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All Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Indonesian Journal of Forestry Research JABE (Journal of Applied Business and Economic) eBA Journal: Journal Economic, Bussines and Accounting Journal of Economics and Business Aseanomics Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Journal of Artificial Intelligence and Digital Business Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Beru'-beru': Jurnal Pengabdian kepada Masyarakat Serat Acitya Indonesian Journal of Forestry Research
Indra Setiawan Purba
UNIVERSITAS INDRAPRASTA PGRI
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Penyuluhan Kebersihan dan Pemanfaatan Sampah Anorganik Pada SMA Alikhlas Kota Bekasi Jawa Barat Aster Pujaning Ati; Mu'thia Mubasyira; Hugo Aries Suprapto; Nur Rizkiyah; Sigit Widiyarto; Ary Fiyanto; Indra Setiawan Purba
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8122924

Abstract

Tujuan pengabdian kepada masyarakat adalah untuk memberikan penyuluhan agar siswa SMA dapat mengatasi sampah organik yang ada di lingkungan sekolah. Selain itu siswa juga diajarkan untuk memanfaatkan sampah anorganik menjadi barang yang bermanfaat. Isu tentang sampah, menjadi alasan mengapa topik sampah anorganik di lingkungan sekolah. Metode kegiatan yang digunakan adalah metode penyuluhan, pendampingan dan evaluasi kegiatan. Adapun yang ikut dalam program ini sebenayak 50 siswa SMA Alikhlas kota Bekasi. Hasil kegiatan siswa mampu mengolah sampah menjadi barang yang dapat diguakan di sekolah. Siswa mendapat nilai yang cukup baik dalam memahami materi. Kegiatan ini sebaiknya dapat menjadi kegiatan rutin, agar hasil yang diperoleh maksimal. Kegiatan dapat dilakukan per semester agar siswa ikut berpartisipasi untuk menjaga kebersihan serta memanfaatkan sampah anorganik.
Internal Factors Influencing Rural Ecotourism Entrepreneurship (Case Study in Bogor Regency of West Java) Purba, Indra Setiawan; Avenzora, Ricky; Anggraini, Eva; Darusman, Dudung
Komunitas Vol 15, No 2 (2023): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v15i2.42128

Abstract

To Developing rural ecotourism business requires actors  with good entrepreneurial capacity. The factors that cause the formation of entrepenership in individuals of ecotourism villages in Indonesia are not yet known. This  study aimed to analyze examine the internal factors that build entrepreneurial capacity in rural ecotourism. The research location was in four tourism villages in Bogor Regency, namely Ciasihan, Sirnajaya, Watesjaya and Pabuaran Villages Individuals who manage natural resources, innovate and take risks in running their business are entrepreneurs and vice versa.The number of respondents was 442. This number is calculated from four selected villages in Bogor regency where sampling uses purposive sampling which were divided into two groups, namely the entrepreneurial group of 240 respondents and the non-entrepreneurial group of 202 respondents . Primary data were obtained through filling out a list of questions by respondents using a closed-ended questionnaire by applying “the one score one indicator scoring system pattern”. Data analysis was carried out in a quantitative descriptive manner based on the average value of each indicator . To know the variables that have a significant effect on rural ecotourism entrepreneurship needed an analysis of the quality relationship between variables carried out using logistic regression analysis.The results showed that the significant variables that influenced rural ecotourism entrepreneurship are: 1) openness, 2) achievement motivation, 3) closed mindset, 4) innovative 5) efficient, 6) open mindset, and 7) locus of control. A qualitative approach is carried out by entering rural communities with observations and interviews, to find out the behavior and internal variables that exist in individual rural communities that form entrepreneurship.The largest Odds Ratio value was on the openness variable with a score of 3.242, which meant that if individuals in tourist villages had an openness attitude, they would tend to have entrepreneurship  3.242 times higher than those who did not have an openness attitude. Entrepreneurship in tourist villages is very important to create ecotourism businesses that can change rural resources into added value. Rural communities need to be understood fromtheir individual behavior as forming businesses in the field of rural ecotourism.
ANALYSIS OF EXTERNAL FACTORS ON RURAL ECOTOURISM ENTREPRENEURSHIP (CASE STUDY IN BOGOR REGENCY OF WEST JAVA) Indra Setiawan Purba; Ricky Avenzora; Eva Anggraini; Dudung Darusman
Indonesian Journal of Forestry Research Vol. 10 No. 1 (2023): Indonesian Journal of Forestry Research
Publisher : APTKLHI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59465/ijfr.2023.10.1.91-104

