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Devi, Anita Oktaviana Trisna
Universitas Sahid Surakarta
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Pengaruh Cafe Atmosphere, Kualitas Pelayanan, dan Iklan Terhadap Keputusan Pembelian Pada D'Angkringan Sragen Oktavian Hendratha Madjid Prayatna; Anita Oktaviana Trisna Devi; Erna Indriastiningsih
JIMSTEK: Jurnal Ilmiah Sains dan Teknologi Vol. 8 No. 01 (2026): JIMSTEK: Jurnal Ilmiah Sains dan Teknologi
Publisher : Fakultas Sains, Teknologi dan Kesehatan Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jimstek.v8i01.2114

Abstract

Penelitian ini bertujuan menganalisis pengaruh Café Atmosphere, Kualitas Pelayanan, dan Iklan terhadap Keputusan Pembelian pada D’Angkringan Sragen. Menggunakan metode kuantitatif dengan survei pada 100 responden melalui teknik simple random sampling, data dianalisis menggunakan Regresi Linear Berganda dengan bantuan IBM SPSS 25. Hasil penelitian menunjukkan bahwa secara parsial Café Atmosphere (X1) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y) dengan koefisien regresi 0,878 (Sig. 0,000) dan menjadi faktor paling dominan. Kualitas Pelayanan (X2) juga berpengaruh positif signifikan dengan koefisien 6,603 (Sig. 0,000). Sebaliknya, Iklan (X3) tidak berpengaruh signifikan dengan koefisien -0,150 (Sig. 0,615). Secara simultan, ketiga variabel berpengaruh signifikan terhadap Keputusan Pembelian (Sig. F 0,000) dengan kontribusi sebesar 92,5%, sedangkan 7,5% dipengaruhi faktor lain di luar model.
Analisis Pengendalian Kualitas Produk Bata Ringan Dengan Pendekatan Metode Six Sigma Dan FMEA-AHP di PT Nusantara Building Industries (PT.NBI) Habib Syahrun Ramadhan Habib; Yunita Primasanti; Agung Widiyanto Fajar Sutrisno; Anita Oktaviana Trisna Devi
JIMSTEK: Jurnal Ilmiah Sains dan Teknologi Vol. 8 No. 01 (2026): JIMSTEK: Jurnal Ilmiah Sains dan Teknologi
Publisher : Fakultas Sains, Teknologi dan Kesehatan Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jimstek.v8i01.2119

Abstract

Pengendalian kualitas merupakan aspek penting dalam menjaga konsistensi mutu produk, khususnya pada industri bata ringan. Penelitian ini bertujuan untuk mengukur kinerja proses dan mengidentifikasi faktor risiko penyebab cacat. Metode yang digunakan yaitu Six Sigma dengan tahapan DMAIC (Define, Measure, Analyze, Improve, and Control), dikombinasikan dengan FMEA (Failure Mode and Effect Analysis) dan AHP (Analytical Hierarchy Process). Hasil penelitian menunjukkan bahwa rata-rata nilai tingkat sigma proses produksi bata ringan periode Januari – Desember 2024 sebesar 3,905, yang artinya bahwa proses produksi bata ringan di PT NBI sudah memenuhi atau melebihi standar rata-rata kualitas di Indonesia. Jenis reject dominan dari hasil analisis diagram pareto yaitu pecah, gompal, dan dimensi dengan total persentase reject kumulatif sebesar 91,74%. Berdasarkan perhitungan FMEA-AHP, diperoleh faktor prioritas penyebab cacat yaitu pada jenis reject pecah dan gompal antara lain proses cutting pada penetrasi rendah atau green cake keras dengan nilai RPN sebesar 6,96, proses oiling kurang merata dengan nilai RPN 6,78, adanya gap atau terjadi hentakan antara meja tilting dengan green cake dengan nilai RPN 6,7. Sedangkan pada jenis reject dimensi antara lain operator kurang teliti dengan nilai RPN sebesar 7,11, operator kurang pengecekan dengan nilai RPN 6,56, pengembangan cake pendek dengan nilai RPN 6,37.
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Produk Mie Gacoan Wilayah Surakarta Dan Sukoharjo Prima Prihatini; Anita Oktaviana Trisna Devi
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4588

