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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Kepariwisataan Tulisan Ilmiah Pariwisata (TULIP) Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Mandalika Review Jurnal Bisnis dan Manajemen (JURBISMAN) Indonesian Journal of Banking and Financial Technology (FINTECH)
Putri Widawati, Ida Ayu
Politeknik Pariwisata Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Aksesibilitas, Amenitas, dan Citra Destinasi terhadap Kunjungan ke Kawasan Taman Purbakala Bukit Siguntang di Kota Palembang Hikmatul Hasanah; Ida Ayu Putri Widawati; Ni Made Eka Mahadewi; Nurhayani
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 1 No. 3 (2023): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v1i3.266

Abstract

Kawasan Taman Purbakala Bukit Siguntang merupakan tempat yang dianggap sebagai potongan Mahameru, yang berarti tempat yang dikeramatkan, atau disucikan oleh keturunan Melayu. Di dalam Bukit Siguntang terdapat makam keturunan Kerajaan Sriwijaya, antara lain Segentar Alam, Puteri Kembang Dadar, Puteri Kembang Selako, Panglima Bagus Kuning, Panglima Bagus karang, Panglima Tuan Junjungan, Pangeran Raja Batu Api, dan Panglima Jago Lawang. Diketahui bahwa jumlah kunjungan ke Taman Purbakala Bukit Siguntang mengalami penurunan yang dikarenakan masyarakat di Kota Palembang masih kurang berpartisipasi dalam memanfaatkan objek wisata Taman Purbakala Bukit Siguntang dengan cara berkunjung ke objek wisata tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh aksesibilitas, amenitas, dan citra destinasi terhadap kunjungan ke kawasan Taman Purbakala Bukit Siguntang Kota Palembang. Populasi penelitian bersifat tak terhingga, sedangkan sampel penelitian berjumlah 110 responden yang berkunjung ke kawasan Taman Purbakala Bukit Siguntan.. Teknik pengumpulan data menggunakan kuesioner yang disebar kepada responden. Teknik analisis data menggunakan analisis regresi linear ganda, Hasil penelitian menunjukkan bahwa: 1) secara bersama-sama aksesibilitas,amenitas, dan citra destinasi berpengaruh signifikan terhadap kunjungan ke kawasan Taman Purbakala Bukit Siguntang, Palembang. 2) Namun secara parsial, aksesibilitas tidak berpengaruh secara signifkan terhadap kunjungan ke Taman Purbakala Bukit Siguntang, Palembang. Implikasi hasil penelitian ini terutamanya memperbaiki kualitas aksesibiltas agar jumlah kunjungan ke Taman Purbakala Bukit Siguntang meningkat.
The Influence of Service Quality, Destination Image, Accessibility On Tourist Satisfaction in The Botubarani Bonebolango Whale Shark Tourist Destination, Gorontalo Mohamad, Rizki Aditya; Widawati, Ida Ayu Putri; Damayanti, Titien
Journal of Mandalika Review Vol. 3 No. 2 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i2.195

Abstract

Abstract Introduction: Thisl study aimsl to investigate thel influence ofl service lquality, destinationl image, andl accessibility onl tourist lsatisfaction. Thel research was conducted atl the Whalel Shark touristl destination inl Botubarani lVillage, Bonebolango, Gorontalo. Methodology: Thisl type ofl research isl explanatory and employs a quantitative approach. Datal were collectedl directly usingl questionnaires distributedl to 381 respondents selected through purposive sampling techniques and analysed using the PLS-SEM model. Findings: The findingsl reveal thatl service qualityl has al positive andl significant effect onl tourist satisfaction, destination imagel has al positive andl significant impact onl tourists, and accessibility positivelyl andl significantlyl influencesl touristl lsatisfaction. Conclusion: Thel study conducted atl the Whalel Shark touristl destination inl Botubarani lVillage, Bonebolango, Gorontalo, examined how servicel quality, destinationl image, andl accessibility affect touristl satisfaction. Using a quantitative explanatory approach and data from 381 respondents, the findings showed that all three factors—service lquality, destinationl image, andl accessibility—positively andl significantly influence tourist satisfaction. Keywords: Service Quality, Destination Image, Accessibility, Tourist Satisfaction
PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
Peran Mediasi Trust pada Pengaruh Digital Green Marketing terhadap Loyalitas Pelanggan Restoran Lusi Pakan by The River dan Berbagi Kopi Hub di Denpasar Baskara, I Made Binar; Widawati, Ida Ayu Putri; Damayanti, Titien
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 2 : Al Qalam (Maret 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i2.4807

