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All Journal International Journal of Engineering, Science and Information Technology ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal)
Chua Toh Hua
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation

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The Social Empowerment Role of the Penta Helix Entrepreneurship Ecosystem in Driving the National Economy Mochamad Heru Riza Chakim; Untung Rahardja; Eka Dian Astuti; Erika Erika; Chua Toh Hua
ADI Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i1.1283

Abstract

Berdasarkan UU No.12 Tahun 2012 tentang pendidikan tinggi mendefinisikan mengenaijenjang pendidikan setelah pendidikan menengah dari program diploma sampai programspesialis yang diselenggarakan oleh perguruan tinggi berdasarkan kebudayaan bangsaindonesia. Didukung oleh konsep dasar KKM(Kuliah Kerja Mahasiswa) oleh ristekdikti,mahasiswa wajib memiliki 3 tridharma yakni pendidikan, penelitian, dan pengabdian agarmenjadi pribadi mahasiswa yang cerdas berbudi luhur secara komprehensif, berintegritasdan kredibel. KKM sendiri merupakan wadah tepat untuk pengembangan multidisciplinaryapplied researches, yang sangat akan sangat berguna bagi masyarakat dan jugameringankan beban pemerintah pusat atau daerah. Serta peduli dan menjawabpermasalahan yang ada dalam permasalahan global tak lupa memberikan nama baik untukperguruan tinggi. KKM meningkatkan empati, kepedulian, kerjasama secara multidisipliner,kepribadian, kontribusi daya saing daerah/nasional, dan mendorong learningcommunity/society
Strengthening the Creative Economy through Branding and E-Commerce Training Muhamad Rizki; Riani Rachmawati; Mitra Trima Dessincer Putri; Umi Rusilowati; Chua Toh Hua; Richard Andre Sunarjo
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1461

Abstract

This community service activity is motivated by the low level of understanding among creative economy actors in developing product branding and utilizing e-commerce as a digital marketing medium, which has resulted in limited business competitiveness amid the development of the digital market. Based on this condition, the program aims to analyze the contribution of branding and e-commerce training in improving the capacity of creative economy actors as well as the effectiveness of digital product promotion. The activity was conducted using a descriptive qualitative method with data collection techniques consisting of observation, interviews, and documentation, along with pre- and post-training evaluations to identify changes in participants’ knowledge and skills. The results of the community service involving 42 participants indicated an improvement in participants' ability to build brand identity, enhance product appearance and presentation, and manage marketing through e-commerce platforms in a more structured and effective manner, accompanied by increased confidence in promoting products and expanding market reach. The discussion confirms that the integration of branding and e-commerce training is an effective strategy in strengthening the creative economy as it improves competitiveness, digital readiness, and the sustainability of creative business actors. Therefore, branding- and e-commerce-based training programs need to be developed continuously through collaboration among academics, government, and industry practitioners to support adaptive and sustainable creative economic growth.
Exploring Servant Leadership and Work Commitment on Service Quality in Small and Medium Enterprises in the Agricultural Sector in Karawang, West Java Asep Sutarman; Ahmad Kadim; Chua Toh Hua; Sondang Visiana Sihotang
International Journal of Engineering, Science and Information Technology Vol 5, No 4 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i4.1762

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the national economy. MSMEs are a populist economic system that can help alleviate poverty, and their growth has the potential to expand the economic base and contribute significantly to improving the regional economy and national resilience. The large number of MSMEs can become government partners in resource management. The MSME development strategy focuses on the agricultural sector in Karawang Regency. The success or failure of government policies in advancing MSMEs in the agricultural sector in Karawang Regency depends heavily on leadership, work commitment, and service quality. No company can develop or operate well until MSME participants provide exceptional service quality, work commitment, and service leadership. Therefore, it is important to address service problems in the MSME sector, especially in the agricultural sector in Karawang Regency. The main objective of this study is to empirically investigate the impact of servant leadership and work dedication on service quality. Data were collected using an online survey distributed to 259 SMEs in the agricultural industry in Karawang Regency, Indonesia. Data were evaluated using SEM. Hypotheses were assessed directly and jointly using two-step Partial Least Squares (PLS) path modelling. Based on the research findings, servant leadership had a higher influence value of 30.5% in influencing service quality than work commitment, which had a value of 22.4%. Mediation testing using the Sobel test resulted in a t-statistic value of 2.33 1.96 and a one-sided p-value of 0.00 0.05. Work dedication is an effective mediating component to increase the impact of servant leadership on service quality.
Co-Authors Ahmad Kadim Asep Sutarman Eka Dian Astuti Erika Erika Mitra Trima Dessincer Putri Mochamad Heru Riza Chakim Muhamad Rizki Riani Rachmawati Richard Andre Sunarjo Rusilowati, Umi Sondang Visiana Sihotang Untung Rahardja