Abstract

  The purpose of this study was to analyze the effect of Halal Awareness, price, taste, brand image, service quality, Electronic Word of Mouth, and location on consumer purchasing decisions for Gacoan Noodles in Surakarta and Sukoharjo Regions which has six branches, namely in Laweyan, Banjarsari, Solo Baru, Makamhaji, Jebres, Veteran. The number of samples in this study were 171 respondents obtained using purposive sampling. The results showed that Halal Awareness, price, taste, brand image, and service quality had no partial and insignificant effect, while Electronic Word of Mouth, and location had a partial and significant effect on on consumer purchasing decisions for Gacoan Noodles in Surakarta and Sukoharjo Regions. Halal Awareness, price, taste, brand image, service quality, Electronic Word of Mouth, and location have a simultaneous and significant effect on consumer purchasing decisions for Gacoan Noodles in the Surakarta and Sukoharjo Regions. the coefficient of determination (R Square) obtained a figure of 0.207. So it can be interpreted that purchasing decisions are 20.7% influenced by Halal Awareness, price, taste, brand image, service quality, Electronic Word of Mouth, and location and 79.3% of purchasing decisions are influenced by other variables not examined in this study.
Perancangan Fasilitas Produksi dengan menggunakan Metode Computerized Relative Allocation of Facilities Technique (CRAFT) pada UMKM Gethuk Lindri Niki Eco Sasongko Fiqri Wahyu Illahi; Bekti Nugrahadi; Anita Oktaviana Trisna Devi
JURAL RISET RUMPUN ILMU TEKNIK Vol. 5 No. 2 (2026): : Jurnal Riset Rumpun Ilmu Teknik
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurritek.v5i2.8760

Abstract

The development of MSMEs in the traditional food sector requires business actors to increase production capacity. MSME Gethuk Lindri Niki Eco plans to build a larger facility to meet increasing demand. However, the layout planning is still based on rough drawings and experience, which can lead to inefficient material movement. This study aims to provide an overview of recommendations for a more efficient production facility layout using the CRAFT method. The research method involves collecting data on production processes, departmental areas, and material movement frequency. Moreover, an Activity Relationship Chart (ARC) is compiled to identify the close relationships among departments. The results of the analysis are visualized with a Block Plan. Furthermore, the layout is optimized using the CRAFT method. The results show that the recommended layout reduces the total material movement distance from 60.96 meters to 58.19 meters or a reduction of 4.53%. In addition, material handling costs also decreased from Rp. 780.64 to Rp. 766.19 or a savings of 1.85%. Thus, the application of the CRAFT method resulted in a more efficient production layout at the Gethuk Lindri Niki Eco MSME.
Co-Authors Adi Setiyawan Aditya Nugraha Pratama Agung Widiyanto Fajar Sutrisno Agung Widiyanto Fajar Sutrisno Agung Widyanto F S Amalia, Nasyita Vivi Andromedha Wiratama Andromedha Wiratama Anisa Azzahra Annisa Fitri Nur Jannah Annisa Indah Mutiasari Aqsal Faiz Al Hayy Ariska Bela Dina Arofiq, M. Rifal Nursurfat Bayu Seto Bekti Nugrahadi Danu Adi Saputro Dian Muhammad Rifai Edi Sutanto Erna Indrianingsih Erna Indriastiningsih Erna Indriatiningsih Fitriyadi, Farid Gandung Kuncahyo Gessa Sevic Avrilliano Habib Syahrun Ramadhan Habib Hardika Khusnuliawati, Hardika Ibnu Mustaqim Nur Hasan Ika Anjarsari Ina Triweni Indriastiningsih, Erna Inesa Firly Pramestiatama Ismail, Hikmatun Tri Saefi Litazary, Faradila Lucky Chrisaviano Marenda Julian Wibowo Nia Yuliana Nor sholikin Oktavian Hendratha Madjid Prayatna Otniel Adam Putra Tamason Prihatini, Prima Prima Prihatini Primasanti, Yunita Putra Kusuma, Ramaditya Raditya Azis Restu Nawaf Bayu Ilham Restu Nawaf Bayu Ilham Rita Nurul Andita Putri Sabrina Salsabila Sasongko Fiqri Wahyu Illahi Septia Nur Safitri Setiyawan, Adi Seto, Bayu Syafruddin Dwi Saefi Ismail Umaryono Viki Uswatul Khoridah Widiyanto Fajar Sutrisno, Agung Yoga Pribadi Putra Yunanto, Bekti Yunisa Nurmala Sari Yunita Primansanti Yunita Primasanti Yunita Primasanti Yunita Primasanti