Abstract

Penelitian ini bertujuan untuk peran mediasi trust pada pengaruh digital green marketing terhadap loyalitas pelanggan Lusi Pakan by the River dan Berbagi Kopi Hub. Pendekatan yang digunakan adalah kuantitatif dengan metode analisis jalur (path analysis) yang dianalisis menggunakan SPSS 26.0. Jumlah responden dalam penelitian ini sebanyak 160 orang yang merupakan pelanggan dari kedua merek tersebut. Hasil penelitian menunjukkan bahwa Digital Green Marketing memiliki pengaruh langsung yang signifikan terhadap Trust dengan koefisien beta sebesar 0,513 dan nilai t sebesar 11,780. Selain itu, Trust juga berpengaruh signifikan terhadap Loyalty dengan koefisien beta 0,485 dan nilai t 6,723. Pengujian ini membuktikan bahwa Trust memediasi sebagian hubungan antara Digital Green Marketing dan Loyalty, dengan Digital Green Marketing tetap memiliki pengaruh langsung yang signifikan terhadap Loyalty dengan koefisien beta sebesar 0,257 dan nilai t 4,752. Temuan ini mengindikasikan bahwa kepercayaan konsumen terhadap klaim ramah lingkungan memperkuat pengaruh Digital Green Marketing terhadap loyalitas, tetapi efektivitas strategi pemasaran digital itu sendiri tetap menjadi faktor penting dalam membangun loyalitas pelanggan. Dengan demikian, meskipun Trust berperan sebagai mediator, Digital Green Marketing tetap memiliki pengaruh langsung yang kuat terhadap loyalitas konsumen pelanggan Lusi Pakan by the River serta Berbagi Kopi Hub.   
Implementation of Digital Payment in Mitigation of Fraud Risk at Hotel Conrad Bali Fadya, Ni Made Tiana; Widawati, Ida Ayu Putri; Rukmiyati, Ni Made Sri
Indonesian Journal of Banking and Financial Technology Vol. 2 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v2i4.11270

Abstract

This study aims to be a fraud risk mitigation strategy in managing payment transactions. This study is a qualitative study. Data collection by interviews, documentation studies, and observations. Data analysis techniques used in this study are data reduction, data presentation, and drawing conclusions. The results of this study indicate that digital payments in payment transactions at Conrad Bali use internet banking. Conrad Bali conducts a longitudinal risk evaluation to identify fraud and applies a clear separation of duties. Conduct routine audits of security systems and internal controls to ensure employee effectiveness. Authorization is carried out with three security procedures, namely transaction maker (account payable and paymaster), approver/checker (chief accountant, OIBH, director of finance, and general manager) and releaser (general manager and owner).
Analysis of the Benefits and Risks of Digital Payments on Cash Receipts at Hotels in Bali Dewi, Ni Luh Gede Sri Mulya; Widawati, Ida Ayu Putri; Septiviari, Anak Agung Istri M.
Indonesian Journal of Banking and Financial Technology Vol. 2 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v2i4.11274

Abstract

The use of digital payments in cash receipts at hotels in Bali has increased in the period 2021 to 2023. Cash receipts with digital payments are processed by accounts receivable and income audit. This study aims to determine the benefits and risks of cash receipts via digital payments at Hotel "X". This study uses qualitative descriptive data analysis techniques. The results of this study indicate that the benefits of digital payments provide convenience in the transaction process so that the transaction process can be carried out faster and provide security in the transaction process. The risks arising from digital payments are human error, system errors and double payments.
PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
Persepsi dan Partisipasi Masyarakat Lokal terhadap Pengembangan Kawasan Ekonomi Khusus Mandalika di Lombok Tengah Irwan, Lalu Sandika; Widawati, Ida Ayu Putri; Wiarti, Luh Yusni
Tulisan Ilmiah Pariwisata (TULIP) Vol 5, No 2 (2022): DESEMBER 2022
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.5.2.58-67.2022

Abstract

The Tourism sector has become one of the drivers of the regional economy, including in West Nusa Tenggara through the development of the Mandalika Special Economic Zone (SEZ) in Central Lombok. The development of this area provides new hope for the welfare of the local community. However, until the development process enters the final stage, there are still pros and cons from the lokal community regarding the development of the Mandalika SEZ. So far, there is no real picture of the perceptions of local communities and their forms of participation in response to these perceptions.This study aims to (1) explore and assess local community perceptions and (2) analyze local community participation in the development of the Mandalika SEZ in Central Lombok. Data were collected using a questionnaire methode, observation and indepth interview from local communities in the three supporting villages of the Mandalika SEZ which had been determined using purposive sampling. The collected data is then analyzed descriptively and interpreted based on literature review. The findings of this study indicate that the local community has a positive perception of the development of the Mandalika SEZ from the enverionmental, socio-culture, and economic aspects. Communities began to be involved and participate in the management of destination. The form of local community participation is classified as consultation within the scope of the Mandalika SEZ development stage, namely two-way communication is established, the local community begins to listen to their ideas and opinions, but the decision and control remains with the developer. Thus, it illustrates that the development of the Mandalika SEZ is currently in the involvement stage and the local community has build their independence in maintaining the conduciveness of the Mandalika SEZ. 
Analisis Kepuasan Pengunjung Taman Margasatwa dan Budaya Kinantan (TMSBK) Kota Bukittinggi, Sumatera Barat Waldy, Nur Amaliya; Sihombing, Irene Hanna H.; Widawati, Ida Ayu Putri
Tulisan Ilmiah Pariwisata (TULIP) Vol 6, No 2: DESEMBER 2023
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.6.2.102-107.2023