Abstract

The entrepreneurship aspect will determine the success of the development and development of rural ecotourism. Rural ecotourism products and services must be created and packaged by entrepreneurs in an attractive and highly competitive manner so that tourists are interested in consuming them. This study aimed to analyze the external factors that affect entrepreneurial capacity in rural ecotourism. The research location was in four tourist villages in Bogor Regency, namely Ciasihan, Sirnajaya, Watesjaya and Pabuaran Villages. Primary data was obtained through filling out a list of questions by respondents using a closed-ended questionnaire by applying the “one score one indicator scoring” system pattern . Data analysis was carried out in a quantitative descriptive manner based on the average value of each criterion/indicator. Analysis of causality between variables is carried out using logistic regression analysis. The results show that the external factors that significantly affect the performance of rural ecotourism entrepreneurship are dominated by social aspects (seven factors) and some aspects of the entrepreneurship ecosystem, namely 1) market, 2) finance and 3) business culture. The highest odds ratio is in the social interaction variable, which is 5.459, while the lowest odds ratio is in the group solidarity variable, which is 0.323. With the odds ratio of social interaction of 5.459, it can be interpreted that if social interaction in the tourist village increases, it will tend to cause the success in  entrepreneurship  5.459 times higher than in the absence of social interaction. 
PERAN CANVASING DAN BAZAAR UNTUK USAHA MIKRO RUMAH TANGGA purba, indra setiawan
Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa Vol 4, No 3 (2025): Jurnal PKM Batasa
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/pkm batasa.v4i3.4288

Abstract

Abstrak:Artikel ini mengeksplorasi peran penting strategi pemasaran canvassing dan bazaar dalam mendukung pengembangan dan jangkauan pasar usaha rumah tangga mikro di Indonesia. Berdasarkan wawasan dari program pengabdian masyarakat yang dilakukan di Kecamatan Cileungsi, Bogor, makalah ini merinci konsep, manfaat, langkah-langkah implementasi, dan strategi yang berhasil untuk partisipasi canvassing dan bazaar. Program ini bertujuan untuk membekali pelaku usaha mikro rumah tangga dengan metode pemasaran yang efektif dan terjangkau untuk mengatasi tantangan pemasaran tradisional dan meningkatkan visibilitas dan penjualan produk. Temuan ini menunjukkan bahwa dengan persiapan dan eksekusi yang tepat, strategi ini dapat secara signifikan meningkatkan kehadiran pasar, hubungan pelanggan, dan kinerja penjualan usaha mikro rumah tangga, seperti yang ditunjukkan melalui aplikasi praktis dan studi kasus.
Analysis Of MSME District In Cileungsi District-Bogor Regency Using K-Means Cluster Ariwibowo, Prasetio; Purba, Indra Setiawan; Fiyanto, Ary
Serat Acitya Vol. 14 No. 2 (2025): Oktober:Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/79tfge90

Abstract

The purpose of this research is for MSME actors and the local government to provide solutions for limited capital, limited professional human resources, and limited access to information in order to measure market opportunities for both the government of Bogor Regency and MSME actors in Cileungsi District, Bogor Regency. The quantitative data used is secondary data, namely MSME actors in Cileungsi District, Bogor Regency and data obtained from the Office of Cooperatives and Small and Medium Enterprises of Bogor Regency. The data analysis method used is the K-Means and Clustering method. This study is based on the researchers' ideas supported by secondary data used as the basis for determining the MSME Clusters in Cileungsi District, Bogor Regency. The result of this study is that it groups Micro, Small, and Medium Enterprises (MSMEs) in Cileungsi District, Bogor Regency into 3 clusters using the K-means clustering method. The result of this study is that it classifies Micro, Small, and Medium Enterprises (MSMEs) in Cileungsi District, Bogor Regency into 3 clusters using the K-means clustering method. The calculations show that Cileungsi Kidul Village is included in cluster 1, which is the high cluster, Cileungsi Village is in cluster 2, which is the medium cluster, and Cipenjo Village, Cipeucang Village, Dayeuh Village, Limus Nunggal Village, Mampir Village, Pasir Angin Village, and Setusari Village are in cluster 3, which is the low cluster. These districts will receive government attention regarding the determination of marketing strategies to develop the market based on the priority levels of each cluster.
Eco-Innovation and Ethical Certification: A Dual Pathway to Competitive Advantage For F&B Enterprises Purba, Indra Setiawan; Ariwibowo, Prasetio
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4205

