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Chua Toh Hua
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Enhancing Service Quality and Student Loyalty in Higher Education Using Blockchain Technology Ayun Maduwinarti; I.G.N. Andhika Mahendra; Dwi Cahyono; Cristino Gusmao; Chua Toh Hua
Blockchain Frontier Technology Vol. 5 No. 1 (2025): Blockchain Frontier Technology
Publisher : Indonesian Association of Higher Education in Informatics and Computing (APTIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v5i1.843

Abstract

In the increasingly digital era demanding transparency, blockchain emerges as a technology with significant potential to support higher education services. This system offers security, efficiency, and decentralization in managing academic data and certifications. This study aims to examine the role of blockchain in improving service quality and student loyalty. Data were collected through interviews and FGDs with participants from students, faculty, and administrative staff relevant to the technology's implementation in their institutions. The findings show positive acceptance of blockchain, especially in terms of transparency and service speed. Participants also suggested digital incentives through a token system as a way to encourage active student engagement. However, challenges such as infrastructure, technological literacy, and regulations remain major obstacles. These results reinforce that blockchain can improve service quality and create loyalty based on a fair and measurable system.
Co-Authors Agung Rizky Agung Rizky Ahmad Kadim Anandha Fitriani Ardivan Avandi Arif Andika Asep Sutarman Ayun Maduwinarti Carlos Perez Cristino Gusmao Dhimas Tribuana Dwi Cahyono Dwi Julianingsih Eka Dian Astuti Erika Erika Ersa Aura Natasya I.G.N. Andhika Mahendra Ihda Nur Fathiyah Lidya Agustine Senduk Lukita Pasha Mardiana Mardiana Mitra Trima Dessincer Putri Mochamad Heru Riza Chakim Muhamad Ikhsan Mustopa Muhamad Rizki Muhammad Fadheel Djamaly Natalie Bibils Novi Indah Susanthi Nuke Puji Lestari Santoso Ora Plane Maria Daeli Po Abas Sunarya Rafika, Ageng Setiani Riani Rachmawati Richard Andre Sunarjo Ridwan Arifin Rohim Rohim Rusilowati, Umi Sondang Visiana Sihotang Untung Rahardja