Abstract

This background of this research was motivated by visitor dissatisfaction when visiting the Kinantan Wildlife and Cultural Park (TMSBK) in Bukittinggi City. The Kinantan Wildlife and Cultural Park is a zoo located in the City of Bukittinggi, West Sumatra. This study aims to analyze visitor satisfaction TMSBK. The type of research used in this study is qualitative. The data collected is primary data. The population of this study was respondents who had visited TMSBK. The research sample totaled of 100 visitors. Data collection techniques were carried out using a questionnaire with a Likert scale that had been tested for validity and reliability. The data from this study were processed using descriptive analysis techniques. The results of this study indicate that visitor satisfaction at the Kinantan Wildlife and Cultural Park Bukittinggi City, indicates that in general it has not met visitor expectations. Visitor satisfaction at the Kinantan Wildlife and Cultural Park Bukittinggi City, is not achieved in terms of factors and indicators of visitor satisfaction, namely animals and animal enclosures in Poorly maintained TMSBK, unsatisfactory responsiveness of officers to visitors, unavailability of public transportation, unavailability of special parking lots for visitors and unavailability of food court facilities where locl business actors sell goods in the TMSBK area. It can be described that visitor satisfaction based on TMSBK respondents’ assessment has not provided satisfaction to visitors.
Peran Brand Image Situs Tripadvisor Memediasi Pengaruh Ewom terhadap Niat Beli Kamar di Kabupaten Badung Citra Dewi, Putu Putri; Utama, I Putu; Widawati, Ida Ayu Putri
Tulisan Ilmiah Pariwisata (TULIP) Vol 5, No 2 (2022): DESEMBER 2022
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.5.2.75-81.2022

Abstract

EWOM given by other consumers in a sharing review platform or community can influence consumers' purchase intentions. TripAdvisor as an online review site that provides access for its customers to write a review. On the TripAdvisor site, people who want to share their experiences are required to become regular users and have their TripAdvisor account first and it is known that 65% of respondents see hotel reviews before making a booking. Thus, high ratings and good reviews from customers can create profits for hoteliers as EWOM can help hotels attract new customers. The purpose of this study was to determine the effect of EWOM on room purchase intention in Badung Regency and the role of Tripadvisor website brand image in mediating the relationship between EWOM and room purchase intention. This research method uses a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) analysis. The population determined in this study is the Indonesian population with a sample of 180 respondents in accordance with the provisions of the sample calculation. The equation models analyzed are the outer model, the inner model and hypothesis testing. Based on the results of calculations using PLS-SEM software, the results show that there is no significant effect between the effect of EWOM on room purchase intentions, there is a significant effect of brand image on EWOM, the brand image of the Tripadvisor site has an effect on room purchase intention and there is a significant influence on brand image the Tripadvisor website as a media to mediate the influence of EWOM on room purchase intentions in Badung Regency. The implication of the results of this study shows that hotels around Badung Regency must maintain professionalism in improving the quality of services and facilities provided to tourists so that they can increase the value of reviews on the Tripadvisor site.
Co-Authors Baskara, I Made Binar Citra Dewi, Putu Putri Damayanti, Titien Dewi, Ni Luh Gede Sri Mulya Fadillah Manuhutu Fadya, Ni Made Tiana Hikmatul Hasanah I Gusti Ngurah Agung Wiryanata I Ketut Murdana I Ketut Surata I Putu Esa Widaharthana I Putu Utama I Wayan Sukma Winarya Prabawa Irene Hanna H Sihombing Irwan, Lalu Sandika Jeanny Winowatan Kristiono Liestiandre, Hanugerah Luh Yusni Wiarti Mohamad, Rizki Aditya Ni Kadek Septiani Ni Luh Riska Yusmarisa Ni luh Riska Yusmarisa Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Ni Made Rukmiyati Nurhayani Priliani, Ni Luh Dita Riska Yusmarisa, Ni Luh Satiadji, Amirosa Ria Septiviari, Anak Agung Istri M. Sri Rukmiyati, Ni Made Titien Damayanti Utama, I Putu Waldy, Nur Amaliya