Abstract

The study aims to test the dual impact of two independent variables (Sustainable Product Differentiation and Ethical Certification) on a dependent variable (Profit Margins), mediated by Customer Loyalty. The research adopts a quantitative, cross-sectional, survey-based methodology aimed at measuring the sustainable practices of micro food and beverage businesses. The quantitative approach facilitates the systematic collection and analysis of numerical data to identify patterns or relationships among the constructs being studied. The data collection technique in this study used a survey instrument developed based on existing literature, which provides a robust framework for measuring key constructs related to sustainability practices and consumer perceptions.The data analysis technique in this study is Variance-Based Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0, justifying its use for predictive research and theory development in complex models. The results of this study show that the coefficient value obtained is 0.265 with a T-statistic of 4.902 and a p-value of 0.000. Because T>1.96 and p<0.05, Certification (X2) has a significant indirect effect on Profit Margin (Y). This means that Loyalty (Z) significantly (fully) mediates the effect of Certification (X2) on Profit Margin (Y). And with a coefficient value of 0.467 with a T-statistic of 8.455 and a p-value of 0.000. With T <1.96 and p> 0.05, Differentiation (X1) has a significant indirect effect on Profit Margin (Y). This means that Loyalty (Z) significantly (fully) mediates the effect of Differentiation (X1) on Profit Margin (Y).
Pelatihan Daur Ulang Barang Bekas Pada Siswa SMP Alikhlas Kota Bekasi Maria Cleopatra; Sara Sahrezad; Dellia Mila Vernia; Husain Nurisman; Aster Pujaning Ati; Ary Fiyanto; Indra Setiawan Purba
Beru'-beru': Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2022): Juli-Oktober 2022
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jipm.v1i2.1990

Abstract

Melakukan daur ulang berarti telah berkontribusi terhadap kelestarian lingkungan. Mendaur ulang sampah juga berarti penghematan sumber daya alam dan energi. Sampah dibuang ke lingkungan akan menimbulkan pencemaran. Metode kegiatan penyuluhan meliputi teori dan praktek. Materi terdiri dari, konsep beban lingkungan, pengertian 3R, dan cara pembuatan daur ulang sampah plastik. Adapun praktek, membahas tentang pembuatan berbagai macam bentuk barang dari sampah plastik. Kegiatan dilakukan pada bulan Januari hingga Maret 2019 di SMP Alikhlas Bekasi. Hasil kegiatan adalah siswa mempunyai nilai yang baik pada pemahaman materi sampah. Adanya kerjasama kolaboratif antar siswa serta guru dan pengurangan sampah plastik botol secara signifikan , sehingga dapat membantu dalam keasrian lingkunan dan menjaga alam
Co-Authors Ari Fiyanto Arief Muda Kusuma ARIWIBOWO, PRASETIO Ary Fiyanto Ary Fiyanto Aster Pujaning Ati Aster Pujaning Ati Dudung Darusman Dudung Darusman Eva Anggraini Eva Anggraini Eva Anggraini Fiyanto, Ary Hanggono Arie Prabowo Hugo Aries Suprapto Husain Nurisman Khairunnisa Khairunnisa Lidya Natalia Sartono Lies Sunarmintyastuti Maria Cleopatra Melati Inda Sari Umarella Mu&#039;thia Mubasyira Nur Rizkiyah Ricky Avenzora Sandy Mahardhika Sara Sahrezad Septio Maulana Sigit Widiyarto Sutina Sutina Toto Widiarto Vernia, Dellia Mila Wening Estiningsih Widya Nuriyanti