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Awalludin, Nur
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Journal : Jurnal Manajemen dan Kewirausahaan

 1 
THE EFFECT OF SERVICE QUALITY, PERCEIVED VALUE AND MEDIATING EFFECT OF BRAND IMAGE ON BRAND TRUST Awalludin Fajar Brata Wijaya; Surachman Surachman; Mugiono Mugiono
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 1 (2020): MARCH 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.294 KB) | DOI: 10.9744/jmk.22.1.45-56

Abstract

This study aimed to determine the effect of service quality on perceived value mediated by brand image and brand trust on the participant BPJS KESEHATAN Kesehatan Branch Malang (National Health Insurance Office Malang Branch). This study is using purposive sampling, 170 people who registered as social security administration's health Malang branch were selected as the respondents. All variables are measured by Likert scale. The Data was analyzed using partial least squares. The results are service quality influences significant ability to trust and brand image, and perceived value does not significantly influence trust, but significant influences brand image. Brand image partially mediates the effect of service quality on trust and fully mediates the effect of perceived value on trust. The implication of this research is social security administration health Malang branch must maintain and improve the quality of its services, promote and socialize to improve its brand image and brand trust.
Co-Authors Aguswan Ali Usman Andi Fahdli Heriansyah Andy Eko Wibowo Annisa Annisa C. L. Toh Cahyono, Heri Cornelis Novianus Deka Putra Pamungkas Djalal Fuadi Dwi Fikriah Dwi Herlinda Fajarwaty Kusumawardhani Fernando B Siahaan Fitriyati Agustina Gumilang Mutiara Hilia Haniyatul Huda Hartati, Ery Ika Priantari INDAH CAHYANI Iswahyudi . Iswati Iswati Iwan Tanjung Sutarna Khuriyatul Husna M Ezar Al Rivan Messalina L Salampessy Mugiono Mugiono Muhammad Ibrahim Adham Karim Muhammad Yusuf Mustafiyanti Mustafiyanti Novy Eurika Nur Aisyah Ponco Siwindarto Qois Al Qorni Rani Setyawati Resti Rahayu Rif'an, Mochammad Rilwan Efendi Rini Cahyandari Ririn Wahyu Arida Rivaldy Rifai Hatala Robby Jannatan Romla Noor Hakim Santi Yatnikasari Sari Setyaningsih Sri Ati Sujino Sujino Sukma Fotilano Suluh Arif Wibowo Supriono, Bambang Surachman Surachman Teo Yulio Sihotang Ulwiyah Wahdah Mufassirin Liana Umar Al Faruq A. Hasyim Ustadus Sholihin Vebrian Vebrian Wakila, Muhammad Hardin Walim Lili Widiastuti Karim Zahidah -