik analisis data menggunakan analisis regresi linear ganda, Hasil penelitian menunjukkan bahwa: 1) secara bersama-sama aksesibilitas,amenitas, dan citra destinasi berpengaruh signifikan terhadap kunjungan ke kawasan Taman Purbakala Bukit Siguntang, Palembang. 2) Namun secara parsial, aksesibilitas tidak berpengaruh secara signifkan terhadap kunjungan ke Taman Purbakala Bukit Siguntang, Palembang. Implikasi hasil penelitian ini terutamanya memperbaiki kualitas aksesibiltas agar jumlah kunjungan ke Taman Purbakala Bukit Siguntang meningkat.
The Influence of Service Quality, Destination Image, Accessibility On Tourist Satisfaction in The Botubarani Bonebolango Whale Shark Tourist Destination, Gorontalo Mohamad, Rizki Aditya; Widawati, Ida Ayu Putri; Damayanti, Titien
Journal of Mandalika Review Vol. 3 No. 2 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i2.195

Abstract

Abstract Introduction: Thisl study aimsl to investigate thel influence ofl service lquality, destinationl image, andl accessibility onl tourist lsatisfaction. Thel research was conducted atl the Whalel Shark touristl destination inl Botubarani lVillage, Bonebolango, Gorontalo. Methodology: Thisl type ofl research isl explanatory and employs a quantitative approach. Datal were collectedl directly usingl questionnaires distributedl to 381 respondents selected through purposive sampling techniques and analysed using the PLS-SEM model. Findings: The findingsl reveal thatl service qualityl has al positive andl significant effect onl tourist satisfaction, destination imagel has al positive andl significant impact onl tourists, and accessibility positivelyl andl significantlyl influencesl touristl lsatisfaction. Conclusion: Thel study conducted atl the Whalel Shark touristl destination inl Botubarani lVillage, Bonebolango, Gorontalo, examined how servicel quality, destinationl image, andl accessibility affect touristl satisfaction. Using a quantitative explanatory approach and data from 381 respondents, the findings showed that all three factors—service lquality, destinationl image, andl accessibility—positively andl significantly influence tourist satisfaction. Keywords: Service Quality, Destination Image, Accessibility, Tourist Satisfaction
PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
Peran Mediasi Trust pada Pengaruh Digital Green Marketing terhadap Loyalitas Pelanggan Restoran Lusi Pakan by The River dan Berbagi Kopi Hub di Denpasar Baskara, I Made Binar; Widawati, Ida Ayu Putri; Damayanti, Titien
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 2 : Al Qalam (Maret 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i2.4807

Abstract

Penelitian ini bertujuan untuk peran mediasi trust pada pengaruh digital green marketing terhadap loyalitas pelanggan Lusi Pakan by the River dan Berbagi Kopi Hub. Pendekatan yang digunakan adalah kuantitatif dengan metode analisis jalur (path analysis) yang dianalisis menggunakan SPSS 26.0. Jumlah responden dalam penelitian ini sebanyak 160 orang yang merupakan pelanggan dari kedua merek tersebut. Hasil penelitian menunjukkan bahwa Digital Green Marketing memiliki pengaruh langsung yang signifikan terhadap Trust dengan koefisien beta sebesar 0,513 dan nilai t sebesar 11,780. Selain itu, Trust juga berpengaruh signifikan terhadap Loyalty dengan koefisien beta 0,485 dan nilai t 6,723. Pengujian ini membuktikan bahwa Trust memediasi sebagian hubungan antara Digital Green Marketing dan Loyalty, dengan Digital Green Marketing tetap memiliki pengaruh langsung yang signifikan terhadap Loyalty dengan koefisien beta sebesar 0,257 dan nilai t 4,752. Temuan ini mengindikasikan bahwa kepercayaan konsumen terhadap klaim ramah lingkungan memperkuat pengaruh Digital Green Marketing terhadap loyalitas, tetapi efektivitas strategi pemasaran digital itu sendiri tetap menjadi faktor penting dalam membangun loyalitas pelanggan. Dengan demikian, meskipun Trust berperan sebagai mediator, Digital Green Marketing tetap memiliki pengaruh langsung yang kuat terhadap loyalitas konsumen pelanggan Lusi Pakan by the River serta Berbagi Kopi Hub.   
Implementation of Digital Payment in Mitigation of Fraud Risk at Hotel Conrad Bali Fadya, Ni Made Tiana; Widawati, Ida Ayu Putri; Rukmiyati, Ni Made Sri
Indonesian Journal of Banking and Financial Technology Vol. 2 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v2i4.11270

Abstract

This study aims to be a fraud risk mitigation strategy in managing payment transactions. This study is a qualitative study. Data collection by interviews, documentation studies, and observations. Data analysis techniques used in this study are data reduction, data presentation, and drawing conclusions. The results of this study indicate that digital payments in payment transactions at Conrad Bali use internet banking. Conrad Bali conducts a longitudinal risk evaluation to identify fraud and applies a clear separation of duties. Conduct routine audits of security systems and internal controls to ensure employee effectiveness. Authorization is carried out with three security procedures, namely transaction maker (account payable and paymaster), approver/checker (chief accountant, OIBH, director of finance, and general manager) and releaser (general manager and owner).
Analysis of the Benefits and Risks of Digital Payments on Cash Receipts at Hotels in Bali Dewi, Ni Luh Gede Sri Mulya; Widawati, Ida Ayu Putri; Septiviari, Anak Agung Istri M.
Indonesian Journal of Banking and Financial Technology Vol. 2 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v2i4.11274

Abstract

The use of digital payments in cash receipts at hotels in Bali has increased in the period 2021 to 2023. Cash receipts with digital payments are processed by accounts receivable and income audit. This study aims to determine the benefits and risks of cash receipts via digital payments at Hotel "X". This study uses qualitative descriptive data analysis techniques. The results of this study indicate that the benefits of digital payments provide convenience in the transaction process so that the transaction process can be carried out faster and provide security in the transaction process. The risks arising from digital payments are human error, system errors and double payments.
The Influence of Social Media Marketing and Brand Awareness on Purchase Intention with Brand Image As A Mediating Variable On Red Lotus Villa & Property Management Bali Ayu Sintha Permata Sari, Ida; Sihombing, Irene Hanna H.; Widawati, Ida Ayu Putri
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.1445

Abstract

This study aims to analyze (1) the effect of social media marketing on purchase intention, (2) the effect of brand awareness on purchase intention, (3) the effect of social media marketing on brand image, (4) the effect of brand awareness on brand image, (5 ) the effect of brand image on purchase intention, (6) the effect of social media marketing on purchase intention mediated by brand image, and (7) the effect of brand awareness on purchase intention mediated by brand image at Red Lotus Villa & Property Management. The sampling technique used in this research is purposive sampling. Data were collected by means of a study of documentation and distributing questionnaires to 130 respondents. To analyze the research model in this study using the PLS (Partial Least Square) and SEM method with the SmartrPLS 3.3.3 program as a tool. The results of data analysis show that (1) social media marketing has a positive and significant effect on purchase intention, (2) band awareness has a positive and significant effect on purchase intention, (3) social media marketing has a positive and significant effect on brand image, (4) Awareness brand has a positive and significant effect on brand image, (5) brand image has a positive and significant effect on purchase intention, (6) social media marketing has a positive and significant effect on purchase intention mediated by brand image, and (7) brand awareness has a positive effect and significant to purchase intention mediated by brand image.
PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
Co-Authors Ayu Sintha Permata Sari, Ida Baskara, I Made Binar Citra Dewi, Putu Putri Damayanti, Titien Dewi, Ni Luh Gede Sri Mulya Fadillah Manuhutu Fadya, Ni Made Tiana Hikmatul Hasanah I Gusti Ngurah Agung Wiryanata I Ketut Murdana I Ketut Surata I Putu Esa Widaharthana I Putu Utama I Wayan Sukma Winarya Prabawa Irene Hanna H Sihombing Irwan, Lalu Sandika Jeanny Winowatan Kristiono Liestiandre, Hanugerah Luh Yusni Wiarti Mohamad, Rizki Aditya Ni Kadek Septiani Ni Luh Riska Yusmarisa Ni luh Riska Yusmarisa Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Ni Made Rukmiyati Nurhayani Priliani, Ni Luh Dita Riska Yusmarisa, Ni Luh Satiadji, Amirosa Ria Septiviari, Anak Agung Istri M. Sri Rukmiyati, Ni Made Titien Damayanti Utama, I Putu Waldy, Nur Amaliya